Digital Capabilities Media Planning & Buying

Music & Entertainment Media Planning & Buying Services

Our Exclusive Pre-Roll Video Solution

Target specific content (at URL level) that drives intended outcomes: Traffic to website, video views, clicks to a form page, conversion to purchases.

First of its kind technology allowing clients to do something never before possible with online video content

Pre-Roll Ad Unit (aka your TV spot) Companion Banner Ad

What makes TECVu different?

TECVu utilizes an algorithm that weighs a myriad of up-to-23 individual variables (based on client objectives) to proactively identify and target the content most likely to generate intended outcomes.

URL - Page Video author Video ID Video URL Views - Per day Views - Total YouTube Rating

Category Channel Credits Date - Days on Site Date - Published Description Dislikes ElementID

Keywords Last Updated Length Query Keywords Syndication Thumbnail URL Title URL - Mobile

Sample Pre-Bid Data

Better Pre-Buy Intelligence via Pre-Bid Data

Included in Report: • Most views • Most likes • Who posted content • How old is content

• Includes video and display to deliver good reach and frequency • Run :15/:30 pre-roll video based on content and demographic targeting • Includes re-targeting • Optimize the campaign on performance in real-time

Delivering 30% - 40% lift in key metrics when purchasing YouTube video inventory!

Theatrical: Conquest Competitor’s Content

Theatrical/Blu-ray/DVD Release: Same Technology, Different Ad Unit

Overlay Ad Unit

Companion Banner Unit

TECVu Reporting

Identify the right audience

Launch & optimize

Report on results

Demand-side platform with 100% proprietary technology

RTB across all tactics (display, video, social & mobile)

Attribution & reporting across all channels Ad serving, tracking & analytics (use our

server or yours) Access 3rd party data not offered on any

other DSP Our buyers have more control to shortcut

the performance of algorithms

Our Approach to Buying Digital Media Transparent – Accountable - Impactful

3 Ways to Buy Online Inventory

Demand Side Platform

UPSIDE

- Maximum reach, user targeting possible

- Transparent CPMs from $5+

DOWNSIDE

-Newer concept for clients

Ad Network

UPSIDE - More reach than a single

publisher

DOWNSIDE - CPMs from $8 - $15 with

big markups - No transparency about

publisher/placement

Publisher Direct

UPSIDE - Know the exact site

- Custom units

DOWNSIDE - No user targeting

- High $20 - $80 CPM’s

1 2 3

Improve Performance & Efficiency

Video

Search

Mobile

Display

Social

Data

Technology

Retargeting

RTB delivers Lowest

available CPM $

Attribution and reporting

across all channels

Access 3rd party data for

additional direction in

finding the right audience

On a single platform!

Single Platform = All Digital Tactics

Newsfeed & Standard Ads

Access to many ad networks and publishers .

Display Exchanges

Display Inventory – Several Sources

4 million publishers available

This reach is not available with any ad network

Inventory: Supply Sources & Sample Publishers

Video Supply Sources Sample Publishers

How We Work with 3rd Party Data Providers

TECX has server-to-server integrations with most major data providers. Advertisers use our Data Management Platform to House 1st party data Create look-a-like models Access and buy data elements from all major data providers …All in one place!

A Sampling of Our Data Partners

Granular Learnings – Focused Reporting

Standard, Preformatted Reporting Includes Performance by:

Frequency Ad Format Site Category Website Creative Day of Week Time of Day

Position on Page Ad Exchange Geography Browser Type Device Type Operating

System

Third Party Data

Element Path Food/Drug > Uses Hair Coloring Products

Hair Coloring > Men’s Hair Coloring

Hair Coloring > Women’s Hair Coloring

Intent > Shopping > CPG > Beverages > Energy Drinks

In-Market > Retail > CPG > Food And Bev > Bev > Energy and Sports Drinks

Product Potential > Food/Bev > Energy Drinks > Brand Drink > 5 Hour Energy In-Market > Travel > Air Travel > Departure Locations > US > NY > Buffalo/Niagara Falls > Buffalo Niagara Airport (BUF) In-Market > Travel > Hotels and Lodging > Locations > US > NY > Buffalo

