digital marketing guest lecture - university of newcastle

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Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of Useful

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Page 1: Digital Marketing Guest Lecture - University of Newcastle
Page 2: Digital Marketing Guest Lecture - University of Newcastle
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I help brands engage with the right people,

in the right way, using technology

Page 5: Digital Marketing Guest Lecture - University of Newcastle

really useful solutions built around the customer

are awesome

Page 6: Digital Marketing Guest Lecture - University of Newcastle

how to do digital well:channels & data

authentic storytellingengaging experience

Page 7: Digital Marketing Guest Lecture - University of Newcastle
Page 8: Digital Marketing Guest Lecture - University of Newcastle
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Page 11: Digital Marketing Guest Lecture - University of Newcastle

creating a digital strategy takes days, weeks, usually

not months

Page 12: Digital Marketing Guest Lecture - University of Newcastle

make awesome happen: researchengage

measure

Page 13: Digital Marketing Guest Lecture - University of Newcastle

hello newcastlebetter network coverage

Page 14: Digital Marketing Guest Lecture - University of Newcastle

“furious customers took to social media and sites like Vodafail.com, forcing the telco to admit to issues”

Newcastle Herald, December 2010

Page 15: Digital Marketing Guest Lecture - University of Newcastle
Page 16: Digital Marketing Guest Lecture - University of Newcastle

research:define the audience better

find out where they are work out how to be useful

Page 17: Digital Marketing Guest Lecture - University of Newcastle

engage:be authentic

make it personaltell an inclusive story

Page 18: Digital Marketing Guest Lecture - University of Newcastle

measure:capture all data points

optimise & evolvewhat’s the $ result?

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