Download - 2011 Events - Adidas
NC STATE • LEGENDS NOTRE DAME • CBE CLASSIC MISS. STATE • 2K CLASSIC
2011 EVENT SUMMARY2K SPORTS CLASSICNovember 7-9 & 17-18, 2011St. John’s • Arizona • Texas A&M • Mississippi State
PROGRESSIVE CBE CLASSICNovember 13-17 & 21-22, 2011Missouri • Notre Dame • Cal • Georgia
TICKETCITY LEGENDS CLASSICNovember 13-16 & 19-21, 2011Texas • Vanderbilt • NC State • Oregon State
Prepared For
ADIDASThe 2K Sports Classic, Progressive CBE Classic &
TicketCity Legends Classic are produced by:The Gazelle Group • 475 Wall Street • Princeton, N.J. 08540
GAZELLEGROUP.COM
2KSportsClassic.com
Sponsorship Benefits
STATUS- Category exclusivity and the designation as the “Official Apparel Provider.”- Use of logos associate with the event- An event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship with be provided following the Event.
The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship
TELEVISION EXPOSURE- Minimum of two (2) per game of unobstructed in-game television exposure on the courtside digital signage during Championship Rounds (total of 8 minutes on ESPN2).
MEDIA EXPOSURE- Logo inclusion in all regional and national promotional and advertising materials leading up to the Event. - Exposure and link on the Event website.
2KSportsClassic.com
Sponsorship Benefits
Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
PROMOTIONAL OPPORTUNITIES- One (1) unique experience package at MSG (e.g. “Adidas Ultimate Pick-Up Game”). The package shall include an invite for a group of guests or two teams to play a full-court game for one hour on the floor of the “World’s Most Famous Arena,” Madison Square Garden. The package shall also include premium tickets to the games for both nights of the event. Packages can be used for customers, clients, AAU teams and promotion winners.
OFFICIAL SOUVENIR PROGRAM- One (1) full-page, color advertisement in the official souvenir program and logo exposure on all Sub-Regional roster cards.
TICKETS AND HOSPITALITY- Four (4) premium location tickets to each night of the Event.- Four (4) invitations to the pre-game Hospitality Reception.
ON-SITE EXPOSURE- In-arena exposure on the courtside signage system.- Two (2) public address announcements per game.- Two (2) logo mentions per game on the video boards.- One (1) on-site display opportunity in a high traffic area inside each arena, which can be used for coupon distribution, product or premium item giveaways, sweepstakes registration, etc.
2KSportsClassic.com
ESPN’s Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.
Did You Know???
- All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma.
- ESPN’s top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season.
- The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues.
- The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden.
- From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs.
- The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.
- In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. John’s, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.
2KSportsClassic.com
Tournament Bracket
Nov. 7 7:00 ET Nov. 18 Lehigh 82, William & Mary 57 4:30 ETNov. 9 7:00 ET Eastern Kentucky 73, Liberty 65
Nov. 19 Eastern Kentucky 63, William & Mary 44 4:30 ETLehigh 90, Liberty 80
Nov. 7 9:00 ETNov. 9 9:00 ET Nov. 20 Lehigh 76, Eastern Kentucky 51 2:30 ET
William & Mary 65, Liberty 64
Nov. 9 8:00 ETNov. 18 Duquesne 97, UDC 81 6:00 ET
Valparaiso 62, Akron 59
Nov. 7 8:00 ET Nov. 19 Duquesne 81, Akron 76 6:00 ETNov. 9 7:00 ET Valparaiso 79 IU-Kokomo 48
Nov. 20 Valparaiso 84, Duquesne 68 4:30 ETUDC 87, Indiana-Kokomo 51
Nov. 12 Akron 95, Hiram 65 7:00 ET
No. 18 TEXAS A&M7:00 ET
MISSISSIPPI ST. 69-60
MISSISSIPPI STATEMISSISSIPPI STATE 67-57
ST. JOHN'S9:00 ET
No. 16 ARIZONA 81-72
No. 16 ARIZONAST. JOHN'S
No. 18 TEXAS A&M 58-57
No. 18 TEXAS A&M
St. John's 74, William & Mary 59
LYNCHBURG SUBREGIONAL
Vines Center - Lynchburg, Va.
St. John's 78, Lehigh 73
McKale Center - Tucson, Ariz.
20112K SPORTS CLASSIC
benefiting Coaches vs. CancerAll Times Eastern
Visit 2KSportsClassic.com for more informationThe Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com
CHAMPIONSHIP ROUNDSMadison Square Garden - New York, N.Y.
4:30 ET
NOVEMBER 17
SUBREGIONAL ROUNDS
Carnesecca Arena - Queens, N.Y.
TUCSON REGIONAL
REGIONAL ROUNDS
No. 16 Arizona 67, Duquesne 59No. 16 Arizona 73, Valparaiso 64
QUEENS REGIONAL
John A. Rhodes Arena - Akron, Ohio
VALPARAISO SUBREGIONAL
Humphrey Coliseum - Starkville, Miss.
COLLEGE STATION REGIONAL
Reed Arena - College Station, Texas
NOVEMBER 18
Athletics-Recreation Center - Valparaiso, Ind.
