2011 events - adidas

NC STATE • LEGENDS NOTRE DAME • CBE CLASSIC MISS. STATE • 2K CLASSIC

2011 EVENT SUMMARY2K SPORTS CLASSICNovember 7-9 & 17-18, 2011St. John’s • Arizona • Texas A&M • Mississippi State

PROGRESSIVE CBE CLASSICNovember 13-17 & 21-22, 2011Missouri • Notre Dame • Cal • Georgia

TICKETCITY LEGENDS CLASSICNovember 13-16 & 19-21, 2011Texas • Vanderbilt • NC State • Oregon State

Prepared For

ADIDASThe 2K Sports Classic, Progressive CBE Classic &

TicketCity Legends Classic are produced by:The Gazelle Group • 475 Wall Street • Princeton, N.J. 08540

GAZELLEGROUP.COM

2KSportsClassic.com

Sponsorship Benefits

STATUS- Category exclusivity and the designation as the “Official Apparel Provider.”- Use of logos associate with the event- An event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship with be provided following the Event.

The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship

TELEVISION EXPOSURE- Minimum of two (2) per game of unobstructed in-game television exposure on the courtside digital signage during Championship Rounds (total of 8 minutes on ESPN2).

MEDIA EXPOSURE- Logo inclusion in all regional and national promotional and advertising materials leading up to the Event. - Exposure and link on the Event website.

2KSportsClassic.com


Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.

PROMOTIONAL OPPORTUNITIES- One (1) unique experience package at MSG (e.g. “Adidas Ultimate Pick-Up Game”). The package shall include an invite for a group of guests or two teams to play a full-court game for one hour on the floor of the “World’s Most Famous Arena,” Madison Square Garden. The package shall also include premium tickets to the games for both nights of the event. Packages can be used for customers, clients, AAU teams and promotion winners.

OFFICIAL SOUVENIR PROGRAM- One (1) full-page, color advertisement in the official souvenir program and logo exposure on all Sub-Regional roster cards.

TICKETS AND HOSPITALITY- Four (4) premium location tickets to each night of the Event.- Four (4) invitations to the pre-game Hospitality Reception.

ON-SITE EXPOSURE- In-arena exposure on the courtside signage system.- Two (2) public address announcements per game.- Two (2) logo mentions per game on the video boards.- One (1) on-site display opportunity in a high traffic area inside each arena, which can be used for coupon distribution, product or premium item giveaways, sweepstakes registration, etc.

2KSportsClassic.com

ESPN’s Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.

Did You Know???

- All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma.

- ESPN’s top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season.

- The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues.

- The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden.

- From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs.

- The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.

- In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. John’s, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.

2KSportsClassic.com

Tournament Bracket

Nov. 7 7:00 ET Nov. 18 Lehigh 82, William & Mary 57 4:30 ETNov. 9 7:00 ET Eastern Kentucky 73, Liberty 65

Nov. 19 Eastern Kentucky 63, William & Mary 44 4:30 ETLehigh 90, Liberty 80

Nov. 7 9:00 ETNov. 9 9:00 ET Nov. 20 Lehigh 76, Eastern Kentucky 51 2:30 ET

William & Mary 65, Liberty 64

Nov. 9 8:00 ETNov. 18 Duquesne 97, UDC 81 6:00 ET

Valparaiso 62, Akron 59

Nov. 7 8:00 ET Nov. 19 Duquesne 81, Akron 76 6:00 ETNov. 9 7:00 ET Valparaiso 79 IU-Kokomo 48

Nov. 20 Valparaiso 84, Duquesne 68 4:30 ETUDC 87, Indiana-Kokomo 51

Nov. 12 Akron 95, Hiram 65 7:00 ET

No. 18 TEXAS A&M7:00 ET

MISSISSIPPI ST. 69-60

MISSISSIPPI STATEMISSISSIPPI STATE 67-57

ST. JOHN'S9:00 ET

No. 16 ARIZONA 81-72

No. 16 ARIZONAST. JOHN'S

No. 18 TEXAS A&M 58-57

No. 18 TEXAS A&M

St. John's 74, William & Mary 59

LYNCHBURG SUBREGIONAL

Vines Center - Lynchburg, Va.

St. John's 78, Lehigh 73

McKale Center - Tucson, Ariz.

20112K SPORTS CLASSIC

benefiting Coaches vs. CancerAll Times Eastern

Visit 2KSportsClassic.com for more informationThe Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

CHAMPIONSHIP ROUNDSMadison Square Garden - New York, N.Y.

4:30 ET

NOVEMBER 17

SUBREGIONAL ROUNDS

Carnesecca Arena - Queens, N.Y.

TUCSON REGIONAL

REGIONAL ROUNDS

No. 16 Arizona 67, Duquesne 59No. 16 Arizona 73, Valparaiso 64

QUEENS REGIONAL

John A. Rhodes Arena - Akron, Ohio

VALPARAISO SUBREGIONAL

Humphrey Coliseum - Starkville, Miss.

COLLEGE STATION REGIONAL

Reed Arena - College Station, Texas

NOVEMBER 18

Athletics-Recreation Center - Valparaiso, Ind.

6:30 ET

CHAMPIONSHIP ROUNDS

Mississippi St. 76, Eastern Kentucky 66Akron 68, Mississippi State 58

STARKVILLE REGIONAL

No. 19 Texas A&M 81, Liberty 59

AKRON SUBREGIONAL

2KSportsClassic.com

Advertising Impressions

USA Today (National)

Newark Star Ledger

Jersey Journal

Bergen Record (Mon-Sat)

Bergen Record (Sun)

Dime Magazine (National)

Bounce Magazine (National)

TOTALS

Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,812,092

223,037

22,020

156,425

179,905

115,000

40,000

2,548,479

3,300,000

444,074

55,050

344,135

395,791

675,000

300,000

5,514,050

1

5

8

3

1

1

1

20

1,812,092

1,115,185

176,160

469,275

179,905

115,000

40,000

3,907,617

3,300,000

2,220,370

440,400

1,032,405

395,791

675,000

300,000

8,363,966

ESPN.com

NorthJersey.com

Comcast.com

NJ.com

WFAN.com

TOTALS

Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14

11/2 - 11/14

11/2 - 11/19

11/1 - 11/19

11/4 - 11/21

Run of Site

Run of Site

Sports Page

Sports Page

Run of Site

367,443

335,961

136,891

1,050,387

448,798

2,339,480

Total online advertising impressions: 2,339,480

Total print advertising impressions: 8,393,966

ESPN 1050

ESPN 1050 (Live Reads)

