guest lecture tilburg university
DESCRIPTION
Guest lecture at Tilburg University: From Design of Business Communication lecture to international startup in a year.TRANSCRIPT
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So how did I end up here?
Once upon a time...
2003 ‘Business Communicatie & Digital Media’
2004 ‘Business Communicatie & Digital Media’
2005 Business Communicatie & Digital Media
2006 Vidar - Chairman of the Board
2007 Business Communicatie & Digital Media
Design of Business Communication
‘Evaluation’
Plus-minus method for text evaluation
Could be useful for ...?
Flashforward...
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The easiest and most fun way to collect feedback on a webpage
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PromotePromote the survey on social media, by e-mail, or integrate a test on your website.
21 3FeedbackParticipants give feedback with points & notes on top of the webpage or image.
AnalyzeResults are visualized with heatmaps and plots.
CreateSet up a visual survey to gain insight in how your users experience a webpage or image.
4
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about your website?What do people do on your
website?
Measure attitude
Online user research
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30%60%
+ 6500 other researchers, designers, and UX professionals
Freemium model
Visitors:
Users:
Customers:
AcquisitionContent (demo cases), social media, participants free & paid tests, sponsoring, partnerships, SEO, online advertising, and events.
ActivationInspiring demo cases, partnerships, newsletters, simplified test setup, guides, how-to’s, workshops, referral, and amazing support.
RetentionStimulate test repeat, pro-active support, product enhancements, and partnerships.
A continuous feedback loop
CreateSelect questions and embed an invitation widget.
InviteInvite 0 - 100% of visitors to answer one or more questions.
AnalyzeAnalyze individual responses, trends, benchmark, and combine with other sources.
CollectVisitors participate in a survey and provide insights with points & notes.
OptimizeUse user inspired insights to optimize your website.
Future
‘Evaluation’?
Analysis Design Evaluation Implementation1 2 3 4
CC http://www.!ickr.com/photos/yandle/3231980616/
CC http://www.!ickr.com/photos/twschulz/1598096681/
Focus groups
‘Academic’ vs ‘Real’ world
Academic ‘experiments’: formal, n, validity, etc
‘Real’ tests: information, fast, actionable, iteration
Analysis Design Evaluation Implementation1 2 3 4
“We’re going to test our website. We planned a full week of lab tests to find all usability issues of our new redesign.”
Mr. X
Sure...
“We’re going to test our website. We planned a full week of lab tests to find all usability issues of our new redesign.”
Mr. X
“We might be able to find some time (and
budget) next year to test our recently
launched website.
Probably not. ”
“And if we do, we already spent way too much on our new
redesign (which is, by the way, the
best thing we ever built)”
Mr. X
Testing is important. Right?
CC: Original picture by MrFink
Solution.
Simplify, fast data collection, rapid iterations.
challenge
sitemapusecases
mockupclickable demoproduct
wireframepaper prototype
Build a toolbox.
My favorite: online
Let’s make this less boring.
Explanation....
(this might be bit hard)
You
You
Me
You
Me
(voice)
Your current toolbox?
Offline & online
http://remotetesting.comhttp://userfly.com
http://usertesting.comhttp://clixpy.com
http://google.com/analyticshttp://omniture.com
http://surveymonkey.comhttp://wufoo.com
http://polldaddy.comhttp://www.clicktale.com
http://crazyegg.comhttp://openhallway.com
http://getclicky.comhttp://kampyle.com
http://userzoom.comhttp://feedbackarmy.com
http://chalkmark.comhttp://fivesecondtest.com
http://userplus.comhttp://balsamiq.comhttp://intuitionhq.com
http://optimalworkshop.cometc
Cheatsheet
Some ideas...
Interesting tools?
What do we measure?
What do you read?
What could I use to measure X?
How do I start?
How do I increase my market value as a DBC graduate?
What are the most awesome web companies in Holland?
Are you hiring?
50+ tools
Thanks for your attention.
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[email protected]: +31 6 411 87 128US: +1 415 992 5574
Skype: pveugenGtalk: [email protected]://twitter.com/pveugen
Paul VeugenFounder / CEO
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