pgdm syllabus

PGDM (General) syllabus of Institute of Engineering & Management, Session 2010-12

Detailed Course Structure for

Post Graduate Diploma in Management

PGDM - General

Course Duration: 2 years (4 Semesters)

Name of the Institute: Institute of Engineering &

Management, Kolkata

Session: 2010-2012


1

Course particulars

1. Course Name : Post Graduate Diploma in Management (PGDM)-General

2. Duration: 4 Semesters (2 years)

3. Total number of papers: 30

4. Total course marks: 3200

5. Class Assessment in each paper : 40 marks

6. Examination Assessment in each paper : 60 marks

7. Pass marks for each paper : 40 marks

8. Specialization / Electives are as follows:

a) Marketing Management

b) Human Resource Management

c) Financial Management

d) Management Information Systems

e) Logistics and Supply Chain Management

9. All students must elect to take three (3) major and one (1) minor specialization

papers in both the third and fourth semesters in their chosen areas along with

the compulsory papers.

10. All students must undertake a two month long summer internship as a part of

the curriculum after the end of the second semester examinations


2

Semester 1

Course

Code

Subject Title Hours Class

Project

Examination Total

Marks

PG 101 Managerial Economics I 40 40 60 100

PG 102 Organizational Behaviour I 40 40 60 100

PG 103 Principles and Practices of

Management

40 40 60 100

PG 104 Quantitative Techniques I 40 40 60 100

PG 105 Accounting for Managers 40 40 60 100

PG 106 Business Communication 40 40 60 100

PG 107 Management Information

Systems

40 40 60 100

PG 108 Legal Aspects of Business &

Business Environment

40 40 60 100

Total 320 320 480 800

Semester 2

Course

Code


Project

Examination Total

Marks

PG 201 Business Ethics & Corporate

Governance

40 40 60 100

PG 202 Organizational Behaviour II 40 40 60 100

PG 203 Marketing Management 40 40 60 100

PG 204 Quantitative Techniques II 40 40 60 100

PG 205 Banking & Finance 40 40 60 100

PG 206 Financial Management 40 40 60 100

PG 207 Managerial Economics II 40 40 60 100

PG 208 Human Resource

Management

40 40 60 100

Total 320 320 480 800

Note: All papers in the 1st

and 2nd

semesters are compulsory


3

Semester 3

Course

Code

Subject Title Contact

Hours

Class

Project

(Marks)

Examination

(Marks)

Total

Marks

PG 301 Strategic Management* 40 40 60 100

PG 302 Production & Operations

Management *

40 40 60 100

PG 303 Operations Research* 40 40 60 100

PG 304 Special Paper 1 40 40 60 100



PG 307 Specialization (Minor) 40 40 60 100

PG 308 Internship Project Viva

Voce and Seminar.

- - 50(Viva) 50 (Seminar) 100

Total 280 330 470 800

Semester 4

Course

Code


Project(Marks)

Examination

(Marks)

Total

Marks

PG 401 Project Evaluation &

Management*

40 40 60 100

PG 402 International

Business*

40 40 60 100

PG 403 Entrepreneurship * 40 40 60 100




PG 407 Specialization (Minor) 40 40 60 100

PG 408 Comprehensive Viva

Voce(50)+

Dissertation(50)

-- 50(Viva

Voce)