Sample 3rd Party Data

• More controlled and efficient retargeting Retargeting

• Use paid search data for targeting Search retargeting

• Target by employer, neighborhood or cable provider IP targeting

• Focus on specific publishers, site categories, and page-level context

Contextual and site targeting

• Wide range of 3rd party data available plus exclusives 3rd Party Data + Audience Targeting

• Price impressions by a user’s proximity to a certain location Geo-Zone Targeting

• Retarget a user with the same product they viewed Dynamic Creative Optimization

• Build audience models to target based on insights Lookalike Modeling

• Access to all major Video RTB inventory Video

Targeting Strategies

Example: create custom radii around the highest grossing stores locations in Mass.

TECX can focus impressions on the people who are in the closest proximity to a store or brick and mortar location.

Radial Targeting

Focus impressions on users within 5 and 10 mile radii

Focus impressions on users within 10 and 20 mile radii

Custom Site Lists (and Black Lists)

Condition Targeting by Site

Category

Page-level Contextual Alignment

Full integrations for contextual alignment and

brand safety

Contextual Targeting

Entertainment TV

Movies …and more!!

FBX is complementary to other digital campaigns you may be running on Native Facebook or elsewhere

For the first time, use:

1st Party Data

IP Targeting

3rd Party Data

Use TECX’s industry-leading targeting, optimization and measurement to serve the most efficient Right Rail and Newsfeed ads on Facebook

TECX & The Facebook Exchange

TECX now allows advertisers to leverage 3rd Party Data algorithmically

What is it? Predictive Audience Targeting applies algorithmic learning to 3rd

party data to

automatically build an audience comprised of users most likely to achieve campaign goals (CPA, CPC, CTR) What does it do? The targeting algorithm uses pixels (retargeting or conversion) placed on an advertiser’s site and utilizes look-alike modeling to find 3rd party data segments to automatically build an audience comprised of high-value users. In addition to focusing delivery on users who are considered to be of high value, the algorithm also automatically deactivates underperforming segments and constantly adjusts the predicted model to reach the most valuable audience.

The algorithm will show the audience segments it is targeting and deactivating within the platform so you always have insights to share with your clients.

New! Predictive Audience Targeting

Example: create automated look-alike model for upscale men’s clothes, and automatically target the “highest value” audiences

TECX automatically runs look-alike modeling on all first party audiences, and can switch on a turnkey strategy that serves ads to the “highest value” audiences from those models.

Predictive Audience Targeting

Interest: Men’s Fashion

Age: 25-45

Household Income: $25k-$50k

Each of our partners source their data differently. Many use multiple online and offline data sources in order to create unique audience models that map to targetable cookies online. Examples of Data Sources:

Market research data Purchase behaviors from credit card companies Demographic providers National panel data Social sharing tools Login information

Where does the data come from?

Offline to Online

TECX has server to server integrations with several

companies that specialize in securely turning offline

databases (i.e., CRM data) of email or physical addresses into online audiences that are stored

and usable within TECX

Server-to-Server

With any advertiser, we can cookie map via a server-to-server integration (already

integrated with many DMPs)

Pixel-less solution, allows you to manage hundreds of

characteristics per user

Four Methods of Audience Segmentation

Pixel-Based

Pixels created in TECX can be placed to create and manage 1st

party data sets.

