Startups and big brands doing it right by leveraging shared audiences

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@DisruptiveDave

The startup home delivery service, which promises local goods brought to your door within an hour, took advantage of the wildly popular NYC restaurant by offering free dessert to celebrate Pi Day.

Postmates & Momofuku

Google, an investor in Uber, has integrated the service into its mobile Maps function, allowing travelers to opt for an on demand car vs. walking or taking public transportation.

Uber & Google Maps

The iconic hotel brand and the Italian automaker, which is trying its luck in America, supply free chauffeur services to guests at select locations.

Fiat & Loews

A bit of an unexpected pairing, Reddit included its infamous logo character in a special sticker package within the private social app for couples.

Reddit & Couple

Eat24, a food delivery app, partnered with medical marijuana dispensary, Vapor Room, to name a handful of weed strains after the service. It is even labeled as “the official sponsor of your munchies”.

Eat24 & the Vapor Room

After a recent drop in its monthly active users, Twitter signed up a variety of European museums to participate in its first-ever #museumweek, which of course included #museumselfies.

Twitter & Museums

Didi Dache, the top taxi hailing app in China, double its registered members by integrating its service with WeChat, the super popular messaging startup.

WeChat & Taxi App

To highlight messaging around International Women’s Day, Amnesty International went beyond typical mobile advertising by using the Tinder platform to connect with users at a relevant time and place.

Amnesty International & Tinder

Betting that power networkers at SXSW would probably run out of business cards during the festival, Moo, a card printing company, buddied up with Taskrabbit to deliver freshly pressed cards on demand, straight to your location in Austin.

Moo & Taskrabbit

The on-demand car service joined forces with the Brooklyn crowdsourced maker company on #UberCOOL, a short-term promotion that offered free delivery of air conditioners to humidity-soaked New Yorkers.

Uber & Quirky

The streaming music service and the athletic shoe company built a website together that allows runners to enter key information about upcoming runs and unlock curated playlists and routes.

Spotify & Adidas

Co-founder, MusicBox Biz dev & growth strategy consultant

Dave Marcello

startupgrowthguy.com @DisruptiveDave