50(Dissertation) 100

Total 280 330 470 800

*Compulsory papers


4

Specialization / Electives

1. Marketing

Third semester

Course

Code


Project

Examination Total

Marks

MM 304 Sales and Distribution

Management

40 40 60 100

MM 305 Advertising and Sales

Promotion

40 40 60 100

MM 306 Marketing Research 40 40 60 100

Fourth semester

Course

Code


Project

Examination Total

Marks

MM 404 Service Marketing 40 40 60 100

MM 405 Consumer Behaviour 40 40 60 100

MM 406 International Marketing 40 40 60 100

2. Human Resource Management

Third Semester

Course

Code


Project

Examination Total

Marks

HR 304 Compensation

Management

40 40 60 100

HR 305 Industrial and Labour

Welfare Laws

40 40 60 100

HR 306 Strategy and Human

Resource Management

Policy

40 40 60 100

Fourth Semester

Course

Code


Project

Examination Total

Marks

HR 404 Industrial Relations 40 40 60 100

HR 405 Human Resource

Development

40 40 60 100

HR 406 Organizational

Development

40 40 60 100


5

3. Finance

Third semester

Course

Code


Project

Examination Total

Marks

FM 304 Corporate Taxation 40 40 60 100

FM 305 Investment Analysis and

Portfolio Management

40 40 60 100

FM 306 Corporate Finance 40 40 60 100

Fourth semester

Course

Code


Project

Examination Total

Marks

FM 404 Financial Engineering 40 40 60 100

FM 405 International Finance 40 40 60 100

FM 406 Mergers, Acquisitions &

Corporate Restructuring

40 40 60 100

4. Management Information Systems/IT

Third semester

Course

Code


Project

Examination Total

Marks

MIS 304 Database Management

Systems

40 40 60 100

MIS 305 Networks Applications 40 40 60 100

MIS 306 System Analysis and

Design

40 40 60 100

Fourth semester

Course

Code


Project

Examination Total

Marks

MIS 404 E Business 40 40 60 100

MIS 405 Computer Aided

Management

40 40 60 100

MIS 406 Software Project

Management

40 40 60 100


6

4. Logistics and Supply Chain:

Third semester

Course

Code


Project

Examination Total

Marks

L & SCM

304

Logistics and Supply

Chain Management I

40 40 60 100

L &

SCM305 Transport Planning &

Policy

40 40 60 100

L & SCM

306

Logistics & Supply Chain

Management: Functional

Areas

40 40 60 100

Fourth semester

Course

Code


Project

Examination Total

Marks

L & SCM

404

Information Technology in

LTSCM

40 40 60 100

L & SCM

405 Integrated System Design

40 40 60 100

L & SCM

406

Modeling &

Administration and

Materials Management

40 40 60 100


7

Detailed Syllabus

First Semester

Paper Name: PG 101- Managerial Economics-I

1. Introduction to Managerial Economics: Nature & Scope of Managerial

Economics and other disciplines, Basic economic concepts in decision-making.

Distinction between Micro and Macroeconomics.

2. Demand analysis: Demand theory; Objectives of demand analysis and

determinants of demand; Indifference Curve Analysis, Concept of Budget Line,

Consumer Equilibrium, Substitution and income effects, Consumer’s surplus

Elasticity of demand and its measurement methods; Importance in decision-

making; Demand forecasting methods

3. Production: Production concepts and analysis; Production function;

Characteristic of various factors of production; Concept of Short Run and Long

run; TP, AP and MP and their relationships, Law of Variable Proportions, Returns

to Scale, MRTS, Isoquant, Isocost, Producer Equilibrium, Expansion Path, Concept

of Supply, Law of Supply and elasticity of Supply, Market Equilibrium.

4. Cost concepts and analysis; Concept of Cost, short-run and Long-run costs, Fixed

and Variable Costs, Short Run Total, Average and Marginal Cost and their

Relationship, Short Run Cost Curves, Relationship between AVC, MC, AP and MP.

Economies of Scale. Concept of SAC and LAC and their relationship.

5. Market Structure & Pricing decisions: Concepts of Perfect Competition,

Monopoly, Monopolistic Competition, Oligopoly. Pricing under different market

structure: perfect and imperfect (monopoly, monopolistic and oligopoly

markets). Pricing strategies.

Suggested Readings:

1. Peterson & Lewis – Managerial Economics – Prentice Hall of India Pvt. Ltd.

/Pearson Education

2. Dwivedi- Managerial Economics

3. Samuelson & Nordhaus – Economics - Tata McGraw Hill

4. Pindyck and Rubenfeld - Micro Economics, Prentice Hall of India Pvt. Ltd/Pearson

Education

5. Maurice & Thomas –Managerial Economics, Tata McGraw Hill

6. Lipsey & Chrystal - Economics – Oxford University Press

7. Damodaran, Suma – Managerial Economics – Oxford University Press


8

Paper Name: PG 102: Organizational Behaviour I

1. OB – Overview – Meaning of OB, Importance of OB, Field of OB, Contributing

Disciplines, Applications in Industry. [6 L]

2. Work Motivation – Approaches to Work Motivation, Theories of Motivation –

Maslow’s Hierarchy of Need Theory, Alderfer’s ERG Theory, Herzberg’s Motivation-

Hygiene Theory, McClelland’s Achievement – Motivation Theory, McGregor’s Theory X

& Y, Vroom’s Expectancy Theory, Porter and Lawler Expectancy Model. [8 L]

3. Personality and Individual Differences – Meaning of Personality, Determinants of

Personality, Theories of Personality, Measurement of Personality, Development of

Personality. [6 L]

4. The Process of Perception – Process and Principles, Nature and Importance, Factors

Influencing Perception, Perceptual Selectivity, Making Judgments, Social Perception. [5L]

5. Learning – Concepts and Principles, Theories of Learning, Types, Techniques of

Administration, Reinforcement, Punishment, Learning about Self. [6 L]

6. Attitudes and Job Satisfaction – Sources of Attitudes, Types of Attitudes, Attitudes

and Consistency, Cognitive Dissonance Theory, Attitude Surveys. [5 L]

