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Proposal Writing
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Meaning A type of analytical report. A document written to persuade the reader to follow a plan
or course of action that you believe will solve a problem or fulfil a need.
Proposals are used to get products, plans or projects accepted by others.
A well written proposal analyses the audience’s needs or a problem,presents the solution to the problem, persuades the audience that the solution provided is the
best.
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Types of proposals According to target audience
According to their source
Internal External
Solicited unsolicited
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According to target audience INTERNAL EXTERNALSubmitted to internal
decision makers in the organisation for Seeking approval for a
project or course of action.For requesting additional
resources.
Submitted to decision makers outside the organisation such as potential clients and government officials soliciting approval for projects or funds.
*External proposals are legally binding*They compete for clients business.
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According to source SOLICITED PROPOSALS
UNSOLICITED PROPOSALS
Prepared at the request of external parties who need something done.(RFP: Request For Proposal)
Focuses on addressing each item listed in the RFP.
e.g. A proposal written in response to RFP for designing the website of an organisation.
Initiated by the organisations attempting to obtain business or funding without a specific invitation from the client.
Focuses on convincing the reader about the problem and the possible solution or the possible benefit.
e.g. An entrepreneur may prepare a business plan for seeking funds from investors.
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Proposal structure Proposals may vary in length, formality and
structure.Different structures for short and long
proposals.
SHORT PROPOSALS IntroductionBodyConclusion
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LONG PROPOSALSFront matter Letter of transmittal or cover letterTitle pageTable of contentsList of figures, tables and illustrationsExecutive summaryIntroductionBack ground or the problemProduct descriptionDetailed solutionsConclusion
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Back MatterGlossaryAppendixBibliography