HOW MANY SOCIAL PLATFORMSDO YOU POST TO?

1-3 or 4+

WHERE DO YOU STAND?

DO YOU HAVE A CONTENT PLAN?

YES or NO

STORIES ARE TAKING OVER! BUT...WHO HAS TIME FOR STORIES?

SOLUTION EVERGREENcontent saves time, money, effort*

*USE STORIES BUT ALSO INVEST MORE TIME IN CREATING EVERGREEN CONTENT

POSTabilities

QUALITYQUANTITY POSTabilities Easy steps to POSTabilities5

1. BRAINSTORM

TAKE SOME NOTES!

KEYWORDSshort and long-tail keywords for SEO

TOPICSof interest to your audience

well researched

EXPERTISEwhat do you know?

NICHEwhom do you serve?

LOCATIONwhere can you be found?

FILL IN THE BLANKS

● HOW TO...● 7 WAYS TO...● TOP 10 TIPS FOR...● BEST PLACE TO...● TOP 5 PLACES TO…● THE BEST 3...

TOPIC + EXPERTISE + NICHE + LOCATIONBEST SALON + LONG HAIR + WOMEN + DALLAS, TX

TOPIC + EXPERTISE + NICHE + LOCATIONMISTAKES + LAWYER + DIVORCE + AUSTIN, TX

TOPIC + EXPERTISE + NICHE + LOCATIONCHEAP FOOD + PIZZA + STUDENTS + HOUSTON, TX

2. FORMAT

CREATE CRAVEABLE CONTENT

1. Who is your ideal customer?2. Where do they hang out online?3. What content do they consume right now?

POSTabilities

● Text● Audio● Video● Infographic● Quiz● Games● Meme● Alexa Flash Briefing

● Survey● List● Round up● eBook● Guide● PPT● Map● Webinar

3. DIFFERENTIATE

● Year● Season● Series● Lifecycle● Location● Budget● Resource● Expertise

Rewrite, Reformat, Repeat● 2019 Hurricane Prep Guide for New Residents● 2019 South Carolina Hurricane Guide for Renters● 2019 Hurricane Prep Guide for Procrastinators● The Updated 2019 Hurricane Prep Guide● The Visual Hurricane Prep Guide for 2019● 2019 Hurricane Prep Guide for Retirees● 2019 Hurricane Prep Guide for Small Business Owners● 2019 Hurricane Prep Guide for Texas Residents

Infographic - eBook - Blog Article - PPT - Video

DIFFERENTIATE

4. ORGANIZE

romotionalwnedharedested

POST

POSTabilities

P O S T

P PROMOTIONAL

P

COMMERCIALS

SALES

PRODUCT PROMOTIONS

GIVEAWAYS

DAILY SPECIALS

DISCOUNT CODES ADVERTISEMENTS

WEBSITE LINKS

TESTIMONIALS

POST SPARINGLY10-20%

(until you have superfans!)

O OWNED

O

INFOGRAPHICS

eBOOKS VIDEOS

PODCAST EPISODESGRAPHICS

BLOG ARTICLES

PHOTOGRAPHS

CASE STUDIESWEBINARS

NEWSLETTERS

POST OFTEN40-60%

(all roads lead to Rome)

S SHARED

S

TRENDING NEWSINDUSTRY UPDATES

LOCAL NEWSLOCAL EVENTS

CHARITY INVOLVEMENT

NETWORKING EVENTS

PROFESSIONAL ASSOCIATION UPDATES

POST CONSISTENTLY20-40%

(give, give, give)

T TESTED

T

SURVEYS QUOTESPREDICTIONS

QUIZZESQ&A MEMESRANTS

ALEXA FLASH BRIEFING

POST INFREQUENTLY5-15%

(test, test, test)WHEREwill you post what?

LINKEDIN● Videos● Industry articles● Case studies● Professional Event Photographs● Graph(ics)● Interviews● Professional awards

FACEBOOK● LIVE + Recorded Videos● Articles● Graphics● Pictures● Memes● Quizzes● Polls● Contests● Giveaways

TWITTER● Videos● Industry Articles● Infographics● Pictures● Quotes● Breaking News

PINTEREST

● Industry Articles● Infographics● Photographs● Videos● Quotes

YOUTUBEVideos, including

● Testimonials● How to’s● DIY● Interviews● Product reviews● Vlogs

5. PLAN

MONTHLY THEME

Start planning CONTENT

3 months out

EDITORIALCALENDAR

TELLS YOUWHO WILL CREATE WHAT

CONTENTCALENDAR

TELLS YOUWHAT TO POST & WHERE

TEMPLATESmoreinmedia.com/NEWIDEAS2019

EDITORIAL CALENDAR:12 months = 12 themes4 micro themes/month

Start collecting content!

CONTENT CALENDAR:# of platforms

Posting schedule/platform

Write copy for each platform!

QUICK QUESTION!

WHY NO INSTAGRAM? INSTAGRAMis generally not recommended for

evergreen content

LAST BUTNOT LEAST

BE PRESENT&

ENGAGE!WILL GIVE YOU NEW IDEAS

AUDIENCE FEEDBACKPOSTabilities

TEMPLATESmoreinmedia.com/NEWIDEAS2019