7. Work Stress – Understanding Stress, Potential Sources of Stress, Consequences of

Stress, Managing Stress. [4 L]

Readings

1. Daft, R.L.: Organisational Theory and Design, Thomson

2. Fincham, R & Rhodes, P.: Principles of Organizational Behaviour, OUP

3. Schermerhorn, Hunt and Osborn: Organizational Behaviour, Wiley

4. Luthans, Fred: Organizational Behaviour, McGraw Hill

5. Newstrom J. W. & Davis K. : Organizational Behaviour, McGraw Hill.

6. Robbins, S. P., Judge, T.A. & Sanghi, S.: Organizational Behaviour, Pearson

7. Shukla, Madhukar : Understanding Organizations – Organizational Theory & Practice

in India, Prentice Hall

8. Greenberg and Baron: Behaviour in Organizations, PHI


9

Paper Name: PG 103: Principles and Practices of Management

1. Fundamentals (08 Hrs)

Definition, Nature, Purpose and Scope of Management; its functions and processes.

Development of Management Thoughts. Significant Contributors. Approaches:

Bureaucratic, Systems, Administrative, Scientific and Contingency.

2. Planning (12 Hrs)

Concept, Nature and Importance of Planning. Types of Planning. Steps in Planning

Process Barriers to effective Planning. Management by Objective (MBO).

3. Organizing (12 Hrs)

Concept and Importance. Concept of Organisation Structure. Departmentation. Span of

Management. Delegation of Authority. Centralization versus Decentralization,

Empowerment. Importance of Staffing in Organisations – an overview.

4. Leading (12 Hrs)

Concept of Leading. Concept of Leadership, Functions of Leaders, Qualities of a Good

Leader- The Great Man Theory, Styles of Leadership and Theories of Leadership.

5. Controlling (12 Hrs)

Concept and Importance of Control. Types of Control. Control Mechanisms.

Management by Exception (MBE). Requisites for effective Control System. Resistance to

control.

Recommended Books:

1. Koontz & Weihrich, Management – A Global Perspective

2. Koontz & Weihrich, Essentials of Management

3. Robbins & Coulter: Management

4. Stoner, Freeman & Gilbert, Management

5. Gupta C.B., Management

6. Prasad L.M, Management


10

Paper Name: PG 104: Quantitative Techniques I

1. Calculus: [11L]

(a) Functions, Limits, concept of derivative, rules of differentiations [3L]

(b) Maxima and Minima [2L]

(c) Their applications in economics & finance : (i) market equilibrium point, (ii) average

cost and Marginal cost, (iii) Concept of elasticity in economics, Price elasticity of

demand, Price elasticity Of supply, (iv) Revenue analysis, cost minimization & profit

maximization [3L]

(d) Rules of partial differentiation [1L]

(e) Basic concepts of Integration: Indefinite and definite (only simple sums) [2L]

2. Matrices and Determinants: [8L]

(a) Matrices, Matrix operations (addition, subtraction, multiplication, division),

Calculation of determinant & inverse of a matrix, Solutions of three equations using

inverse method. (5L)

(b) Their applications: Markov analysis (3 L)

3. Probability: [9L]

(a) Basic probability concepts and probability rules and its applications (in decision

making under risk) [4L]

(b) Probability distributions: Discrete probability distributions (Binomial, poisson

probability distributions); Continuous probability distributions (normal probability

distribution) [5L]

4. Descriptive Statistics [9]

(i). Scope, functions and limitations of statistics [1L]

(ii). Collection and presentation of data – Tabular and diagrammatic representation,

Frequency distribution, relative frequency, cumulative frequency; Bar graphs and pie

charts; Histogram, Ogive. [2L]

(iii). Measures of Central tendency – Mean, Median, Mode, Percentiles, Quartiles [2L]

(iv). Measures of Dispersion – Range, Interquartile range, Mean deviation, Mean

Absolute deviation, Standard deviation, Variance, Coefficient of Variation. [2L]

(v). Moments; Skewness and Kurtosis [2L]


11

5. Simple correlation and regression analysis [3L]

Suggested Readings

1. Anthony, M. and Biggs, N. – Mathematics for Economics and Finance: Methods

and Modeling; CUP

2. Dowling, E.T. – Introduction to Mathematical Economics; Schaum's Outline

Series.