WFAN 660 AM (NY)

WFAN 660 AM (NY)

TOTALS

Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact

11/1 - 11/16

11/1 - 11/16

11/1 - 11/16

11/1 - 11/16

60

8

23

15

106

235,000

235,000

535,200

535,200

1,540,400

18,400

18,400

41,900

41,900

120,600

Total radio advertising impressions: 2,843,400

:60

:10

:30

:15

1,104,000

147,200

963,700

628,500

2,843,400

28,265

25,843

7,605

55,284

24,933

141,930

2KSportsClassic.com


TOTAL ADVERTISING IMPRESSIONS: 141,029,626

7th Avenue Marquees

8th Avenue Marquees

Box Office Duratrans

7th Avenue Arcade Banner

Bar/Restaurant Posters

TOTALS

Out of Home Dates Impressions/Day Total Impressions

9/15 - 11/18

9/15- 11/18

10/26 - 11/18

10/26 - 11/18

10/9 - 11/18

1,000,000

700,000

13,350

600,000

14,000

2,327,350

Total out of home advertising impressions: 125,681,100

65,000,000

45,500,000

347,100

14,400,000

434,000

125,681,100

Time Warner Cable

(:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)

Comcast Cable

(:30 second commercials ran on ESPN, ESPN 2, Spike, ESPNNews)

Cablevision

(:30 second commercials ran on ESPN, ESPN2)

MSG Network

MSG+

TOTALS

Television Network Households Dates # of Units Viewers Gross Impact2,399,150

382,462

1,300,959

10,909,198

10,909,198

25,900,967

11/1 - 11/20

10/28 - 11/19

11/8 - 11/18

10/14 - 11/17

10/14 - 11/17

55

13

10

91

88

257

10,462

4,178

5,204

8,812

3,273

31,929

Total television advertising impressions: 1,771,680

575,410

54,314

52,040

801,892

288,024

1,771,680

2KSportsClassic.com

Direct Marketing


Ticketmaster Alert2 e-mails to over 1 million subscribers

Plum Benefits1 discount e-mail sent to over 20,000

corporations in NYC

Dime Magazine1 e-mail to over 48,000 subscribers

New York Knicks2 e-mails to 7,000 plus subscribers

New York Liberty2 e-mails to 5,100 subscribers

New York Rangers2 e-mails to over 6,000 subscribers

Madison Square Garden Sports3 e-mails to over 30,000 subscribers

Radio City Entertainment1 e-mail to over 250,000 subscribers

American Express1 e-mail to over 1 million customers

Gazelle Database5 e-mails to over 12,000 subscribers

Travelzoo.com2 e-mails to over 100,000 subscribers

St. John’s University Database3 e-mails to 50,000 subscribers

Texas A&M 12th Man Foundation1 e-mail to 75,000 members

University of Arizona Database2 e-mails to 68,000 subscribers

Mississippi State University Database2 e-mails to 53,000 subscribers

OVER 4.1 MILLION IMPRESSIONS

2KSportsClassic.com

Advertisements

www.dimemag.com / #66 / NOVEMBER 2011

RUDY GAY // KEVIN DURANT // J.J. BAREA // SKYLAR DIGGINS

Stars In

THE BREAKOUT ISSUE

JOHNWALL BREAKOUT

PLAYERS & TEAMS

TO WATCH

THE TOP

WE

REMINISCE

THE FAB

5by JA LE N ROS E

WE

REMINISCE

THE FAB

5by JA LE N ROS E

TOBIAS HARRIS THE EASY SCORER

BEANTOWN LEGENDMIKE “SPORTY RICH” BIVINS

LA’S JAY “BOOGIE”

BRANTLEY

WWW.BOUNCEMAG.COM

ISSUE #27 / SUMMER 2011

2K SportS ClaSSiCChampionship roundsNovember 17-18Madison Square GardenNew York, N.Y.

*Additional television coverage to be announced.All television schedules subject to change.

proGreSSive CBe ClaSSiCChampionship rounds November 21-22Sprint CenterKansas City, Mo.

tiCKetCitY leGeNdS ClaSSiCChampionship roundsNovember 19 & 21iZod Centereast rutherford, N.J.

November 7-9 regional rounds at Host SitesSt. John’s | arizona | texas a&M | Miss. St.

11/7 William & Mary at St. John’s 7 p.m. Valparaiso at Arizona 9 p.m. 11/9 Akron at Mississippi State 7 p.m. Duquesne at Arizona 9 p.m.11/17 Semi: Texas A&M vs. Miss. St. 7 p.m. Semi: St. John’s vs. Arizona 9 p.m. 11/18 Consolation Game 4:30 p.m. Championship Game 6:30 p.m.

all times Eastern*

11/13 Bowling Green at Georgia 6 p.m. George Washington at Cal 9:30 p.m. 11/14 Detroit at Notre Dame 9 p.m. 11/15 Austin Peay at Cal 10 p.m.11/21 Semi: Missouri vs. Notre Dame 7:30 p.m. Semi: Cal vs. Georgia 9:30 p.m. 11/22 Consolation Game 7:45 p.m. Championship Game 10 p.m.

all times Eastern*

November 13-17 regional rounds at Host SitesMissouri | Notre dame | Cal | Georgia

11/13 Cleveland St. at Vanderbilt 2 p.m. Boston University at Texas 7 p.m.11/15 Rhode Island at Texas 4 p.m.11/19 Semi: Vanderbilt vs. NC St. 6:30 p.m. Semi: Texas vs. Oregon St. 8:30 p.m. 11/21 Consolation Game 6:30 p.m. Championship Game 8:30 p.m.

all times Eastern*

November 13-16 regional rounds at Host Sitestexas | vanderbilt | NC State | oregon St.

Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.

