J O M C G R A N N , C H R I S T I N A F E A R O N , T A M M I M U R P H Y , J E N N Y I R V I N G , A S H L E I G H J A M E S

DMMP

NEAR FIELD COMMUNICATION

PROXIMITY MARKETING

This is the localised wireless distribution of advertising content associated with a particular place.The location of a device may be determined by:• A Bluetooth or WiFi device being within range

of a transmitter.• An Internet enabled device with GPS enabling

it to request localised content from Internet servers.

• A NFC enabled phone can read a RFID chip on a product or media and launch localised content from internet servers

PROXIMITY MARKETINGCompanies that Utilise Proximity Marketing• Marks & Spencer M&S has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores.The pilot service, launched by O2 last October, enables brands to send text or MMS messages to O2 customers who pass by areas they “own”.• Starbucks and L’Oréal These two companies have signed up with O2 to undertake a six-month trial of its large-scale location-based mobile marketing platform in the UK.The new system, believed to be a world-first for a mobile network, will enable brands to deliver relevant SMS and MMS to consumers in a more localised, targeted, engaging and effective way than ever before

APP DEVELOPMENT

• This is the development of apps for handheld devices.

What technologies are available for app development?To create a new iPhone app you can download ‘the Software Development Kit For iPhone’ and will have to do this on a mac. Apple also uses ‘XCode’ to edit and create new apps for iPhones and Mac’s.Blackberry creates new apps with Java SDK.

IADS

What is an iAd?An iAd is an application for all iPads, Mac Books, iPhones and iPod Touch users. The device only targets the advertisements to the brands target audience. An iAd combines with story telling and the power of TV. As the app is also available for iPads, it allows advertisers to broadcast their add on a bigger scale. Examples• BMW X3

Launching the all new BMW X3 and driving pre-orders with user-generated content and the ability to customize the car of your dreams.

IADS•

Nissan LEAF™Driving awareness and consideration for the new 100 percent electric car by offering an experience that is as intuitive,forward-thinking and exciting as the Nissan LEAF™ itself.• Audible.comIntroducing new users to the Audible.com brand and showing them, with Jon Stewart’s help, that listening to a book can be even better than reading It.

SMARTPHONE STATS BY COUNTRY

QR CODES

IPHONE APPSNamedropper is an app currently based in Newcastle. The purpose of the app is to allow you and your friends to see how much drinks/entry is in a certain club on a certain night. The app also allows the consumer to put themselves and their friends onto the clubs ‘guestlist’ that entitles them to cheaper entry. It also has a GPS navigation system included which allows consumers to locate where the club is, and the app has a ‘rate your night’ app, where they can communicate with other consumers telling them their opinions of the club/bar they attended.

Draw Something is an app allowing consumers to interact with Facebook friends to play a game. The aim of the game is to try to draw a word that the consumer has been given. So, for example if the word is ship player one has to try and draw a ship whilst player two has to guess what the other player is drawing. Not only does the app allow you to connect with Facebook friends but it also allows contestants to play random players who have the app as well.

• Angry birds is an app where consumers have to fling the ‘angry birds’ to knock down the competitors house. There are a numerous amount of levels to go through to complete the game and win, each level gets harder and harder as the game goes on. If a player loses all their lives, they will have to start the level again