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By downloading this report, you agree that you have read and will adhere to these terms and conditions.
Every effort has been made to accurately represent this guide and it's potential. Even though this industry is one of the few where one can write their own check in terms of earnings, there is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques.
Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned your finances, knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. Nor are we responsible for any of your actions.
Disclaimer:
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1. Introduction4
2. Refurbish your Home,Can be done cost effectively5
3. Present & Dress Your House as Best You Can, Curb Appeal6
4. Convert 1 Big Room into 2 rooms6
5. Open up the Plan6
6. Use Agent Type Boards to Market Your Home7
7. Self Advertise (Internet)7
8. Multi-List Your Property7
9. Do Your Own ‘Open House’8
10. Source Buyers Through Facebook & Social Media8
11. Offer Finance Assistance9
12. Leaflet in your area9
13. Put Postcards up in Your Local Area10
14. Run Newspaper Adverts10
15.Offer Higher Fee/Incentived to an Agent
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16.Furnish it
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17. Offer Additional Incentives to the Buyer12
18. Auction13
Table of content
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Introduction from Raoul Krimm, Managing Partner of
Thank you for downloading our Sell My House Guide Report, hope you find it useful.
Buying or selling a home can be a daunting prospect. It can be very tempting to just turn over the reins and enlist the help of a real estate agent.
For those of us looking to sell our house fast, this will, of course, cause significant problems. Creditors may be chasing you for money, you may be due to relocate imminently, you may have been left a property by a deceased relative – you may even be living with the threat of repossession, and the list goes on and on.
The obvious choice is to put your property on the market, either with an estate agent, or as a private sale. However, with some properties taking up to 6 months or more to sell, you may not be able to wait that long for funds to come through.
This guide outlines a few of the many alternative options available to you when needing to sell your house fast and for the best price. The advice is completely impartial; no individuals, products or companies are named. Instead, it is simply packed with solid, sensible advice to help you find the best solution to your property challenge.
to assist you.
Thanks again for taking the time to visit our website.
Introduction
SellHouseFast.co.za
Whilst we have given you loads of possible solutions that you can imple-
property industry and will work with you on an individual basis to ment, SellHouseFast.co.za has several years experience in the
establish exactly what your circumstances are and offer you a taylor made property fast sale solution.
please mail [email protected] and we will do our best to Lastly should you have any feedback, positive criticism or questions,
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Sell My House Guide
17 Tips to Sell Your House Faster & at a Higher Price
Fresh Lick Of Paint, if can’t afford then wash walls with sugar soap (depending on condition)
Paint Light Neutral Colors and use mirrors to make inside look bigger, lighter and more spacious.
Clean or replace carpets, lighter color is best but caution going too light as they will dirty easily.
Stats show that bathrooms and Kitchens sell a property, neutral colors, remove and replace old & moldy Silicone, thoroughly clean and be certain smells clean and fresh.
Clean all windows inside and out, paint if a suitable window type and needed. Sash windows can be a nice feature if in a newly painted condition.
Wash Curtains. Add superficial features inside to make home look slightly lived in, it
makes it easier for potential buyers to imagine living in the home, flowers, nice curtains, toilet rolls in holders, few nice white goods in Kitchen to make property look slightly lived in, even rent furniture to compliment the house (if it is unfurnished) like a nice 3 piece settee and small beds for the bedrooms to make rooms look bigger, set dining room table, be careful not to over furnish the property as this will make it look untidy and the rooms smaller – These small tips help, for more useful ideas go into a show home and get ideas on how they dress a property, colors, furniture, etc. You can buy partially-baked cookies, cake or bread and bake them slightly before and during the viewing to create a good ambiance. Add some back round music and even candles to make your home look out of the world. The type of back-round music should be jazz or classical
Refurbish your Home, can be done cost effectively1
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When a potential buyer arrives at the property it must look good and welcoming, they must be able to imagine themselves living there. Inspirational Factors – Friends to say wow, neighbors to like
Paint front door. Paint exterior walls, if not in a too bad state, use sugar soap to wash
down the walls, if Face brick high pressure clean. Put wrought iron railing or at least a nice neat fence to define the
property and make it look good. Clean up foliage and shrub age or plant some nice flowers – Can use
pebbles or woodchips to create a nice appeal and requires very little ongoing maintenance.