2KSportsClassic.com

Advertisements

2K Sports ClassicNovember 17-18, 2011 • Madison Square GardenThursday, November 17#19 Texas A&M vs. Mississippi State – 7 p.m. St. John’s vs. #16 Arizona – 9 p.m.

benefiting Coaches vs. Cancer

all times Eastern

Friday, November 18Consolation Game – 4:30 p.m. Championship Game – 6:30 p.m.

Live Coverage on

Ticketmaster.com • 2KSportsClassic.com

TicketCityLegends Classic

2K Sports Classic

Texas • Vanderbilt • NC State • Oregon St.

St. John’s • Arizona • Texas A&M • Miss. St.

November 19 & 21, 2011IZOD Center • East Rutherford, N.J.

Tickets on Sale Now!

follow us on @LegendsBBall

Ticketmaster.com

November 17-18, 2011Madison Square Garden • New York, N.Y.

Tickets On Sale Now!Ticketmaster.com

BasketBall is Back!

Special DiScount offer!enter promo code GaMeon to receive 50% off!

ticketmaster.com

TicketCity Legends ClassicNov. 19 & 21 • IZOD Center

2K Sports ClassicNov. 17 & 18

Madison Square GardenSt. John’s • Arizona • Texas A&M • Mississippi State

Texas • Vanderbilt • NC State • Oregon State

follow us on @2KSportsClassic

2KSportsClassic.com

LegendsClassic.com follow us on@LegendsBBall

Print advertisement that ran in USA Today.

Print advertisements that ran in the Jersey Journal.

2KSportsClassic.com

AdvertisementsTicketCityLegends Classic

2K Sports Classic




TickeTs onsale now!


Ticketmaster.com


Ticketmaster.com

LegendsClassic.com

TiCKeTS ONSAle NOw!

2KSportsClassic.com

BasketBall is Back in the new York area!


ticketmaster.com

TicketCity Legends ClassicNovember 19 & 21, 2011

2K Sports ClassicNovember 17 & 18, 2011

St. John’s • Arizona • Texas A&M • Miss. State



2KSportsClassic.com


Madison Square Garden • New York, N.Y.

IZOD Center • East Rutherford, N.J.

TicketCity Legends ClassicTexas h Vanderbilt h NC State h Oregon Stateh h h h h h h h h h h h h


TickeTs on sale now!Ticketmaster.com • LegendsClassic.com

IZOD Center • East Rutherford, N.J.November 19 & 21, 2011

2K Sports ClassicSt. John’s • Arizona • Texas A&M • Mississippi St.


TiCKeTS ON SAle NOw!Ticketmaster.com • 2KSportsClassic.com

BasketBall is Back in the new York area!

Special DiScount offer! enter promo code GaMeon to receive 50% off!

2KSportsclassic.com

ticKetMaSter.coM

2K Sports classic ticketcity legends classicnov. 17 & 18 • Madison Square Garden nov. 19 & 21 • iZoD center

St. John’s • arizona • texas a&M • Mississippi State texas • Vanderbilt • nc State • oregon State

legendsclassic.comfollow us on @2KSportsClassic follow us on @LegendsBBall

Print advertisements that ran in The Star-Ledger in the weeks

leading up to the event.

Special discount offer advertised in

The Star-Ledger.

2KSportsClassic.com

Advertisements

St. John’S texaS a&M

arizona MiSSiSSippi St.

Madison Square Garden Box Office Ticketmaster.com

November 17-18, 2011Madison Square Garden

2K SpOrTS ClaSSiCChampionship rounds

2KSportsClassic.com

TiCKeTS ON Sale NOw!

Advertisement displayed in sports bars and restaurants in the New York City area.

2KSportsClassic.com

Advertisements

St. John’S texaS a&M

arizona MiSSiSSippiState

november 17-18, 2011

2K SportS ClaSSiC

tiCKetS on Sale now!

Championship rounds Madison Square Garden

Madison Square Garden Box OfficeTicketmaster.com 2KSportsClassic.com

Advertisement displayed on the plasma screens and duratrans in the mall area of

Madison Square Garden.

2KSportsClassic.com

Advertisements

Examples of online banner

advertisements.

2KSportsClassic.com

Advertisements

10’ x 15’ banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances.

2KSportsClassic.com

Television ExposureChampionship Rounds - NYC

Adidas’ courtside LED signage during Championship Rounds at Madison Square Garden.

Minutes of exposure for floor decals, backboard supportdecals, chairbacks and basket arm signage

Date Game Network Timing

11/17/2011 Texas A&M vs. Mississippi State ESPN2 2:07

11/17/2011 St. John’s vs. Arizona ESPN2 3:22

11/18/2011 St. John’s vs. Texas A&M ESPN2 2:32

11/18/2011 Mississippi State vs. Arizona ESPN2 2:27

Totals: 10:28

Amount of time in excess of contract: 2:28

Minutes of unobstructed exposure on the courtside signage

2KSportsClassic.com

Television Exposure

2KSportsClassic.com

Supplemental Exposure

TELEVISION- The 2K Sports Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.

RADIO- Championship Round coaches participated in interviews on WFAN Radio and ESPN Radio New York.

NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

SOCIAL MEDIA- The 2K Sports Classic Facebook page and Twitter page continue to grow. In 2011, a blog with unique content was added to drive traffic to the Facebook page and a “Biggest Fan Contest” was hosted on the Facebook page and promoted on Twitter.

ESPN’s Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.

2KSportsClassic.com

On-Site Exposure

SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS

Adidas’ message and logo appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.

2KSportsClassic.com

On-Site Exposure

Adidas’ advertisement appeared in the Official Event Program, sold at each site.

© 2011 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.

crazy light

At 9.8oz, this is the lightest ever. It’s crazy quick, crazy fast and crazy light.

