The Digital era…

Prof. Vijay TandonDirector - PGDM/PGCM/PGPMUniversal Business SchoolTopic - Digital Marketing (Basics)

Welcome to a brave new world

Vijay Tandon on Digital Marketing @ UBS

What isDigital Marketing?

What is Not Digital Marketing“The Traditional Marketing”

What is Digital Marketing

What is Traditional Marketing??

What is Digital MarketingDigital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets & game consoles to engage with stakeholders.

Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Digital marketing applies technologies/platforms - websites, e-mail, apps & social networks.

Digital Marketing can be through internet channels like Social Media, E-mails ads, Banner ads, etc.

Digital Marketing is promotion of Products/Brands via one or more forms of

electronic media

Digital Marketing vs. Traditional Marketing

Traditional vs. Digital MarketingThe Real difference….

Monologue Dialogue

Limitations of Traditional Marketing

One way communication No real time feedback

Traditional Marketing

Digital

What is the impact

BMW M4 Series - Traditional Marketing

The Evolution of Marketing(Innovation in Marketing Function)

Digital Media is every where

Marketing in the Digital age“The Future of Marketing”

Digital Customer

Changing Consumer Behavior The Virtual shops

The technology behind Digital Marketing

OpportunityThreat

Technology - Ability to open up new markets/Shake existing ones

Digital Marketing - Technology/PeopleHow to Connect with Customers

How technology is used

Why do you need a Digital Marketing Strategy

Why Digital Marketing Strategy?

OpportunitiesLoose Business

Simple answer - Without one you will miss

Digital Marketing

The key to Success

What is the heart of Digital Marketing?

Internet

Impact of Internet?

World Digital World

Understanding the Digital Consumer?

Why Digital Marketing Is Important

Access to information any time & any place Source of entertainment, news, shopping & social interaction Communications - Personalized, relevant Consumers are no longer influenced by what you say about your brand Anticipated needs & preferences

Digital marketing is not about understanding technology, but rather understanding people

Understanding people is the real key to unlocking the potential of Digital Marketing

People connecting with other people

Digital marketing is not about technology. Its all about people….

Knowing customers is not enough you must know them

better then anybody else

How to maximize Digital footprint ?

Digital Marketer Maximize foot print

Brands need to focus on being Useful than on being interesting

Digital Marketing Tools

Digital marketing channels & methods – Marketers can Analyze marketing campaigns

What is working and what isn’t in real time

By using digital marketing channels & methods - Marketers can Analyze

marketing campaigns What is working and what isn’t in real time

World of Digital Media is changing @ Phenomenal Pace

Constantly evolving technologies & way people are using them are Transforming How we access information How we interact & communicate with one another on a global

scale Changing the way we choose & buy our products

Social Media platforms “Marketers want to learn more about”

Social Media Platforms

What makes a Good Digital Marketer?Vijay Tandon on Digital Marketing @ UBS

Qualities of a good Digital MarketerGet hands-on Marketing experience

Know the Lingo

Nurture Your Personal Online Presence

Let Curiosity & Passion Drive You

An Ideal Digital Marketer

KAM

Comfortable With Technology

Collecting/ Analyzing Data & Converting It Into Actionable Knowledge

Adaptability

Creative ThinkingIntellectual

Curiosity

Thirst for Knowledge

3

4

26

5

17

Business Acumen

The Digital MarketerTop 5 Media Questions

Marketers want answered How to engage the target

audience

How to measure ROI

Best Social Management tools

How to create Social strategy

Challenges – Digital Marketers

Big dataIntensifying competition

Proliferation of digital channels

3 Keys to Digital Marketing Success

Manage complex customer relationships across a variety of channels

Respond to and initiate dynamic customer interactions Extract value from big data to make better decisions faster

Effective Digital Marketing

Customer PsychologyElectronic Technology

Marketing that bridges

The New Marketing vs. Old Marketing

The New Marketing vs. Old Marketing

Conversions - Generating Business

Is it worth spending on TV?The ROI

The Traditional Media

Avoiding advertising

Increasingly ineffective

Return on attention

Business Transformation@ Rapid Pace

“You are always hitting on a moving target”

What Is the key to success?Continuous Innovation

Time to change Business Model

Thank you….