HOME MARKETING

STRATEGY

www.GaryGreene.com

What Sellers Most Wanted in Their

Real Estate Agent in 2012

These are our primary

goals when a seller enlists

us to sell their home.

Which ones are the most

important to you?

Better Homes and Gardens Real Estate Gary Greene

Our Company began in Houston in 1963 with one

office and was started by Gary Greene. We blossomed

into 20 offices across Houston under the ownership of

partners Marilyn Eiland and Mark Woodroof. They are

actively engaged in day-to-day operations.

Years in Operation: 50

Number of Agents: 850

Accomplishments: Placed first in 2012 Houston

Business Journal Book of Lists for total transactions and

dollar volume sold.

Understanding Your Expectations

What questions do youhave about working witha real estate agent?

What are your expectations of your real estate agent?

Strategies for Selling Your Home

Our target marketing strategies are designed to attract the “right” buyers to

your home.

Step one: Identify the unique features and lifestyle

benefits of your property and neighborhood. We use

these to highlight your homes specific features and benefits.

Step two: Incorporate these unique lifestyle benefits and features into all

of the online and offline marketing and promotional media

Step three: Determine where the “right/best buyers” are and direct

property promotions and advertising towards the identified target

market.

Your insights will help to direct our targeted messages………

What was the single most important feature when you first saw your home?

After living in the home, what features have you come to love most?

What impressed you most about your home and this neighborhood when buying?

What did your children enjoy most about the home and neighborhood?

What other neighborhoods did you consider before buying?

Where did you live before you moved here?

What will you miss the most?

Information Sources Buyers Used to Find the Home They Purchased in 2012 – from research

conducted by the National Association of Realtors®

Online PromotionWhere The Consumers Are!

With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home

BHG and Gary Greene.com Drive Traffic to Your Home

Once a home search is conducted on bhgrealestate.com, buyers are directed to www.GaryGreene.com

providing all MLS listings available in the area…

Driving More Traffic to Your Home

www.bhg.com

7 million visitors each month have the ability to get to your listing in just two clicks when they visit this site

Mobilizing Local Agents

In 2012, 87% of all buyers used a real estate agent as a source of information in the purchase of their home. We will mobilize the local agents to show your home:

Entering it in the MLS

Holding Broker Open Houses

Mailing Just Listed notices

Posting on social media sites

Distributing flyers

Office Tours

We will also target agents who are known to workthis area in case they have buyers ready to go!

The Power of Yard Signs

most commonly used information source.

In 2012, we consistently displayed 36% more yard signs across Houston than the next highest broker.

The benefit to you is more buyer inquiries via the phone and the web.

The 3rd

The Power of Open Houses

advertised online & offlineOpen Houses

Target Marketing To Get The Word Out

Advertising

Direct Mail

Flyers

Target Marketing throughExclusive Access toMeredith Customers

Finding out about you when you

first bought your home enables

me to target buyers in the same

life stage as you were then. I

use PinPoint.

The Power of a Brand

Consumers associate quality and trust with the brand

Networking & Reach

We have a large sphere of

influence and a worldwide

network of agents behind us.

We are a primary broker for

Cartus Relocation and Referral

Network, the worlds’ largest.

Your buyer could be anywhere

in the world. Make sure you list

with a broker that covers it.

Negotiation & Closing

When we have an interested buyer who makes an offer, we put our market expertise to work.

Our agents will negotiate on your behalf in order to reach a final agreement that is favorable to you in terms and dollars net to you at closing.

Negotiation & Closing

They will interact with others to manage the process including:

Other agents involved

Title company

Property inspectors

Insurance agents

Mortgage representatives

When we have negotiated and executed a contract with all terms and conditions agreed upon, then our agents become responsible for making sure every detail is handled correctly and in the necessary time frame.

As your advocateIt will be our responsibility to protect your best interest as we proceed

through the process of selling your home.

While your home is on the market Carry out scheduled marketing activities

Monitor and report all showing activity

Communicate with you on a consistent basis

Modify Marketing plan and pricing strategies as necessary

Provide information and encouragement to buyers and their agents who are considering making an offer.

When an offer to purchase is received Explain the offer to you and answer your

questions

Point out potential advantages and disadvantages of the offer and clarify choices available to you.

Prepare an Estimate of Net Proceeds based on the proposed price and terms.

Require proof of buyers’ financial capability to close.

Negotiate through the buyers’ agent and handle any counteroffers.

Introducing your home to the marketplace Design target messages and select

photo marketing

Place home in MLS and confirm accuracy of all information

Create web presentation

Develop e-flyers for both the buyers and real estate community

Schedule print ads with marketing department

Determine dates for Realtor and public open houses

Introduce your home to my office with a property tour

Place sign in yard

Complete the showing enhancements

Our Commitment to You

Our commitment is to provide a real estate experience that will achieve the highest possible price for your home, in a time frame that meets your needs and with the least inconvenience to you.

If, during the listing period, you feel that our agents do not perform to this standard, you may talk with their manager and if your concerns cannot be satisfied, Better Homes and Gardens Real Estate Gary Greene will release you from the listing.

THANK YOU

www.GaryGreene.com