Clean down side of property, if graveled make certain gravel is neat with no weeds growing through.
This will be appealing for a buyer, to get an extra bedroom for the same price or slightly more than the property originally was priced.
Think of exit and entry to each room as well as a window is needed for each room.
Partition wall does not need to be too expensive but a reasonable quality to block noise is recommended.
Will need another radiator.
Move rooms if more beneficial, especially downstairs with Dinning room, living room and Kitchen, if property lends itself then open up these social arrears, open up all the way through sometimes including the living room and definitely a kitchen diner through to conservatory and garden, gives a more open, bigger, lighter and welcoming family feeling – Creates value
Specific to properties that lend themselves to this - properties with a big downstairs and rooms which are next to one another/in a row.
Do not remove any supporting walls as this could get very costly, partition/stud walling is fine.
Present & Dress Your House as Best You Can, Curb Appeal2
Convert 1 Big Room into 2 rooms3
Open up the Plan4
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In the old days the way to buy a property was through either driving past and seeing an Estate Agents Board or walking into an Estate Agents office.
Nowadays with the internet it is very easy to self advertise your property if you wish not to involve an Estate Agent. This alone can save you thousands in commission.
Have your own board made up using a rigid waterproof material (often Correx Material), use big bold writing on a bright background and list some of the benefits
It is said that “For Sale” Boards account for more than 40% of house sales
Regulation Estate Agents Board Size is 800mm x 600mm At time of writing this report (September 2010) a “For Sale” Board costs
online round £30. + vat each to purchase.
Listing your property online as a Private Sale is simple and can be done using websites that allow you to list your property privately, Websites
Company and loads more offer this type of service. Depending on the website often you will pay a small one off fee and your advert will be listed on loads of relevant property websites until sold.
You can list your property with more than 1 Estate Agent depending on your contract with the initial Estate Agent. Typically an Agent will try get a Sole Agency and in return you will get a reduced commission, this then entitles them to be the only Agents allowed to market the property for a set period of time.
A Mutli-Listing enables you to list the property with several agents, usually they will then charge a slightly higher commission as you loose the sole agency incentive, this gives you greater visibility by more For Sale boards, higher retail shop front visibility, a bigger database of buyers names and more links to the property on the internet, this is
Use Agent Type Boards to Market Your Home5
Self Advertise (Internet)6
Multi-List Your Property7
like Zoopla, The Little House
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often recommended if you have been struggling to sell. A word of caution, do not advertise your property with more than 2 to 3
Estate Agents, this can give buyers the impression that you are desperate and you risk getting lots of unrealistic offers from time wasters.
Very popular in America, Privately outside of Estate Agents get several potential buyers to come view the property on a specific day, this enables you to create a competitive environment amongst buyers and set deadlines for offers, with a good turn out you might get multiple offers allowing you the choice of buyer that best suites your circumstances.
A word of caution, whilst Open House viewings do have lots benefits, You will need to be present throughout the day to accompany potential buyers, there is no way to know whether a visitor is a serious buyer, just curious or has more sinister motives.
Facebook is a very useful resource in finding buyers and/or tenants for your property, If you have lots of friends on facebook, post on all of their walls that you are looking to sell/rent your house.
Make contacts with the type of people that your property would appeal to, for instance if there is a good school in your area and they have a fan page or group on facebook, join and post on its wall letting people inthat area know that you are looking to sell your property, often they will have friends or family that might be wanting to move to the area for their children to attend the school. This is just one example, you will find plenty more by just focusing on the exact market your house appeals to and then making contact and letting them know you are looking to sell.
There are several other Social media sites like Twitter, Youtube, Linkedin or you could look at property portals like Property Tycoons Forum, Singing Pig, etc where property investors that are buying on a daily basis hang out, they will typically pay less than the asking price of the property so I would recommend this as a last resort once all other avenues have been exhausted, though there are further benefits on selling to an investor as they are aware that you need to sell quickly.
