leadpro marketing automation software v2

LeadPro

Lead Management

Email Marketing

2

LeadPro Online Marketing Solution

Contents� Anagha Group – Solutions and Service Areas� Lead Management - Business Benefits� Lead Management - Overview� Lead Management – Reporting Samples� Lead Management – Reports� Email Marketing - Process Overview� Email Marketing - Business Benefits� Email Marketing - Functional Overview and Applications� Email Campaign Snapshot� Domain Analysis (List / Campaign)� Activities Tracking� List Management� Sign-up Forms setup and customization� Campaign Definition� Address Filters for Target Marketing� Email Design and Templates� CAN-SPAM Compliance� Increasing Delivery Rates� Reports and Performance Analytics� LeadPro Feature Highlights� Contact Information

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Anagha Group Solutions and Service Areas

Lead Tracking,

Distribution andManagement

Event Marketing,Registration,

Payment Processing,Management

CustomTechnology Services,

Resources

Search EngineOptimization (SEO),Pay Per Click (PPC)

Marketing

Rebates,Co-op Claims,

Warranty ClaimsProcessing

Online Survey

Managementand Analysis

EmailMarketing

CUSTOMERS

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Lead Management - Business Benefits

� Integrate Leads from multiple sources for efficient management� Customize Lead properties based on product / service /

business requirements� Automate Lead Capture processes� Acquire more leads / prospects� Distribute leads to Inside Sales, Field Sales, Channel Partners� Follow-up leads promptly� Nurture leads, Convert to Customers� Integrate with Email Marketing for reminders and follow-up� Accelerate Sales Cycle� Increase Win / Close rates� Cross-sell, Up-sell, Grow sales and profits� Reduce paperwork and manual process errors� Maximize MarComm ROI

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Lead Management – Overview

Multiple Lead Journals Definition –Custom prompts and answers

Lead Capture – Manual Entry, Import from other sources, Interface to 3rd party / in-house systems (API), Parse Email Feeds

Lead Qualification / Assessment

Lead Distribution – Business Area, Product / Service Line, Region, Sales Area, Dealer / Channel, Internal Sales

Lead Fulfillment – Vendor interface, Updates

Lead Follow-up – Email Reminders and Follow-up Activities

Lead Conversion / Sales Tracking

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Lead Management - Reporting

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Lead Management - Reports

� Lead Status Report� Lead Summary Report� Lead Analysis – By Source / Journal� Lead Analysis – By Business Area� Lead Analysis – By Product or Service Line� Lead Analysis – By Franchisee / Dealer / Channel Partner� Lead Analysis – By Region / Sales Area / Sales Associate� Lead Conversion Analysis� Lead Fulfillment Report� Campaign Activities (Opens, Clicks, Forwards) Report� Follow-up Email Opt-out Report

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Email Marketing - Business Benefits

� Drive more traffic to your web sites� Deliver special offers, coupons, product information and event

invitations effectively at low cost� Acquire more leads / prospects� Integrate with Lead management, Nurture leads, Convert to

customers� Educate and engage customers and prospects� Retain existing customers, reduce churn� Cross-sell, Up-sell, Grow sales and profits� Integrate with Online Survey tool� Complement traditional marketing media� Reach Generation X with targeted e-messages� Maximize MarComm ROI

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Email Marketing Process Overview

List, Opt-in /Subscription

Management

Delivery andResponse

Tracking

Campaign Performance

Measurement

Email Design,

Personalization

CampaignDefinition,

Targeting

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� List Reports

� Subscriptions

� Domain Analysis

� Activities

� Bounces

� Opens

� Clicks and URLs

� Opt-outs

� Forwards

� Testing Emails

� Email Scheduling

� Bounce Management

� Tracking

� Opt-out Processing

� Email Forwarding

� Google Analytics

Tracking Integration

� Properties

� Category

� Address Assignment

� Target Filters

� Email Templates

� Email Design

� Customization

� Personalization

� SPAM Avoidance

� Drip Email Campaigns

� Sign-up Forms

� Auto Responders

� Follow-up Emails

� CAPTCHA Security

� Subscription Opt-out

� List Definition

� Custom Data Fields

� List Import

� Image Library

� CAN-SPAM Rules

Reporting & MetricsDelivery TrackingCampaign DesignList Management

Email Marketing - Functional Overview and Applications

� Email News Letters, eMagazines

� eCoupons, Special / Promo offers

� Product Launches, Updates

� Lead Generation and Follow-up

� Reminders, Surveys

� Event Invitations

� Thank You, Webinar Notices

� Fund Raising Requests

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Email Campaign Snapshot

Campaign Overview:

Campaign PropertiesEmail ContentsDelivery StatisticsBounce RateResponse RatesResponse TrendURLs VisitedClick Rates

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Email Campaign Analysis

Campaign Analytics in Real Time: Emails Opened, Bounced, Clicked, Forwarded and Opted-out, Visited URLs, Activity Trend, Campaign Status

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Email Domain Analysis

Analysis of Email Addresses (Contacts / Subscribers) by Domain Name.