Let your game go crazy at adidasbasketball.com

adizero crazy light

FW11_Crazylight_FW_SBlue_Global_SPS.indd 1 10/11/11 5:06 PM

November 17-18, 2011Madison Square GardenChampionship Rounds

2KSportsClassic.com

Queens RegionalNovember 7 & 9, 2011

St. John’s • William & Mary • Lehigh

College Station RegionalNovember 9, 2011

Texas A&M • Liberty

Tucson RegionalNovember 7 & 9, 2011

Arizona • Valparaiso • Duquesne

Starkville RegionalNovember 7 & 9, 2011

Mississippi State • Eastern Kentucky • Akron

2K SpoRTS ClaSSiC

KD&E Inc.129 West 27th St. 11 floorNew York, NY 10001212.686.0006

Ad Title:

KD&E Approvals

Date:

Comments:

Job #:

Pub:

Creative Sheet: ____ Creative Assignment: ____ Copyright: ____ Phone number (National Ad Only): ____

Website: ____ Region Address (Regional Ads Only): ____ Cities Listed: ____ HW Logo: ____

Co-Op Log (For Co-Op Ads Only): ____ Headline (Newspaper Ads Only): ____ Product Description (Newspaper Only): ____

OK for Release: ________________ Date: ___________

Insertion:

Bleed:

Live:

Misc:

Color:

Trim:

Page:NBA 2K12 - End the Debate 9/14/11

1108-212KS

Sports Classic CvC - PG

.25

.25

4C

8.5 x 11

END THE DEBATE.

#NBA2KDEBATE NBA2KDEBATE.COM OUT NOW

© 2005-2011 Take-Two Interactive Software and its subsidiaries. All rights reserved. 2K Sports, the 2K Sports logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and individual NBA member team identifi cations used on or in this product are trademarks, copyrights designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2011 NBA Properties, Inc. All rights reserved. “PlayStation” and the “PS” Family logo are registered trademarks and the PlayStation Network logo is a trademark of Sony Computer Entertainment Inc. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo. © 2006 Nintendo. The ratings icon is a trademark of the Entertainment Software Association. All other trademarks are property of their respective owners.

AVAILABLE AT

15 LEGENDARY TEAMS. ALL OF TODAY’S SQUADS. ONE BIG QUESTION:

WHICH IS THE GREATEST TEAM OF ALL TIME?

NBA2K12_SportsClassicCVC.indd 1 10/20/11 2:30 PM

2KSportsClassic.com

Customized Promotion

MADISON SQUARE GARDEN COURT TIME

2KSportsClassic.com

PRE-GAME HOSPITALITY RECEPTION

The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.

Pre-Game Hospitality

2KSportsClassic.com


Sponsor “Thank You” placard displayed at the entrance of the

Club Bar and Grill (right).

2KSportsClassic.com

Press Coverage As the nation’s premier early-season college basketball event, the 2K Sports Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic was featured in articles in, but not limited to, the following media:

- USA Today - New York Times - Pittsburgh Post-Gazette

- SI.com - New York Daily News - Pittsburgh Tribune-Review

- ESPN.com - New York Post - San Antonio Express-News

- ESPN, The Magazine - Newsday - Akron Beacon Journal

- FoxSports.com - Newark Star-Ledger - Jackson (Miss.) Clarion Ledger

- CBSSports.com - ESPNNY.com - Northwest Times (Indiana)

- NBCSports.com - Arizona Daily Star - Tucson Citizen

- The Sporting News - Cleveland Plain Dealer - Virginia Gazette

- Yahoo.com - Dallas Morning News - SNY.com

- AOLFanhouse.com - Louisville Courier Journal

In all, over 150 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2011 2K Sports Classic.

The 2K Sports logo appeared on the press backdrop in

the media room at Madison Square Garden.

CBECLASSIC.COM

SPONSORSHIP BENEFITS

Missouri defeated California to win the 2011 Championship.

Status - Category exclusivity and the designation as the ‘‘Official Apparel Provider.’’ - Use of the following logos: Progressive CBE Classic, National Association of Basketball Coaches. - An Event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship will be

Television exposure - Minimum of two (2) minutes per game of unobstructed in-game television exposure on the courtside digital signage during the Championship Rounds (total of six minutes on ESPN2 and two minutes on ESPNU).

Media exposure - Logo inclusion in all regional and national promotional and advertising materials leading up to the event. - Exposure and link on the Event website.

CBECLASSIC.COM

SPONSORSHIP BENEFITS

on-site exposure - ‘‘In-arena” exposure on the courtside signage system. - Two (2) public address announcements in each game. - Two (2) scoreboard mentions in each game. - On-site display in a high traffic area inside the arena.

Official souvenir program - One (1) full-page, four color advertisement in the body of the program.

Tickets and hospitality - Four (4) premium location tickets for each night. - Four (4) invitations to each pre-game hospitality reception.

Courtside LED signage and center court decal shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.

CBECLASSIC.COM

TOURNAMENT BRACKET

Nov. 14 8:00 ET Nov. 21 George Washington 86, Detroit 73 5:00 ETNov. 17 8:00 ET Bowling Green 82, Austin Peay 72

Nov. 22 George Washington 54, Austin Peay 52 5:00 ETBowling Green 67, Detroit 61

Nov. 14 9:00 ETNov. 16 7:30 ET Nov. 23 Detroit 94, Austin Peay 93 (OT) 5:00 ET

George Washington 77, Bowling Green 56

Nov. 13 9:30 ETNov. 15 10:00 ET Nov. 21 South Dakota State 79, Niagara 71 4:30 ET

Mercer 60, Sam Houston State 38 WRWR

Nov. 22 South Dakota St. 77 Sam Houston St. 60

Nov. 13 6:00 ET Mercer 74, Niagara 55 WRWRNov. 16 7:00 ET

Nov. 23 Niagara 59, Sam Houston State 52 4:30 ETSouth Dakota State 74, Mercer 61 WRWR

No. 25 MISSOURI7:30 ET

MISSOURI 87-58

NOTRE DAMEMISSOURI 92-53

No. 22 CAL9:30 ET

CAL 70-46

GEORGIA

NOTRE DAME

GEORGIA 61-57

GEORGIA

NOVEMBER 22

The University Center - Macon, Ga.

MACON SUBREGIONAL

SUBREGIONAL ROUNDS

BERKELEY REGIONAL

Haas Pavilion - Berkeley, Calif.

Notre Dame 74 Sam Houston State 41

Purcell Pavilion at the Joyce Center - South Bend, Ind.

Georgia 63, Bowling Green 54

COLUMBIA REGIONAL

10:00 ET

Visit CBEClassic.com for more information

The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

Georgia 72, South Dakota State 61

ATHENS REGIONAL

No. 24 Cal 81, George Washington 54No. 22 Cal 72, Austin Peay 55

7:45 ET

NOVEMBER 21Sprint Center - Kansas City, Mo.

