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10 KILLER STRATEGIC PARTNERSHIP EXAMPLES v.4
@DisruptiveDave
Startups and big brands doing it right by leveraging shared audiences.
READ ON
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A true win-win? 150,000 baristas (initially) will receive Spotify Premium (good quick injection of paid users!) and spin up custom in-store playlists, while Starbucks loyalty card members will now have special Spotify access and rewards.
Spotify & Starbucks
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Twitch & Boiler Room
In what is primarily a distribution deal, the underground live music collective joins the streaming video service to expand its exposure and reach.
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Squarespace & Bandsintown
Continuing to expand its feature ecosystem, the popular website builder brought in the premier concert notification and artist tracking app, allowing users to easily add a Bandsintown widget to their websites.
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BandPage & Rhapsody
The streaming service will integrate key data from BandPage into its service, delivering relevant band information – tour dates, merchandise, exclusive offers – to listening fans.
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Macys & zTailors
The venerable department store, in a push to accommodate digital-first customers, is offering on demand tailor service via zTailors for items purchased online.
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Netflix & Marriott
A first-ever for Netflix, the streaming television service will be featured in-room at multiple Marriott hotel properties.
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New Balance & Runkeeper
The footwear brand partnered with Runkeeper, a community and tracking app, to created MyNB, a custom rewards program.
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Universal & Marriott
Two of the biggest brands in their respec3ve industries joined together for a global marke3ng partnership that will include exclusive performances by established and emerging recording ar3sts, branded video series, social content, music downloads, 3cket offers and more.
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Airbnb & Realtor.com
The real estate website will now include Airbnb listings next to its for-sale homes so prospective customers can “try before they buy”.
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Yelp & Hipmunk
The business review site has, for the first time, offered its users an easy way to book hotel rooms right from its website with the help of Hipmunk, a travel search service.
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Co-founder, BoomboxFM Head of Growth, Audiokite Research
Dave Marcello
startupgrowthguy.com @DisruptiveDave