does digital media advertising make $en$e?
DESCRIPTION
Does Digital Media Advertising Make $en$e?TRANSCRIPT
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DOES DIGITAL MEDIA
ADVERTISING
MAKE $EN$E?
Damian Davila Rojas
http://www.idaconcpts.com
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EVERYBODY IS DOING IT…
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BUT PEOPLE ARE GETTING SKEPTICAL…
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BUT THE GEEKS SAY IT CAN WORK DURING
HARD TIMES TOO!
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HECK,
EVEN I’M MAKING MONEY!
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CONSIDER THE WEB 2.0 BUSINESS MODEL
WHERE DOES THE D.M. ADS FIT IN?
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THE CUSTOMER ACQUISITION STRATEGY:
How do you get the visitors?
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IMAGINE FOR A SECOND, THAT YOU ARE
GOOGLE AND YOU WANT MORE PEOPLE
DOWNLOADING THE PHOTO-SOFTWARE
PICASA:
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Myspace??
WHERE SHOULD PICASA ADVERTISE?
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WHERE SHOULD PICASA ADVERTISE?
Shutterfly??
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Does this makes $en$e?
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SO….
Does digital media advertising make
$en$e?It DEPENDS!
Plan ahead. NO miracles here.
Do you have a well-planned customer
acquisition strategy?
Do you know who uses your service/product?
Are you looking for audience growth or
monetization?
A/B Testing!
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THE OBJECTIVE:
Repeatable and scalable sales
model to essential clients with
these characteristics:
•Have a problem
•Know they have a problem
•Have been actively looking
for a solution
•Have put together a solution
out of piece parts
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WHO USES YOUR SERVICE?