No. 25 Missouri 83, Niagara 52

Stegeman Coliseum - Athens, Ga.

Notre Dame 59, Detroit 53

No. 25 Missouri 81, Mercer 63

BOWLING GREEN SUBREGIONAL

Stroh Center - Bowling Green, Ohio

CBE CLASSIC

CHAMPIONSHIP ROUNDS

All Times Eastern

PROGRESSIVE2011

CHAMPIONSHIP ROUNDS

REGIONAL ROUNDS

Mizzou Arena - Columbia, Mo.

SOUTH BEND REGIONAL

CBECLASSIC.COM

DID YOU KNOW???

- All four games of the Championship Rounds at Kansas City’s Sprint Center were nationally televised by ESPN. Three of the games aired on ESPN2 while the fourth was televised on ESPNU. Four of the Re-gional Round games were also nationally televised with one game on ESPN2 and three on ESPNU. Two of the remaining four Regional Round games were televised on Mizzou Sports Network throughout the state of Missouri while three Subregional games aired in Georgia.

- ESPN’s top broadcast team - Dick Vitale, Bob Knight and Dan Shulman - were assigned to work the Championship Round games in Kansas City.

- The event has featured five of the past seven national champions – Syracuse (2003), Florida (2006, 2007), Kansas (2008), and Duke (2010). In all, 31 teams that have participated in the Progressive CBE Classic have gone on to compete in the NCAA Tournament.

- The Progressive CBE Classic has boasted the highest neutral site attendance among all early-season college basketball tournaments in three of the last five years. Nearly 80,000 fans attended the 2011 Classic, with the Championship Rounds at Sprint Center averaging over 11,000 fans both nights.

- In the 11 years of its existence, the event has attracted over 900,000 college basketball fans. - The Championship Rounds of the Progressive CBE Classic have been held in Kansas City since the event’s inception. The last five years the Classic has been played at Sprint Center, the state-of-the-art arena that serves as the cornerstone of a redeveloped downtown Kansas City.

- In addition to Sprint Center, the Progressive CBE Classic has been held at some of the finest home courts in the country, including Alabama, California, Creighton, Duke, Florida, Georgia, Gonzaga, Iowa, Kansas, Kansas State, Kentucky, Marquette, Maryland, Memphis, Michigan State, Missouri, Missouri State, Notre Dame, Ohio State, Pittsburgh, Richmond, South Carolina, Stanford, Syracuse, Texas, Texas Tech, UCLA, Washington, West Virginia, and Wichita State.

CBECLASSIC.COM

ADVERTISING IMPRESSIONS

Metro Sports (TW)(:30 second commercials ran on ESPN, ESPN 2, Fox Sports Midwest, The Discovery Channel, FX, USA, TNT, Spike)

Sure West Cable(:30 second commercials ran on ESPN, USA, Fox Sports, CNN, FX, Spike & History Channel)

TOTALS

USA TodayDime MagazineBounce MagazineKansas City Star (Mon-Sat)Kansas City Star (Sun)ManeaterColumbia TribuneTOTALS

Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,800,000

115,00040,000

210,736305,113

8,00084,000

2,562,849

3,100,000675,000300,000476,400736,400

5,84074,500

5,368,140

1116314

17

3,624,184120,000

40,0002,860,0001,095,000

8,000336,000

4,478,755

6,600,000675,000300,000

7,040,0002,625,000

5,840298,000

9,446,440

Television Network Households Dates # of Units Viewers Gross Impact11/1 - 11/22

11/7 - 11/22

500,000

41,851

340

400

30,940,000

16,740,400

47,680,400

91,000

41,851

outdoor Dates Locations Impressions/Day Total Impressions9/28 - 11/229/28 - 11/229/28 - 11/229/28 - 11/22

9/28 - 11/22 9/28 - 11/22 9/28 - 11/22

9/28 - 11/22

N/S I-435 (Vinyl)W/S I-70 (Vinyl)E/S I-435 (Vinyl)E/S I-435 (Digital)S/S I-70 (Digital)S/S I-670 (Digital)SE/S I-35 (Digital)E/S I-29 (Digital)TOTALS

111111116

256,980201,166245,658138,929178,570222,296181,711286,340

1,711,650

2,055,8401,609,3281,965,2641,111,4321,428,5601,778,2681,453,6882,290,720

13,693,200

4,478,755

CBECLASSIC.COM

SPRINT CENTER

KPRS Hot 103 Jamz (KC) WHB 810 (KC)WHB 810 (KC)Zimmer RadioChiefs RadioChiefs RadioTOTALS

Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact210260195

8096

760

1,125,200880,000880,000

22,000176,000176,000

3,259,200

281,000220,000220,000

900333,000333,000

1,388,200

:30:60:30:30:30:15

11/1 - 11/2310/24 - 11/2210/24 - 11/22

11/2 - 11/2210/31 - 11/1310/31 -11/13

8,439,0008,171,4286,128,571

72,0001,584,0001,056,000

25,451,000

Kansascity.comKansascity.comKansascity.comColumbiaTribune.comnightlifekc.comtbonesbaseball.comsportingkc.comTOTALS


11/1 - 11/2211/15

11/1 - 11/1510/14 - 11/22

8/1 - 12/19/1 - 11/30

Sports PagesSports Channel

Home PageHome PageHome PageHome PageHome Page

2,70313,636

150,0006,6663,607

12,26020.500188,893

100,000300,000150,000

100,0077.,479

3,636,78020,500

4,207,280


CBECLASSIC.COM

SPRINT CENTER

Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact

Online Dates Locations Impressions/Day Total Impressions

Dime Magazine2 e-mails sent out to over 48,000 Kansas City

individuals

Sprint Center Database2 e-mails sent out to over 300,000 individuals

visitkc.com Database1 e-mail sent out to over 93,555 individuals

Kansascity.com database1 e-mail sent out to over 85,000 individuals

Gazelle group database4 e-mails sent out to over 10,000 individuals

Notre Dame Alumni Association2 e-mails sent out to over 3,000 individuals

missouri Alumni Association2 e-mails sent out to over 80,000 individuals

mizzou ssn ticket Database2 e-mails sent out to over 3,000 individuals

mizzou student databse2 e-mails sent out to over 11,000 individuals

OVER 2.7 million IMPRESSIONS

california student database2 e-mails sent out to over 10,000 individuals

california all sport Database1 e-mail sent out to over 24,000 individuals

california men’s basketball database2 e-mails sent out to over 11,500 individuals

