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Do This, Not That

Social Media Roadmap for Authors

What if you wrote a book but no one read it. . .

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Do This, Not That

100,000+ friends, fans, followers, connections, subscribers

Do This, Not ThatBlog, FB Profile, FB Fan Page, Twitter, YouTube

Auto Tweet, Post to FB Live

Set a timer for 15 minutes morning & night

Call every fan, follower by name…make friends

Do This, Not ThatShare your excitement, your process, your progress

Encourage and support other writers

Fiverr, Odesk, Wordle.net, to enhance visuals

Make a book trailer at Animoto.com-FREE

Power of Free gift in exchange for e-mail

Author Social Media Cycle

Author Social Media CycleBlog

Share blog link to FB Fan Page

Auto Tweet FB Fan Page link to post

Share FB Fan Page link on Profile

Create video version of post 2 days later

Repeat Cycle

In between, comment, respond, engage

BLOG = HOMEBASE

BLOG

Wordpress.com, Blogger.com

Short posts, under 500 words; shorter is better

Always use a image to illustrate

Use Keywords in title & tags

FACEBOOK PROFILE

Profiles: Engaging for Authors

FACEBOOK FAN PAGE

OPTIMIZED FAN PAGE

Auto Post to Twitter

FAN PAGES ARE COMMUNITIES

Treat Fans Like Insiders

PROMOTE ON TWITTER

TWITTER CHECKLISTFollow everyone who follows you; SocialToo.com

Make lists of key people in your industry to “filter the noise”

Tweet, RT, converse and add value

Pre-schedule with Hootsuite.com

Clean Up and Flush with Tweepi.com

YOUTUBE

YOUTUBE CHECKLISTThink about how people search when giving your videos a title

Add keywords in both the description of the video and the keyword box

Keep videos short

Create quality videos free with your still images at Animoto.com

DAILY ACTION STEPSWrite a short blog post

Share the post link on your FB Fan Page

Auto Tweet the Fan Page Update

Like Your Fan Page update & share on your profile

Videotape highlights from the post & upload to YouTube

Share video link on FB Fan Page which auto tweets

Like your video post of your FB Fan Page and share to your profile

MY BRAND PROMISE

http://Facebook.com/BrandNewBrandYou

http://Twitter.com/BrandYou

http://YouTube.com/CindyRatzlaff

http://CindyRatzlaff.com