2011 Events - Adidas

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  • NC STATE LEGENDS NOTRE DAME CBE CLASSIC MISS. STATE 2K CLASSIC

    2011 EVENT SUMMARY2K SPORTS CLASSICNovember 7-9 & 17-18, 2011St. Johns Arizona Texas A&M Mississippi State

    PROGRESSIVE CBE CLASSICNovember 13-17 & 21-22, 2011Missouri Notre Dame Cal Georgia

    TICKETCITY LEGENDS CLASSICNovember 13-16 & 19-21, 2011Texas Vanderbilt NC State Oregon State

    Prepared For

    ADIDASThe 2K Sports Classic, Progressive CBE Classic &

    TicketCity Legends Classic are produced by:The Gazelle Group 475 Wall Street Princeton, N.J. 08540

    GAZELLEGROUP.COM

  • 2KSportsClassic.com

    Sponsorship Benefits

    STATUS- Category exclusivity and the designation as the Official Apparel Provider.- Use of logos associate with the event- An event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship with be provided following the Event.

    The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship

    TELEVISION EXPOSURE- Minimum of two (2) per game of unobstructed in-game television exposure on the courtside digital signage during Championship Rounds (total of 8 minutes on ESPN2).

    MEDIA EXPOSURE- Logo inclusion in all regional and national promotional and advertising materials leading up to the Event. - Exposure and link on the Event website.

  • 2KSportsClassic.com

    Sponsorship Benefits

    Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.

    PROMOTIONAL OPPORTUNITIES- One (1) unique experience package at MSG (e.g. Adidas Ultimate Pick-Up Game). The package shall include an invite for a group of guests or two teams to play a full-court game for one hour on the floor of the Worlds Most Famous Arena, Madison Square Garden. The package shall also include premium tickets to the games for both nights of the event. Packages can be used for customers, clients, AAU teams and promotion winners.

    OFFICIAL SOUVENIR PROGRAM- One (1) full-page, color advertisement in the official souvenir program and logo exposure on all Sub-Regional roster cards.

    TICKETS AND HOSPITALITY- Four (4) premium location tickets to each night of the Event.- Four (4) invitations to the pre-game Hospitality Reception.

    ON-SITE EXPOSURE- In-arena exposure on the courtside signage system.- Two (2) public address announcements per game.- Two (2) logo mentions per game on the video boards.- One (1) on-site display opportunity in a high traffic area inside each arena, which can be used for coupon distribution, product or premium item giveaways, sweepstakes registration, etc.

  • 2KSportsClassic.com

    ESPNs Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.

    Did You Know???

    - All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma.

    - ESPNs top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season.

    - The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues.

    - The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden.

    - From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs.

    - The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.

    - In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. Johns, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.

  • 2KSportsClassic.com

    Tournament Bracket

    Nov. 7 7:00 ET Nov. 18 Lehigh 82, William & Mary 57 4:30 ETNov. 9 7:00 ET Eastern Kentucky 73, Liberty 65

    Nov. 19 Eastern Kentucky 63, William & Mary 44 4:30 ETLehigh 90, Liberty 80

    Nov. 7 9:00 ETNov. 9 9:00 ET Nov. 20 Lehigh 76, Eastern Kentucky 51 2:30 ET

    William & Mary 65, Liberty 64

    Nov. 9 8:00 ETNov. 18 Duquesne 97, UDC 81 6:00 ET

    Valparaiso 62, Akron 59

    Nov. 7 8:00 ET Nov. 19 Duquesne 81, Akron 76 6:00 ETNov. 9 7:00 ET Valparaiso 79 IU-Kokomo 48

    Nov. 20 Valparaiso 84, Duquesne 68 4:30 ETUDC 87, Indiana-Kokomo 51

    Nov. 12 Akron 95, Hiram 65 7:00 ET

    No. 18 TEXAS A&M7:00 ET

    MISSISSIPPI ST. 69-60

    MISSISSIPPI STATEMISSISSIPPI STATE 67-57

    ST. JOHN'S9:00 ET

    No. 16 ARIZONA 81-72

    No. 16 ARIZONAST. JOHN'S

    No. 18 TEXAS A&M 58-57

    No. 18 TEXAS A&M

    St. John's 74, William & Mary 59

    LYNCHBURG SUBREGIONAL

    Vines Center - Lynchburg, Va.

    St. John's 78, Lehigh 73

    McKale Center - Tucson, Ariz.

    20112K SPORTS CLASSIC

    benefiting Coaches vs. CancerAll Times Eastern

    Visit 2KSportsClassic.com for more informationThe Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

    CHAMPIONSHIP ROUNDSMadison Square Garden - New York, N.Y.

    4:30 ET

    NOVEMBER 17

    SUBREGIONAL ROUNDS

    Carnesecca Arena - Queens, N.Y.

    TUCSON REGIONAL

    REGIONAL ROUNDS

    No. 16 Arizona 67, Duquesne 59No. 16 Arizona 73, Valparaiso 64

    QUEENS REGIONAL

    John A. Rhodes Arena - Akron, Ohio

    VALPARAISO SUBREGIONAL

    Humphrey Coliseum - Starkville, Miss.

    COLLEGE STATION REGIONAL

    Reed Arena - College Station, Texas

    NOVEMBER 18

    Athletics-Recreation Center - Valparaiso, Ind.