georgia student database3 e-mails sent out to over 34,000 individuals

georgia ticket databse15 e-mails sent out to over 55,000 individuals

georgia Alumni Association2 e-mails sent out to over 200,000 individuals

Kansas city Royals database2 e-mails sent out to over 10,000 individuals

power & light district databse3 e-mails sent out to over 30,000 individuals

sporting kc database2 e-mails sent out to over 65,000 individuals

CBECLASSIC.COM

ADVERTISEMENTS



Stars In

THE BREAKOUT ISSUE

JOHNWALL BREAKOUT

PLAYERS & TEAMS

TO WATCH

THE TOP

WE

REMINISCE

THE FAB

5by JA LE N ROS E

WE

REMINISCE

THE FAB

5by JA LE N ROS E




BRANTLEY

WWW.BOUNCEMAG.COM








all times Eastern*


all times Eastern*



all times Eastern*


Advertisement that ran in the November 2011 issue of Dime Magazine, Bounce Magazine, and Basketball Times.

CBECLASSIC.COM

ADVERTISEMENTS

GeorGia

CaL

Notre Dame

missouri

CBEClassic.com@CBeClassicfollow us on

November 21-22 • Sprint Center

Follow thE tigErS toKaNSaS City!

tiCKEtS oN SalE Now!ticketmaster.com

Game schedule:Nov. 21 - missouri vs. Notre Dame @ 6:30pm

Cal vs. Georgia

Nov. 22 - Consolation Game @ 6:45pmChampionship Game

Print advertisement that ran in the

Columbia Daily Tribune.

CBECLASSIC.COM

ADVERTISEMENTS

GeorGia

CaL

Notre Dame

missouri

Progressive CBe ClassiCNovemBer 21-22, 2011

sPriNt CeNter

CBeClassic.com @CBeClassicfollow us on

ticketmaster.com

sprint CenterBox office

tiCkets oNsale Now!

Progressive CBe ClassiCNovemBer 21-22, 2011

sPriNt CeNter • KaNsas City, mo.monday, November 21

No. 25 Missouri vs. Notre Dame - 7:30 p.m. on No. 24 Cal vs. Georgia - 9:30 p.m. on

tuesday, November 22 Consolation Game - 7:45 p.m. on Championship Game -10 p.m. on

all times Eastern

tiCKetmaster.Com • CBeClassiC.Com

Print advertisement that ran in the Kansas City Star and USA Today.

CBECLASSIC.COM

ADVERTISEMENTS

CBECLASSIC.COM

ADVERTISEMENTS

Endpage of the commercial spot that ran throughout Kansas City.

CBECLASSIC.COM

TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY

Date Game Network Timing11/21/2011 Missouri vs. Notre Dame ESPN2 2:3211/21/2011 California vs. Georgia ESPN2 2:3711/22/2011 Notre Dame vs. Georgia ESPNU 3:0111/22/2011 Missouri vs. California ESPN2 2:49

Totals: 10:59

Adidas courtside LED signage during Championship Rounds in Kansas City.

Minutes of unobstructed exposure on the courtside signage


CBECLASSIC.COM

TELEVISION EXPOSURECHAMPIONSHIP ROUNDS - KANSAS CITY

CBECLASSIC.COM

SUPPLEMENTAL EXPOSURE

tELEVISION - The Progressive CBE Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show. - National, regional, and local sports highlight shows. - Local news network sports coverage.

rADIO - Championship Round coaches participated in interviews on ESPN Radio (morning drive and afternoon/evening drive) nationally and locally in Kansas City, and KCSP Radio (morning drive and afternoon/evening drive) in Kansas City.

NATIONAL TELECONFERENCE - A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

ESPN’s Dick Vitale during Championship Round action at Sprint Center in Kansas City.

CBECLASSIC.COM

ON-SITE EXPOSURE

videoboard mentions and pa announcements

Adidas’ logo and message appeared on the center-hung videoboard as well as the in-arena LED ribbon signage.

CBECLASSIC.COM

ON-SITE EXPOSURE

Adidas’ advertisement that appeared in the Official Event Program sold at each site.


crazy light



adizero crazy light


PROGRESSIVE CBE CLASSICChampionship Rounds

November 21-22, 2011SPRINT CENTER • KANSAS CITY, MO.

Columbia RegionalNOVEMBER 14 & 17, 2011Missouri • Mercer • Niagara

South Bend RegionalNOVEMBER 14 & 16, 2011Notre Dame • Detroit • Sam Houston St.

Berkeley RegionalNOVEMBER 13 & 15, 2011

Cal • George Washington • Austin Peay

Athens RegionalNOVEMBER 13 & 16, 2011

Georgia • Bowling Green • South Dakota St.

CRASH THE BOARDS!OTHERWISE, NO CRASHING.

PROUD SPONSOR OF THE PROGRESSIVE CBE CLASSIC

Progressive Casualty Ins. Co. & affi liates. 11D00721.C (09/11)

CBECLASSIC.COM

PRE-GAME HOSPITALITY

Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night

CBECLASSIC.COM

PRE-GAME HOSPITALITY

Adidas’ logo was displayed on a scroll on HD TV’s throughout the pre-game hospitality.

CBECLASSIC.COM

PRESS COVERAGE

As the nation’s most-exciting early-season college basketball event, the Progressive CBE Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Kansas City, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Progressive CBE Classic was featured in articles in, but not limited to, the following media:

- USA Today - Atlanta Journal-Constitution - Toledo Blade- SI.com - Chicago Tribune - Brookings Register- ESPN.com - St. Louis Post-Dispatch - Clarksville Leaf Chronicle- ESPN, The Magazine - San Francisco Chronicle - Fort Wayne Journal Gazette- FoxSports.com - San Jose Mercury News - Huntsville Item- CBSSports.com - Sacramento Bee - Macon Telegraph- SportingNews.com - Columbia (Mo.) Daily Tribune - Niagara Gazette- Yahoo.com Sports - Buffalo News - Kansas City Kansan- AOLFanhouse.com - South Bend Tribune - Kansas City Star - Sioux City Journal In all, over 80 reporters and photographers representing more than 40 media outlets were issued creden-tials to the Championship Rounds of the 2011 Progressive CBE Classic.

