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ChiefDigitalOffice

Social Business and Digital

Transformation

A new breakthrough career opportunity for CIOs

© 2013 by Christopher S. Rollyson | All rights reserved

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

Digital Transformation's New Iteration

• Pervasive mobile and social network adoption by individuals (B2C)

• B2B customers starting to apply new consumer habits at work

• Cloud resources make big data & analytics more feasible

• Firms are siloed and provide disjointed, frustrating experience

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"Customers give loyalty (business) only to a few select retailers."–IBM study, 2011

CDO Market Drivers

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

Chief Digital Officer: The New C-Suite Role

• CDOs hired by boards and CEOs to rejuvenate profit

• Huge—and growing—gap between stakeholder* expectations and enterprise delivery

• This vision isn't new, but most businesses and firms remain siloed in the 20th century

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* Stakeholders can refer to customers, clients, employees, partners, investors, regulators, politicians, communities...

CRISIS: profits not recovering; sales & channels disrupted

CDO Market Drivers

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2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

Chief Digital Officer: What About CIOs, CMOs?

• Sitting CIOs and CMOs operate certain digital processes

• Transformation requires intense focus and first class digital experience

• New sense of urgency to "digitize" fast while legacy operations continue

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CDO Market Drivers

Opportunity: To transform with digital can elevate importance of I.T.

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2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

Omni-Channel as Metaphor

• Omni-channel refers to retail, but all companies must digitize

• Stakeholders use interfaces that fit their workstreams (buying journeys)

• A key transformation challenge is optimizing large investments

• Social business can identify and validate investment use cases

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IT Drivers

Customers reject firms that don't empower their (digital) workstreams

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

The Four Digital Competencies

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Social Business changes the cost of relationship• Sociality is core to business,

now it's digital: build business 10x faster & cheaper

• Develop trust online: profit

Mobile fuses digital and physical "worlds"• Gives geo- & time-data on

individuals and behaviors• Customers have cloud-based

data, processing & buying tools

Big Data makes unlimited digital data actionable• Produce & deliver granular

insight that enables more relevant interactions

• Act on massive, diverse data

Ecommerce* evolves commerce into experience• Often primary digital interface

with highest customer adoption• Contains most digital customer

purchase & service data* Also applies to websites that don't sell products/services

IT Drivers

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

The Digital Competencies and I.T.

• Social business platforms, monitoring tools & data

• Mobile Device Management & app development

• Ecommerce is legacy, usually largest operating budget, headed for disruption

• Big Data is special because it's new and costly- New competency needed with unstructured external data

- Legacy analytics teams often struggle

- Long investment cycle to mash up internal & external data

- Significant privacy land mines

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Social & mobile often incremental, big data & ecommerce require big investment

IT Drivers

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

#1 Evolving CIO

• You want to remain relevant rather than becoming a change agent yourself

• Learn: Use the Chief Digital Office thought leadership to understand all competencies

• Assess: Socialize ideas with executive peers, staff

• Act: Pick a major and a minor (not ecommerce)- Actively look to develop competency in-house

- Big data/analytics involves collaboration with the CMO

- Aggressively use social business within I.T.

- Build mobile competency in your teams proactively

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CIO wants to work with the CMO proactively, without leading

CIO Approaches

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

#2 Transforming CIO

• You get the need to transform and want to be a change agent yourself

• Learn: Use the Chief Digital Office thought leadership to understand all competencies

• Assess: Socialize ideas with executive peers, staff

• Act: Pick a major and 2 minors (not ecommerce)- Develop and iterate a transformation point of view

- Aggressively use social business within I.T.

- Create changes to build mobile competency in your teams

- Big data/analytics involves collaboration with the CMO

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Seasoned CIO likes leading complex, high-stakes transform initiatives

CIO Approaches

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2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

#3 Becoming a CDO

• You get the need to transform, want to be the change agent, and move to a new career

• Learn: Use the Chief Digital Office thought leadership to understand all competencies

• Assess: Socialize ideas with peers, build or bolt

• Act: Pick 2 majors and 2 minors- Develop a transformation point of view and socialize widely

- Aggressively use social business within I.T.

- Seek to collaborate with CMO on big data/analytics

- Build mobile competency in your teams proactively

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Experienced CIO wants to transform enterprise, move out of I.T. operation

CIO Approaches

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

Conclusions

• Digital transformation will boost demand for I.T., but CIOs will be left behind unless they're relevant

• Chief executives have little vision and less experience with digital, which is customer-centric, interactive

• CIOs can step into the vacuum in several ways, but to benefit most, they need to diligence and plan

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The digital enterprise uses I.T. pervasively, so CIOs can benefit immensely

CIO Opportunity

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

Recommendations

• De-siloize your thinking about "channels" and plan on increasing interoperability (i.e. omni-channel)

• Big data is very I.T.-intensive, so it's an unusual opportunity for CIOs to add value: seize it

• Use social and mobile pervasively yourself to learn and set an example for your staff and peers

• Develop a specific point of view on digital transformation, and what role you and I.T. should play

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In periods of disruption, boost your impact by being proactive

CIO Opportunity

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CIO careers

2014

ChiefDigitalOffice

©2013 Christopher S.

RollysonAll rights reserved

Resources

• The Chief Digital Office: http://chiefdigitaloffice.com- Social, Mobile, Big Data & Ecommerce competency centers

- Thought leadership on strategy & execution of digital transformation

• Chief Digital Office reference links- https://pinboard.in/u:csrollyson/t:cdo

• Chief Digital Office real-time- http://chiefdigitaloffice/com/twitter

• Chief Digital Office interactive discussions- http://chiefdigitaloffice/com/googleplus

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Contacthttp://chiefdigitaloffice.comhttp://about.me/csrollysoniphone - chris@rollyson.netiphone +1.312.925.1549

CIO Opportunity