2011 Events - Adidas

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  • NC STATE LEGENDS NOTRE DAME CBE CLASSIC MISS. STATE 2K CLASSIC

    2011 EVENT SUMMARY2K SPORTS CLASSICNovember 7-9 & 17-18, 2011St. Johns Arizona Texas A&M Mississippi State

    PROGRESSIVE CBE CLASSICNovember 13-17 & 21-22, 2011Missouri Notre Dame Cal Georgia

    TICKETCITY LEGENDS CLASSICNovember 13-16 & 19-21, 2011Texas Vanderbilt NC State Oregon State

    Prepared For

    ADIDASThe 2K Sports Classic, Progressive CBE Classic &

    TicketCity Legends Classic are produced by:The Gazelle Group 475 Wall Street Princeton, N.J. 08540

    GAZELLEGROUP.COM

  • 2KSportsClassic.com

    Sponsorship Benefits

    STATUS- Category exclusivity and the designation as the Official Apparel Provider.- Use of logos associate with the event- An event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship with be provided following the Event.

    The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship

    TELEVISION EXPOSURE- Minimum of two (2) per game of unobstructed in-game television exposure on the courtside digital signage during Championship Rounds (total of 8 minutes on ESPN2).

    MEDIA EXPOSURE- Logo inclusion in all regional and national promotional and advertising materials leading up to the Event. - Exposure and link on the Event website.

  • 2KSportsClassic.com

    Sponsorship Benefits

    Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.

    PROMOTIONAL OPPORTUNITIES- One (1) unique experience package at MSG (e.g. Adidas Ultimate Pick-Up Game). The package shall include an invite for a group of guests or two teams to play a full-court game for one hour on the floor of the Worlds Most Famous Arena, Madison Square Garden. The package shall also include premium tickets to the games for both nights of the event. Packages can be used for customers, clients, AAU teams and promotion winners.

    OFFICIAL SOUVENIR PROGRAM- One (1) full-page, color advertisement in the official souvenir program and logo exposure on all Sub-Regional roster cards.

    TICKETS AND HOSPITALITY- Four (4) premium location tickets to each night of the Event.- Four (4) invitations to the pre-game Hospitality Reception.

    ON-SITE EXPOSURE- In-arena exposure on the courtside signage system.- Two (2) public address announcements per game.- Two (2) logo mentions per game on the video boards.- One (1) on-site display opportunity in a high traffic area inside each arena, which can be used for coupon distribution, product or premium item giveaways, sweepstakes registration, etc.

  • 2KSportsClassic.com

    ESPNs Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.

    Did You Know???

    - All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma.

    - ESPNs top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season.

    - The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues.

    - The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden.

    - From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs.

    - The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.

    - In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. Johns, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.

  • 2KSportsClassic.com

    Tournament Bracket

    Nov. 7 7:00 ET Nov. 18 Lehigh 82, William & Mary 57 4:30 ETNov. 9 7:00 ET Eastern Kentucky 73, Liberty 65

    Nov. 19 Eastern Kentucky 63, William & Mary 44 4:30 ETLehigh 90, Liberty 80

    Nov. 7 9:00 ETNov. 9 9:00 ET Nov. 20 Lehigh 76, Eastern Kentucky 51 2:30 ET

    William & Mary 65, Liberty 64

    Nov. 9 8:00 ETNov. 18 Duquesne 97, UDC 81 6:00 ET

    Valparaiso 62, Akron 59

    Nov. 7 8:00 ET Nov. 19 Duquesne 81, Akron 76 6:00 ETNov. 9 7:00 ET Valparaiso 79 IU-Kokomo 48

    Nov. 20 Valparaiso 84, Duquesne 68 4:30 ETUDC 87, Indiana-Kokomo 51

    Nov. 12 Akron 95, Hiram 65 7:00 ET

    No. 18 TEXAS A&M7:00 ET

    MISSISSIPPI ST. 69-60

    MISSISSIPPI STATEMISSISSIPPI STATE 67-57

    ST. JOHN'S9:00 ET

    No. 16 ARIZONA 81-72

    No. 16 ARIZONAST. JOHN'S

    No. 18 TEXAS A&M 58-57

    No. 18 TEXAS A&M

    St. John's 74, William & Mary 59

    LYNCHBURG SUBREGIONAL

    Vines Center - Lynchburg, Va.

    St. John's 78, Lehigh 73

    McKale Center - Tucson, Ariz.