Georgia Head Coach Mark Fox during a post-game

press conference.

LegendsClassic.com


Status- Category exclusivity and the designation of the “Official; Apparel Provider.”- Use of the Legends Classic event logo.- An event representative will serve as a liaison to coordinate implementation and activation of the sponsorship.- An in-depth qualitative and quantitative summary of the sponsorship will be provided following the Event.

Vanderbilt defeated Oregon State to win the 2011 TicketCity Legends Classic Championship.

Television Exposure- Two (2) minutes of unobstructed in-game television exposure on the courtside signage system (total of 8 minutes on ESPN3).

Media Exposure- Logo inclusion in all regional and national promotion and advertising materials leading up to the Event.- Exposure and link on the Event website.

LegendsClassic.com


Courtside signage shown in-arena, on ESPN3 and sports highlight shows across the country.

On-Site Exposure- In-arena exposure on the courtside signage system.- Two (2) public address announcements per game.- Two (2) mentions per game on the videoboard.- One (1) on-site display in the concourse of each arena.

Official Souvenir Program- One (1) full-page, color advertisement in the official souvenir program.

Tickets and Hospitality- Four (4) premium location tickets to each night of the Regional Rounds.- Four (4) Invitations to the VIP pre-game hospitality reception (Championship Rounds only).

LegendsClassic.com

Did You Know???

- The TicketCity Legends Classic sported the highest attendance among early-season college basketball tournaments in 2011. In excess of 97,000 fans attended the event across the seven hosting venues.

- Dave Popkin, former NC State great Dereck Whittenburg, and ESPN.com lead reporter Andy Katz served as ESPN’s broadcast team for the Championship Round games at the IZOD Center.

- All four games of the Championship Rounds of the 2011 TicketCity Legends Classic at the IZOD Center were nationally televised for the first time on ESPN3. In addition, four of the Regional Round games were televised on ESPN networks and one was shown on the Longhorn Television Network. Three games in the Kingston Subregional were shown throughout Rhode Island and other parts of New England.

- In its brief five-year history, the event has featured 11 teams that have gone on to compete in the NCAA Tournament with six of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Classic.

- The TicketCity Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, NC State, Oregon State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Vanderbilt, Washington State, and West Virginia.

- One of the benefits of the TicketCity Legends Classic is the yearly honoring of the legends who made their marks on college basketball. Among those who have been honored include:

Jerry West, West VirginiaBill Bradley, PrincetonCalvin Murphy, NiagaraDavid Thompson, NC StateNate Thurmond, Bowling GreenBernard King, TennesseeDon Haskins, UTEP

A.C. Green, Oregon StateBryce Drew, ValparaisoLou Henson, New Mexico StateGreg Kelser, Michigan StateBrandin Knight, PittsburghJalen Rose, Michigan

LegendsClassic.com

Tournament Bracket

Nov. 13 7:00 ET Nov. 25 Morehead State 61, West Alabama 52 3:30 ETNov. 15 4:00 ET Bucknell 62, Princeton 56

Nov. 26 2:00 ET

Nov. 13 2:00 ETNov. 15 8:00 ET Nov. 27 2:00 ET

Nov. 13 6:00 ETNov. 16 7:00 ET Nov. 25 2:30 ET

Nov. 26 2:30 ETNov. 14 10:00 ETNov. 16 10:00 ET

Nov. 27 12:00 ET

No. 20 VANDERBILT6:30 ET

VANDERBILT 86-79

NC STATEVANDERBILT 64-62

TEXAS8:30 ET

OREGON STATE 100-95

OREGON STATE

TEXAS

NC STATE 77-74

NC STATE

2011

CHAMPIONSHIP ROUNDS

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information

Morehead State 68, Princeton 56Bucknell 87, West Alabama 50

Princeton 66, West Alabama 42Bucknell 54, Morehead State 50

Cleveland State 63, Boston Univ. 62

NOVEMBER 19

8:30 ET

6:30 ET

NOVEMBER 21

Cleveland State 71, No. 7 Vanderbilt 58

CHAMPIONSHIP ROUNDSIZOD Center - East Rutherford, N.J.

NC State 60, Princeton 58

Oregon State 82, Hofstra 72

Gill Coliseum - Corvallis, Ore.

LEWISBURG SUBREGIONAL

Sojka Pavilion - Lewisburg, Pa.

Cleveland State 67, Rhode Island 45

Boston Univ. 70, Rhode Island 64

Boston University 68, Hofstra 61

RALEIGH REGIONAL

REGIONAL ROUNDS

Oregon State 93, West Alabama 60

No. 20 Vanderbilt 80, Bucknell 68

Ryan Center - Kingston, R.I.

RBC Center - Raleigh, N.C.

CORVALLIS REGIONAL

Texas 82, Boston University 46Texas 100, Rhode Island 90

KINGSTON REGIONAL

AUSTIN REGIONAL

The Longhorn Network will also air each Texas game in the Championship Rounds

TicketCity Legends ClassicAll Times Eastern

Rhode Island 85, Hofstra 73

Hofstra 63, Cleveland State 53

SUBREGIONAL ROUNDS

NC State 91, Morehead State 61

Frank Erwin Center - Austin, Texas

NASHVILLE REGIONAL

Memorial Gym - Nashville, Tenn.