3. Hoy Michael et.al. - Mathematics for Economics(2nd edition); PHI

4. Raghavachari, M– Mathematics for Management; TMH

5. Lind, Marchal & Wathen – Statistical techniques in business and economics :

TMH

6. Aczel – Complete Business Statistics ; TMH

7. Anderson, Sweeny and Williams – Statistics for Business and Economics ;

Thomson Learning

8. Sharma, J.K - Business Statistics, Pearson Education.

9. Mathematics and Statistics by R. S. Soni


12

Paper Name: PG 105: Accounting for Managers

1. Introduction : An overview of the Accounting Theory, Double Entry principles,

Accounting Standards and convergence to IFRS.

2. Corporate Accounting Environment: Statutory Accounting books and records,

preparation of accounts, financial reporting as per statutory requirement, introduction

to Annual Report.

3. Management Decisions and Interpretations: Ratio analysis, Common Size

Statements, Analysis of Financial Statements, corporate case study relating financial

health.

4. Cost accounting: Cost Accounting – Objectives and importance, Cost control methods

and techniques, Responsibility Accounting, Lifecycle Costing, Total Cost Management

concept.

5. Cost Control Techniques :Marginal costing , Standard costing, Target costing, Kaizen

costing concept, Activity based costing, Responsibility accounting, Transfer Pricing.

6. Budgetary Control: Budget and Budgeting, Types of budget, Zero Base Budget,

Master Budget Concept.

7. Green house gases: Global warming potential, a special focus on carbon credit

concept.

Suggested Readings:

1. S K Bhattacharya & John Dearden- Accounting for management (Vikas), 1987, 8th ed.

2. Jain S P & Narang K L – Advanced Accounting (Kalyani).

3. S N & S K Maheshwari- Corporate Accounting (Vikas), 1995.

4. Robert Anthony & Hawkins- Accounting Test and Cases, 1995, Richard D. Irwin

London.

5. Financial Accounting- Amitava Basu.

6. Cost Accounting- B.Banerjee.


13

Paper Name: PG 106: Business Communication

1. Principles of Communication – Definition, Purpose, Process, Types [2L]

2. Verbal Communication – Target group profile, Barriers of Communication, Listening,

Feedback, Presentation Skills, Use of Aids, Public Speaking, Practice Presentation, Non

Verbal Communication [6L+ 6p]

3. Written Communication – Stages of Writing, Composing Business Messages,

Preparing Notes, Style, Punctuation, Using simple words, Proof Reading. [4L]

4. Report Writing – Report Planning, Types of Reports, Developing an outline, Nature of

Headings, Ordering of Points, Logical Sequencing, Graphs, Charts, Executive Summary,

List of Illustration, Report Writing. [2L]

5. Internal Communication – Circulars, Notices, Memos, Agenda and Minutes [4L + 2P]

6. External Communication – Resume/CV, Using Facsimiles (Fax), Electronic Mail,

Handling Mail [4 L]

7. Writing Business Letters – Formats, Styles Types – Request, Enquiry, Placing Order,

Instruction, Action, Complaint, Adjustment, Sales, Reference, Good News & Bad News,

Acknowledgement [2L + 4P ]

8. Handling Business Information – Annual Report, House Magazine, Press Release,

Press Report. [2 L + 2P]

Readings

1. Blundell J. A & Middle N. M. G.: Career – English for the Business and

Commercial World, Oxford University Press. .

2. Kaul , Asha - Effective Business Communication, Prentice Hall.

3. Raman, M & Singh, P - Business Communication, OUP

4. Rizvi, M. Ashraf - Effective Technical Communication, Tata McGraw Hill

5. Taylor, Shirley - Communication for Business, 4th Edn.-Pearson Education.


14

Paper Name: PG 107: Management Information Systems

1. Information Technology concepts: [4L]

Data vs. information, Classification of hardware and software System software &

Application software, open source software Operating system concepts IT resources.

2. Systems concepts: [10L]

Systems, components of a system, interfaces & boundaries, environment of a system

Types of Systems Information system as a system, CBIS Types of CBIS (brief descriptions

and their interrelationships/hierarchies): Office Automation System (OAS), Transaction

Processing System (TPS), Management Information System (MIS), Decision Support

Systems (DSS), Executive Information System (EIS), Knowledge based system, Expert

system. Systems Development Life cycle (SDLC) Life cycle models: Waterfall model,

Prototyping model, Spiral model

3. Office Automation: [12P]

[a] Word Processing software (e.g. MS-Word/openoffice.org) Creating and editing

documents. Mail merge.

[b] Spreadsheet application (e.g. MS-Excel/openoffice.org)

Creating and editing spreadsheets. Drawing charts. Using Functions: text, math & trig,

statistical, date & time, database, financial, logical, information Data analysis – sorting

data, filtering data (AutoFilter , Advanced Filter), data validation, what-if analysis (using

data tables/scenarios), creating sub-totals and grand totals, pivot table/chart, goal

seek/solver.