    20112K SPORTS CLASSIC

    benefiting Coaches vs. CancerAll Times Eastern

    Visit 2KSportsClassic.com for more informationThe Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

    CHAMPIONSHIP ROUNDSMadison Square Garden - New York, N.Y.

    4:30 ET

    NOVEMBER 17

    SUBREGIONAL ROUNDS

    Carnesecca Arena - Queens, N.Y.

    TUCSON REGIONAL

    REGIONAL ROUNDS

    No. 16 Arizona 67, Duquesne 59No. 16 Arizona 73, Valparaiso 64

    QUEENS REGIONAL

    John A. Rhodes Arena - Akron, Ohio

    VALPARAISO SUBREGIONAL

    Humphrey Coliseum - Starkville, Miss.

    COLLEGE STATION REGIONAL

    Reed Arena - College Station, Texas

    NOVEMBER 18

    Athletics-Recreation Center - Valparaiso, Ind.

    6:30 ET

    CHAMPIONSHIP ROUNDS

    Mississippi St. 76, Eastern Kentucky 66Akron 68, Mississippi State 58

    STARKVILLE REGIONAL

    No. 19 Texas A&M 81, Liberty 59

    AKRON SUBREGIONAL

  • 2KSportsClassic.com

    Advertising Impressions

    USA Today (National)

    Newark Star Ledger

    Jersey Journal

    Bergen Record (Mon-Sat)

    Bergen Record (Sun)

    Dime Magazine (National)

    Bounce Magazine (National)

    TOTALS

    Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,812,092

    223,037

    22,020

    156,425

    179,905

    115,000

    40,000

    2,548,479

    3,300,000

    444,074

    55,050

    344,135

    395,791

    675,000

    300,000

    5,514,050

    1

    5

    8

    3

    1

    1

    1

    20

    1,812,092

    1,115,185

    176,160

    469,275

    179,905

    115,000

    40,000

    3,907,617

    3,300,000

    2,220,370

    440,400

    1,032,405

    395,791

    675,000

    300,000

    8,363,966

    ESPN.com

    NorthJersey.com

    Comcast.com

    NJ.com

    WFAN.com

    TOTALS

    Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14

    11/2 - 11/14

    11/2 - 11/19

    11/1 - 11/19

    11/4 - 11/21

    Run of Site

    Run of Site

    Sports Page

    Sports Page

    Run of Site

    367,443

    335,961

    136,891

    1,050,387

    448,798

    2,339,480

    Total online advertising impressions: 2,339,480

    Total print advertising impressions: 8,393,966

    ESPN 1050

    ESPN 1050 (Live Reads)

    WFAN 660 AM (NY)

    WFAN 660 AM (NY)

    TOTALS

    Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact

    11/1 - 11/16

    11/1 - 11/16

    11/1 - 11/16

    11/1 - 11/16

    60

    8

    23

    15

    106

    235,000

    235,000

    535,200

    535,200

    1,540,400

    18,400

    18,400

    41,900

    41,900

    120,600

    Total radio advertising impressions: 2,843,400

    :60

    :10

    :30

    :15

    1,104,000

    147,200

    963,700

    628,500

    2,843,400

    28,265

    25,843

    7,605

    55,284

    24,933

    141,930

  • 2KSportsClassic.com

    Advertising Impressions

    TOTAL ADVERTISING IMPRESSIONS: 141,029,626

    7th Avenue Marquees

    8th Avenue Marquees

    Box Office Duratrans

    7th Avenue Arcade Banner

    Bar/Restaurant Posters

    TOTALS

    Out of Home Dates Impressions/Day Total Impressions

    9/15 - 11/18

    9/15- 11/18

    10/26 - 11/18

    10/26 - 11/18

    10/9 - 11/18

    1,000,000

    700,000

    13,350

    600,000

    14,000

    2,327,350

    Total out of home advertising impressions: 125,681,100

    65,000,000

    45,500,000

    347,100

    14,400,000

    434,000

    125,681,100

    Time Warner Cable

    (:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)

    Comcast Cable

    (:30 second commercials ran on ESPN, ESPN 2, Spike, ESPNNews)

    Cablevision

    (:30 second commercials ran on ESPN, ESPN2)