LegendsClassic.com


Star Ledger

Jersey Journal

Bergen Record

Bounce Magazine

Dime Magazine

TOTALS

Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership223,037

22,020

225,000

40,000

200,734

710,791

444,074

55,050

400,000

245,000

750,000

1,894,124

15

8

6

1

1

31

6,661,110

440,400

2,400,000

245,000

750,000

10,496,510

Total print advertising impressions: 10,496,510

3,345,555

176,160

1,350,000

40,000

200,734

5,112,449

ESPN.com

NorthJersey.com

Comcast.com

NJ.com

WFAN.com

IZODCenter.com

TOTALS


11/2 - 11/14

11/2 - 11/19

11/1 - 11/19

11/4 - 11/21

6/6 - 11/21

Run of Site

Run of Site

Sports Page

Sports Page

Run of Site

Home Page

367,443

335,961

136,891

1,050,387

448,798

2,975,000

5,314,480

Total online advertising impressions: 5,314,480

28,265

25,843

7,605

55,284

24,933

17,500

159,430

ESPN 1050

ESPN 1050 (live read)

WFAN 660 AM

WFAN 660 AM

TOTALS

Radio Station Dates Length # of Units Cume. Persons Avg. Audience Total Impact 11/7 - 11/18

11/7 - 11/18

11/7 - 11/21

11/7 - 11/21

60

8

23

15

106

1,104,000

147,200

963,700

628,500

2,843,400

Total radio advertising impressions: 2,843,400

18,400

18,400

41,900

41,900

120,600

:60

:10

:30

:15

235,000

235,000

535,200

535,200

1,540,400

LegendsClassic.com


Comcast Cable

(:30 commercials ran on the following: ESPN, ESPN2, Spike, ESPNNews)

Cablevision

(:30 commercials ran on the following: ESPN, ESPN2)

TOTALS

Television Network Households Dates # of Units Viewers Gross Impact

54,314

52,040

106,354

Total television advertising impressions: 106,354

4,178

5,204

9,382

382,462

1,300,959

1,683,421

13

10

23

10/28 - 11/19

11/8 - 11/18

Outdoor Billboard at IZOD Center


6/6 - 11/21 2,730,000

Total out of home advertising impressions: 2,730,000

30,000


LegendsClassic.com

Direct Marketing

Television Network Households Dates # of Units Viewers Gross Impact


Ticketmaster Database2 e-mails to 2,500,000 subscribers

Ticketmaster - Special Offer1 special offer e-mail to 83,000 subscribers

Plum Benefits1 e-mail to over 20,000 customers

Travelzoo2 e-mails to 100,000 subscribers

Dime Magazine1 e-mail to 48,000 subscribers

Gazelle Group Database4 e-mails to 12,000 subscribers

IZOD Center Database5 e-mail to 75,000 subscribers

Vanderbilt University Database2 e-mails to 45,000 subscribers

NC State Database 2 e-mail to 75,000 subscribers

University of Texas Database 1 e-mail to 88,000 subscribers

Oregon State Database 1 e-mail to 55,000 subscribers

New York/NJ TexasExes 1 e-mail to 2,500 subscribers

OVER 6.1 MILLION IMPRESSIONS

LegendsClassic.com

Advertisements



Stars In

THE BREAKOUT ISSUE

JOHNWALL BREAKOUT

PLAYERS & TEAMS

TO WATCH

THE TOP

WE

REMINISCE

THE FAB

5by JA LE N ROS E

WE

REMINISCE

THE FAB

5by JA LE N ROS E




BRANTLEY

WWW.BOUNCEMAG.COM








all times Eastern*


all times Eastern*



all times Eastern*


Advertisement that ran in the November 2011 issues of Dime Magazine, Bounce Magazine, and Basketball Times.

LegendsClassic.com

Advertisements

TicketCityLegends Classic

2K Sports Classic




Tickets on Sale Now!


Ticketmaster.com


Tickets On Sale Now!Ticketmaster.com

BasketBall is Back!


ticketmaster.com

TicketCity Legends ClassicNov. 19 & 21 • IZOD Center

2K Sports ClassicNov. 17 & 18

Madison Square GardenSt. John’s • Arizona • Texas A&M • Mississippi State



2KSportsClassic.com


Print advertisements that ran in the Jersey Journal.

LegendsClassic.com

Advertisements

h

hh

hh

h

h

h

h

hh

h

No

vem

ber 1

9 & 21

, 2011

C

hampio

nship Rounds East Rutherford, N.J.

IZOD Center


Texas h Vanderbilt h NC State h Oregon State

Ticketmaster.com h LegendsClassic.comTickets On Sale Now!

Family Planh 4 Tickets h 4 Sodash 4 Hot Dogs or Pretzels

ONLy $75!Cannot be combined with any other offer.

Print advertisement that ran in The Star-Ledger.

LegendsClassic.com

Advertisements

Endpage on commercial unit that ran in the New York metropolitan area and on ESPN.

LegendsClassic.com

Date Game Network Time

11/19/2011 Vanderbilt vs. N.C. State ESPN3 3:34

11/19/2011 Texas vs. Oregon State ESPN3/LHN 3:35

11/21/2011 Texas vs. N.C. State ESPN3/LHN 3:04

11/21/2011 Vanderbilt vs. Oregon State ESPN3 3:01

Minutes of unobstructed exposure on courtside LED Signage

Totals: 13:14


Television ExposureChampionship Rounds - IZOD Center

LegendsClassic.com

Television Exposure

LegendsClassic.com

Supplemental Exposure

Television - The Legends Classic was featured in ESPN’s promotional spots.- National, regional, and local sports highlight shows.- Local news network sports coverage.

Radio - Championship Round coaches participated in interviews on WFAN (Mike Francesa, Afternoon Drive).

National Teleconference- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

LegendsClassic.com

Videoboard Mentions and PA Announcements

The Adidas logo and messages appeared on the center-hung scoreboard, in-arena LED Ribbon and courtside LED signage during PA Announcements.

On-Site Exposure

LegendsClassic.com

On-Site Exposure

Adidas’ advertisement appeared in the Official Event Program sold at each site.


crazy light



adizero crazy light


Austin Regional Nashville Regional Raleigh Regional Corvrvr allis RegionalNovember 13 & 15, 2011 November 13 & 15, 2011 November 13 & 16, 2011 November 14 & 16, 2011

TeTeT xas | Boston Univivi .v.v | Rhode Island VaVaV nderbrbr iltltl | Cleveland St. | Bucknelllll NC State | Morehead St. | Princeton Oregon St. | WeWeW st AlAlA abama | Hofsfsf tra

★★

★★

★★

★★

★★

★★★

★★

★★

NoNoNvovoevevm

bm

bm

er1 ★

★★

r19&21,

2011

Chamama

pionsh

ipipi Rounnddss

★

★★

★★

ERuRuR

tutu herfrfr ofof rdrdr , N.J.

Eaststs Ru

IIZZOOD Centntn er

LegendsClassic.com


Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night.

2011 events - adidas

Documents