Helps plan Campaign and Email design based on the Audience make-up.

Top domains, bottom domains – By emails sent, clicks, bounces, opens

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Email Campaign Activities

Responses / Activities Tracked in the order of occurrence include:

• Opens• Clicks• Opt-outs• Forwards

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Email List Management

List Properties Definition: Title, Categories, Source, Owner, Business Area, Custom Data Fields (Demographics)

Email IDs / Contacts: Sign-up Forms Definition, Import from CSV, XLS, and XML, Opt-out Management

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Sign-up Forms Customization

Signup methods supported: Opt-in, Double Opt-in. Fully Customizable Forms and Emails, and Advertiser or List Sponsor notifications.

CAPTCHA Security to avoid web-bot (automated) entries.

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Email Campaign Definition

• Campaign Properties

• Adding Addresses / Email Contacts from one or more Subscription Lists.

• Applying Filters (to reach targeted audience)

• CAN-SPAM compliance checks

• Activating Tracking for Google Analytics

• Testing Emails

• Scheduling Broadcast

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Email Address Filters (Targeted Email Marketing)

• Flexible filter features (can be applied for all data fields – Numeric, Text, Date and List of Values).

• Emails can also be manually selected from the filtered results.

Adding Emails to Campaigns: Multiple Filters can be applied while adding emails from Subscription Lists.

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Email Content Creation

• Selecting Content Type (HTML / Text)

• Choosing Template(s)

• Customizing / creating Email contents using a WYSIWYG editor

• Adding URL links

• Adding Images

• Email Personalization

Email Content Sources: LeadPro System Templates, Custom Templates (user generated), Earlier Campaigns and Campaign Specific Custom Content.

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Email Design and HTML Templates

HTML templates and custom contents can be created using WYSIWYG editor (similar to Word) and personalized.

Images can be linked as URLs on any web sites or included from Image Library

hosted in LeadPro server.

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CAN-SPAM Compliance Features

Sign-up Forms

Opt-in (Confirmed)Double Opt-in (Re-confirmed)CAPTCHA SecurityForms / Email Customization

Unsubscribe Options

Quick Opt-out link in EmailsInstant Opt-out via WebManual Opt-out ProcessGlobal Opt-out

Address in Email

Full physical address of the sender included in all emails.

Configurable From (Sender’s) Email Id and From Name in all emails.

Unsubscribe Link

All emails sent from LeadPro includes Unsubscribe Link. This link can not be turned off.

On-line Opt-outs (using this link) processed immediately.

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Increasing Email Delivery Rates

AudienceWho are the intended recipients?What are the sources of recipient addresses?Are the emails based on explicit permission?How old is the permission?

Email DeliveryWhat is the delivery day / time? Weekend? Monday Morning?Delivery management (whitelisting, domain analysis, etc.)?What is the Frequency and Relevance? Daily? Weekly? Event Triggered?

CAN-SPAM ComplianceSender’s Email Id and From Name clear in all emails?Full physical address of the sender included in all emails?How easy is it to Unsubscribe? How long it takes to opt-out?

Email ContentsWhat is the Subject line? Can it pass through spam filters?Are email contents free from prohibited words / phrases?Enough text content in the email? Or image heavy?

Who?

What?

When?

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Email Marketing Reports

� List Reports

• List Properties

• List Addresses

• Domain Analysis

• Opt-ins (Sign-ups)

• Opt-outs (Un-subscribes)

• Activity by Email Address

• Image Library List

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Email Marketing Reports

� Campaign Reports• Campaign Activity Statement

• Campaign Snapshot

• Campaign Status

• Campaign Analysis• Emails Opened

• Emails Bounced

• Emails Clicked

• Emails Forwarded

• Emails Un-opened

• Who? When?

• Domain Analysis (By Emails, Bounces, Clicks, etc.)

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LeadPro Features

� Easy to understand and use

� Fully web based, on demand, pay as-you-use model

� No need for software or hardware installation

� Import of existing Permission Lists from other application / database sources

� Email templates, Image Library hosting

� Easy-to-interpret reports and charts

� Export of list and campaign data

� Support via portal, email or phone

� Full service consulting (optional)

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Editions and Pricing

� Pricing starts at $50 a month for Email Marketing (stand alone mode); highly affordable; no risk

� Versions to address various business needs:• Express Edition• Professional / Agency Edition• Enterprise Edition

Express

Professional

Enterprise

� Lead Management and Email Marketing can be used by all businesses irrespective of size:

• Small businesses / Not-for-profit Organizations

• Medium size Enterprises and Agencies

• Large Corporate Organizations

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Additional Information

Website: www.LeadPro247.Com

Toll free: 1-877-9-LEADPRO

International: 248-327-4333

Sales: [email protected]

Support: [email protected]

Corporate: www.AnaghaGroup.Com

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