KELLY,

REALTORS

Proposal for

Chad & Dolores Stewart 10003 Creek Bend Drive

Waco, TX 76712

Presented by

Trish Griffin, ABR (254) 744-1268

www.TrishGriffin.com

Kelly, Realtors Seller Services Proposal

What Sellers Want Most From

Real Estate Professionals

Percentage Distribution

Real estate agents can best serve their clients when they fully

understand what their clients expect from them.

Help find a buyer for home24%

Offer home enhancement advice

12%

Help with paperwork, inspections and settlement

6%

Help with negotiations and dealings with buyers

4%Help sellers see homes to buy

4%

Other2%

Help sell the home within a specific timeframe

25%

Help price home23%

Marketing Action Plan

Promotional strategy

Property Preview

Price and terms offered

We will work with you to develop a

marketing plan to attract prospective

buyers to your property.

We will conduct an office preview of

your property.

A thorough Competitive Market Analysis

is the key to determining realistic price

and terms.

We carry out our promises with a plan uniquely

designed for each property.

Negotiating and managing the sale We will work to pre-qualify and

pre-approve prospective buyers, negotiate

terms that are favorable for you, and

manage the details of the transaction.

How Kelly, Realtors

Meets The Needs Of Sellers

Listening to our customers

Guaranteed service standards

Customized marketing plan

We continually survey our customers to

find out what is important to them. For us,

the listening and learning never stops.

We develop service standards based on

what we hear from our customers, and we

put our service standards in writing with

the Kelly, Realtor Seller Services

Guarantee.

We carry out our promises with a Marketing

Action Plan specifically designed to meet the

needs of each Seller.

While others may talk about customer service, we ask, listen

and take action.

We deliver consistent, predictable,

reliable performance—Guaranteed!

We will work to pre-qualify and pre-

approve prospective buyers, negotiate terms

that are favorable for you, and manage the

details of the transaction.

What Is The Best Price

Obtainable For Your Property?

Buyers dictate the best

price obtainable.

A Competitive Market Analysis will give

you a solid foundation for the realistic

pricing of your property by showing

what buyers are willing to pay.

Recently sold Reveals what buyers have actually paid for

similar properties.

Currently for sale Shows the properties that are competing for

buyers’ attention right now.

Buyers compare properties Home Buyers engage in comparison

shopping. They will not pay more for a

property than they could pay for another,

Realistic prices attract buyers’

attention Home Buyers engage in comparison

shopping. They will not pay more for a

property than they could pay for another,

similar one.

Did not sell Demonstrates what buyers have not been

willing to pay under market conditions.

We will work to pre-qualify and pre-

approve prospective buyers, negotiate terms

that are favorable for you, and manage the

details of the transaction.

What Affects The Market

Value Of Your Property?

Physical qualities of your property

In understanding the market value of your property, we must deal with

some factors that are “given” - we have no control over them:

Location

Age

Size of house and lot

Floor plan and architectural style Original Price

Market Conditions Interest rates and availability of

financing

Buyer demand

Prices of recently sold properties

Some factors have no effect on the

current value of your property:

Opinions

Needed proceeds

What you originally paid for your house

The cash proceeds you want or need from

the sale

What people say your property is worth

The Competition The number of similar properties for

sale

Their prices, financing terms, location

and physical condition

We will work to pre-qualify and pre-

approve prospective buyers, negotiate terms

that are favorable for you, and manage the

details of the transaction.

Pricing Your Property

The higher a property is priced

above realistic market value, the

more time it will take to sell and the

less interest it will attract.

If your property is priced right, more buyers

will be interested when it first hits the market.

Since mortgages are based on fair market val-

ue, not the sale price, more buyers will be able

to consider your property when it is priced

competitively.

Lenders rely on independent fee

appraisers to verify that a sale price is at

fair market value. Therefore, if a property

fails to appraise at fair market value, it

will either force the buyer to make up the

difference in cash or cause the sale to fall

through.

Your Kelly Realtor has the knowledge and

expertise to competitively market your home.

Now let’s sell your home...