    6:30 ET

    CHAMPIONSHIP ROUNDS

    Mississippi St. 76, Eastern Kentucky 66Akron 68, Mississippi State 58

    STARKVILLE REGIONAL

    No. 19 Texas A&M 81, Liberty 59

    AKRON SUBREGIONAL

  • 2KSportsClassic.com

    Advertising Impressions

    USA Today (National)

    Newark Star Ledger

    Jersey Journal

    Bergen Record (Mon-Sat)

    Bergen Record (Sun)

    Dime Magazine (National)

    Bounce Magazine (National)

    TOTALS

    Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,812,092

    223,037

    22,020

    156,425

    179,905

    115,000

    40,000

    2,548,479

    3,300,000

    444,074

    55,050

    344,135

    395,791

    675,000

    300,000

    5,514,050

    1

    5

    8

    3

    1

    1

    1

    20

    1,812,092

    1,115,185

    176,160

    469,275

    179,905

    115,000

    40,000

    3,907,617

    3,300,000

    2,220,370

    440,400

    1,032,405

    395,791

    675,000

    300,000

    8,363,966

    ESPN.com

    NorthJersey.com

    Comcast.com

    NJ.com

    WFAN.com

    TOTALS

    Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14

    11/2 - 11/14

    11/2 - 11/19

    11/1 - 11/19

    11/4 - 11/21

    Run of Site

    Run of Site

    Sports Page

    Sports Page

    Run of Site

    367,443

    335,961

    136,891

    1,050,387

    448,798

    2,339,480

    Total online advertising impressions: 2,339,480

    Total print advertising impressions: 8,393,966

    ESPN 1050

    ESPN 1050 (Live Reads)

    WFAN 660 AM (NY)

    WFAN 660 AM (NY)

    TOTALS

    Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact

    11/1 - 11/16

    11/1 - 11/16

    11/1 - 11/16

    11/1 - 11/16

    60

    8

    23

    15

    106

    235,000

    235,000

    535,200

    535,200

    1,540,400

    18,400

    18,400

    41,900

    41,900

    120,600

    Total radio advertising impressions: 2,843,400

    :60

    :10

    :30

    :15

    1,104,000

    147,200

    963,700

    628,500

    2,843,400

    28,265

    25,843

    7,605

    55,284

    24,933

    141,930

  • 2KSportsClassic.com

    Advertising Impressions

    TOTAL ADVERTISING IMPRESSIONS: 141,029,626

    7th Avenue Marquees

    8th Avenue Marquees

    Box Office Duratrans

    7th Avenue Arcade Banner

    Bar/Restaurant Posters

    TOTALS

    Out of Home Dates Impressions/Day Total Impressions

    9/15 - 11/18

    9/15- 11/18

    10/26 - 11/18

    10/26 - 11/18

    10/9 - 11/18

    1,000,000

    700,000

    13,350

    600,000

    14,000

    2,327,350

    Total out of home advertising impressions: 125,681,100

    65,000,000

    45,500,000

    347,100

    14,400,000

    434,000

    125,681,100

    Time Warner Cable

    (:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)

    Comcast Cable

    (:30 second commercials ran on ESPN, ESPN 2, Spike, ESPNNews)

    Cablevision

    (:30 second commercials ran on ESPN, ESPN2)

    MSG Network

    MSG+

    TOTALS

    Television Network Households Dates # of Units Viewers Gross Impact2,399,150

    382,462

    1,300,959

    10,909,198

    10,909,198

    25,900,967

    11/1 - 11/20

    10/28 - 11/19

    11/8 - 11/18

    10/14 - 11/17

    10/14 - 11/17

    55

    13

    10

    91

    88

    257

    10,462

    4,178

    5,204

    8,812

    3,273

    31,929

    Total television advertising impressions: 1,771,680

    575,410

    54,314

    52,040

    801,892

    288,024

    1,771,680

  • 2KSportsClassic.com

    Direct Marketing

    Out of Home Dates Impressions/Day Total Impressions

    Ticketmaster Alert2 e-mails to over 1 million subscribers

    Plum Benefits1 discount e-mail sent to over 20,000

    corporations in NYC

    Dime Magazine1 e-mail to over 48,000 subscribers

    New York Knicks2 e-mails to 7,000 plus subscribers

    New York Liberty2 e-mails to 5,100 subscribers

    New York Rangers2 e-mails to over 6,000 subscribers

    Madison Square Garden Sports3 e-mails to over 30,000 subscribers

    Radio City Entertainment1 e-mail to over 250,000 subscribers

    American Express1 e-mail to over 1 million customers

    Gazelle Database5 e-mails to over 12,000 subscribers

    Travelzoo.com2 e-mails to over 100,000 subscribers

    St. Johns University Database3 e-mails to 50,000 subscribers

    Texas A&M 12th Man Foundation1 e-mail to 75,000 members

    University of Arizona Database2 e-mails to 68,000 subscribers

    Mississippi State University Database2 e-mails to 53,000 subscribers

    OVER 4.1 MILLION IMPRESSIONS

  • 2KSportsClassic.com

    Advertisements

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    2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.

    *Additional television coverage to be announced.All television schedules subject to change.

    proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.

    tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.

    November 7-9 regional rounds at Host SitesSt. Johns | arizona | texas a&M | Miss. St.

    11/7 William & Mary at St. Johns 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. Johns vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.

    all times Eastern*

    11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.

    all times Eastern*

    November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia

    11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.

    all times Eastern*

    November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.

    Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.

  • 2KSportsClassic.com

    Advertisements

    2K Sports ClassicNovember 17-18, 2011 Madison Square GardenThursday, November 17#19 Texas A&M vs. Mississippi State 7 p.m. St. Johns vs. #16 Arizona 9 p.m.

    benefiting Coaches vs. Cancer

    all times Eastern

    Friday, November 18Consolation Game 4:30 p.m. Championship Game 6:30 p.m.

    Live Coverage on

    Ticketmaster.com 2KSportsClassic.com

    TicketCityLegends Classic

    2K Sports Classic

    Texas Vanderbilt NC State Oregon St.

    St. Johns Arizona Texas A&M Miss. St.

    November 19 & 21, 2011IZOD Center East Rutherford, N.J.

    Tickets on Sale Now!

    follow us on @LegendsBBall

    Ticketmaster.com

    November 17-18, 2011Madison Square Garden New York, N.Y.

    Tickets On Sale Now!Ticketmaster.com

    BasketBall is Back!

    Special DiScount offer!enter promo code GaMeon to receive 50% off!

    ticketmaster.com

    TicketCity Legends ClassicNov. 19 & 21 IZOD Center

    2K Sports ClassicNov. 17 & 18

    Madison Square GardenSt. Johns Arizona Texas A&M Mississippi State

    Texas Vanderbilt NC State Oregon State

    follow us on @2KSportsClassic

    2KSportsClassic.com

    LegendsClassic.com follow us on@LegendsBBall

    Print advertisement that ran in USA Today.

    Print advertisements that ran in the Jersey Journal.

