digital marketing pre-proposal
TRANSCRIPT
Digital Marketing Proposal for “Trumpf India”
About Us
Tapsoft is a web design, Development and Digital Marketing Company. We at Tapsoft are committed to provide you the best solution in digital marketing
and also best support in the industry.
We Deliver
• Online Marketing
• Web Portals
• Web Applications
• Mobile Apps
We Make• E-commerce• ERP• CRM• IMS• SCM• BMS• Cloud Solutions
Incubating Innovations, Power of Certainity & Persuit of Perfection
•Business focused way of working•Multidimensional ingredients to achieve objectives•Powerful Technology •Innovative Solutions•Focus on simplicity•Out-of-the-Box approach•Transparency in everything we do•Collaboration – the key to success
Our Values
Service Portfolio
Online Marketing
• Android App• Web App• Ios App
• Windows App
Mobile Services
• Social Media Marketing • Search Engine Optimization
• Mobile Marketing• Online Brand Building • Email Campaigns
•Static Website•Dynamic Website•Template Based Website•Custom based Templates•CMS based Website
Web Services
Some Clients
Digital Marketing is a method of targeting a desired group of people ONLINE to promote a brand or a product.
What is Digital Marketing
Digital Marketing
Social Media Marketing
Youtube
Google+
Search Engine Optimization
Google Presence
Keyword Promotio
n
Pre ss Rele a se
Distri buti on
Article Distributi
ng
Cl assi fie d Advertise
me nt
Web Portal Management
Tapsoft Way of Work
Geo Targeting◦ Campaign can be targeted to specific geographic location
24*7 Advertising◦ A newspaper/TV/Radio Ad would be visible on a particular
day or slot◦ Internet Advertising would be visible throughout the allocated
time Cost Effective
◦ A full page newspaper ad for 1 day-10-14 Lacs◦ TV Advertisement for 1 slot-5-10 Lacs
Makes you go Global
Why “Trumpf India” needs Social Media Marketing
One to one approach◦ Campaign can be devised so that we can use Online
Techniques for one to one approach. Appeal to specific interests and groups
◦ Users can be targeted as per their interests, hobbies, age groups, gender.
Improved ROI
Radio
Newspa
per TV
Online
048
12ROI Per-centage
Having a website is not of much use if it cant attract more users.
Various Strategies which will be followed by Tapsoft which will
increase the Success rate of Trumpf India in Digital Market.
Facebook Strategy
FACEBOOK FACTS
• More than 650 million active users• 3rd Largest place after China and India• 1 in every 13 people is on Facebook
Brand Management- Brand to build a users community around Face book Generate Facebook Page Likes User Engagement
Content Posting in form of images, videos and text Polling and Contests Facebook Applications Facebook Ads
Likes – From 5,586 to 6,095 Total 500 increase Reach – From 20 to 18,125 post reach per week
Post Reach - From 50 to 13,825 Gender – Male 95% age 25 to 34
Results of this Strategy
Note: This data is based on results of our existing clients in same domain and can be vary from industry to industry.
Weekly updates related to advertisement, news, features.
Advertising videos will be posted.
GIF posts . Corporate Tie ups Brand Visibility
demographically based on Seniority wise Industry wise Function wise
Linkdin Strategy
Results of this Strategy
Followers – from 1440 to 1903 total – 567 increase
Avg. Impression – from 700 to 1689 per post update
Avg. Interaction – from 20 to 100 per post
Avg. Clicks – from 26 to 128 per post
Note: This data is based on results of our existing clients in same domain and can be vary from industry to industry.
All Days Tweets will be updated related to various products and services offered by Trumpf india.
Product Videos will be shared.
Messages about upcoming events and Current offers will be send to various followers.
Twitter Strategy
◦ Only Videos related to various products will be posted in youtube◦ Information about upcoming events and press releases and media services will be posted along
with◦ GIF Posts◦ News posts◦ Tips Posts
YouTube and Google+ Strategy
S.No Particulars Price in INR
1 Facebook posts • Content of posts• Digital Art• Catering Maximum reach• Twitter posts will be same as Facebook
2 LinkedIn posts • Content of posts• Digital Art• Catering Maximum reach
3 Youtube & Google Plus Channel managing
TOTAL
Cost of Digital Marketing
• 50% Advance will be required for initial campaign start.
• 50% remaining amount at the end of the month.
• The above mentioned payment structure will be followed every month till the desired contract period.
• 15% service Tax extra will be charged over the finalized amount.
Note
Thank You