DNA Fingerprint Plus

Latest Autosomal DNA Ancestry Test from DNA Consultants

Welcome Family History Expo Attendees!

History of Ancestry Tests

• 1985 Alec Jeffreys invents DNA fingerprinting• 1990s CODIS standard; GeneTree paternity testing• 2000 Oxford Ancestors; Family Tree DNA• 2003 Human Genome Project & PCR enhancements• 2005 DNAPrint admixture test; National Geographic

National Genographic; DNA Tribes; DNA Fingerprint Test

• 2008 personal genomics (23&me); GWAS; blowback; economic downturn

• 2009 DNAPrint bankrupt; forensics crisis; 18 Marker Ethnic Panel

Business Categories

• Forensics (government and academic)

• Paternity testing

• Sex-linked DNA tests

• Autosomal ancestry tests

• Genetic screening

• Epigenetics and personal genomics

• Nutrigenomics and fringe

Elizabeth C. Hirschman[1] and Donald N. Yates[2]

Beyond the Economic Model of Marketer-Consumer Co-production:Consumer Cooperatives in the DNA

Marketspace

[1] Professor II, Department of Marketing, School of Business, Rutgers University, Levin 220, New Brunswick, NJ 08903. Phone: (732) 445-3525. Fax:

(732) 445-3236. E-mail: hirschma@business.rutgers.edu. [2] Principal Investigator, DNA Testing Systems, 26438 N. 42nd Way, Phoenix, AZ 85050

Phone: (480) 292-9820. E-mail: dpy@dnaconsultants.com.

Trends in DNA Testing for Genealogy

• Consumer Co-production

• User generated content (UGC)

• Virtual and brand communities

• Increasing reliability of autosomal tests (DNA Fingerprint)

DNA ConsultantsDNA Testing Systems, L.L.C.

Donald N. Yates, Ph.D. Principal Investigator and Owner

• Founded 2003 in Savannah, Ga., located 2004-2007 in Santa Fe, N.M.

• Organized as boutique-like consultantcy, personalized reports, large selection

• Website ranked about 600,000 in U.S.

DNA Fingerprint Plus – Walk Through

Description

“Our exclusive, best-selling DNA Fingerprint Test examines all your ancestral lines at once, to tell you which countries and ethnic groups your ancestors came from.  The DNA Fingerprint Plus adds a higher level of resolution by telling you if your profile contains any of 18 newly discovered ethnic markers. The test and ethnic panel confirm any Native American, African or Asian ancestry; if you are primarily European, you will also receive your top ten matches from different European countries.” --from the website

Product Advantages

• Sold and supported online, hyperlinks• Totally customized and personalized• DNA Fingerprint Test $250.00• 18 Marker Ethnic Panel $50.00• DNA Fingerprint Plus $300.00• DNA Fingerprint Report Only $120.00• Includes 2 lists of matches, analysis, marker

chart, two maps, certificate, references, key, free DNAcommunities.com, unlimited customer service by email and phone

Comparison of Companies

Customer Profiles

• People seeking to verify Native American• Adopted persons• Busy professionals• Others with brick walls• Demographics• Very motivated, very satisfied• Those who want the best and are willing to pay• Repeat and referrals• Internet enabled, wired, upscale

Appeal over Other Tests/Options

• Relatively low cost

• Encompasses all lines

• May be taken by male or female

• Relatively quick turnaround

• Needs little explanation

• Visual

• Is the “dream product” in DNA testing

Our Sister Site

A Typical Email Delivering Your Report

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