Download - Ad Software Overview v2
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Application Overview
Confidential Pre-Release Product Details v5a
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AdSoftware: Background
The AdSoftwareteam collaborates withindustry thought-leaders from sales, adoperations, and finance
across the top publisher, agency,advertising and ad serving organizations.
FinanceSales Operations
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AdSoftware: The Next Generation Solution
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Intuitive and configurable
user interface
Highly configurable modules, flexible
workflow building, integrated reporting and
data warehouse
Modular architecture distributes ad server
interaction, report processing, workflow
processing, warehouse processing and
data upload/download
Enterprise-class solution seamlessly
scales to meet the needs of organizations
of any size
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AdSoftware: Architecture
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Modular architecture provide the
foundation for both applicationperformance and rapid delivery of
application enhancements and support
requests
Open Data Exchange (ODx) is built on
state-of-the-art data warehouse, reporting,
analytics and data accessibility
Comprehensive API integration with
AdTech Helios IQ, RealMedia 24x7 Open
AdStream, DoubleClick DART for
Publishers and Dart Enterprise
Web Services (API) and user-defined data
mapping interfaces assures seamless
integration with any upstream or
downstream business application
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Opportunity
Management
Contrac
t
Manag
ement
Billing
Creative
Management
InventoryManagement
Report&Analytics
DataWarehousing
WorkflowManagement
Documen
t
Management
Manual
Processes
ManualProcesses
Manu
al
Proc
esses
Manu
al
Proc
esse
s
Point Solutions: Business as Usual
The online advertising industry is filled with *Point Solutions*
Inefficient and ineffective with manual and/or duplicate processes
Differing methodologies and technologies across multiple vendors
Limited integration and multiple *work-around* steps between solutions
Additional technology enabling solutions required for solutions to communicate
Unbalanced technology-burden on business users and multiple points-of-failure
Advertiser
Opportunity
Advertiser
Satisfaction
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End-to-End Solutions: Ad Performance Management
Ad Performance Management (APM) supports key operational processes
Next generation of applications is based on fully integrated, end-to-end applications,collaboration and an open data methodology
Flexible data framework supports ad-hoc reporting, data extracts and web services API
User-configurable application modules, interface and process workflow
Highly-secure, auditable and permissions-based application functionality and data availability
Advertiser
Opportunity
Advertiser
Satisfaction
Trafficking &
Creative Asset
Management
InventoryManagement &
Analytic Data
Warehousing
Workflow
& Data
Management
Document
Management
Opportunity
& Contract
Management
Billing
Analysis &
Management
Opportunity & Proposal Management
Contract/Order Management
Trafficking & Creative Library
Inventory Modeling & Analysis
Ad Hoc Reporting & Analysis
Workflow Modeling & Data Management
Collaboration & File Sharing
Billing & 3rd Party Reconciliation
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Ad Software: Fully Integrated Solution
ADS
Core Services
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Key Differentiators
Comprehensive Ad Server Integration ADS is integrated with 100% of the available ad server API functionality from AdTech, RealMedia 24/7 and
DoubleClick
All ad server interaction and management occurs from within the ADS application to include trafficking andextracting campaign delivery data
Industry Leading Dimensional Data Warehouse Evolution of dimensional data model is based on many years working with leading online publishers Includes over 25 standard analytical reports spanning booked/delivered revenue, CPM, inventory, pacing,
run of site, projected revenue, etc. Reporting module data sources include the data warehouse, all ADS application modules, ad server data
and user defined/custom data sources
The data warehouse contains over 100 calculated measures and 80 attributes across more than 30dimensions for generating advanced ad-hoc reports quickly
Robust Web Services API Integration with upstream and downstream systems made simple with XML based web services API Data warehouse and Open Data Exchange (ODx) API accessibility Comprehensive API supports all application actions/capabilities
Flexible Workflow Builder Tailor application workflow to fit organizational processes regardless of complexity Custom workflow can be created and leveraged across all application modules including proposals,
contracts, inventory, traffic, billing, creative, document management, alerts and events/tasks Workflow is easily created and maintained by users
Creative Library and Collaborative Content Sharing Collaborate seamlessly and securely between internal organizational groups and external partners Publish and share reports, documents and other application content
Manage and support creative content and using flexible test pages from the creative library
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Comprehensive Ad Server Integration
Comprehensive API Integration with
AdTech, RealMedia 24/7, DoubleClick and
Atlas
Campaign trafficking Including Detailed
Targeting and Scheduling is done from
within the ADS Application
Easily Schedule and Import/Export Ad
Server Data for WarehouseProcessing and Ad-Hoc Reporting
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ADS Services & Support
Ad Software is the Only Fully Integrated APM On-Demand Solution
The ADS application has been under development for over 2.5 years by a dedicated team
focused on delivering the most flexible and fully integrated solution to the online advertisingindustry to date
The Ad Software application is unique in its modular design allowing application
enhancements, report development, support requests to be delivered quickly
The ADS solution replaces many point solutions enabling organizations to finally operate
within a single collaborative and fully integrated application
Zero Risk Migration
Ad Software has developed extensive automated processes for migrating organizational data
from existing systems, enabling users to review & cleanse existing data and then map it into
ADS.
Ad Software includes data migration as part of its services to our customers at no cost.
Support, Training and Enhancements Ad Software provides 24/7 support services and a dedicated account representative to
resolve issues quickly
Ad Software provides on-site and online training services at no cost
Ad Software will quickly develop and roll-out enhancements for all ADS subscribers at no
cost
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Logical Application Overview
Publisher
Core Services(Security, Session Management, Administration, Module Configuration)
Application Modules
(Dashboard, Contract, Traffic, Billing, Reporting, Document Library, Tasks, Contacts)
Storage Services
(Application Database, Data Warehouse, Meta Data Repository)
Warehouse Cluster Data Processing Cluster API Transaction Processing
Agency Advertiser
Application
Data
&S
torage
Users
External
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AdSoftware Navigation
Navigation Bar- Search across the entire application,
quickly go to recent contract, documents, reports, tasks
and more or hide it entirely.
Module Bar Immediately access and browse all
available modules within the application based on user
permissions.
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AdSoftware DashboardDashboard - Review the current status of application
items at-a-glance. Users can see any required approvals
or alerts in the Actions list, review status of reports,
documents or contracts in the process queue, andquickly access any new proposals, contracts, reports or
documents.
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Contract Management
Contracts & Proposals Immediately add, edit or view a
proposal (yellow icon) or contract (green icon)or directly
review any of the standard or custom reports.
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Workflow Management
Workflow - Review the current status of the contract,
manually execute specific actions, or suspend specific
steps of the workflow or, make quickly make
modifications to the defined workflow process.
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Custom Data Fields
User-Defined Data Define one or more custom datacontrols and associated values for use within workflow
management and/or within individual contracts and
proposals.
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Billing Management
Billing Define billing terms, including payment types,
billing schedules, distribution, currency and more, data
organization and format, and export it to the desired
financial system.
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Creative Library
Creative Library Submit, manage and share creative
assets, along with rich meta data, from advertisers and
agencies in a single repository.
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Task Management
Projects & Tasks Review and track contracts,
trafficking tasks, and other actions required to complete
advertiser obligations.
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System Administration & Security Access
System Administration Configure and manage all
aspects of the users, security groups, application, data
processing, ad server integration, workflow, changehistory, audit logs and more from a single, easy-to-use
interface.
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