6:30 ET
CHAMPIONSHIP ROUNDS
Mississippi St. 76, Eastern Kentucky 66Akron 68, Mississippi State 58
STARKVILLE REGIONAL
No. 19 Texas A&M 81, Liberty 59
AKRON SUBREGIONAL
2KSportsClassic.com
Advertising Impressions
USA Today (National)
Newark Star Ledger
Jersey Journal
Bergen Record (Mon-Sat)
Bergen Record (Sun)
Dime Magazine (National)
Bounce Magazine (National)
TOTALS
Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,812,092
223,037
22,020
156,425
179,905
115,000
40,000
2,548,479
3,300,000
444,074
55,050
344,135
395,791
675,000
300,000
5,514,050
1
5
8
3
1
1
1
20
1,812,092
1,115,185
176,160
469,275
179,905
115,000
40,000
3,907,617
3,300,000
2,220,370
440,400
1,032,405
395,791
675,000
300,000
8,363,966
ESPN.com
NorthJersey.com
Comcast.com
NJ.com
WFAN.com
TOTALS
Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14
11/2 - 11/14
11/2 - 11/19
11/1 - 11/19
11/4 - 11/21
Run of Site
Run of Site
Sports Page
Sports Page
Run of Site
367,443
335,961
136,891
1,050,387
448,798
2,339,480
Total online advertising impressions: 2,339,480
Total print advertising impressions: 8,393,966
ESPN 1050
ESPN 1050 (Live Reads)
WFAN 660 AM (NY)
WFAN 660 AM (NY)
TOTALS
Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact
11/1 - 11/16
11/1 - 11/16
11/1 - 11/16
11/1 - 11/16
60
8
23
15
106
235,000
235,000
535,200
535,200
1,540,400
18,400
18,400
41,900
41,900
120,600
Total radio advertising impressions: 2,843,400
:60
:10
:30
:15
1,104,000
147,200
963,700
628,500
2,843,400
28,265
25,843
7,605
55,284
24,933
141,930
2KSportsClassic.com
Advertising Impressions
TOTAL ADVERTISING IMPRESSIONS: 141,029,626
7th Avenue Marquees
8th Avenue Marquees
Box Office Duratrans
7th Avenue Arcade Banner
Bar/Restaurant Posters
TOTALS
Out of Home Dates Impressions/Day Total Impressions
9/15 - 11/18
9/15- 11/18
10/26 - 11/18
10/26 - 11/18
10/9 - 11/18
1,000,000
700,000
13,350
600,000
14,000
2,327,350
Total out of home advertising impressions: 125,681,100
65,000,000
45,500,000
347,100
14,400,000
434,000
125,681,100
Time Warner Cable
(:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)
Comcast Cable
(:30 second commercials ran on ESPN, ESPN 2, Spike, ESPNNews)
Cablevision
(:30 second commercials ran on ESPN, ESPN2)
MSG Network
MSG+
TOTALS
Television Network Households Dates # of Units Viewers Gross Impact2,399,150
382,462
1,300,959
10,909,198
10,909,198
25,900,967
11/1 - 11/20
10/28 - 11/19
11/8 - 11/18
10/14 - 11/17
10/14 - 11/17
55
13
10
91
88
257
10,462
4,178
5,204
8,812
3,273
31,929
Total television advertising impressions: 1,771,680
575,410
54,314
52,040
801,892
288,024
1,771,680
2KSportsClassic.com
Direct Marketing
Out of Home Dates Impressions/Day Total Impressions
Ticketmaster Alert2 e-mails to over 1 million subscribers
Plum Benefits1 discount e-mail sent to over 20,000
corporations in NYC
Dime Magazine1 e-mail to over 48,000 subscribers
New York Knicks2 e-mails to 7,000 plus subscribers
New York Liberty2 e-mails to 5,100 subscribers
New York Rangers2 e-mails to over 6,000 subscribers
Madison Square Garden Sports3 e-mails to over 30,000 subscribers
Radio City Entertainment1 e-mail to over 250,000 subscribers
American Express1 e-mail to over 1 million customers
Gazelle Database5 e-mails to over 12,000 subscribers
Travelzoo.com2 e-mails to over 100,000 subscribers
St. John’s University Database3 e-mails to 50,000 subscribers
Texas A&M 12th Man Foundation1 e-mail to 75,000 members
University of Arizona Database2 e-mails to 68,000 subscribers
Mississippi State University Database2 e-mails to 53,000 subscribers
OVER 4.1 MILLION IMPRESSIONS
2KSportsClassic.com
Advertisements
www.dimemag.com / #66 / NOVEMBER 2011
RUDY GAY // KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS
Stars In
THE BREAKOUT ISSUE
JOHNWALL BREAKOUT
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TO WATCH
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ISSUE #27 / SUMMER 2011
2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.
*Additional television coverage to be announced.All television schedules subject to change.
proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.
tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.
November 7-9 regional rounds at Host SitesSt. John’s | arizona | texas a&M | Miss. St.
11/7 William & Mary at St. John’s 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. John’s vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.
all times Eastern*
11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.
all times Eastern*
November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia
11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.
all times Eastern*
November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.
Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.
2KSportsClassic.com
Advertisements
2K Sports ClassicNovember 17-18, 2011 • Madison Square GardenThursday, November 17#19 Texas A&M vs. Mississippi State – 7 p.m. St. John’s vs. #16 Arizona – 9 p.m.
benefiting Coaches vs. Cancer
all times Eastern
Friday, November 18Consolation Game – 4:30 p.m. Championship Game – 6:30 p.m.
Live Coverage on
Ticketmaster.com • 2KSportsClassic.com
TicketCityLegends Classic
2K Sports Classic
Texas • Vanderbilt • NC State • Oregon St.
St. John’s • Arizona • Texas A&M • Miss. St.
November 19 & 21, 2011IZOD Center • East Rutherford, N.J.
Tickets on Sale Now!
follow us on @LegendsBBall
Ticketmaster.com
November 17-18, 2011Madison Square Garden • New York, N.Y.
Tickets On Sale Now!Ticketmaster.com
BasketBall is Back!
Special DiScount offer!enter promo code GaMeon to receive 50% off!
ticketmaster.com
TicketCity Legends ClassicNov. 19 & 21 • IZOD Center
2K Sports ClassicNov. 17 & 18
Madison Square GardenSt. John’s • Arizona • Texas A&M • Mississippi State
Texas • Vanderbilt • NC State • Oregon State
follow us on @2KSportsClassic
2KSportsClassic.com
LegendsClassic.com follow us on@LegendsBBall
Print advertisement that ran in USA Today.
Print advertisements that ran in the Jersey Journal.
2KSportsClassic.com
AdvertisementsTicketCityLegends Classic
2K Sports Classic
Texas • Vanderbilt • NC State • Oregon St.
St. John’s • Arizona • Texas A&M • Miss. St.
November 19 & 21, 2011IZOD Center • East Rutherford, N.J.
TickeTs onsale now!
follow us on @LegendsBBall
Ticketmaster.com
November 17-18, 2011Madison Square Garden • New York, N.Y.
Ticketmaster.com
LegendsClassic.com
TiCKeTS ONSAle NOw!
