Advanced Social Media for Authors - Writer's Digest 2014

Download Advanced Social Media for Authors - Writer's Digest 2014

Post on 13-Sep-2014

733 views

Category:

Business

8 download

Embed Size (px)

DESCRIPTION

This is the slide deck from my August 2014 Presentation on "Advanced Social Media for Authors" at Writer's Digest. It includes elements of best practices for maintaining a successful social media strategy, as well as a solid round-up of tools and resources.

TRANSCRIPT

  • ADVANCED SOCIAL MEDIA FOR AUTHORSWhat Works, What Doesnt, And How to Manage It All

    Kristen McLean

    Writers Digest 2014

  • Kristen McLean

    Founder & CEO, Bookigee

    HELLO!

  • MYTH #1

    You HAVE to be using (EVERY)

    Social Media Platform

  • MYTH #2

    Growing your social media following will

    bring you FAME

  • MYTH #3

    A BIG Social Media following will SELL

    more books

  • WHAT SOCIAL MEDIA IS

    Social Media is a set of TOOLS to accomplish a GOAL that starts with a

    STRATEGY

  • THE KEY TO SUCCESS

    AUTHENTICITY

  • WHAT SOCIAL DOES

    BEST #1

    Facilitate 1-to-1 Communication

  • WHAT SOCIAL DOES

    BEST #2

    Amplify a message

  • SLOW & STEADY WINS

    THE RACE

    Be systematic, patient, and realistic

  • THE 5 PRACTICES

    Bulk Schedule outbound communications

    Create & regularly maintain Facebook/LinkedIn contact lists

    Create/maintain Twitter lists by genre/interest

    Participate in online chats in your area of expertise

    Schedule regular time to fill-up the tank

  • GET ORGANIZED

    The key to a successful and manageable social media strategy is good systems

  • PICK YOUR PLATFORMS

    Blog or Tumblr

    Facebook

    Twitter

    LinkedIn

    Instagram

    Pinterest

    Do you want a brand organizer also? Try Flavors.me

  • PICK A SCHEDULING TOOL

  • SETUP CONTACT LISTS IN FACEBOOK/LINKEDIN

  • SETUP THEMATIC TWITTER LISTS

  • PLAN SOME EVERGREEN POSTS

  • TRACK INTERESTINGNESS

  • 5 PRACTICES BY DAY

    MON - 20 min: schedule tweets/posts thru Friday

    TUES - 15 min: build Twitter lists| 5 min: add tweets

    WED - 15 min: confirm/groups new FB friends (+tweet)

    THURS - 15 min: participate in a live Twitter chat (+tweet)

    FRI- 20 min (or more): read 1 new article for curiosity

    EVERYDAY - be thankful

  • SLOW & STEADY WINS

    THE RACE

    Be systematic, patient, and realistic

  • TOOL

    SOCIAL MEDIA ANALYSIS !Mention - https://en.mention.com/ Use it to monitor & respond to all social media channels around a particular account or subject

    Followerwonk - https://followerwonk.com/ Search Twitter for users by theme & social authority

    Fanpage Karma - http://www.fanpagekarma.com/ Monitor or compare stats on an unlimited number of Facebook fan pages

    Round Team - https://roundteam.co/ Allows you to set filters to auto-RT content

    Twitonomy - http://www.twitonomy.com/

  • TOOL

    Tools For Building Twitter Tweepi - http://tweepi.com/dashboard Tweet Adder - http://www.tweetadder.com/ Automatic tools that build twitter followings fast (must be used carefully!) !Reading & Discovering New Stuff Currents - http://www.google.com/producer/currents FlipBoard - http://flipboard.com/ Zite - http://zite.com/ You MUST make regular time to read & find new material outside the stream !Email & Contact Management Mail Chimp - http://mailchimp.com/ Constant Contact - http://www.constantcontact.com/ Great off the shelf tools for managing contacts (and communication campaigns)

  • TOOL

    Collecting the Feedback & Numbers Google Alerts - http://www.google.com/alerts Topsy - http://topsy.com/ Peek Analytics - https://www.peekanalytics.com/ Facebook Insights - www.facebook.com/insights/ Nutshell Mail - https://nutshellmail.com/

    ! Organizing your Brand

    Flavors - http://flavors.me/ !

  • THANKS!

    !

    Kristen McLean

    @BKGKristen kristen@bookigee.com