ag and natural resources update

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Using Social Media in Extension programming.

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  • 1. Where to begin?
    ANR Update | October 19, 2010| C. H. Wood

2. Why Social Networks?
3. Mobile Access
Source: ROI Research, June 2010
flickr.com/photos/yourdon/3275742912/
4. TryExplore LearnThis ... is ridiculously simple. Andy Kleinschmidt
flickr.com/photos/coyotejack/2566090619/
5. Social media provides flexibility, efficiency, & scalability.
flickr.com/photos/yourdon/2675323741/
6. 96%
ANR Update | October 19, 2010| C. H. Wood
7. Why?
over 500 million users more than the combined populations of the United States, Germany, and Japan.
will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute.
Dell claims $3 million through
WebGuild 9/13/2010
http://www.webguild.org/20100913/seo-integration-with-social-media
ANR Update | October 19, 2010| C. H. Wood
8. Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
Source: mashable.com
ANR Update | October 19, 2010| C. H. Wood
9. 3+ million activeLike pages.
1.5+ million local businesses have activepages
9 Like pages/day
Average user > 55 minutes/day on Facebook
facebook.com/press/info.php?statisticsRetrieved 3/22/2010
ANR Update | October 19, 2010| C. H. Wood
10.ANR Update | October 19, 2010| C. H. Wood
11. a micro-blogging platform - maximum of 140 characters
Friends are called followers
ANR Update | October 19, 2010| C. H. Wood
12. Numbers

  • 50,000,000 tweets per day (600 tweets per second)

13.6,000,000 new members in January and February 2010 (2.3 new members / second) ANR Update | October 19, 2010| C. H. Wood
14. Compare Twitter to a personal social gathering

  • You engage

15.You find common interests 16.You listen 17.You Share ANR Update | October 19, 2010| C. H. Wood
18. Twitter... is also

  • A relationship building tool

19.Increase awareness of your programs 20.Funnel to new clientele 21.Meet others in similar industries, and interests. APHA Convention | October 1, 2010| C. H. Wood
22. Following does not have to be reciprocal.
23. An Ah Ha! Moment
Ability to follow and listen the best and brightest minds in the world in a given subject area
ANR Update | October 19, 2010| C. H. Wood
24.ANR Update | October 19, 2010| C. H. Wood
25.

  • Content supplier

26.Global reach 27.SEO Goodness 28.Analytics GreatKnow what others are watching ANR Update | October 19, 2010| C. H. Wood
29. 30. 31.ANR Update | October 19, 2010| C. H. Wood
32. YOUR
ANR Update | October 19, 2010| C. H. Wood
33. Pick one social network application and start.
ANR Update | October 19, 2010| C. H. Wood
34. Find a time each day to participate.
ANR Update | October 19, 2010| C. H. Wood
35. Integrate into daily activities/work.
NETC|May 25, 2010|C. H. Wood & A. S. Griffin
36. Use to Promote Extension Programming.
ANR Update | October 19, 2010| C. H. Wood
37. Be professional, think, use common sense.
ANR Update | October 19, 2010| C. H. Wood
38. Same rules of behavior as F2F.
ANR Update | October 19, 2010| C. H. Wood
39. Give credit where appropriate.
ANR Update | October 19, 2010| C. H. Wood
40. We are better together than separate.
ANR Update | October 19, 2010| C. H. Wood
41. 42. Acknowledgements
Henry C - http://www.flickr.com/photos/plasmonyc/9172672/
lolcats images - http://icanhascheezburger.com/
Other images - http://thinkstockphotos.com/
ANR Update | October 19, 2010| C. H. Wood