  • 2KSportsClassic.com

    AdvertisementsTicketCityLegends Classic

    2K Sports Classic

    Texas Vanderbilt NC State Oregon St.

    St. Johns Arizona Texas A&M Miss. St.

    November 19 & 21, 2011IZOD Center East Rutherford, N.J.

    TickeTs onsale now!

    follow us on @LegendsBBall

    Ticketmaster.com

    November 17-18, 2011Madison Square Garden New York, N.Y.

    Ticketmaster.com

    LegendsClassic.com

    TiCKeTS ONSAle NOw!

    2KSportsClassic.com

    BasketBall is Back in the new York area!

    Special DiScount offer!enter promo code GaMeon to receive 50% off!

    ticketmaster.com

    TicketCity Legends ClassicNovember 19 & 21, 2011

    2K Sports ClassicNovember 17 & 18, 2011

    St. Johns Arizona Texas A&M Miss. State

    Texas Vanderbilt NC State Oregon State

    follow us on @2KSportsClassic

    2KSportsClassic.com

    LegendsClassic.com follow us on@LegendsBBall

    Madison Square Garden New York, N.Y.

    IZOD Center East Rutherford, N.J.

    TicketCity Legends ClassicTexas h Vanderbilt h NC State h Oregon Stateh h h h h h h h h h h h h

    follow us on @LegendsBBall

    TickeTs on sale now!Ticketmaster.com LegendsClassic.com

    IZOD Center East Rutherford, N.J.November 19 & 21, 2011

    2K Sports ClassicSt. Johns Arizona Texas A&M Mississippi St.

    November 17-18, 2011Madison Square Garden New York, N.Y.

    TiCKeTS ON SAle NOw!Ticketmaster.com 2KSportsClassic.com

    BasketBall is Back in the new York area!

    Special DiScount offer! enter promo code GaMeon to receive 50% off!

    2KSportsclassic.com

    ticKetMaSter.coM

    2K Sports classic ticketcity legends classicnov. 17 & 18 Madison Square Garden nov. 19 & 21 iZoD center

    St. Johns arizona texas a&M Mississippi State texas Vanderbilt nc State oregon State

    legendsclassic.comfollow us on @2KSportsClassic follow us on @LegendsBBall

    Print advertisements that ran in The Star-Ledger in the weeks

    leading up to the event.

    Special discount offer advertised in

    The Star-Ledger.

  • 2KSportsClassic.com

    Advertisements

    St. JohnS texaS a&M

    arizona MiSSiSSippi St.

    Madison Square Garden Box Office Ticketmaster.com

    November 17-18, 2011Madison Square Garden

    2K SpOrTS ClaSSiCChampionship rounds

    2KSportsClassic.com

    TiCKeTS ON Sale NOw!

    Advertisement displayed in sports bars and restaurants in the New York City area.

  • 2KSportsClassic.com

    Advertisements

    St. JohnS texaS a&M

    arizona MiSSiSSippiState

    november 17-18, 2011

    2K SportS ClaSSiC

    tiCKetS on Sale now!

    Championship rounds Madison Square Garden

    Madison Square Garden Box OfficeTicketmaster.com 2KSportsClassic.com

    Advertisement displayed on the plasma screens and duratrans in the mall area of

    Madison Square Garden.

  • 2KSportsClassic.com

    Advertisements

    Examples of online banner

    advertisements.

  • 2KSportsClassic.com

    Advertisements

    10 x 15 banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances.

  • 2KSportsClassic.com

    Television ExposureChampionship Rounds - NYC

    Adidas courtside LED signage during Championship Rounds at Madison Square Garden.

    Minutes of exposure for floor decals, backboard supportdecals, chairbacks and basket arm signage

    Date Game Network Timing

    11/17/2011 Texas A&M vs. Mississippi State ESPN2 2:07

    11/17/2011 St. Johns vs. Arizona ESPN2 3:22

    11/18/2011 St. Johns vs. Texas A&M ESPN2 2:32

    11/18/2011 Mississippi State vs. Arizona ESPN2 2:27

    Totals: 10:28

    Amount of time in excess of contract: 2:28

    Minutes of unobstructed exposure on the courtside signage

  • 2KSportsClassic.com

    Television Exposure

  • 2KSportsClassic.com

    Television Exposure

  • 2KSportsClassic.com

    Supplemental Exposure

    TELEVISION- The 2K Sports Classic was featured in ESPNs promotional spots and on ESPNs early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.

    RADIO- Championship Round coaches participated in interviews on WFAN Radio and ESPN Radio New York.

    NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

    SOCIAL MEDIA- The 2K Sports Classic Facebook page and Twitter page continue to grow. In 2011, a blog with unique content was added to drive traffic to the Facebook page and a Biggest Fan Contest was hosted on the Facebook page and promoted on Twitter.

    ESPNs Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.

  • 2KSportsClassic.com

    On-Site Exposure

    SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS

    Adidas message and logo appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.

  • 2KSportsClassic.com

    On-Site Exposure

    Adidas advertisement appeared in the Official Event Program, sold at each site.

    2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.

    crazy light

    At 9.8oz, this is the lightest ever. Its crazy quick, crazy fast and crazy light.

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    FW11_Crazylight_FW_SBlue_Global_SPS.indd 1 10/11/11 5:06 PM

    November 17-18, 2011Madison Square GardenChampionship Rounds

    2KSportsClassic.com

    Queens RegionalNovember 7 & 9, 2011

    St. Johns William & Mary Lehigh

    College Station RegionalNovember 9, 2011

    Texas A&M Liberty

    Tucson RegionalNovember 7 & 9, 2011

    Arizona Valparaiso Duquesne

    Starkville RegionalNovember 7 & 9, 2011

    Mississippi State Eastern Kentucky Akron

    2K SpoRTS ClaSSiC

    KD&E Inc.129 West 27th St. 11 floorNew York, NY 10001212.686.0006

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    2005-2011 Take-Two Interactive Software and its subsidiaries. All rights reserved. 2K Sports, the 2K Sports logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and individual NBA member team identifi cations used on or in this product are trademarks, copyrights designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. 2011 NBA Properties, Inc. All rights reserved. PlayStation and the PS Family logo are registered trademarks and the PlayStation Network logo is a trademark of Sony Computer Entertainment Inc. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo. 2006 Nintendo. The ratings icon is a trademark of the Entertainment Software Association. All other trademarks are property of their respective owners.