2KSportsClassic.com
BasketBall is Back in the new York area!
Special DiScount offer!enter promo code GaMeon to receive 50% off!
ticketmaster.com
TicketCity Legends ClassicNovember 19 & 21, 2011
2K Sports ClassicNovember 17 & 18, 2011
St. John’s • Arizona • Texas A&M • Miss. State
Texas • Vanderbilt • NC State • Oregon State
follow us on @2KSportsClassic
2KSportsClassic.com
LegendsClassic.com follow us on@LegendsBBall
Madison Square Garden • New York, N.Y.
IZOD Center • East Rutherford, N.J.
TicketCity Legends ClassicTexas h Vanderbilt h NC State h Oregon Stateh h h h h h h h h h h h h
follow us on @LegendsBBall
TickeTs on sale now!Ticketmaster.com • LegendsClassic.com
IZOD Center • East Rutherford, N.J.November 19 & 21, 2011
2K Sports ClassicSt. John’s • Arizona • Texas A&M • Mississippi St.
November 17-18, 2011Madison Square Garden • New York, N.Y.
TiCKeTS ON SAle NOw!Ticketmaster.com • 2KSportsClassic.com
BasketBall is Back in the new York area!
Special DiScount offer! enter promo code GaMeon to receive 50% off!
2KSportsclassic.com
ticKetMaSter.coM
2K Sports classic ticketcity legends classicnov. 17 & 18 • Madison Square Garden nov. 19 & 21 • iZoD center
St. John’s • arizona • texas a&M • Mississippi State texas • Vanderbilt • nc State • oregon State
legendsclassic.comfollow us on @2KSportsClassic follow us on @LegendsBBall
Print advertisements that ran in The Star-Ledger in the weeks
leading up to the event.
Special discount offer advertised in
The Star-Ledger.
2KSportsClassic.com
Advertisements
St. John’S texaS a&M
arizona MiSSiSSippi St.
Madison Square Garden Box Office Ticketmaster.com
November 17-18, 2011Madison Square Garden
2K SpOrTS ClaSSiCChampionship rounds
2KSportsClassic.com
TiCKeTS ON Sale NOw!
Advertisement displayed in sports bars and restaurants in the New York City area.
2KSportsClassic.com
Advertisements
St. John’S texaS a&M
arizona MiSSiSSippiState
november 17-18, 2011
2K SportS ClaSSiC
tiCKetS on Sale now!
Championship rounds Madison Square Garden
Madison Square Garden Box OfficeTicketmaster.com 2KSportsClassic.com
Advertisement displayed on the plasma screens and duratrans in the mall area of
Madison Square Garden.
2KSportsClassic.com
Advertisements
Examples of online banner
advertisements.
2KSportsClassic.com
Advertisements
10’ x 15’ banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances.
2KSportsClassic.com
Television ExposureChampionship Rounds - NYC
Adidas’ courtside LED signage during Championship Rounds at Madison Square Garden.
Minutes of exposure for floor decals, backboard supportdecals, chairbacks and basket arm signage
Date Game Network Timing
11/17/2011 Texas A&M vs. Mississippi State ESPN2 2:07
11/17/2011 St. John’s vs. Arizona ESPN2 3:22
11/18/2011 St. John’s vs. Texas A&M ESPN2 2:32
11/18/2011 Mississippi State vs. Arizona ESPN2 2:27
Totals: 10:28
Amount of time in excess of contract: 2:28
Minutes of unobstructed exposure on the courtside signage
2KSportsClassic.com
Television Exposure
2KSportsClassic.com
Television Exposure
2KSportsClassic.com
Supplemental Exposure
TELEVISION- The 2K Sports Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.
RADIO- Championship Round coaches participated in interviews on WFAN Radio and ESPN Radio New York.
NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
SOCIAL MEDIA- The 2K Sports Classic Facebook page and Twitter page continue to grow. In 2011, a blog with unique content was added to drive traffic to the Facebook page and a “Biggest Fan Contest” was hosted on the Facebook page and promoted on Twitter.
ESPN’s Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.
2KSportsClassic.com
On-Site Exposure
SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS
Adidas’ message and logo appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.
2KSportsClassic.com
On-Site Exposure
Adidas’ advertisement appeared in the Official Event Program, sold at each site.
© 2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
crazy light
At 9.8oz, this is the lightest ever. It’s crazy quick, crazy fast and crazy light.
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November 17-18, 2011Madison Square GardenChampionship Rounds
2KSportsClassic.com
Queens RegionalNovember 7 & 9, 2011
St. John’s • William & Mary • Lehigh
College Station RegionalNovember 9, 2011
Texas A&M • Liberty
Tucson RegionalNovember 7 & 9, 2011
Arizona • Valparaiso • Duquesne
Starkville RegionalNovember 7 & 9, 2011
Mississippi State • Eastern Kentucky • Akron
2K SpoRTS ClaSSiC
KD&E Inc.129 West 27th St. 11 floorNew York, NY 10001212.686.0006
Ad Title:
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Page:NBA 2K12 - End the Debate 9/14/11
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© 2005-2011 Take-Two Interactive Software and its subsidiaries. All rights reserved. 2K Sports, the 2K Sports logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and individual NBA member team identifi cations used on or in this product are trademarks, copyrights designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2011 NBA Properties, Inc. All rights reserved. “PlayStation” and the “PS” Family logo are registered trademarks and the PlayStation Network logo is a trademark of Sony Computer Entertainment Inc. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo. © 2006 Nintendo. The ratings icon is a trademark of the Entertainment Software Association. All other trademarks are property of their respective owners.
AVAILABLE AT
15 LEGENDARY TEAMS. ALL OF TODAY’S SQUADS. ONE BIG QUESTION:
WHICH IS THE GREATEST TEAM OF ALL TIME?
NBA2K12_SportsClassicCVC.indd 1 10/20/11 2:30 PM
2KSportsClassic.com
Customized Promotion
MADISON SQUARE GARDEN COURT TIME
2KSportsClassic.com
PRE-GAME HOSPITALITY RECEPTION
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.
Pre-Game Hospitality
2KSportsClassic.com
Pre-Game Hospitality
Sponsor “Thank You” placard displayed at the entrance of the
Club Bar and Grill (right).
