digital social market pilot in lisbon: sharing lisboa app
TRANSCRIPT
Digital Social Market Pilot in Lisbon:
Sharing Lisboa App
Diana HenriquesLisboa E-Nova
9th October, 2018, Bordeaux, France
09/04/2018 1
2
• The Project
• Structure and Measures
• Citizen Engagement
• Digital Social Market
• DSM Video
• DSM App: Objectives
• DSM App: How does it work?
• DSM App: Sharing Lisboa
• Conclusions
Outline
3
• Consortium of 35 partners
• Wide-scale deployment of smart
city solutions
• Shift thinking
✓ Decarbonized and local
renewables
✓ Role of digital technology
• Improvement
• Urban mobility
• Energy efficiency in buildings
• Reduce carbon emissions
• Citizens engagement
The Project
Web Site: http://www.sharingcities.eu/
Lisbon Partners:
4
SustainableEnergy
Citizen Engagement
Structure and Measures
10
5
Objectives:
• Promote sustainable
behaviours
• User centred services
• Citizen as co-designer
• Combine digital with physical
contexts
• Value and reward sustainable
behaviours
• Create a sustainable
community
Citizen Engagement
DIGITAL
SOCIAL
MARKET
Citizen Engagement Tools
6
DIARY STUDIES
7
8
INTERVIEWS • Gain further insights
• Assessment of measures and solutions – willingness to adopt
• Incentives
9
• Categorize findings
• Main learnings
Challenges
Positives
Ideas
Emerging Themes
Profiles
Mobility
Energy
Community
10
METTINGS WITH CITY REPRESENTATIVES
WORKSHOPS WITH PARTNERS
LISBON
GOALS
Encourage Sustainable behaviour
Citizen engagement
and
collaboration Integrate
Existing systems
Programs
Services
Assets
Regenerate
and
Rejuvenate
BalanceTourism
City life
Adequate
PoliciesCitizen needs
and
expectations
SupportOpen data policy
Local economy
11
FOCUS GROUPS
• Engine of change
• Ground-breaking
• Synergies
• Network among
layers
• Open to all• Show usefulness
• Educate citizens
• App
• School as an
instrument to test
• Activate filters • Information + tips • Quick + simple • Notifications
• Relate to • First necessity
goods• Lead by
example
• Graphics • Bills reductions
12
✓ Exchange of goods and services
✓ Supported by an App
✓ Unites citizens through common
causes
✓ Work for a purpose: schools
✓ Students, teachers, parents, local
citizens, local business – community
Digital Social Market (DSM)
DSM
Common Cause
Citizen - Community
Local business
SCHOOL
13
DSM Video
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• Launch in October 2018
• Promote environmental awareness
activities in schools
• Incentivize behaviour change towards
energy efficiency
• Key intervenients: designated teachers,
students champions and DSM agent
• Promote involvement of schools and
neighbourhood community: social skills
• Winning school receives the final prize:
requalification
DSM App: Objectives
SCHOOL
Let’s support a school!
15
3 selected pilot schools
• 3 Schools
• 4500 students (from 13 to 15 years old)
• 3 neighbourhoods (around 130 000 people)
• Local shops network
• Involvement of the parishes
16
DSM App: How does it work?
POINTS
17
…Integrate with external
existing accounts
DSM App: Sharing Lisboa
…Check personal
contributions and progress…Choose a cause
e.g. a school
Causes
NEXT STEP
Generic
Data
Identity Causes External
Accounts
Support one of the following
challenging causes and contribute to
a more sustainable school park.
Please configure your external accounts
since some of your sustainable
behaviours need explicit authorization.
External Accounts
EDP-D Energy Distribution Company
EMEL e-bike Lisbon Service
Goole Fit allows you to use your
mobile phone or a wearable device to
monitor your travelled distance on foot
or by bicycle and winning points.
Google Fit may also be integrated with
your favourite fitness apps.
Create Account
Generic
Data
Identity Causes External
Accounts
Existing Account
Activate
Activate
Generic
Data
Causes External
Accounts
points place
th
panel causes learn bonus shops
Activities
Last
Week
Last
Results
Total
Points
1 … 60
Energy
Savings
Walking
EV
Charging
Biking
… 510m 5
… 100Km 10
400m … 5
0
110
5
18
…earning points…
by learning…
…earning points…
by saving energy
e.g. walking…
…earning points…
by supporting local business!
DSM App: Sharing Lisboa…earning points
panel causes learn bonus shops
IT Shop
You have 1 Bonus to spend!
Mon to Sat0 9:00-12:00, 13:00-18:00
Shops
points place
th
IT Shop
CHECK-IN
shops
Generic
Data
Causes External
Accounts
points place
th
panel causes learn bonus shops
Activities
Last
Week
Last
Results
Total
Points
5 … 5
Energy
Savings
Walking
EV
Charging
Biking
… 5 5
… … …
… … …
Continue Earning
Congratulations!
For having walked 510m on
foot you earned 5 points
learn bonus shops
NEXT QUESTION
Using funs instead of air
conditioning may reduce
drastically you electricity bill.
Energy Quiz
points place
th
1 of 7 questions
True
False
panel causes
19
Sustainable
Behaviours
App
Welcome
Energy
Consumption
Biking Walking EV Charging Quiz Shops
Schools Winning school:
% Savings/
Nº Students
=> + 10% points
Each school:
If 1% Saving
=> 5 points
Citizens 10 points 10 points
/ 1% Saving
10 points
/ km
(min 300m)
10 points /
km
(min 300m)
(12kwh
=>100km)
10 points /
2km
=> O,24 kwh
50 points
+ 5 points /
answer
Mini quiz
5 points/
answer
10 points /
check-in
DSM App: Sharing Lisboa…policies
20
Bonus
points place
th
IT ShopOffer 1 BonusValid until 2020/10/01
Altice LabsOffer 1 BonusValid until 2020/10/01
PizzariaOffer 1 BonusValid until 2020/10/01
EDP-DOffer 1 BonusValid until 2020/10/01
bonus credits
Closer Reachable
panel causes bonuslearn shops
Forum
points place
th
SEND MESSAGE
Message
Messages
yesterday
yesterday
Hello I have a bonus
Good morning
bonuscausespanel learn shops
DSM App: Sharing Lisboa…check & social
Causes
points place
th
21 days to go!
panel causes bonuslearn shops
…check…
the status of the
challenging causes…
…check…
the status of the
available bonus…
…social…
send messages and
check feeds…
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Citizen engagement
• if people don’t understand, don’t want,
don’t use - it won’t be successful!
• Insights on needs and what motivates
people are essential for successful
measures implementation!
DSM vehicle of change of citizen behaviour
and city functioning!
• create synergies – citizens, companies,
state entities, businesses, etc.
• provide new and attractive services
• new, flexible and light technologies
• integration with local data providers
through the USP (Urban Sharing
Platform)
• sharing data vs. benefits
Conclusions
Thank you!
Diana Henriques – Lisboa E-Nova
9th October, 2018, Bordeaux, France
09/04/2018 23