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    15 LEGENDARY TEAMS. ALL OF TODAYS SQUADS. ONE BIG QUESTION:

    WHICH IS THE GREATEST TEAM OF ALL TIME?

    NBA2K12_SportsClassicCVC.indd 1 10/20/11 2:30 PM

  • 2KSportsClassic.com

    Customized Promotion

    MADISON SQUARE GARDEN COURT TIME

  • 2KSportsClassic.com

    PRE-GAME HOSPITALITY RECEPTION

    The Pre-Game Hospitality Reception was held at Madison Square Gardens Club Bar and Grill prior to the start of the games each night.

    Pre-Game Hospitality

  • 2KSportsClassic.com

    Pre-Game Hospitality

    Sponsor Thank You placard displayed at the entrance of the

    Club Bar and Grill (right).

  • 2KSportsClassic.com

    Press Coverage As the nations premier early-season college basketball event, the 2K Sports Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

    In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic was featured in articles in, but not limited to, the following media:

    - USA Today - New York Times - Pittsburgh Post-Gazette

    - SI.com - New York Daily News - Pittsburgh Tribune-Review

    - ESPN.com - New York Post - San Antonio Express-News

    - ESPN, The Magazine - Newsday - Akron Beacon Journal

    - FoxSports.com - Newark Star-Ledger - Jackson (Miss.) Clarion Ledger

    - CBSSports.com - ESPNNY.com - Northwest Times (Indiana)

    - NBCSports.com - Arizona Daily Star - Tucson Citizen

    - The Sporting News - Cleveland Plain Dealer - Virginia Gazette

    - Yahoo.com - Dallas Morning News - SNY.com

    - AOLFanhouse.com - Louisville Courier Journal

    In all, over 150 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2011 2K Sports Classic.

    The 2K Sports logo appeared on the press backdrop in

    the media room at Madison Square Garden.

  • CBECLASSIC.COM

    SPONSORSHIP BENEFITS

    Missouri defeated California to win the 2011 Championship.

    Status - Category exclusivity and the designation as the Official Apparel Provider. - Use of the following logos: Progressive CBE Classic, National Association of Basketball Coaches. - An Event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship will be

    Television exposure - Minimum of two (2) minutes per game of unobstructed in-game television exposure on the courtside digital signage during the Championship Rounds (total of six minutes on ESPN2 and two minutes on ESPNU).

    Media exposure - Logo inclusion in all regional and national promotional and advertising materials leading up to the event. - Exposure and link on the Event website.

  • CBECLASSIC.COM

    SPONSORSHIP BENEFITS

    on-site exposure - In-arena exposure on the courtside signage system. - Two (2) public address announcements in each game. - Two (2) scoreboard mentions in each game. - On-site display in a high traffic area inside the arena.

    Official souvenir program - One (1) full-page, four color advertisement in the body of the program.

    Tickets and hospitality - Four (4) premium location tickets for each night. - Four (4) invitations to each pre-game hospitality reception.

    Courtside LED signage and center court decal shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.

  • CBECLASSIC.COM

    TOURNAMENT BRACKET

    Nov. 14 8:00 ET Nov. 21 George Washington 86, Detroit 73 5:00 ETNov. 17 8:00 ET Bowling Green 82, Austin Peay 72

    Nov. 22 George Washington 54, Austin Peay 52 5:00 ETBowling Green 67, Detroit 61

    Nov. 14 9:00 ETNov. 16 7:30 ET Nov. 23 Detroit 94, Austin Peay 93 (OT) 5:00 ET

    George Washington 77, Bowling Green 56

    Nov. 13 9:30 ETNov. 15 10:00 ET Nov. 21 South Dakota State 79, Niagara 71 4:30 ET

    Mercer 60, Sam Houston State 38 WRWR

    Nov. 22 South Dakota St. 77 Sam Houston St. 60Nov. 13 6:00 ET Mercer 74, Niagara 55 WRWRNov. 16 7:00 ET

    Nov. 23 Niagara 59, Sam Houston State 52 4:30 ETSouth Dakota State 74, Mercer 61 WRWR

    No. 25 MISSOURI7:30 ET

    MISSOURI 87-58

    NOTRE DAMEMISSOURI 92-53

    No. 22 CAL9:30 ET

    CAL 70-46

    GEORGIA

    NOTRE DAME

    GEORGIA 61-57

    GEORGIA

    NOVEMBER 22

    The University Center - Macon, Ga.

    MACON SUBREGIONAL

    SUBREGIONAL ROUNDS

    BERKELEY REGIONAL

    Haas Pavilion - Berkeley, Calif.

    Notre Dame 74 Sam Houston State 41

    Purcell Pavilion at the Joyce Center - South Bend, Ind.

    Georgia 63, Bowling Green 54

    COLUMBIA REGIONAL

    10:00 ET

    Visit CBEClassic.com for more information

    The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

    Georgia 72, South Dakota State 61

    ATHENS REGIONAL

    No. 24 Cal 81, George Washington 54No. 22 Cal 72, Austin Peay 55

    7:45 ET

    NOVEMBER 21Sprint Center - Kansas City, Mo.

    No. 25 Missouri 83, Niagara 52

    Stegeman Coliseum - Athens, Ga.

    Notre Dame 59, Detroit 53

    No. 25 Missouri 81, Mercer 63

    BOWLING GREEN SUBREGIONAL

    Stroh Center - Bowling Green, Ohio

    CBE CLASSIC

    CHAMPIONSHIP ROUNDS

    All Times Eastern

    PROGRESSIVE2011

    CHAMPIONSHIP ROUNDS

    REGIONAL ROUNDS

    Mizzou Arena - Columbia, Mo.

    SOUTH BEND REGIONAL

  • CBECLASSIC.COM

    DID YOU KNOW???