2KSportsClassic.com
Press Coverage As the nation’s premier early-season college basketball event, the 2K Sports Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.
In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic was featured in articles in, but not limited to, the following media:
- USA Today - New York Times - Pittsburgh Post-Gazette
- SI.com - New York Daily News - Pittsburgh Tribune-Review
- ESPN.com - New York Post - San Antonio Express-News
- ESPN, The Magazine - Newsday - Akron Beacon Journal
- FoxSports.com - Newark Star-Ledger - Jackson (Miss.) Clarion Ledger
- CBSSports.com - ESPNNY.com - Northwest Times (Indiana)
- NBCSports.com - Arizona Daily Star - Tucson Citizen
- The Sporting News - Cleveland Plain Dealer - Virginia Gazette
- Yahoo.com - Dallas Morning News - SNY.com
- AOLFanhouse.com - Louisville Courier Journal
In all, over 150 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2011 2K Sports Classic.
The 2K Sports logo appeared on the press backdrop in
the media room at Madison Square Garden.
CBECLASSIC.COM
SPONSORSHIP BENEFITS
Missouri defeated California to win the 2011 Championship.
Status - Category exclusivity and the designation as the ‘‘Official Apparel Provider.’’ - Use of the following logos: Progressive CBE Classic, National Association of Basketball Coaches. - An Event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship will be
Television exposure - Minimum of two (2) minutes per game of unobstructed in-game television exposure on the courtside digital signage during the Championship Rounds (total of six minutes on ESPN2 and two minutes on ESPNU).
Media exposure - Logo inclusion in all regional and national promotional and advertising materials leading up to the event. - Exposure and link on the Event website.
CBECLASSIC.COM
SPONSORSHIP BENEFITS
on-site exposure - ‘‘In-arena” exposure on the courtside signage system. - Two (2) public address announcements in each game. - Two (2) scoreboard mentions in each game. - On-site display in a high traffic area inside the arena.
Official souvenir program - One (1) full-page, four color advertisement in the body of the program.
Tickets and hospitality - Four (4) premium location tickets for each night. - Four (4) invitations to each pre-game hospitality reception.
Courtside LED signage and center court decal shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
CBECLASSIC.COM
TOURNAMENT BRACKET
Nov. 14 8:00 ET Nov. 21 George Washington 86, Detroit 73 5:00 ETNov. 17 8:00 ET Bowling Green 82, Austin Peay 72
Nov. 22 George Washington 54, Austin Peay 52 5:00 ETBowling Green 67, Detroit 61
Nov. 14 9:00 ETNov. 16 7:30 ET Nov. 23 Detroit 94, Austin Peay 93 (OT) 5:00 ET
George Washington 77, Bowling Green 56
Nov. 13 9:30 ETNov. 15 10:00 ET Nov. 21 South Dakota State 79, Niagara 71 4:30 ET
Mercer 60, Sam Houston State 38 WRWR
Nov. 22 South Dakota St. 77 Sam Houston St. 60
Nov. 13 6:00 ET Mercer 74, Niagara 55 WRWRNov. 16 7:00 ET
Nov. 23 Niagara 59, Sam Houston State 52 4:30 ETSouth Dakota State 74, Mercer 61 WRWR
No. 25 MISSOURI7:30 ET
MISSOURI 87-58
NOTRE DAMEMISSOURI 92-53
No. 22 CAL9:30 ET
CAL 70-46
GEORGIA
NOTRE DAME
GEORGIA 61-57
GEORGIA
NOVEMBER 22
The University Center - Macon, Ga.
MACON SUBREGIONAL
SUBREGIONAL ROUNDS
BERKELEY REGIONAL
Haas Pavilion - Berkeley, Calif.
Notre Dame 74 Sam Houston State 41
Purcell Pavilion at the Joyce Center - South Bend, Ind.
Georgia 63, Bowling Green 54
COLUMBIA REGIONAL
10:00 ET
Visit CBEClassic.com for more information
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com
Georgia 72, South Dakota State 61
ATHENS REGIONAL
No. 24 Cal 81, George Washington 54No. 22 Cal 72, Austin Peay 55
7:45 ET
NOVEMBER 21Sprint Center - Kansas City, Mo.
No. 25 Missouri 83, Niagara 52
Stegeman Coliseum - Athens, Ga.
Notre Dame 59, Detroit 53
No. 25 Missouri 81, Mercer 63
BOWLING GREEN SUBREGIONAL
Stroh Center - Bowling Green, Ohio
CBE CLASSIC
CHAMPIONSHIP ROUNDS
All Times Eastern
PROGRESSIVE2011
CHAMPIONSHIP ROUNDS
REGIONAL ROUNDS
Mizzou Arena - Columbia, Mo.
SOUTH BEND REGIONAL
CBECLASSIC.COM
DID YOU KNOW???
- All four games of the Championship Rounds at Kansas City’s Sprint Center were nationally televised by ESPN. Three of the games aired on ESPN2 while the fourth was televised on ESPNU. Four of the Re-gional Round games were also nationally televised with one game on ESPN2 and three on ESPNU. Two of the remaining four Regional Round games were televised on Mizzou Sports Network throughout the state of Missouri while three Subregional games aired in Georgia.
- ESPN’s top broadcast team - Dick Vitale, Bob Knight and Dan Shulman - were assigned to work the Championship Round games in Kansas City.
- The event has featured five of the past seven national champions – Syracuse (2003), Florida (2006, 2007), Kansas (2008), and Duke (2010). In all, 31 teams that have participated in the Progressive CBE Classic have gone on to compete in the NCAA Tournament.
- The Progressive CBE Classic has boasted the highest neutral site attendance among all early-season college basketball tournaments in three of the last five years. Nearly 80,000 fans attended the 2011 Classic, with the Championship Rounds at Sprint Center averaging over 11,000 fans both nights.
- In the 11 years of its existence, the event has attracted over 900,000 college basketball fans. - The Championship Rounds of the Progressive CBE Classic have been held in Kansas City since the event’s inception. The last five years the Classic has been played at Sprint Center, the state-of-the-art arena that serves as the cornerstone of a redeveloped downtown Kansas City.
