YES NO

PRIVATE FIXED RATEONE-TO-ONE

IS INVENTORY SOLD AT A FIXED CPM?

PRIVATE AUCTIONONE-TO-FEW

OPEN RTB

BENEFITS:• Audience Targeting

• Optimization Controls

• Scale across diverse inventory set

• Low CPMs

PRIVATE MARKETPLACE

BENEFITS:• Premium publishers

• Custom ad formats

• Audience targeting

• Optimization Controls

• Scale across diverse inventory set

PROGRAMMATIC DIRECTAUTOMATED GUARANTEEBENEFITS:• Lower operational costs• One IO• Guaranteed

TRADITIONAL IODIRECT BUYSBENEFITS:• Premium publishers

• Custom ad formats• Guaranteed

ONE-TO-MANY

YES

YES NO YES NO

NOIS INVENTORY

BOUGHTIN REAL-TIME?

DIGITAL MEDIA BUYING

IS INVENTORY AVAILABLE

TO THE PUBLIC?

RTB

IS ITAUTOMATED?

DIRECT BUYS(NON-RTB)