    - All four games of the Championship Rounds at Kansas Citys Sprint Center were nationally televised by ESPN. Three of the games aired on ESPN2 while the fourth was televised on ESPNU. Four of the Re-gional Round games were also nationally televised with one game on ESPN2 and three on ESPNU. Two of the remaining four Regional Round games were televised on Mizzou Sports Network throughout the state of Missouri while three Subregional games aired in Georgia.

    - ESPNs top broadcast team - Dick Vitale, Bob Knight and Dan Shulman - were assigned to work the Championship Round games in Kansas City.

    - The event has featured five of the past seven national champions Syracuse (2003), Florida (2006, 2007), Kansas (2008), and Duke (2010). In all, 31 teams that have participated in the Progressive CBE Classic have gone on to compete in the NCAA Tournament.

    - The Progressive CBE Classic has boasted the highest neutral site attendance among all early-season college basketball tournaments in three of the last five years. Nearly 80,000 fans attended the 2011 Classic, with the Championship Rounds at Sprint Center averaging over 11,000 fans both nights.

    - In the 11 years of its existence, the event has attracted over 900,000 college basketball fans. - The Championship Rounds of the Progressive CBE Classic have been held in Kansas City since the events inception. The last five years the Classic has been played at Sprint Center, the state-of-the-art arena that serves as the cornerstone of a redeveloped downtown Kansas City.

    - In addition to Sprint Center, the Progressive CBE Classic has been held at some of the finest home courts in the country, including Alabama, California, Creighton, Duke, Florida, Georgia, Gonzaga, Iowa, Kansas, Kansas State, Kentucky, Marquette, Maryland, Memphis, Michigan State, Missouri, Missouri State, Notre Dame, Ohio State, Pittsburgh, Richmond, South Carolina, Stanford, Syracuse, Texas, Texas Tech, UCLA, Washington, West Virginia, and Wichita State.

  • CBECLASSIC.COM

    ADVERTISING IMPRESSIONS

    Metro Sports (TW)(:30 second commercials ran on ESPN, ESPN 2, Fox Sports Midwest, The Discovery Channel, FX, USA, TNT, Spike)

    Sure West Cable(:30 second commercials ran on ESPN, USA, Fox Sports, CNN, FX, Spike & History Channel)

    TOTALS

    USA TodayDime MagazineBounce MagazineKansas City Star (Mon-Sat)Kansas City Star (Sun)ManeaterColumbia TribuneTOTALS

    Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,800,000

    115,00040,000

    210,736305,113

    8,00084,000

    2,562,849

    3,100,000675,000300,000476,400736,400

    5,84074,500

    5,368,140

    1116314

    17

    3,624,184120,000

    40,0002,860,0001,095,000

    8,000336,000

    4,478,755

    6,600,000675,000300,000

    7,040,0002,625,000

    5,840298,000

    9,446,440

    Television Network Households Dates # of Units Viewers Gross Impact11/1 - 11/22

    11/7 - 11/22

    500,000

    41,851

    340

    400

    30,940,000

    16,740,400

    47,680,400

    91,000

    41,851

    outdoor Dates Locations Impressions/Day Total Impressions9/28 - 11/229/28 - 11/229/28 - 11/229/28 - 11/22

    9/28 - 11/22 9/28 - 11/22 9/28 - 11/22

    9/28 - 11/22

    N/S I-435 (Vinyl)W/S I-70 (Vinyl)E/S I-435 (Vinyl)E/S I-435 (Digital)S/S I-70 (Digital)S/S I-670 (Digital)SE/S I-35 (Digital)E/S I-29 (Digital)TOTALS

    111111116

    256,980201,166245,658138,929178,570222,296181,711286,340

    1,711,650

    2,055,8401,609,3281,965,2641,111,4321,428,5601,778,2681,453,6882,290,720

    13,693,200

    4,478,755

  • CBECLASSIC.COM

    SPRINT CENTER

    KPRS Hot 103 Jamz (KC) WHB 810 (KC)WHB 810 (KC)Zimmer RadioChiefs RadioChiefs RadioTOTALS

    Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact210260195

    8096

    760

    1,125,200880,000880,000

    22,000176,000176,000

    3,259,200

    281,000220,000220,000

    900333,000333,000

    1,388,200

    :30:60:30:30:30:15

    11/1 - 11/2310/24 - 11/2210/24 - 11/22

    11/2 - 11/2210/31 - 11/1310/31 -11/13

    8,439,0008,171,4286,128,571

    72,0001,584,0001,056,000

    25,451,000

    Kansascity.comKansascity.comKansascity.comColumbiaTribune.comnightlifekc.comtbonesbaseball.comsportingkc.comTOTALS

    Online Dates Locations Impressions/Day Total Impressions10/17 - 11/22

    11/1 - 11/2211/15

    11/1 - 11/1510/14 - 11/22

    8/1 - 12/19/1 - 11/30

    Sports PagesSports Channel

    Home PageHome PageHome PageHome PageHome Page

    2,70313,636

    150,0006,6663,607

    12,26020.500188,893

    100,000300,000150,000

    100,0077.,479

    3,636,78020,500

    4,207,280

    TOTAL ADVERTISING IMPRESSIONS: 100,478,320

  • CBECLASSIC.COM

    SPRINT CENTER

    Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact

    Online Dates Locations Impressions/Day Total Impressions

    Dime Magazine2 e-mails sent out to over 48,000 Kansas City

    individuals

    Sprint Center Database2 e-mails sent out to over 300,000 individuals

    visitkc.com Database1 e-mail sent out to over 93,555 individuals

    Kansascity.com database1 e-mail sent out to over 85,000 individuals

    Gazelle group database4 e-mails sent out to over 10,000 individuals

    Notre Dame Alumni Association2 e-mails sent out to over 3,000 individuals

    missouri Alumni Association2 e-mails sent out to over 80,000 individuals

    mizzou ssn ticket Database2 e-mails sent out to over 3,000 individuals

    mizzou student databse2 e-mails sent out to over 11,000 individuals

    OVER 2.7 million IMPRESSIONS

    california student database2 e-mails sent out to over 10,000 individuals

    california all sport Database1 e-mail sent out to over 24,000 individuals

    california mens basketball database2 e-mails sent out to over 11,500 individuals

    georgia student database3 e-mails sent out to over 34,000 individuals

    georgia ticket databse15 e-mails sent out to over 55,000 individuals

    georgia Alumni Association2 e-mails sent out to over 200,000 individuals

    Kansas city Royals database2 e-mails sent out to over 10,000 individuals

    power & light district databse3 e-mails sent out to over 30,000 individuals

    sporting kc database2 e-mails sent out to over 65,000 individuals

  • CBECLASSIC.COM

    ADVERTISEMENTS

    www.dimemag.com / #66 / NOVEMBER 2011

    RUDY GAY // KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS

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    THE BREAKOUT ISSUE

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    THE TOP

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    ISSUE #27 / SUMMER 2011

    2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.

