doctor who game pitch
DESCRIPTION
In my Anatomy of a Game class at USC, I created a game concept for the first Doctor Who console game based on the BBC science fiction TV show. This presentation contains game features and mechanics along with budget analysis, staffing plan, and ROI.TRANSCRIPT
By David Villatoro
Concept Pre-Production Production Post Production
Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11
Producer 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Assistant Producer 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3Design Director 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Designers 3 3 3 3 4 4 4 4 4 4 6 6 6 6 6 6 6 6 6 4 4 4 4Technical Director 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Software Engineer 3 3 3 3 6 6 6 6 6 6 9 9 9 9 9 9 9 9 9 13 13 13 13
Art Director 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Artists 5 5 5 5 7 7 7 7 7 7 15 15 15 15 15 15 15 15 15 7 7 7 7
Animators 3 3 3 3 5 5 5 5 5 5 8 8 8 8 8 8 8 8 8 5 5 5 5
Audio Director 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Audio Engineers 0 0 0 0 3 3 3 3 3 3 5 5 5 5 5 5 5 5 5 5 5 5 5
Q/A Director 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1
Testers 0 0 0 0 0 0 0 0 0 0 5 5 5 5 5 5 5 5 5 25 25 25 25
Staff Headcount 20 20 20 20 32 32 32 32 32 32 57 57 57 57 57 57 57 57 57 68 68 68 68
Milestone Description Due Date
Concept
1Come up with overview of game consisting of high concept, premise, USPs, game features, target audience, etc.
Jan. 29, 2010
2 Calculate the budget, staffing plan, milestone schedule, and ROI Feb. 26, 2010
3Create finalized PowerPoint presentation, create video trailer for game, and create art concepts and storyboards.
Apr. 9, 2010
4 Review presentation and pitch to publisher Apr. 30, 2010
Pre-Production
5 Contract Signing May. 28, 2010
6First version of GUI, GDD, TDD, Art Concepts for environment and characters, and Sound Design
Jun. 30, 2010
7 First version of playable prototype with placeholder of art and sound. Jul. 30, 2010
8 Fix bugs in prototype. Aug. 27, 2010
9 Final Prototype Sept. 24, 2010
10Final Version of GDD, TDD, Art Style Guide, Sound Design Guide, and Production Plan
Oct. 29, 2010
Production
11 Game Engine code and software setup Nov. 22, 2009
12 Next step in concept art for environment and characters and storyboards Dec. 31, 2009
13 Initial mission level designs and GUI Jan. 28, 2011
14 3D Models of characters and environment Feb. 25, 2011
15 Texturing and Rigging Mar. 31, 2011
16 Animation and Finalize Mission Levels Apr. 29, 2011
17 Lighting and Shading May. 27, 2011
18 Voice Over and Sound Effects and Music Jun. 30, 2011
19 Cinematics and Bug Fixes Jul. 29, 2011
Post-Production
20 Quality Assurance Testing and Game Play Testing Aug. 26, 2011
21 Final Bugs Fixed Sept. 30, 2011
22 Format Testing Oct. 28, 2011
23 Localized and Released Nov. 23, 2011
• Total Salary Amount for employees throughout 2 year development: $5,281,910.• Employment Taxes & Benefits: $2,560,000• General & Administrative: $75,000• Travel & Entertainment: $120,000• Furniture & Equipment: $495,000• Software: $120,000• Media: $5,200• Shipping: $10,000• Insurance: $62,000• Licenses: $156,000• Story and Script: $132,000• Voice Recording: $210,000• Cinematics: $950,000 • Music and Sound Effects: $355,000• Motion Capture: $1,897, 000
• TOTAL BUDGET: $10,782,110
Retail $49.99
Wholesale $34.99
COGS $3.00
Distribution costs ($0.50)
Net revenue per unit $31.49
Units Sold 300,000 600,000 1,000,000 2,000,000
Gross receipts $9,447,900 $18,895,800 $31,493,000 $62,986,000
Development cost ($10,785,000) ($10,785,000) ($10,785,000) ($10,785,000)
License 5% ($472,395) ($944,790) ($1,574,650) ($3,149,300)
Net receipts ($1,809,495) $7,166,010 $19,133,350 $49,051,700
Developer royalty 15% ($2,870,003) ($7,357,755)
Return reserves 15% ($1,417,185) ($2,834,370) ($4,723,950) ($9,447,900)
Marketing 10% ($944,790) ($1,889,580) ($3,149,300) ($6,298,600)
Profit ($4,171,470) $2,442,060 $8,390,098 $25,947,445