- In addition to Sprint Center, the Progressive CBE Classic has been held at some of the finest home courts in the country, including Alabama, California, Creighton, Duke, Florida, Georgia, Gonzaga, Iowa, Kansas, Kansas State, Kentucky, Marquette, Maryland, Memphis, Michigan State, Missouri, Missouri State, Notre Dame, Ohio State, Pittsburgh, Richmond, South Carolina, Stanford, Syracuse, Texas, Texas Tech, UCLA, Washington, West Virginia, and Wichita State.
CBECLASSIC.COM
ADVERTISING IMPRESSIONS
Metro Sports (TW)(:30 second commercials ran on ESPN, ESPN 2, Fox Sports Midwest, The Discovery Channel, FX, USA, TNT, Spike)
Sure West Cable(:30 second commercials ran on ESPN, USA, Fox Sports, CNN, FX, Spike & History Channel)
TOTALS
USA TodayDime MagazineBounce MagazineKansas City Star (Mon-Sat)Kansas City Star (Sun)ManeaterColumbia TribuneTOTALS
Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,800,000
115,00040,000
210,736305,113
8,00084,000
2,562,849
3,100,000675,000300,000476,400736,400
5,84074,500
5,368,140
1116314
17
3,624,184120,000
40,0002,860,0001,095,000
8,000336,000
4,478,755
6,600,000675,000300,000
7,040,0002,625,000
5,840298,000
9,446,440
Television Network Households Dates # of Units Viewers Gross Impact11/1 - 11/22
11/7 - 11/22
500,000
41,851
340
400
30,940,000
16,740,400
47,680,400
91,000
41,851
outdoor Dates Locations Impressions/Day Total Impressions9/28 - 11/229/28 - 11/229/28 - 11/229/28 - 11/22
9/28 - 11/22 9/28 - 11/22 9/28 - 11/22
9/28 - 11/22
N/S I-435 (Vinyl)W/S I-70 (Vinyl)E/S I-435 (Vinyl)E/S I-435 (Digital)S/S I-70 (Digital)S/S I-670 (Digital)SE/S I-35 (Digital)E/S I-29 (Digital)TOTALS
111111116
256,980201,166245,658138,929178,570222,296181,711286,340
1,711,650
2,055,8401,609,3281,965,2641,111,4321,428,5601,778,2681,453,6882,290,720
13,693,200
4,478,755
CBECLASSIC.COM
SPRINT CENTER
KPRS Hot 103 Jamz (KC) WHB 810 (KC)WHB 810 (KC)Zimmer RadioChiefs RadioChiefs RadioTOTALS
Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact210260195
8096
760
1,125,200880,000880,000
22,000176,000176,000
3,259,200
281,000220,000220,000
900333,000333,000
1,388,200
:30:60:30:30:30:15
11/1 - 11/2310/24 - 11/2210/24 - 11/22
11/2 - 11/2210/31 - 11/1310/31 -11/13
8,439,0008,171,4286,128,571
72,0001,584,0001,056,000
25,451,000
Kansascity.comKansascity.comKansascity.comColumbiaTribune.comnightlifekc.comtbonesbaseball.comsportingkc.comTOTALS
Online Dates Locations Impressions/Day Total Impressions10/17 - 11/22
11/1 - 11/2211/15
11/1 - 11/1510/14 - 11/22
8/1 - 12/19/1 - 11/30
Sports PagesSports Channel
Home PageHome PageHome PageHome PageHome Page
2,70313,636
150,0006,6663,607
12,26020.500188,893
100,000300,000150,000
100,0077.,479
3,636,78020,500
4,207,280
TOTAL ADVERTISING IMPRESSIONS: 100,478,320
CBECLASSIC.COM
SPRINT CENTER
Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact
Online Dates Locations Impressions/Day Total Impressions
Dime Magazine2 e-mails sent out to over 48,000 Kansas City
individuals
Sprint Center Database2 e-mails sent out to over 300,000 individuals
visitkc.com Database1 e-mail sent out to over 93,555 individuals
Kansascity.com database1 e-mail sent out to over 85,000 individuals
Gazelle group database4 e-mails sent out to over 10,000 individuals
Notre Dame Alumni Association2 e-mails sent out to over 3,000 individuals
missouri Alumni Association2 e-mails sent out to over 80,000 individuals
mizzou ssn ticket Database2 e-mails sent out to over 3,000 individuals
mizzou student databse2 e-mails sent out to over 11,000 individuals
OVER 2.7 million IMPRESSIONS
california student database2 e-mails sent out to over 10,000 individuals
california all sport Database1 e-mail sent out to over 24,000 individuals
california men’s basketball database2 e-mails sent out to over 11,500 individuals
georgia student database3 e-mails sent out to over 34,000 individuals
georgia ticket databse15 e-mails sent out to over 55,000 individuals
georgia Alumni Association2 e-mails sent out to over 200,000 individuals
Kansas city Royals database2 e-mails sent out to over 10,000 individuals
power & light district databse3 e-mails sent out to over 30,000 individuals
sporting kc database2 e-mails sent out to over 65,000 individuals
CBECLASSIC.COM
ADVERTISEMENTS
www.dimemag.com / #66 / NOVEMBER 2011
RUDY GAY // KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS
Stars In
THE BREAKOUT ISSUE
JOHNWALL BREAKOUT
PLAYERS & TEAMS
TO WATCH
THE TOP
WE
REMINISCE
THE FAB
5by JA LE N ROS E
WE
REMINISCE
THE FAB
5by JA LE N ROS E
TOBIAS HARRIS THE EASY SCORER
BEANTOWN LEGENDMIKE “SPORTY RICH” BIVINS
LA’S JAY “BOOGIE”
BRANTLEY
WWW.BOUNCEMAG.COM
ISSUE #27 / SUMMER 2011
2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.
*Additional television coverage to be announced.All television schedules subject to change.
proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.
tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.
November 7-9 regional rounds at Host SitesSt. John’s | arizona | texas a&M | Miss. St.
11/7 William & Mary at St. John’s 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. John’s vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.
all times Eastern*
11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.
all times Eastern*
November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia
11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.
all times Eastern*
November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.