    *Additional television coverage to be announced.All television schedules subject to change.

    proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.

    tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.

    November 7-9 regional rounds at Host SitesSt. Johns | arizona | texas a&M | Miss. St.

    11/7 William & Mary at St. Johns 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. Johns vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.

    all times Eastern*

    11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.

    all times Eastern*

    November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia

    11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.

    all times Eastern*

    November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.

    Advertisement that ran in the November 2011 issue of Dime Magazine, Bounce Magazine, and Basketball Times.

  • CBECLASSIC.COM

    ADVERTISEMENTS

    GeorGia

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    November 21-22 Sprint Center

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    Game schedule:Nov. 21 - missouri vs. Notre Dame @ 6:30pm

    Cal vs. Georgia

    Nov. 22 - Consolation Game @ 6:45pmChampionship Game

    Print advertisement that ran in the

    Columbia Daily Tribune.

  • CBECLASSIC.COM

    ADVERTISEMENTS

    GeorGia

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    monday, November 21No. 25 Missouri vs. Notre Dame - 7:30 p.m. on

    No. 24 Cal vs. Georgia - 9:30 p.m. on

    tuesday, November 22 Consolation Game - 7:45 p.m. on Championship Game -10 p.m. on

    all times Eastern

    tiCKetmaster.Com CBeClassiC.Com

    Print advertisement that ran in the Kansas City Star and USA Today.

  • CBECLASSIC.COM

    ADVERTISEMENTS

  • CBECLASSIC.COM

    ADVERTISEMENTS

    Endpage of the commercial spot that ran throughout Kansas City.

  • CBECLASSIC.COM

    TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY

    Date Game Network Timing11/21/2011 Missouri vs. Notre Dame ESPN2 2:3211/21/2011 California vs. Georgia ESPN2 2:3711/22/2011 Notre Dame vs. Georgia ESPNU 3:0111/22/2011 Missouri vs. California ESPN2 2:49

    Totals: 10:59

    Adidas courtside LED signage during Championship Rounds in Kansas City.

    Minutes of unobstructed exposure on the courtside signage

    Amount of time in excess of contract: 2:59

  • CBECLASSIC.COM

    TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY

  • CBECLASSIC.COM

    TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY

  • CBECLASSIC.COM

    SUPPLEMENTAL EXPOSURE

    tELEVISION - The Progressive CBE Classic was featured in ESPNs promotional spots and on ESPNs early-season tournament preview show. - National, regional, and local sports highlight shows. - Local news network sports coverage.

    rADIO - Championship Round coaches participated in interviews on ESPN Radio (morning drive and afternoon/evening drive) nationally and locally in Kansas City, and KCSP Radio (morning drive and afternoon/evening drive) in Kansas City.

    NATIONAL TELECONFERENCE - A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

    ESPNs Dick Vitale during Championship Round action at Sprint Center in Kansas City.

  • CBECLASSIC.COM

    ON-SITE EXPOSURE

    videoboard mentions and pa announcements

    Adidas logo and message appeared on the center-hung videoboard as well as the in-arena LED ribbon signage.

  • CBECLASSIC.COM

    ON-SITE EXPOSURE

    Adidas advertisement that appeared in the Official Event Program sold at each site.

    2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.

    crazy light

    At 9.8oz, this is the lightest ever. Its crazy quick, crazy fast and crazy light.

    Let your game go crazy at adidasbasketball.com

    adizero crazy light

    FW11_Crazylight_FW_SBlue_Global_SPS.indd 1 10/11/11 5:06 PM

    PROGRESSIVE CBE CLASSICChampionship Rounds November 21-22, 2011SPRINT CENTER KANSAS CITY, MO.

    Columbia RegionalNOVEMBER 14 & 17, 2011Missouri Mercer Niagara

    South Bend RegionalNOVEMBER 14 & 16, 2011Notre Dame Detroit Sam Houston St.

    Berkeley RegionalNOVEMBER 13 & 15, 2011

    Cal George Washington Austin Peay

    Athens RegionalNOVEMBER 13 & 16, 2011

    Georgia Bowling Green South Dakota St.

    CRASH THE BOARDS!OTHERWISE, NO CRASHING.

    PROUD SPONSOR OF THE PROGRESSIVE CBE CLASSIC

    Progressive Casualty Ins. Co. & affi liates. 11D00721.C (09/11)

  • CBECLASSIC.COM

    PRE-GAME HOSPITALITY

    Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night

  • CBECLASSIC.COM

    PRE-GAME HOSPITALITY

    Adidas logo was displayed on a scroll on HD TVs throughout the pre-game hospitality.

  • CBECLASSIC.COM

    PRESS COVERAGE

    As the nations most-exciting early-season college basketball event, the Progressive CBE Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Kansas City, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

    In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive CBE Classic was featured in articles in, but not limited to, the following media:

    - USA Today - Atlanta Journal-Constitution - Toledo Blade- SI.com - Chicago Tribune - Brookings Register- ESPN.com - St. Louis Post-Dispatch - Clarksville Leaf Chronicle- ESPN, The Magazine - San Francisco Chronicle - Fort Wayne Journal Gazette- FoxSports.com - San Jose Mercury News - Huntsville Item- CBSSports.com - Sacramento Bee - Macon Telegraph- SportingNews.com - Columbia (Mo.) Daily Tribune - Niagara Gazette- Yahoo.com Sports - Buffalo News - Kansas City Kansan- AOLFanhouse.com - South Bend Tribune - Kansas City Star - Sioux City Journal In all, over 80 reporters and photographers representing more than 40 media outlets were issued creden-tials to the Championship Rounds of the 2011 Progressive CBE Classic.

