ad software overview v2

8/14/2019 Ad Software Overview v2

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Application Overview

Confidential Pre-Release Product Details v5a


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AdSoftware: Background

The AdSoftwareteam collaborates withindustry thought-leaders from sales, adoperations, and finance

across the top publisher, agency,advertising and ad serving organizations.

FinanceSales Operations


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AdSoftware: The Next Generation Solution

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Intuitive and configurable

user interface

Highly configurable modules, flexible

workflow building, integrated reporting and

data warehouse

Modular architecture distributes ad server

interaction, report processing, workflow

processing, warehouse processing and

data upload/download

Enterprise-class solution seamlessly

scales to meet the needs of organizations

of any size


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AdSoftware: Architecture

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Modular architecture provide the

foundation for both applicationperformance and rapid delivery of

application enhancements and support

requests

Open Data Exchange (ODx) is built on

state-of-the-art data warehouse, reporting,

analytics and data accessibility

Comprehensive API integration with

AdTech Helios IQ, RealMedia 24x7 Open

AdStream, DoubleClick DART for

Publishers and Dart Enterprise

Web Services (API) and user-defined data

mapping interfaces assures seamless

integration with any upstream or

downstream business application


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Opportunity

Management

Contrac

t

Manag

ement

Billing

Creative

Management

InventoryManagement

Report&Analytics

DataWarehousing

WorkflowManagement

Documen

t

Management

Manual

Processes

ManualProcesses

Manu

al

Proc

esses

Manu

al

Proc

esse

s

Point Solutions: Business as Usual

The online advertising industry is filled with *Point Solutions*

Inefficient and ineffective with manual and/or duplicate processes

Differing methodologies and technologies across multiple vendors

Limited integration and multiple *work-around* steps between solutions

Additional technology enabling solutions required for solutions to communicate

Unbalanced technology-burden on business users and multiple points-of-failure

Advertiser

Opportunity

Advertiser

Satisfaction


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End-to-End Solutions: Ad Performance Management

Ad Performance Management (APM) supports key operational processes

Next generation of applications is based on fully integrated, end-to-end applications,collaboration and an open data methodology

Flexible data framework supports ad-hoc reporting, data extracts and web services API

User-configurable application modules, interface and process workflow

Highly-secure, auditable and permissions-based application functionality and data availability

Advertiser

Opportunity

Advertiser

Satisfaction

Trafficking &

Creative Asset

Management

InventoryManagement &

Analytic Data

Warehousing

Workflow

& Data

Management

Document

Management

Opportunity

& Contract

Management

Billing

Analysis &

Management

Opportunity & Proposal Management

Contract/Order Management

Trafficking & Creative Library

Inventory Modeling & Analysis

Ad Hoc Reporting & Analysis

Workflow Modeling & Data Management

Collaboration & File Sharing

Billing & 3rd Party Reconciliation


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Ad Software: Fully Integrated Solution

ADS

Core Services


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Key Differentiators

Comprehensive Ad Server Integration ADS is integrated with 100% of the available ad server API functionality from AdTech, RealMedia 24/7 and

DoubleClick

All ad server interaction and management occurs from within the ADS application to include trafficking andextracting campaign delivery data

Industry Leading Dimensional Data Warehouse Evolution of dimensional data model is based on many years working with leading online publishers Includes over 25 standard analytical reports spanning booked/delivered revenue, CPM, inventory, pacing,

run of site, projected revenue, etc. Reporting module data sources include the data warehouse, all ADS application modules, ad server data

and user defined/custom data sources

The data warehouse contains over 100 calculated measures and 80 attributes across more than 30dimensions for generating advanced ad-hoc reports quickly

Robust Web Services API Integration with upstream and downstream systems made simple with XML based web services API Data warehouse and Open Data Exchange (ODx) API accessibility Comprehensive API supports all application actions/capabilities

Flexible Workflow Builder Tailor application workflow to fit organizational processes regardless of complexity Custom workflow can be created and leveraged across all application modules including proposals,

contracts, inventory, traffic, billing, creative, document management, alerts and events/tasks Workflow is easily created and maintained by users

Creative Library and Collaborative Content Sharing Collaborate seamlessly and securely between internal organizational groups and external partners Publish and share reports, documents and other application content

Manage and support creative content and using flexible test pages from the creative library


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Comprehensive Ad Server Integration

Comprehensive API Integration with

AdTech, RealMedia 24/7, DoubleClick and

Atlas

Campaign trafficking Including Detailed

Targeting and Scheduling is done from

within the ADS Application

Easily Schedule and Import/Export Ad

Server Data for WarehouseProcessing and Ad-Hoc Reporting


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ADS Services & Support

Ad Software is the Only Fully Integrated APM On-Demand Solution

The ADS application has been under development for over 2.5 years by a dedicated team

focused on delivering the most flexible and fully integrated solution to the online advertisingindustry to date

The Ad Software application is unique in its modular design allowing application

enhancements, report development, support requests to be delivered quickly

The ADS solution replaces many point solutions enabling organizations to finally operate

within a single collaborative and fully integrated application

Zero Risk Migration

Ad Software has developed extensive automated processes for migrating organizational data

from existing systems, enabling users to review & cleanse existing data and then map it into

ADS.

Ad Software includes data migration as part of its services to our customers at no cost.

Support, Training and Enhancements Ad Software provides 24/7 support services and a dedicated account representative to

resolve issues quickly

Ad Software provides on-site and online training services at no cost

Ad Software will quickly develop and roll-out enhancements for all ADS subscribers at no

cost


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Logical Application Overview

Publisher

Core Services(Security, Session Management, Administration, Module Configuration)

Application Modules

(Dashboard, Contract, Traffic, Billing, Reporting, Document Library, Tasks, Contacts)

Storage Services

(Application Database, Data Warehouse, Meta Data Repository)

Warehouse Cluster Data Processing Cluster API Transaction Processing

Agency Advertiser

Application

Data

&S

torage

Users

External


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AdSoftware Navigation

Navigation Bar- Search across the entire application,

quickly go to recent contract, documents, reports, tasks

and more or hide it entirely.

Module Bar Immediately access and browse all

available modules within the application based on user

permissions.


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AdSoftware DashboardDashboard - Review the current status of application

items at-a-glance. Users can see any required approvals

or alerts in the Actions list, review status of reports,

documents or contracts in the process queue, andquickly access any new proposals, contracts, reports or

documents.


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Contract Management

Contracts & Proposals Immediately add, edit or view a

proposal (yellow icon) or contract (green icon)or directly

review any of the standard or custom reports.


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Workflow Management

Workflow - Review the current status of the contract,

manually execute specific actions, or suspend specific

steps of the workflow or, make quickly make

modifications to the defined workflow process.


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Custom Data Fields

User-Defined Data Define one or more custom datacontrols and associated values for use within workflow

management and/or within individual contracts and

proposals.


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Billing Management

Billing Define billing terms, including payment types,

billing schedules, distribution, currency and more, data

organization and format, and export it to the desired

financial system.


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Creative Library

Creative Library Submit, manage and share creative

assets, along with rich meta data, from advertisers and

agencies in a single repository.


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Task Management

Projects & Tasks Review and track contracts,

trafficking tasks, and other actions required to complete

advertiser obligations.


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System Administration & Security Access

System Administration Configure and manage all

aspects of the users, security groups, application, data

processing, ad server integration, workflow, changehistory, audit logs and more from a single, easy-to-use

interface.


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ad software overview v2

Documents