Advertisement that ran in the November 2011 issue of Dime Magazine, Bounce Magazine, and Basketball Times.
CBECLASSIC.COM
ADVERTISEMENTS
GeorGia
CaL
Notre Dame
missouri
CBEClassic.com@CBeClassicfollow us on
November 21-22 • Sprint Center
Follow thE tigErS toKaNSaS City!
tiCKEtS oN SalE Now!ticketmaster.com
Game schedule:Nov. 21 - missouri vs. Notre Dame @ 6:30pm
Cal vs. Georgia
Nov. 22 - Consolation Game @ 6:45pmChampionship Game
Print advertisement that ran in the
Columbia Daily Tribune.
CBECLASSIC.COM
ADVERTISEMENTS
GeorGia
CaL
Notre Dame
missouri
Progressive CBe ClassiCNovemBer 21-22, 2011
sPriNt CeNter
CBeClassic.com @CBeClassicfollow us on
ticketmaster.com
sprint CenterBox office
tiCkets oNsale Now!
Progressive CBe ClassiCNovemBer 21-22, 2011
sPriNt CeNter • KaNsas City, mo.monday, November 21
No. 25 Missouri vs. Notre Dame - 7:30 p.m. on No. 24 Cal vs. Georgia - 9:30 p.m. on
tuesday, November 22 Consolation Game - 7:45 p.m. on Championship Game -10 p.m. on
all times Eastern
tiCKetmaster.Com • CBeClassiC.Com
Print advertisement that ran in the Kansas City Star and USA Today.
CBECLASSIC.COM
ADVERTISEMENTS
CBECLASSIC.COM
ADVERTISEMENTS
Endpage of the commercial spot that ran throughout Kansas City.
CBECLASSIC.COM
TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY
Date Game Network Timing11/21/2011 Missouri vs. Notre Dame ESPN2 2:3211/21/2011 California vs. Georgia ESPN2 2:3711/22/2011 Notre Dame vs. Georgia ESPNU 3:0111/22/2011 Missouri vs. California ESPN2 2:49
Totals: 10:59
Adidas courtside LED signage during Championship Rounds in Kansas City.
Minutes of unobstructed exposure on the courtside signage
Amount of time in excess of contract: 2:59
CBECLASSIC.COM
TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY
CBECLASSIC.COM
TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY
CBECLASSIC.COM
SUPPLEMENTAL EXPOSURE
tELEVISION - The Progressive CBE Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show. - National, regional, and local sports highlight shows. - Local news network sports coverage.
rADIO - Championship Round coaches participated in interviews on ESPN Radio (morning drive and afternoon/evening drive) nationally and locally in Kansas City, and KCSP Radio (morning drive and afternoon/evening drive) in Kansas City.
NATIONAL TELECONFERENCE - A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
ESPN’s Dick Vitale during Championship Round action at Sprint Center in Kansas City.
CBECLASSIC.COM
ON-SITE EXPOSURE
videoboard mentions and pa announcements
Adidas’ logo and message appeared on the center-hung videoboard as well as the in-arena LED ribbon signage.
CBECLASSIC.COM
ON-SITE EXPOSURE
Adidas’ advertisement that appeared in the Official Event Program sold at each site.
© 2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
crazy light
At 9.8oz, this is the lightest ever. It’s crazy quick, crazy fast and crazy light.
Let your game go crazy at adidasbasketball.com
adizero crazy light
FW11_Crazylight_FW_SBlue_Global_SPS.indd 1 10/11/11 5:06 PM
PROGRESSIVE CBE CLASSICChampionship Rounds
November 21-22, 2011SPRINT CENTER • KANSAS CITY, MO.
Columbia RegionalNOVEMBER 14 & 17, 2011Missouri • Mercer • Niagara
South Bend RegionalNOVEMBER 14 & 16, 2011Notre Dame • Detroit • Sam Houston St.
Berkeley RegionalNOVEMBER 13 & 15, 2011
Cal • George Washington • Austin Peay
Athens RegionalNOVEMBER 13 & 16, 2011
Georgia • Bowling Green • South Dakota St.
CRASH THE BOARDS!OTHERWISE, NO CRASHING.
PROUD SPONSOR OF THE PROGRESSIVE CBE CLASSIC
Progressive Casualty Ins. Co. & affi liates. 11D00721.C (09/11)
CBECLASSIC.COM
PRE-GAME HOSPITALITY
Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night
CBECLASSIC.COM
PRE-GAME HOSPITALITY
Adidas’ logo was displayed on a scroll on HD TV’s throughout the pre-game hospitality.
CBECLASSIC.COM
PRESS COVERAGE
As the nation’s most-exciting early-season college basketball event, the Progressive CBE Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Kansas City, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.
In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive CBE Classic was featured in articles in, but not limited to, the following media:
- USA Today - Atlanta Journal-Constitution - Toledo Blade- SI.com - Chicago Tribune - Brookings Register- ESPN.com - St. Louis Post-Dispatch - Clarksville Leaf Chronicle- ESPN, The Magazine - San Francisco Chronicle - Fort Wayne Journal Gazette- FoxSports.com - San Jose Mercury News - Huntsville Item- CBSSports.com - Sacramento Bee - Macon Telegraph- SportingNews.com - Columbia (Mo.) Daily Tribune - Niagara Gazette- Yahoo.com Sports - Buffalo News - Kansas City Kansan- AOLFanhouse.com - South Bend Tribune - Kansas City Star - Sioux City Journal In all, over 80 reporters and photographers representing more than 40 media outlets were issued creden-tials to the Championship Rounds of the 2011 Progressive CBE Classic.
Georgia Head Coach Mark Fox during a post-game
press conference.
LegendsClassic.com
Sponsorship Benefits
Status- Category exclusivity and the designation of the “Official; Apparel Provider.”- Use of the Legends Classic event logo.- An event representative will serve as a liaison to coordinate implementation and activation of the sponsorship.- An in-depth qualitative and quantitative summary of the sponsorship will be provided following the Event.
Vanderbilt defeated Oregon State to win the 2011 TicketCity Legends Classic Championship.