    Georgia Head Coach Mark Fox during a post-game

    press conference.

  • LegendsClassic.com

    Sponsorship Benefits

    Status- Category exclusivity and the designation of the Official; Apparel Provider.- Use of the Legends Classic event logo.- An event representative will serve as a liaison to coordinate implementation and activation of the sponsorship.- An in-depth qualitative and quantitative summary of the sponsorship will be provided following the Event.

    Vanderbilt defeated Oregon State to win the 2011 TicketCity Legends Classic Championship.

    Television Exposure- Two (2) minutes of unobstructed in-game television exposure on the courtside signage system (total of 8 minutes on ESPN3).

    Media Exposure- Logo inclusion in all regional and national promotion and advertising materials leading up to the Event.- Exposure and link on the Event website.

  • LegendsClassic.com

    Sponsorship Benefits

    Courtside signage shown in-arena, on ESPN3 and sports highlight shows across the country.

    On-Site Exposure- In-arena exposure on the courtside signage system.- Two (2) public address announcements per game.- Two (2) mentions per game on the videoboard.- One (1) on-site display in the concourse of each arena.

    Official Souvenir Program- One (1) full-page, color advertisement in the official souvenir program.

    Tickets and Hospitality- Four (4) premium location tickets to each night of the Regional Rounds.- Four (4) Invitations to the VIP pre-game hospitality reception (Championship Rounds only).

  • LegendsClassic.com

    Did You Know???

    - The TicketCity Legends Classic sported the highest attendance among early-season college basketball tournaments in 2011. In excess of 97,000 fans attended the event across the seven hosting venues.

    - Dave Popkin, former NC State great Dereck Whittenburg, and ESPN.com lead reporter Andy Katz served as ESPNs broadcast team for the Championship Round games at the IZOD Center.

    - All four games of the Championship Rounds of the 2011 TicketCity Legends Classic at the IZOD Center were nationally televised for the first time on ESPN3. In addition, four of the Regional Round games were televised on ESPN networks and one was shown on the Longhorn Television Network. Three games in the Kingston Subregional were shown throughout Rhode Island and other parts of New England.

    - In its brief five-year history, the event has featured 11 teams that have gone on to compete in the NCAA Tournament with six of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic.

    - The TicketCity Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Vanderbilt, Washington State, and West Virginia.

    - One of the benefits of the TicketCity Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include:

    Jerry West, West VirginiaBill Bradley, PrincetonCalvin Murphy, NiagaraDavid Thompson, NC StateNate Thurmond, Bowling GreenBernard King, TennesseeDon Haskins, UTEP

    A.C. Green, Oregon StateBryce Drew, ValparaisoLou Henson, New Mexico StateGreg Kelser, Michigan StateBrandin Knight, PittsburghJalen Rose, Michigan

  • LegendsClassic.com

    Tournament Bracket

    Nov. 13 7:00 ET Nov. 25 Morehead State 61, West Alabama 52 3:30 ETNov. 15 4:00 ET Bucknell 62, Princeton 56

    Nov. 26 2:00 ET

    Nov. 13 2:00 ETNov. 15 8:00 ET Nov. 27 2:00 ET

    Nov. 13 6:00 ETNov. 16 7:00 ET Nov. 25 2:30 ET

    Nov. 26 2:30 ETNov. 14 10:00 ETNov. 16 10:00 ET

    Nov. 27 12:00 ET

    No. 20 VANDERBILT6:30 ET

    VANDERBILT 86-79

    NC STATEVANDERBILT 64-62

    TEXAS8:30 ET

    OREGON STATE 100-95

    OREGON STATE

    TEXAS

    NC STATE 77-74

    NC STATE

    2011

    CHAMPIONSHIP ROUNDS

    The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information

    Morehead State 68, Princeton 56Bucknell 87, West Alabama 50

    Princeton 66, West Alabama 42Bucknell 54, Morehead State 50

    Cleveland State 63, Boston Univ. 62

    NOVEMBER 19

    8:30 ET

    6:30 ET

    NOVEMBER 21

    Cleveland State 71, No. 7 Vanderbilt 58

    CHAMPIONSHIP ROUNDSIZOD Center - East Rutherford, N.J.

    NC State 60, Princeton 58

    Oregon State 82, Hofstra 72

    Gill Coliseum - Corvallis, Ore.

    LEWISBURG SUBREGIONAL

    Sojka Pavilion - Lewisburg, Pa.

    Cleveland State 67, Rhode Island 45

    Boston Univ. 70, Rhode Island 64

    Boston University 68, Hofstra 61

    RALEIGH REGIONAL

    REGIONAL ROUNDS

    Oregon State 93, West Alabama 60

    No. 20 Vanderbilt 80, Bucknell 68

    Ryan Center - Kingston, R.I.

    RBC Center - Raleigh, N.C.

    CORVALLIS REGIONAL

    Texas 82, Boston University 46Texas 100, Rhode Island 90

    KINGSTON REGIONAL

    AUSTIN REGIONAL

    The Longhorn Network will also air each Texas game in the Championship Rounds

    TicketCity Legends ClassicAll Times Eastern

    Rhode Island 85, Hofstra 73

    Hofstra 63, Cleveland State 53

    SUBREGIONAL ROUNDS

    NC State 91, Morehead State 61

    Frank Erwin Center - Austin, Texas

    NASHVILLE REGIONAL

    Memorial Gym - Nashville, Tenn.

