INTRODUCTION OF DIGITAL PEN

A Computer invention that transmit writing into digital form . Many profession need to hand write their notes. •The digital pen is similar to regular ink pen that writes on regular paper .

•Except it has an optical reader that records motion , images and co ordinates .

•The recorded data is then transmitted to a computer via a wireless transmitter . • This computer invention has been licensed to companies around the world for various commercial products . •The pen matrix digital pen is an impressive piece of hardware . It contains an integrated digital camera , Bluetooth , receiver , internal memory and long life battery .

PARTS OF DIGITAL PEN

•Pen Cap : It protects the light detector .•Ordinary Ink Refill : It leaves a track on the paper .•Pen optics : It holds the most important part of the pen : The Led AND The photocell . •Indicator Light : It is to indicate when the pen need recharging , when it is full of words and soon .

•Reset Button : You can push a tiny rubber button on the base of the pen case to reset it . • Vibrating Motor : It is a tiny electric motor .

FEATURES OF DIGITAL PEN

• Digital pen write like a ball point and record what you write as you write it . • Digital pen can typically store up to 50 pages of A4 text . • The digital pen has a battery life like a mobile phone and is rechargeable. • Send forms in an instant via mobile phone or pc. • Digital capture form with pattern can be printed on demand using desktop printers .

ADVANTAGES OF DIGITAL PEN

• It converts handwritten notes into digital text .• Keep things organised and allows for a backup file . • Records people speaking and play it back .

PRICING STRAGETIES OF DIGITAL PEN

•Pricing Objective : To offer a high end product at a premium range of Rs 1000 to the customers.• Cost estimation : Raw material @ 50% of product of selling price . Other expenses cost @ 45% of product selling price . •Competitors : Unorganised sector :- Rs500Branded pen :- Rs 750Imported pen :- Rs 1000

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