    MSG Network

    MSG+

    TOTALS

    Television Network Households Dates # of Units Viewers Gross Impact2,399,150

    382,462

    1,300,959

    10,909,198

    10,909,198

    25,900,967

    11/1 - 11/20

    10/28 - 11/19

    11/8 - 11/18

    10/14 - 11/17

    10/14 - 11/17

    55

    13

    10

    91

    88

    257

    10,462

    4,178

    5,204

    8,812

    3,273

    31,929

    Total television advertising impressions: 1,771,680

    575,410

    54,314

    52,040

    801,892

    288,024

    1,771,680

  • 2KSportsClassic.com

    Direct Marketing

    Out of Home Dates Impressions/Day Total Impressions

    Ticketmaster Alert2 e-mails to over 1 million subscribers

    Plum Benefits1 discount e-mail sent to over 20,000

    corporations in NYC

    Dime Magazine1 e-mail to over 48,000 subscribers

    New York Knicks2 e-mails to 7,000 plus subscribers

    New York Liberty2 e-mails to 5,100 subscribers

    New York Rangers2 e-mails to over 6,000 subscribers

    Madison Square Garden Sports3 e-mails to over 30,000 subscribers

    Radio City Entertainment1 e-mail to over 250,000 subscribers

    American Express1 e-mail to over 1 million customers

    Gazelle Database5 e-mails to over 12,000 subscribers

    Travelzoo.com2 e-mails to over 100,000 subscribers

    St. Johns University Database3 e-mails to 50,000 subscribers

    Texas A&M 12th Man Foundation1 e-mail to 75,000 members

    University of Arizona Database2 e-mails to 68,000 subscribers

    Mississippi State University Database2 e-mails to 53,000 subscribers

    OVER 4.1 MILLION IMPRESSIONS

  • 2KSportsClassic.com

    Advertisements

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    2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.

    *Additional television coverage to be announced.All television schedules subject to change.

    proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.

    tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.

    November 7-9 regional rounds at Host SitesSt. Johns | arizona | texas a&M | Miss. St.

    11/7 William & Mary at St. Johns 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. Johns vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.

    all times Eastern*

    11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.

    all times Eastern*

    November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia

    11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.

    all times Eastern*

    November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.

    Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.

  • 2KSportsClassic.com

    Advertisements

    2K Sports ClassicNovember 17-18, 2011 Madison Square GardenThursday, November 17#19 Texas A&M vs. Mississippi State 7 p.m. St. Johns vs. #16 Arizona 9 p.m.

    benefiting Coaches vs. Cancer

    all times Eastern

    Friday, November 18Consolation Game 4:30 p.m. Championship Game 6:30 p.m.

    Live Coverage on

    Ticketmaster.com 2KSportsClassic.com

    TicketCityLegends Classic

    2K Sports Classic

    Texas Vanderbilt NC State Oregon St.

    St. Johns Arizona Texas A&M Miss. St.

    November 19 & 21, 2011IZOD Center East Rutherford, N.J.

    Tickets on Sale Now!

    follow us on @LegendsBBall

    Ticketmaster.com

    November 17-18, 2011Madison Square Garden New York, N.Y.

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    TicketCity Legends ClassicNov. 19 & 21 IZOD Center

    2K Sports ClassicNov. 17 & 18

    Madison Square GardenSt. Johns Arizona Texas A&M Mississippi State

    Texas Vanderbilt NC State Oregon State

    follow us on @2KSportsClassic

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    Print advertisement that ran in USA Today.

    Print advertisements that ran in the Jersey Journal.

  • 2KSportsClassic.com

    AdvertisementsTicketCityLegends Classic

    2K Sports Classic

    Texas Vanderbilt NC State Oregon St.

    St. Johns Arizona Texas A&M Miss. St.

    November 19 & 21, 2011IZOD Center East Rutherford, N.J.

    TickeTs onsale now!

    follow us on @LegendsBBall

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    November 17-18, 2011Madison Square Garden New York, N.Y.

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    BasketBall is Back in the new York area!

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    TicketCity Legends ClassicNovember 19 & 21, 2011

    2K Sports ClassicNovember 17 & 18, 2011

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    follow us on @2KSportsClassic

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    Madison Square Garden New York, N.Y.

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    TicketCity Legends ClassicTexas h Vanderbilt h NC State h Oregon Stateh h h h h h h h h h h h h

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    TickeTs on sale now!Ticketmaster.com LegendsClassic.com

    IZOD Center East Rutherford, N.J.November 19 & 21, 2011

    2K Sports ClassicSt. Johns Arizona Texas A&M Mississippi St.

    November 17-18, 2011Madison Square Garden New York, N.Y.

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