Ex: Simple homepage retargeting pixel

Dynamic

Pixels can pass data back to TECX for added layers of targeting and reporting

Ex: Dynamic parameters within TECX pixels can pass back multiple variables based on

high-value actions, like Coupon IDs or zip codes entered in a

Find a Doctor tool

Case Study: Milwaukee Auto Show SOLUTION: • Use low cost banner ads as lead generators • Build highly-targeted Ad Groups using behavioral targeting to reach the right people • Enable radial location-based targeting to serve impressions around a 25 mile radius of the

event location • Aggressively retarget users who have shown interest in the Milwaukee Auto Show • Continually optimize the campaign to CPA

OBJECTIVE: • Drive awareness and advance ticket

sales for the Milwaukee Auto Show • Deliver a low CPA and generate

positive ROI

GEOTARGETING We applied a radial targeting strategy to the Milwaukee Auto Show campaign which delivered heavier impression weight closer to the event location and lesser weight to locations further away. AD GROUPS By utilizing our extensive database of 3rd party data segments, we were able to develop three “Ad Groups.” Each Ad Group targeted a different set of users likely to purchase tickets to the Milwaukee Auto Show. Event Attendees Demographic > Household Comp. > Family Size 3+ Demographic > Household Comp. > Children age 12-18 In Market For > Entertainment > Tickets > Events Potential New Car Buyers: In Market For > Autos > Condition: New Purchase Intent > Autos > Styles > All New Excluding Past Purchase > Autos > Recently purchased new car Automotive Enthusiasts: Interests > Car Enthusiasts Interests > Hobbies > Automotive Top Tier Spender > Automotive Purchase Intent > Automotive > Aftermarket Products

REAL TIME OPTIMIZATION By analyzing click and conversion data in real time, we were able to adjust impressions delivery settings to focus only on the top performing: Time of day / Day of week Creative Format / Size Sites / Site Categories Imp. Frequency per user Ad Groups / Data Segments RESULTS Overall, the Milwaukee Auto Show TECX Campaign exceeded all goals by achieving a rock-bottom CPM and generating an estimated 50% return on investment. All data collected during the campaign has been archived for use on next year’s Milwaukee Auto Show campaign.

Case Study: Life On A Rock

SOLUTION: Through TECX we were able to build a custom channel of baseball related websites, including MLB.com. This custom channel allowed us to access premium inventory and deliver more impressions at half of the CPM, with no minimum investment.

OBJECTIVE: For Kenny Chesney’s Life On A Rock release, the client wanted to run display ads on MLB.com

CHALLENGE: Going publisher direct, MLB.com required a $15,000 minimum investment to run display ads throughout their website. In addition to the significant minimum investment requirement, the site offered double digit CPM’s for display.

Sites From the Custom Channel MLB.com aol.sportingnews.com rantsports.com sbnation.com

Mobile

Site or App Specific Buy using Display and/or Video Units Concrete/TEC Exclusive

Performance Based Cost Per Install Cost Per Click Cost Per Engagement Cost Per Install Combination Buys

Real Time Bidding via TECX Buying Impressions at lowest CPM within mobile apps and sites. Optimization of Media in Real Time.

Price: $17.5k for a 10-day flight Deliverables: Listening Screen takeover (100% SOV for 24 hours), followed up with banners and additional In-App media (which can be targeted to artists or genres or dayparts). 1 Day Listening Screen: 3.5MM Imps Follow Up In-App Banners: 2.0MM Imps Targeted In-App Banners: 2.5MM Imps Est CPM: $2.19 Value: Regular Cost $30K+

We Recommend Buying Mobile Using 3 Tactics

Custom Interstitial: Miranda Lambert

Interstitial (Full Screen Takeover)

Interstitial Ads, also known as full-screen ads, take over a user’s screen and increase engagement.

Standard Banner: SomeKindaWonderful

Standard Banner Ads Standard banner ads are sharp and clean which means your ads will look native and engaging.

Custom interactive CTAs on each panel

• Amplify banner space with multiple creative • 1 Impression = Multiple Banners = Low Cost per View • Creative rotates 360 degrees in the banner space

Rotating Banner: Pawn Shop Chronicles

Intelli-Video : Serves Video only when detects Wi-Fi

Standard response to Click

Custom Full Banner + Intelli Video: J. Cole

Custom Full Banner + Intelli Video: Jake Owen

Contact Info: P. 312-551-0832 F. 312-551-0835 info@tec-direct.com TEC Direct Media 134 N. LaSalle Street, Ste 840 Chicago, IL 60602

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