Television Exposure- Two (2) minutes of unobstructed in-game television exposure on the courtside signage system (total of 8 minutes on ESPN3).
Media Exposure- Logo inclusion in all regional and national promotion and advertising materials leading up to the Event.- Exposure and link on the Event website.
LegendsClassic.com
Sponsorship Benefits
Courtside signage shown in-arena, on ESPN3 and sports highlight shows across the country.
On-Site Exposure- In-arena exposure on the courtside signage system.- Two (2) public address announcements per game.- Two (2) mentions per game on the videoboard.- One (1) on-site display in the concourse of each arena.
Official Souvenir Program- One (1) full-page, color advertisement in the official souvenir program.
Tickets and Hospitality- Four (4) premium location tickets to each night of the Regional Rounds.- Four (4) Invitations to the VIP pre-game hospitality reception (Championship Rounds only).
LegendsClassic.com
Did You Know???
- The TicketCity Legends Classic sported the highest attendance among early-season college basketball tournaments in 2011. In excess of 97,000 fans attended the event across the seven hosting venues.
- Dave Popkin, former NC State great Dereck Whittenburg, and ESPN.com lead reporter Andy Katz served as ESPN’s broadcast team for the Championship Round games at the IZOD Center.
- All four games of the Championship Rounds of the 2011 TicketCity Legends Classic at the IZOD Center were nationally televised for the first time on ESPN3. In addition, four of the Regional Round games were televised on ESPN networks and one was shown on the Longhorn Television Network. Three games in the Kingston Subregional were shown throughout Rhode Island and other parts of New England.
- In its brief five-year history, the event has featured 11 teams that have gone on to compete in the NCAA Tournament with six of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic.
- The TicketCity Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Vanderbilt, Washington State, and West Virginia.
- One of the benefits of the TicketCity Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include:
Jerry West, West VirginiaBill Bradley, PrincetonCalvin Murphy, NiagaraDavid Thompson, NC StateNate Thurmond, Bowling GreenBernard King, TennesseeDon Haskins, UTEP
A.C. Green, Oregon StateBryce Drew, ValparaisoLou Henson, New Mexico StateGreg Kelser, Michigan StateBrandin Knight, PittsburghJalen Rose, Michigan
LegendsClassic.com
Tournament Bracket
Nov. 13 7:00 ET Nov. 25 Morehead State 61, West Alabama 52 3:30 ETNov. 15 4:00 ET Bucknell 62, Princeton 56
Nov. 26 2:00 ET
Nov. 13 2:00 ETNov. 15 8:00 ET Nov. 27 2:00 ET
Nov. 13 6:00 ETNov. 16 7:00 ET Nov. 25 2:30 ET
Nov. 26 2:30 ETNov. 14 10:00 ETNov. 16 10:00 ET
Nov. 27 12:00 ET
No. 20 VANDERBILT6:30 ET
VANDERBILT 86-79
NC STATEVANDERBILT 64-62
TEXAS8:30 ET
OREGON STATE 100-95
OREGON STATE
TEXAS
NC STATE 77-74
NC STATE
2011
CHAMPIONSHIP ROUNDS
The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information
Morehead State 68, Princeton 56Bucknell 87, West Alabama 50
Princeton 66, West Alabama 42Bucknell 54, Morehead State 50
Cleveland State 63, Boston Univ. 62
NOVEMBER 19
8:30 ET
6:30 ET
NOVEMBER 21
Cleveland State 71, No. 7 Vanderbilt 58
CHAMPIONSHIP ROUNDSIZOD Center - East Rutherford, N.J.
NC State 60, Princeton 58
Oregon State 82, Hofstra 72
Gill Coliseum - Corvallis, Ore.
LEWISBURG SUBREGIONAL
Sojka Pavilion - Lewisburg, Pa.
Cleveland State 67, Rhode Island 45
Boston Univ. 70, Rhode Island 64
Boston University 68, Hofstra 61
RALEIGH REGIONAL
REGIONAL ROUNDS
Oregon State 93, West Alabama 60
No. 20 Vanderbilt 80, Bucknell 68
Ryan Center - Kingston, R.I.
RBC Center - Raleigh, N.C.
CORVALLIS REGIONAL
Texas 82, Boston University 46Texas 100, Rhode Island 90
KINGSTON REGIONAL
AUSTIN REGIONAL
The Longhorn Network will also air each Texas game in the Championship Rounds
TicketCity Legends ClassicAll Times Eastern
Rhode Island 85, Hofstra 73
Hofstra 63, Cleveland State 53
SUBREGIONAL ROUNDS
NC State 91, Morehead State 61
Frank Erwin Center - Austin, Texas
NASHVILLE REGIONAL
Memorial Gym - Nashville, Tenn.
