Digital Marketing for Start-ups

A 15 minute overview for those courageous entrepreneurs wanting

to make a difference

Nick Parker

VentureFest

Said Business School

8th July 2015

Increasing your sales

through integrated marketing in an

increasingly digital world,

using shoe string budgets

A 15 minute overview for those courageous entrepreneurs wanting to make a

difference

Nick Parker

VentureFest

Said Business School

8th July 2015

Overview

1. Most Important Tasks (MIT) x 3

2. Summary

3. Questions

MIT 1

Plan (write it down)

Start with your numbers

Target niche(s) When the client

focused their content on this general term

they didn’t feature on Google

The Long Tail of Search

Target niche(s)

Whereas focusing here would result in

position #1. However almost no one is

searching for that.

v

MIT 2:

Know how your buyer

buys

Buying stages & touchpoints

http://www.moxwai.com/tip/touch-points-buying-cycle

It takes persistence

https://www.pinterest.com/pin/161355599124452421/

Resist the social media hype

90x

40x

Think Lifetime Value (LTV)

Customer A

1. Would spend £100 twelve times a year

2. and you could keep them for 10 years

3. and you make 50% margin

Customer B

1. Would spend £3,000

2. One purchase only

3. You make a 70% margin

MIT 3:

Access a breadth of skills to build a great sales/lead

website …

Graphic Design

Messaging

THIS IS WHAT GOOGLE SEES

Dear Google, If you are going to index ONE THING please index

At The Cotswold Cheese Company we stock over 100 different artisan and farmhouse cheeses, with a real focus on local quality

producers.

<HEADING 1>At the Cotswold Cheese Company we stock over 100 different artisan..</HEADING 1>.

Search Engine Optimisation

Humanise

Humanise

Sales conversion

Landing pages/email marketing

Measurement: Google tools

Summary

MIT 1 - Plan (write it down) • Envisage the whole journey

• Start with your numbers

• Target niche(s)

MIT 2 - Know how your buyer buys • Buying stages & touchpoints

• It takes persistence

• Resist the social media hype

• Think LifeTimeValue

Summary

MIT 3 - Access a breadth of

skills to build a great sales/lead

website … • Graphic design

• Messaging

• Search Engine Optimisation (SEO)

• Humanise

• Sales conversion

• Email marketing

• Measurement: Google Tools

Thank you to the following for their support

Parker Marketing is a digital consultancy specialising in creating strategies for accelerating the revenue performance of established businesses who sell products & services to other businesses and are based within 50 miles of Oxford.

nick@parker-marketing.co.uk

Tel: 0800 804 4313

www.parker-marketing.co.uk

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