Social media is also a free method of advertising. You have to love the technology :-)
Do Your Own ‘Open House’8
Source Buyers through Facebook & Social Media 9
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There are several incentives you can put in place to help sell your property, you could advertise the property at a slightly higher price and gift 5% towards the buyers deposit (some lenders will allow you to vendor gift 5% of the deposit)
Could offer furniture or white goods if the property is valued slightly higher, this is appealing to a buyer as it would mean less money needed up front and they would pay the amount off at a lower interest over the term of the loan.There are several other more complicated creative finance methods available which we as a company can assist you with in getting your property sold by appealing to a much broader market, if you would like to discuss the different options available to you, contact us at
Many people in a particular area will have family or friends wanting to move to the same area, by dropping leaflets off through house letterboxes within the area and possibly immediate surrounding areas will increase the chances of a sale.
List the type of property, number of rooms, benefits associated with your property, road it is on and your name and contact details. Keep it simple.
Our network has lots of success with buying properties through leafleting campaigns.
You will need to understand leafleting is a numbers game, initially drop a few thousand leaflets and wait for a response, should you not get the desired result, wait 10 to 14 days and do another drop in the same area. Often people will need to see the leaflet or postcard more than once before it will generate their interest.
Word of caution, if your property is sitting vacant do not advertise it on the leaflet, this could potentially attract squatters or criminals.
Offer Finance Assistance10
Leaflet in your area11
SellHouseFast.co.za
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Same principal as the leaflet, except the postcards are put up in local shop windows, post office windows and just about anywhere that will allow you to put a postcard up. We usually look for any retail store that has any other form of 3rd party advertising and politely ask them if we could put our postcard on display.
Typically your local corner stores that know you will often allow you to display your postcard for free, others might charge you between .50pence and £1 per week.
Apply same details, language and benefits as the leaflet without making it look too cluttered.
You can buy plain lined postcards from most stores, including WH Smiths and hand write the cards to save money on buying printed cards.
You will need to get out as many postcards as possible, depending on your area size and amount of retail stores, fish and chip shops, doctors surgeries, etc that will allow you to put your postcard on display. 1 to 5will not be sufficient.
Call your local paper and place a small box advert, typically you will pay by size including the amount of words used, as you will be limited by space try use as much info as possible similar to the postcards and leaflets in the space you are provided, be certain to list at least one or 2benefits.
There is no need for a full page or even half page box advert, a small one will be fine.
Whilst it does vary from area to area, often with newspapers you can negotiate a substantial discount on the standard retail-listing price (some cases 50% to 80% discount), negotiate and don’t just accept the first price quoted. You are looking to market your property as cheap as possible.
Be certain to check when the newspaper comes out that your advert is in it, that all the information you supplied is on it and there are no spelling mistakes.
The Newspaper, Postcard and leaflet strategy work very well in conjunction with one another and can still be done reasonably cheap by utilizing yourself or your family or neighbors children’s time to do most of the work involved.
Put Postcards up in Your Local Area12
Run Newspaper Adverts13
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Agents often find themselves being negotiated down on price, it is also a fact that whilst a property sale might generate a commission anywhere from 1% to 3% the main portion of that money goes to the Agents Company and not the individual agent, therefore incentivizing the individual agent by offering a nice gift like a Thank You card and good bottle of Whiskey, Wine, Champagne, Belgian Chocolates, etc for selling the property quickly will go a long way.
When listing the property you could choose not to negotiate on the commission quoted for a sale and possibly even offer a slightly higher commission in return for a fast sale.
You could also offer a sliding scale fee based on a timeframe to incentivize a faster sale.
As a company we constantly supply several chosen Estate Agents with business and do not negotiate on their commission neither, in return we expect the agents to work harder on getting our properties sold faster. If selling through an agent is an avenue you would like to pursue and would like some help, contact us and we will speak to one of our chosen Agents on your behalf. We do not charge a fee or make any commission out of this.
Furnishing your home is one of the most important factors when selling a house and often can be done really cheap by just rearranging furniture, cleaning up and removing clutter. Below is some more info to help you achieve the best price and a quick sale.