[c] Presentation software (e.g. MS-Powerpoint) Creating and editing presentations.

Applying slide background, images,etc. Adding slide transition effect, animation effects,

slide timings.

[d] Email

4. Data communication & Networking [4L]

[a] Need for computer networking, components of a data communication system,

direction of data flow(simplex, half-duplex, full-duplex)

[b] Types of networks: LAN, MAN, WAN; concepts of Internet, Intranet, Extranet,

WWW.

[c] Network topology, transmission media.

[d] Applications of networking in business and society: email, social networking,

telemedicine, etc.

5. E-commerce / E-business [4L]

[a] Overview, Definitions, Advantages & Disadvantages of E-commerce

[b] Business models of e-commerce: models based on transaction party (B2B, B2C, B2G,

C2B, C2C, E-Governance), models based on revenue models

[c] Risks of e-commerce and security measures

6. Threats to Computer systems and control measures [3L]

Concepts of threats: Virus, hacking, phishing, spyware, spam, physical threats (fire,

flood, earthquake, vandalism).

Concepts of security measures: firewall, encryption.


15

7. Real Time Application in Business: [3L]

Types of Real Time Systems, Distinction between Real Time, On – line and Batch

Processing System. Real Time Applications viz. Railway / Airway / Hotel Reservation

System, ATMs, EDI Transactions - definition, advantages, examples; Electronic Fund

Transfer (EFT).

8. Outsourcing [4L] Concepts of BPO, KPO

Business Process Outsourcing: Concept & Application, Advantages & Disadvantages,

Types of outsourcing, Resource Requirements. Technical framework of automated

outsourcing. Documentation: contracts, Service Level Agreements (SLA), Non-disclosure

Agreements (NDA). Other Applications – Remote Transaction Processing

Suggested Readings

1. Bharat, Bhaskar : Electronic Commerce - Technologies & Applications. TMH

2. Forouzan : Data Communication & Networking, TMH.

3. ISRD, Structured System Analysis and Design, Tata McGraw Hill

4. Joseph, P.T. : E-commerce An Indian Perspective, PHI

5. Pressman, Roger : Software Engineering - A Practitioner’s Approach , TMH

6. Rajaraman V., Systems Analysis and Design, PHI

7. Sommerville : Software Engineering-Pearson Education.

8. Tanenbaum : Computer Networks, Pearson Education

9. Taxali, R. K.: I.T. Tools & Applications, TMH

10. Westland & Clark: Global Electronic Commerce, Universities Press


16

Paper Name: PG 108-Legal Aspects of Business and Business Environment

1. Business Concept: Definition, Nature of Business, Characteristics of Business, Scope

of Business, Types of Business, 21st Century Business and Business Critics (6 Hours)

2. Elements of Indian Law and Judicial System: Law of Contract – Formation, Vitiating

Elements, Performance and Discharge of Contract; Law of Partnership and Sale of Goods

Act 1930; Negotiable Instruments Act, 1881; Company Law – Types of Companies,

Incorporation of a Company, Memorandum and Articles of Association. (12 Hours)

3. Regulatory Business Laws: Industrial and Licensing policy (Latest), Foreign Exchange

Management Act, Consumer protection Act, Environment Protection Acts, Competition

Commission. Information Technology Act, 2000(12 Hours)

4. New Economic Environment: Liberalization, Privatisation and Globalisation of Indian

Economy, Trends and Issues. (05 Hours)

5. Monetary and Fiscal Environment: Securities and Exchange Board of India (SEBI) and

investors’ protection, Monetary and fiscal policies. (05 Hours)

Text Books:

1. Business Law by N.D.Kapoor

2. Maheshwari, S.N. and Maheshwari, S.K. (2005). A Manual of Business Law. Himalaya

Publishing House, New Delhi (Latest Edition).

3. Bedi, Suresh. Business Environment (2004). Excel Books, New Delhi

4. Tulsian, P.C. Business Law (2004). Tata McGraw – Hill, New Delhi.

Reference Books:

1.Tuteja, S.K. (1998). Law for Managers. Sultan Chand and Sons, New Delhi.

2.Bulchandani, K.R. (1st Edition 1999). Business Law for Management. Himalaya

Publishing House, New Delhi.