  • LegendsClassic.com

    Advertising Impressions

    Star Ledger

    Jersey Journal

    Bergen Record

    Bounce Magazine

    Dime Magazine

    TOTALS

    Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership223,037

    22,020

    225,000

    40,000

    200,734

    710,791

    444,074

    55,050

    400,000

    245,000

    750,000

    1,894,124

    15

    8

    6

    1

    1

    31

    6,661,110

    440,400

    2,400,000

    245,000

    750,000

    10,496,510

    Total print advertising impressions: 10,496,510

    3,345,555

    176,160

    1,350,000

    40,000

    200,734

    5,112,449

    ESPN.com

    NorthJersey.com

    Comcast.com

    NJ.com

    WFAN.com

    IZODCenter.com

    TOTALS

    Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14

    11/2 - 11/14

    11/2 - 11/19

    11/1 - 11/19

    11/4 - 11/21

    6/6 - 11/21

    Run of Site

    Run of Site

    Sports Page

    Sports Page

    Run of Site

    Home Page

    367,443

    335,961

    136,891

    1,050,387

    448,798

    2,975,000

    5,314,480

    Total online advertising impressions: 5,314,480

    28,265

    25,843

    7,605

    55,284

    24,933

    17,500

    159,430

    ESPN 1050

    ESPN 1050 (live read)

    WFAN 660 AM

    WFAN 660 AM

    TOTALS

    Radio Station Dates Length # of Units Cume. Persons Avg. Audience Total Impact 11/7 - 11/18

    11/7 - 11/18

    11/7 - 11/21

    11/7 - 11/21

    60

    8

    23

    15

    106

    1,104,000

    147,200

    963,700

    628,500

    2,843,400

    Total radio advertising impressions: 2,843,400

    18,400

    18,400

    41,900

    41,900

    120,600

    :60

    :10

    :30

    :15

    235,000

    235,000

    535,200

    535,200

    1,540,400

  • LegendsClassic.com

    Advertising Impressions

    Comcast Cable

    (:30 commercials ran on the following: ESPN, ESPN2, Spike, ESPNNews)

    Cablevision

    (:30 commercials ran on the following: ESPN, ESPN2)

    TOTALS

    Television Network Households Dates # of Units Viewers Gross Impact

    54,314

    52,040

    106,354

    Total television advertising impressions: 106,354

    4,178

    5,204

    9,382

    382,462

    1,300,959

    1,683,421

    13

    10

    23

    10/28 - 11/19

    11/8 - 11/18

    Outdoor Billboard at IZOD Center

    Out of Home Dates Impressions/Day Total Impressions

    6/6 - 11/21 2,730,000

    Total out of home advertising impressions: 2,730,000

    30,000

    TOTAL ADVERTISING IMPRESSIONS: 21,490,744

  • LegendsClassic.com

    Direct Marketing

    Television Network Households Dates # of Units Viewers Gross Impact

    Out of Home Dates Impressions/Day Total Impressions

    Ticketmaster Database2 e-mails to 2,500,000 subscribers

    Ticketmaster - Special Offer1 special offer e-mail to 83,000 subscribers

    Plum Benefits1 e-mail to over 20,000 customers

    Travelzoo2 e-mails to 100,000 subscribers

    Dime Magazine1 e-mail to 48,000 subscribers

    Gazelle Group Database4 e-mails to 12,000 subscribers

    IZOD Center Database5 e-mail to 75,000 subscribers

    Vanderbilt University Database2 e-mails to 45,000 subscribers

    NC State Database 2 e-mail to 75,000 subscribers

    University of Texas Database 1 e-mail to 88,000 subscribers

    Oregon State Database 1 e-mail to 55,000 subscribers

    New York/NJ TexasExes 1 e-mail to 2,500 subscribers

    OVER 6.1 MILLION IMPRESSIONS

  • LegendsClassic.com

    Advertisements

    www.dimemag.com / #66 / NOVEMBER 2011

    RUDY GAY // KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS

    Stars In

    THE BREAKOUT ISSUE

    JOHNWALL BREAKOUT PLAYERS & TEAMS

    TO WATCH

    THE TOP

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    REMINISCE

    THE FAB

    5by JALEN ROSE

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    5by JALEN ROSE

    TOBIAS HARRIS THE EASY SCORER

    BEANTOWN LEGENDMIKE SPORTY RICH BIVINS

    LAS JAY BOOGIE

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    WWW.BOUNCEMAG.COM

    ISSUE #27 / SUMMER 2011

    2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.

    *Additional television coverage to be announced.All television schedules subject to change.

    proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.

    tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.

    November 7-9 regional rounds at Host SitesSt. Johns | arizona | texas a&M | Miss. St.

    11/7 William & Mary at St. Johns 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. Johns vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.

    all times Eastern*

    11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.

    all times Eastern*

    November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia

    11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.

    all times Eastern*

    November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.

    Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.

  • LegendsClassic.com

    Advertisements

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    Print advertisements that ran in the Jersey Journal.

  • LegendsClassic.com

    Advertisements

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    Print advertisement that ran in The Star-Ledger.

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    Endpage on commercial unit that ran in the New York metropolitan area and on ESPN.

  • LegendsClassic.com

    Date Game Network Time

    11/19/2011 Vanderbilt vs. N.C. State ESPN3 3:34

    11/19/2011 Texas vs. Oregon State ESPN3/LHN 3:35

    11/21/2011 Texas vs. N.C. State ESPN3/LHN 3:04

    11/21/2011 Vanderbilt vs. Oregon State ESPN3 3:01

    Minutes of unobstructed exposure on courtside LED Signage

    Totals: 13:14

    Amount of time in excess of contract: 5:14

    Television ExposureChampionship Rounds - IZOD Center

  • LegendsClassic.com

    Television Exposure

  • LegendsClassic.com

    Television Exposure

  • LegendsClassic.com

    Supplemental Exposure

    Television - The Legends Classic was featured in ESPNs promotional spots.- National, regional, and local sports highlight shows.- Local news network sports coverage.

    Radio - Championship Round coaches participated in interviews on WFAN (Mike Francesa, Afternoon Drive).

    National Teleconference- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

  • LegendsClassic.com

    Videoboard Mentions and PA Announcements

    The Adidas logo and messages appeared on the center-hung scoreboard, in-arena LED Ribbon and courtside LED signage during PA Announcements.

    On-Site Exposure

  • LegendsClassic.com

    On-Site Exposure

    Adidas advertisement appeared in the Official Event Program sold at each site.

    2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.

    crazy light

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    FW11_Crazylight_FW_SBlue_Global_SPS.indd 1 10/11/11 5:06 PM

    Austin Regional Nashville Regional Raleigh RegionalCorvrvr all

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    14 & 16, 20

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  • LegendsClassic.com

    Pre-Game Hospitality

    Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night.