Interior designer Justine Knox has been known to ask some of her female clients who want to sell a property, the following question: “How often do you leave your house without putting on make-up or brushing your hair?” And the response in most cases is: “Never.” In spite of this, many sellers of all kinds of homes believe that it’s not necessary to prepare their property for viewings by potential buyers.
Furnishing a property with modern, neutral colored good quality furniture can go a long way, obviously this can be very expensive to do however there are companies that will rent this type of furniture to you.
They also have a vast range so you can pick the smaller sizes, which will make the rooms look bigger and more spacious.
Here are a few small tips to consider:
Offer Higher Fee/Incentive to an Agent14
Furnish it15
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Try seeing your property through the buyer's eyes! Minimize clutter or anything that may be seen negatively by
potential buyers and then decorating & accessorizing the property for the right target market.
Use all of the senses when preparing your property for viewers, as a minimum use a mild Haze or similar make mild air freshener, you could even go as far as to bake bread, cake or biscuits to really stimulate the senses.
If painting you can create harmonious color schemes that make the most of your property, keep it light and neutral. For ideas Google search ‘harmonious color schemes’ or look at a few interior decorator magazines.
Getting the lighting right in your property can create a wonderful environment that really wins the hearts of potential buyers –always make certain the rooms are well lit up and give a warm cozy atmosphere, even if you just use higher wattage light bulbs for the viewing period.
There is a very useful guide I came across on the internet filled with loads of information on how to prepare your home to sell it fast and for more money: Home Selling Handbook
There are several incentives that you could offer a buyer, it is better to base it on your specific target market and what is appealing to them, an example could be if your area and house is appealing to younger family’s then you could offer to leave your old flat screen television behind or offer to buy a new one.
Or for starting out families you could offer to leave certain furnishing or white goods (if they are in a decent condition). You might have been considering getting rid of them anyway when you moved to your new property.
It is also common for a seller to sell their house and give their spare car as an insentive, this is typically done with the more up market type properties though not unheard of with cheaper properties.
Other items you might consider as an incentive: Laptop Sit down lawnmower (if property has a big garden) Computer Apple iPad Holiday (if you own timeshare) Apple iPod White Goods
Offer Additional Incentives to the Buyer16
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Leaving furniture that is in a good condition but not a permanent fitting behind (if fixed it becomes part of the property & is included in the sale as a std), a Dishwasher or washing machine, feature hung up mirror, flat screen television, the list can go on and on if you choose to be a little creative.
You will often find a potential buyer that likes the property will seem excited and will often compliment a feature of the property, like a bed and headboard, if this happens consider whether that feature is important to you, it might not look as good in your new property due to different design layout, might be downsizing to a smaller property and have no room anyway, etc you could then offer to include it in the sale as a gift at no extra cost. This is a nice incentive and can be very powerful in influencing a sale, especially with first time buyers or younger type families.
Auctions are another method of selling a property that also have the benefit of knowing that once that hammer falls, the contract is legal and binding. The purchaser has to pay a ten percent deposit there and then, and come up with the balance within twenty-eight days.
Before the property reaches the auction you will need to decide with your auctioneer what your reserve price is. This is the minimum price that you will accept once the bidding starts, and it's very important to set this at the right level, because once it is reached, there is no going back: the property will be sold.
The auctioneer also has to decide what the guide price of the property should be. This isn't necessarily the same as the reserve price, and once again careful thought will have to go into the decision.
Auction fee is typically 1.5% to 3% and is payable if you sell your house. Buyers at auction are usually professional house buyers looking for a
bargain, though on occasion we have seen a bidding war between buyers and the property sold at a higher price.
Most auction sales are below market value. With current market conditions (September 2010) many houses are selling at up to 40%below market value, fewer investors are looking to buy due to the credit crisis as many cannot secure lending or are waiting for the market to bottom out.
There are several more pro’s and con’s I can mention about selling at auction, in my opinion it is a strategy best used once all other options have been exhausted.
Auction17
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If you would like any further help or to speak to one of our team members to see how we can help you, please click on the link
below:
www.SellHouseFast.co.za