3. Economic Survey, Govt. of India – Latest Issue.

4. Monthly Bulletin, Reserve Bank of India, Mumbai


17

Second Semester

Paper Name: PG 201- Business Ethics & Corporate Governance

1. Business Ethics: Introduction to Business Ethics, Ethics, Morals & Values, Concepts of

Utilitarianism and Universalism – Theory of rights, theory of Justice – Virtue ethics –

ethics of care – Law and Ethics The Nature of Ethics in Management. Business Standards

and Values. Value Orientation of the Firm.(4L)

2. Typical Problems in Business Ethics: Environmental Pollution & Society Marketing

Ethics (in Products, Pricing, Promotion and Place) and Consumer protection – Ethics in

Human Resources Management (Recruitment and promotion policies, Working

Conditions, Down Sizing Workforce),Ethical issues at the top management, Ethics in

financial markets and investor protection – Ethical responsibility towards competitors

and business partners.(8L)

3. Corporate Social Responsibility: A Historical Perspective from Industrial Revolution to

Social Activism – Current CSR practices of the firms in India and abroad.(4L)

4. Complexity of Ethical Issues: Conflicts in decision making from ethical and economic

point of view. Ethical dilemma, managerial integrity and decision making.(2L)

5. Ethical Leadership: Personal Integrity and self development – wisdom based

leadership.(2L)

6. Corporate Governance: History of Corporate form and models Corporate Objectives

and goals, Ownership pattern – Issues in managing public limited firms – Agency

problems.(5L)

7. Nature & Evolution of Corporate Governance: Global and National Perspectives –

Global Corporate Governance models Anglo American and Relationship model

(Germany, Japan and France) Claims of Various Stakeholders Why governance –

Changes in eighties Cadbury Report, Hampel Report and OECD Committee

Recommendations – SOX Act.(8L)

8. Internal Corporate Governance Mechanism: Board of Directors— Functional

Committees of Board; Code of conduct, whistle blowers.(4L)

9. External Corporate Governance Mechanism: Regulators, Gate keepers, Institutional

Investors, Corporate raiders.(3L)

Text and Reference Books:

Business Ethics & Corporate Governance ICMR

Business Ethics: Concepts and Cases Velasquez, M. G. Prentice Hall of India 2005

Corporate Governance Monks, R. / Minow, N. Blackwell 2008

Corporate Governance Banks, Eric. John Wiley

Cases on Business Ethics Business World


18

Paper Name: PG 202 - Organizational Behaviour II

1. Organization : Mission, Goals, Characteristics, Types, Structure & Design – Elements,

Designs by Function, Product, Location, Matrix; Virtual Organisation, Learning

Organisation, Mechanistic and Organic Models; Determinants of an Organization

Structure – Strategy, Size, Technology & Environment [6 L]

2. Managerial Perspectives on Organizational Behaviour: Management Functions,

Managerial Roles, Skills, Challenges and Effectiveness [4 L]

3. Organizational Culture: Culture and its Characteristics, Types of Cultures, Western

and Oriental Organization Cultures, Indian Organization Culture, Culture Change [4L]

4. Group Behaviour: Characteristics of Group, Types of Groups, Stages of Development,

Group Decision-making, Organizational Politics, Cases on Group Decision-making [6L]

5. Communication in Organization: Purpose, Process, Channels and Networks, Barriers,

Making Communication Effective, Transactional Analysis (TA), Cases on Communication

[4L]

6. Leadership Styles: Leadership Theories, Leadership Styles, Skills and Influence

Processes, Leadership and Power, Examples of Effective Organizational Leadership in

India, Cases on Leadership [6L]

7. Conflict in Organization: Sources of Conflict, Types of Conflict, Conflict Process, Johari

Window, Conflict Resolution, Cases on Conflict Resolution. [6L]

8. Organizational Change and Development: Meaning, Process, Resistance to Change,

OD - Meaning, Process, Interventions: Sensitivity Training, Survey Feedback, Process

Consultation, Team Building, Inter-group Development [4L]

Readings

1. Hersey, P., Blanchard, K.H., Johnson, D.E.- Management of Organizational

Behaviour, Prentice- Hall of India/Pearson Education

2. Luthans, Fred - Organizational Behaviour, McGraw-Hill

3. Pareek, Udai - Understanding Organizational Behaviour, OUP

4. Robbins, S.P., TA Judge & S.Sanghi : Organizational Behaviour, Pearson

5. Sekaran, Uma - Organizational Behaviour – Text and Cases, McGraw Hill

6. Shukla , Madhukar - Understanding Organizations – Organizational Theory and

Practice in India, Prentice Hall


19

Paper Name: PG 203- Marketing Management

1. Evolution, Nature and Scope of Marketing; Marketing Management,

Philosophies; Marketing Concepts and orientations, Marketing Mix, Marketing in

modern context.

2. Marketing Environment: Micro and Macro environment.

3. Strategic Marketing Planning.

4. Overview of Marketing Information system and Marketing research.

5. Segmentation, Targeting and Positioning: Segmenting Markets – Bases and

Process, Market Segmentation and Product Differentiation, Target Market

Selection, Positioning strategies.