LegendsClassic.com
Advertising Impressions
Star Ledger
Jersey Journal
Bergen Record
Bounce Magazine
Dime Magazine
TOTALS
Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership223,037
22,020
225,000
40,000
200,734
710,791
444,074
55,050
400,000
245,000
750,000
1,894,124
15
8
6
1
1
31
6,661,110
440,400
2,400,000
245,000
750,000
10,496,510
Total print advertising impressions: 10,496,510
3,345,555
176,160
1,350,000
40,000
200,734
5,112,449
ESPN.com
NorthJersey.com
Comcast.com
NJ.com
WFAN.com
IZODCenter.com
TOTALS
Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14
11/2 - 11/14
11/2 - 11/19
11/1 - 11/19
11/4 - 11/21
6/6 - 11/21
Run of Site
Run of Site
Sports Page
Sports Page
Run of Site
Home Page
367,443
335,961
136,891
1,050,387
448,798
2,975,000
5,314,480
Total online advertising impressions: 5,314,480
28,265
25,843
7,605
55,284
24,933
17,500
159,430
ESPN 1050
ESPN 1050 (live read)
WFAN 660 AM
WFAN 660 AM
TOTALS
Radio Station Dates Length # of Units Cume. Persons Avg. Audience Total Impact 11/7 - 11/18
11/7 - 11/18
11/7 - 11/21
11/7 - 11/21
60
8
23
15
106
1,104,000
147,200
963,700
628,500
2,843,400
Total radio advertising impressions: 2,843,400
18,400
18,400
41,900
41,900
120,600
:60
:10
:30
:15
235,000
235,000
535,200
535,200
1,540,400
LegendsClassic.com
Advertising Impressions
Comcast Cable
(:30 commercials ran on the following: ESPN, ESPN2, Spike, ESPNNews)
Cablevision
(:30 commercials ran on the following: ESPN, ESPN2)
TOTALS
Television Network Households Dates # of Units Viewers Gross Impact
54,314
52,040
106,354
Total television advertising impressions: 106,354
4,178
5,204
9,382
382,462
1,300,959
1,683,421
13
10
23
10/28 - 11/19
11/8 - 11/18
Outdoor Billboard at IZOD Center
Out of Home Dates Impressions/Day Total Impressions
6/6 - 11/21 2,730,000
Total out of home advertising impressions: 2,730,000
30,000
TOTAL ADVERTISING IMPRESSIONS: 21,490,744
LegendsClassic.com
Direct Marketing
Television Network Households Dates # of Units Viewers Gross Impact
Out of Home Dates Impressions/Day Total Impressions
Ticketmaster Database2 e-mails to 2,500,000 subscribers
Ticketmaster - Special Offer1 special offer e-mail to 83,000 subscribers
Plum Benefits1 e-mail to over 20,000 customers
Travelzoo2 e-mails to 100,000 subscribers
Dime Magazine1 e-mail to 48,000 subscribers
Gazelle Group Database4 e-mails to 12,000 subscribers
IZOD Center Database5 e-mail to 75,000 subscribers
Vanderbilt University Database2 e-mails to 45,000 subscribers
NC State Database 2 e-mail to 75,000 subscribers
University of Texas Database 1 e-mail to 88,000 subscribers
Oregon State Database 1 e-mail to 55,000 subscribers
New York/NJ TexasExes 1 e-mail to 2,500 subscribers
OVER 6.1 MILLION IMPRESSIONS
LegendsClassic.com
Advertisements
www.dimemag.com / #66 / NOVEMBER 2011
RUDY GAY // KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS
Stars In
THE BREAKOUT ISSUE
JOHNWALL BREAKOUT
PLAYERS & TEAMS
TO WATCH
THE TOP
WE
REMINISCE
THE FAB
5by JA LE N ROS E
WE
REMINISCE
THE FAB
5by JA LE N ROS E
TOBIAS HARRIS THE EASY SCORER
BEANTOWN LEGENDMIKE “SPORTY RICH” BIVINS
LA’S JAY “BOOGIE”
BRANTLEY
WWW.BOUNCEMAG.COM
ISSUE #27 / SUMMER 2011
2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.
*Additional television coverage to be announced.All television schedules subject to change.
proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.
tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.
November 7-9 regional rounds at Host SitesSt. John’s | arizona | texas a&M | Miss. St.
11/7 William & Mary at St. John’s 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. John’s vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.
all times Eastern*
11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.
all times Eastern*
November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia
11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.
all times Eastern*
November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.
Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.
LegendsClassic.com
Advertisements
TicketCityLegends Classic
2K Sports Classic
Texas • Vanderbilt • NC State • Oregon St.
St. John’s • Arizona • Texas A&M • Miss. St.
November 19 & 21, 2011IZOD Center • East Rutherford, N.J.
Tickets on Sale Now!
follow us on @LegendsBBall
Ticketmaster.com
November 17-18, 2011Madison Square Garden • New York, N.Y.
Tickets On Sale Now!Ticketmaster.com
BasketBall is Back!
Special DiScount offer!enter promo code GaMeon to receive 50% off!
ticketmaster.com
TicketCity Legends ClassicNov. 19 & 21 • IZOD Center
2K Sports ClassicNov. 17 & 18
Madison Square GardenSt. John’s • Arizona • Texas A&M • Mississippi State
Texas • Vanderbilt • NC State • Oregon State
follow us on @2KSportsClassic
2KSportsClassic.com
LegendsClassic.com follow us on@LegendsBBall
Print advertisements that ran in the Jersey Journal.
LegendsClassic.com
Advertisements
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follow us on @LegendsBBall
Texas h Vanderbilt h NC State h Oregon State
Ticketmaster.com h LegendsClassic.comTickets On Sale Now!
Family Planh 4 Tickets h 4 Sodash 4 Hot Dogs or Pretzels
ONLy $75!Cannot be combined with any other offer.
Print advertisement that ran in The Star-Ledger.
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Advertisements
Endpage on commercial unit that ran in the New York metropolitan area and on ESPN.
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Date Game Network Time
11/19/2011 Vanderbilt vs. N.C. State ESPN3 3:34
11/19/2011 Texas vs. Oregon State ESPN3/LHN 3:35
11/21/2011 Texas vs. N.C. State ESPN3/LHN 3:04
11/21/2011 Vanderbilt vs. Oregon State ESPN3 3:01
Minutes of unobstructed exposure on courtside LED Signage
Totals: 13:14
Amount of time in excess of contract: 5:14
Television ExposureChampionship Rounds - IZOD Center
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Television Exposure
LegendsClassic.com
Television Exposure
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Supplemental Exposure
Television - The Legends Classic was featured in ESPN’s promotional spots.- National, regional, and local sports highlight shows.- Local news network sports coverage.
Radio - Championship Round coaches participated in interviews on WFAN (Mike Francesa, Afternoon Drive).
National Teleconference- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
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Videoboard Mentions and PA Announcements
The Adidas logo and messages appeared on the center-hung scoreboard, in-arena LED Ribbon and courtside LED signage during PA Announcements.
On-Site Exposure
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On-Site Exposure
Adidas’ advertisement appeared in the Official Event Program sold at each site.
© 2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
crazy light
At 9.8oz, this is the lightest ever. It’s crazy quick, crazy fast and crazy light.
Let your game go crazy at adidasbasketball.com
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FW11_Crazylight_FW_SBlue_Global_SPS.indd 1 10/11/11 5:06 PM
Austin Regional Nashville Regional Raleigh Regional Corvrvr allis RegionalNovember 13 & 15, 2011 November 13 & 15, 2011 November 13 & 16, 2011 November 14 & 16, 2011
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Pre-Game Hospitality
Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night.