10 KILLER STRATEGIC PARTNERSHIP EXAMPLES v.3

@DisruptiveDave

Startups and big brands doing it right by leveraging shared audiences.

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The event ticket purveyor tapped into the leading music streaming service to amplify its personalized concert recommendation engine.

Spotify & StubHub

In its first (of what I expect to be several) major league sports partnership, the popular HD camera will provide NHL fans a new view of live and recorded action, placing cameras in never-before-tried positions on ice.

National Hockey League & GoPro

BMW & Medium

The long form blogging site took its first step in sponsored content by partnering with the luxury car brand on a series of “design-focused” pieces (three other brands have since joined).

Waze & Boston

Through this innovative “data-sharing relationship,” the city’s transportation and technology groups are using the Google-owned driving and directions app to improve their planning using real-time information from Boston traffic patterns.

ESPN & Tilt

The startup that makes it easy for groups to pay together took advantage of the millions of fantasy sports league players on ESPN’s platform by becoming the media giant’s way to pay.

Roadie & Waffle House

A young startup billing itself as “the first neighbor-to-neighbor shipping network” struck an unconventional deal with the 24-hour diner to act as a hand-off spot (and free breakfast!) for its delivery drivers.

Codehaus, a service similar to GitHub, closed its virtual doors, but was able to stay online a bit longer with the help of a new sponsor. This is an interesting and rare moment for a partnership opportunity.

Sonarqube & Codehaus

h"p://www.codehaus.org/  

In a bid to begin offering licensed music to its streamers, the live video site has struck partnerships with several independent music labels as it builds an easily accessible (and legal) song library.

Twitch & Indie Labels

When the ecommerce giant decided to launch a platform to connect services professionals with homeowners, it brought on TaskRabbit and the startup’s 30k+ approved vendors.

Amazon & TaskRabbit

30 million full-length tracks are now available for streaming on the social network’s platform, thanks to this distribution partnership.

Rhapsody & Twitter

Co-founder, BoomboxFM Biz dev & growth strategy consultant

Dave Marcello

startupgrowthguy.com @DisruptiveDave