6. Consumer Behavior; Factors influencing consumer buying behaviour, Consumer

decision making process, Difference between Consumer Markets and Industrial

Markets.

7. Sales and demand forecasting.

8. Product Decisions: New Product Development; Product Mix, Product Positioning, Product Line, Product Life Cycle, Branding and Packaging Decisions, Labelling.

9. Pricing Decisions: Objectives and factors, Methods of Setting Price and pricing

strategies.

10. Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and

Public Relations: Direct Marketing & Relationship Marketing.

11. Channels of distribution: Levels and types of channels, functions and

management of channel members: Channel Selection & Motivation;

Management of Physical Distribution; Current trends in wholesaling and

retailing; Marketing Organization.

12. Emerging Trends & Issues in Marketing: Brief overview of Rural Marketing in

India, CRM, Services marketing, B2B Marketing, Internet Marketing,

Consumerism, Ethical and Legal Aspects.

. Suggested Readings :

1. Kotler, Philip, “Marketing Management, Pearson Education, New Delhi.

2. Stanton William J., “Fundamentals of Marketing”, McGraw Hill, N.Delhi.

3. Kotler, Philip and Armstrong, Graw. “Principles of Marketing”, Pearson

Education.

4. Neelamegham, S., “Indian Cases in Marketing”, Vikas Pub. New Delhi.

5. Bull, Victor P., “Marketing Management: A Strategic Planning Approach”,

McGraw Hill,

6. Saxena Rajan, “Marketing Management”, Tata McGraw Hill, New Delhi.


20

Paper Name: PG 204 - Quantitative Methods II

1 Sampling Methods and Sampling Distributions [6L]

(i) Statistics and Parameter

(ii) Types of sampling

(iii) Sampling distributions - conceptual basis; standard error; sampling from normal

populations; Central Limit Theorem; relationship between sample size and standard

error; Finite Population Multiplier

2. Estimation [5L]

(i) Point Estimation – properties of estimators; the method of moments and the method

of maximum likelihood

(ii) Interval Estimation – basic concepts; interval estimates and confidence interval;

calculation of interval estimates of mean and proportion from large samples; interval

estimation using the t distribution; determining the sample size in estimation

3. Hypothesis Testing [9L]

(i) Basic Concepts – Null and Alternative Hypotheses; Type I and Type II errors; the p –

value; the significance level; power of a test

(ii) One Sample Tests – hypothesis testing of means when the population standard

deviation is known and when it is unknown (iii) Two Sample Tests – tests for difference

between means; test for difference between proportions; testing difference between

means with dependent samples.

4. Chi–square and Analysis of Variance [4L]

(i) Chi-square as a test of (a) independence and (b) goodness of fit

(ii) ANOVA – basic concepts; inferences about a population variance; inferences about

two population variances

5. Non-parametric tests [6L]

(i) Basic concepts

(ii) The Sign Test

(iii) The Signed-Rank Test

(iv) Rank Sum Tests – The Mann-Whitney U Test; The Kruskal-Wallis Test

(v) Tests based on runs

(vi) Rank Correlation

6. Time series and forecasting [4L]

(i) Variations in time series; trend analysis; cyclical, seasonal and irregular variations;

consideration of all four components of a time series

(ii) Time Series analysis in forecasting


21

7. Multivariate Data analysis and Application [6 L]

(i) Basic concepts

(ii) Conjoint Analysis

(iii) Factor Analysis

(iv) Multiple Regression Analysis

(v) Discriminant Analysis

(vi) Cluster Analysis

(vii) Multidimensional Scaling

Suggested Readings

1. Anderson, Sweeny and Williams – Statistics for Business and Economics (9th

edition); Thomson Learning

2. Levin & Rubin - Statistics for Management (7th edition): Prentice Hall/Pearson

Education

3. Lind, Marchal and Wathen – Statistical Techniques in Business and

Economics(13th edition); TMH

4. Hair, Anderson, Tatham and Black – Multivariate Data Analysis (6th edition);

Pearson Education

5. Hanke and Wichern – Business Forecasting (8th edition); Pearson Education

Johnson and Wichern – Applied Multivariate Statistical Analysis(3rd edition);

PHI/Pearson Education

6. Keller – Statistics for Management and Economics (7th edition); Thomson

Learning

7. Newbold – Statistics for Business and Economics (6th edition); Pearson

Education

8. Ross, Sheldon – Introductory Statistics; Elsevier

9. Srivastava and Rego – Statistics for Management: TMH


22

Paper Name: PG 205 – Banking and Finance

1. Financial system (8 L)

a) Constituents and functioning

b) Monetary and fiscal policies

c) Financial sector reforms in India

d) Overview of the Banking Industry

2. Banking and functions (10L)

a) Commercial banks, Central Banks, Investment Banks

b) Foreign Banks,

c) Functions

d) capital adequacy norms

e) capital adequacy norms

f) Nonperforming assets

g) SARFAISI Act, 2002

3. Commercial Services(12L)

a) Letter of Credit

b) Bank Guarantee

c) Core Banking

d) E-Banking

e) Term Loan, Working Capital, Auto loans, and Housing loans.

