10 KILLER STRATEGIC PARTNERSHIP EXAMPLES v.5

@DisruptiveDave

Startups and big brands doing it right by leveraging shared audiences.

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In a continual push to grow its rewards program strategically through partnerships, Starbucks is offering credits to both Lyft customers and drivers, and passengers can now gift a cup of coffee to drivers.

Lyft & Starbucks

Dunkin Donuts & Spotify

The coffee brand organized a series of national pop-up concerts, with resulting content being promoted on Spotify’s various platforms.

Google Play & ASOS / Munchery

To promote its curated playlists, Google’s streaming music service put together custom soundtracks for “offline moments” including ASOS’s fashion look book tailored to music festival attire and Munchery’s food menus.

HotelTonight & HBO Now

The last-minute hotel booking app is offering vacation destinations themed to popular HBO shows, along with a user contest to visit the set of Silicon Valley.

Michelob Ultra & American Hiking Society

Building on its active lifestyle ethos, the light beer brand worked with the nonprofit to help build, protect, and maintain hiking trails across the country.

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Headspace & Virgin Atlantic

The  ever-­‐growing  medita1on  app  creates  custom  content  for  Virgin  Atlan1c  passengers  via  the  in-­‐flight  entertainment  system.    

Lyft & Didi Kuaidi

Lyft entered the Chinese market in a big way by integrating with its largest taxi-hailing app, a deal that allows users on both platforms to utilize either service.

Snapchat & Bumble

In a first-of-its-kind partnership, Snapchat is offering all users attending colleges a handful of new filters for a limited time, all themed and designed by the female-focused dating app.

Uber / Lyft & The White House

The two competing on-demand transportation apps are offering free rides to military veterans for job interviews and similar needs, in a partnership with the government’s Joining Forces Initiative.

Hyatt & Comedy Central

In what is essentially a native content partnership, comedian Iliza Shlesinger talks travel amenities in a series of videos produced and promoted by Comedy Central.

Co-founder, BoomboxFM Head of Growth, Audiokite Research

Dave Marcello

startupgrowthguy.com @DisruptiveDave

https://news.starbucks.com/news/starbucks-rewards-program-extended-to-lyft-drivers http://www.marketwatch.com/story/dunkin-donuts-and-spotify-heat-up-summer-with-dd-summer-soundtracks-2015-07-21-10183450 http://www.adweek.com/news/technology/googles-plan-win-music-streaming-marketing-war-partner-cool-brands-166475 http://techcrunch.com/2015/08/27/hoteltonight-hbo-now/ http://www.americanhiking.org/press-release/michelob-ultra-partners-with-american-hiking-society-to-make-the-outdoors-superior/ https://vimeo.com/channels/576573/67293885 http://www.nytimes.com/2015/09/17/technology/lyft-announces-deal-with-didi-kuadi-the-chinese-ride-hailing-company.html http://www.teenvogue.com/story/snapchat-bumble-dating-app-college-campuses http://www.engadget.com/2015/11/11/joining-forces-uber-lyft-veterans/ http://variety.com/2015/tv/news/comedy-central-hyatt-tv-advertising-1201636398/

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