Our Vision

Key Issues

Increasing corruption

Scams & other charges

Family empire

Anti-incumbencyfactor

Increasing fameOf NaMo

Inflation hit economy

Rising unemployment

Rubber stamp PM

BJP’s strong cyberpresence

Our Role

PR Role

• To establish positive imagery of Congress and position it as a party of common man

• To earn influencers and create evangelist for the organization’s objective for general elections 2014

• To highlight the role of Congress in shaping India in the last two terms

Our Approach

• To disseminate information to relevant target audience at the right time, using the right channel

• To engage target audience by relating and ‘connecting’ to them. • To generate brand loyal ambassadors in a way that they represent us among

other target audience and answer on our behalf thus building a credible brand image

3 Step approach

Our tools

Crowd Sourcing

Thought Leadership Program

Engagement Program

Stakeholders influencer program

With India with Congress

Parijan, a member of the traditional orthodox Muslim family is around 40 years of age. She was married to Abdul Rehman in 1987 when she was 18 years old. Life was quite happier until her husband met with an accident and got paralyzed in1991. There was nobody to support her at times of distress and she had to work as a servant maid and agricultural laborer to run her family. She has two daughters and the family lives in a hut.

Parijan came to know about Mahatma Gandhi NREGA only in 2007 even though it was introduced in the year 2006. She registered and started working under the scheme. She worked for 23 days in 2007 – ’08 and 50 days in 2008 – ’09. She has already completed 38 days of work for the current year and she hopes to hit the guaranteed 100 days before the end of the financial

The wages she earned during the initial period was mainly spent on consumption expenditure. Later she could save some money and with that she started a canteen within the premises of panchayat. The canteen is run well and yields profit. She has now enough revenue to run the family. Her aim is to see that her daughters are got married and settled. She feels that Mahatma Gandhi NREGA has not only helped her to earn wages, but also enabled her to start a micro-enterprise which has now become an important source of livelihood.

Thought leadership program

• Sharing Congress’s core philosophies & showcasing leadership abilities• Engaging with influencers to lead conversations • Youth motivational tweets• Future mission & objectives• Debate over current trending issues• Complaint forum

NEWSROOMOnline hub for journalists to find Press Releases, News Coverage, Spokesperson Profiles & downloadable press kits

BLOGROOMOnline portal to build a connect with the masses and highlight Congress’s mission vision & values

PR TWITTER HANDLEA 360 degree connect to disseminate all the information regarding Congress

Digital PR assets

Youth engagement

INTERN WITH CONGRESS

• To place one legislative intern to work with one Member of Parliament candidate

• Interns would work closely with the MP’s, providing support in their parliamentary work thus understanding the political environment

• Interns would also engage with policy makers and experts from diverse sectors through participation in digital workshops & seminars

• The candidates would be shortlisted through digital participation and would also share their daily work experience

People’s Manifesto

• Website to invite public suggestion for manifesto2014

• Embed the link with all other social platforms

• Special mentions about the suggestions which would be accepted for the manifesto