media planning and buying
TRANSCRIPT
• Age : 18-45• Gender : Female• (as this magazine is for woman)• Income : 3 lacs & above• Education : School & College students, • Graduates, Undergraduates,• University students.• Occupation : Full time workers, Partime workers, • Business Executives, Teachers, • Professors, Self employers, • Fashion Designers.
Demographics•Target Audience
•Target AudienceSocio Economic classification : >>A1 and B1 (senior officers, executives, industrialists, self employers)
>>A2 and B2 (junior officers and executives, free - lancers)
>>C and D (shop owners, skilled workers)
•Target Audience Psychographics LifestyleActivities : Modern shopers, active, habitual, persona and fashion.Interests : Lifestyle, trends, gossips, passion.Opinions :
• We are relaunching the idiva magazine which is the part of times if india group.• The introductory price for the magazine is Rs 5/- .• It is a national launch.• The budget for the print campaign is Rs 2.5crore.• The campaign duration is for 2 months and the
size of advertisement is halfpage for newspaper and double spread full page for magazine.
•Media planning for DailiesDailies CPM Cost of ad
(rate*800sq.cm)
No. of insertion
Total cost Justification
Times of India
1.05 6264000 30 0 Free i.e it’s a times group magazine
Hindustan Times
1.08 3200000 3 9600000 High readership
The Hindu 1.09 1840000 3 5520000 High reach and cost effective
The Telegraph
2.56 2472000 3 7416000 Target audience
Total cost 22536000
•Media planning for MagazinesMagazines CPM Cost of ad No. of
insertion Total cost Justification
India Today(weekly)
8 0 Owned by times group
Femina(fortnightly)
964.39 325000 4 1300000 High reach and target audience
New woman(monthly)
272.94 232000 2 464000 Cost ffectiveand target audience
Meri saheli(monthly)
295.45 325000 2 650000 High readership and reach
Total cost 2414000
Total cost for newspaper 22536000
Total cost of magazine 2414000
Total expenditure cost 24950000
Amount of cost left 50000
•Media Scheduling
Week 1 Week 2 Week 3 Week 4
Times of India, Meri saheli
Times of India Times of India Times of India
Hindustan Times The Telegraph Hindustan Times The Telegraph
Times of India Times if India
The Hindu Femina The Hindu Femina
Times of India, Times of India Times of India Times of India
India Today India Today India Today India Today
Times of India, New Woman
Times of India Times of India Times of India
Week 5 Week 6 Week 7 Week 8
Meri saheli Times of India Times of India Times of India
Hindustan Times The Telegraph Times of India Times of India
Times of India Times of India Times of India
The Hindu Times of India
Times of India Times of India Times of India
India Today India Today India Today India Today
New Woman Times of India Times of India Times of India