SMART Social Media That Sells More Books

Our Yellow Brick Road…

• Challenges • What is SMART Marketing? • The Big Three • Facebook FAQ • It’s Your Turn

Challenges • What to post?

• How to use social media w/o being sales-y

• Which channels are the best for me?

• Understanding page reach & FB algorithm

How to sell without being sales-y: 80/20 • Convey that you care

• Share credit where due & shout out

• Always be appropriate and non-controversial

• Be positive – data favors positive posts

SMART Marketing • Sustainable

• Manageable • Audience-Specific • Relevant • Tactics-Last/Strategy First

The Big Three

• Website

• Facebook Page

• Email List

Facebook FAQ • Which Page?

• Profile, Page, or Group?

• Images

Also: • Ads • Marketing

Materials

Image cheat sheet URL: http://bit.ly/1MxM3lZ

Facebook FAQ • Which Page?

• Profile, Page, or Group?

• Images

• Content

Shout Outs T/Us

Food Fashion

Fun

Contest Freebies

Polls

Pop Culture

Hobby Photos Books

Cross Promo/ News

Book Sales & Deals

Other Authors

Facebook FAQ • Which Page?

• Profile, Page, or Group?

• Images

• Content

• Ads

Facebook FAQ • Which Page?

• Profile, Page, or Group?

• Images

• Content

• Ads • Algorithm/Reach

+ • Relationships • Personalized post types • Device • Story bumping

It’s Your Turn… Connect with me: Weekly tips email: bit.ly/cksymetips Twitter: @cksyme Facebook Group: SMART Social Media For Authors Pinterest: CKSyme Media Group/Chris Syme Website/Blog: cksyme.com Email: chris@cksyme.com