4. Regulatory Norms(10L)

a) RBI

b) Functions

c) Formation of Board

d) RBI rules and Regulations

Suggested Readings:

1) Fabozzi- Foundations of Financial Markets and Institutions (Pearson Education, 3rd

edition)

2) Machiraju H R-Indian Financial System (Vikas, 2004)

3) Bhole L M- Financial Institutions and Markets (Tata McGraw-Hill, 3rd edition, 2003)


23

Paper Name: PG 206- Financial Management

1.Overview: Concept of finance, objectives of financial management; Profit maximization vs.

Wealth maximization, Finance Manager’s role in Modern Age, Financial decision areas, Time

value of money.

2.Risk & Return Analysis: Defining Risk and Return, Using Probability Distributions to Measure

Risk, Attitudes Toward Risk, Risk and Return in a Portfolio Context, Diversification, The Capital

Asset Pricing Model (CAPM).

3. Valuation of Securities: Bond Valuation, Preferred Stock Valuation , Common Stock Valuation,

Concept of Yield and YTM.

4. Working Capital Management: Working Capital: Concept of Gross Working Capital & Net

Working Capital, Various Approaches to Working Capital Management, Factors affecting

working capital requirement, a focus on inventory, receivables and cash management. Motives

for Holding cash, Speeding Up Cash Receipts, Slowing Down Cash Payouts, Electronic

Commerce, Outsourcing, Cash Balances to maintain, Factoring.

5.Sources of Finance including new concepts : Sources of short term financing, Role of

commercial bank in working capital management; Commercial paper; Factoring and other tools

of working capital management. Long-term sources of finance, potentiality of equity shares,

preference shares, debentures and bonds as source of long-term finance, Venture capital

financing , Hybrid Financing, Leasing and Hire Purchase

6. Capital Structure Determination: Concept and approaches of capital structure decision; NI,

NOI, Traditional and Modigliani Miller Approach; Cost of equity share, preference share and

debentures

7.Operating & Financial Leverage: Operating Leverage, Financial Leverage, Total Leverage,

Indifference Analysis in leverage study, EBIT-EPS analysis.

8.Cost of Capital: Concept , Computation of Specific Cost of Capital for Equity - Preference –

Debt, Weighted Average Cost of Capital – Factors affecting Cost of Capital

9. Investment/Capital Budgeting Decision: The Capital Budgeting Concept & Process - An

Overview, Generating Investment Project Proposals, Estimating Project, After Tax Incremental

Operating Cash Flows, Capital Budgeting Techniques, Project Evaluation and Selection -

Alternative Methods, Risk and Uncertainty in Capital Budgeting.

10.Dividend Decision:Concept of retained earnings and plough back of profits, relevancy and

irrelevancy theory of dividend decision; Walter’s model; Gordon’s Model and Modigliani Miller

model; Factor affecting dividend decision

11.Business Valuation & Corporate Restructuring: Conceptual framework and methods of

business valuation, types of mergers and their rationale , M & A in India

12.Financial Management in sick units: Definition, causes, symptoms & prediction of sickness ,

revival of a sick unit, Turnaround cases

Readings:

1) Pandey I M- Financial Management (Vikas, 2004).

2) Van Horne- Financial Management and Policy (Pearson Education, 12th edition) 2003.

3) Knott G-Financial Management (Palgrave, 2004).

4) Khan and Jain- Financial Management (Tata McGraw-Hill, 3rd edition).


24

Paper Name: PG 207- Managerial Economics II

1. National Income-concepts and various methods of its measurement.

2. Inflation: theories. Concepts of inflation – demand pull and cost push,

Stabilization policies. Brief Introduction to Philips Curve, Stagflation

3. Introduction to business cycles.

4. Theory of multiplier: Brief concept of multiplier.

5. Overview of IS-LM model.

6. Indian Planning: Brief Overview of Indian Planning, Importance and

characteristics of Indian Planning, Overview of 5 Year Plans.

7. Indian Economic crisis, Economic Reforms commencing from 1991,

Macroeconomic Stabilization and Structural Reforms,

8. Capital Market - Concept of Indian capital market, SEBI and Capital Market

Reforms.

9. Role and functions of Central Bank and Commercial Banks. Overview of Indian

Money Market, Monetary Policy.

10. Principles of Taxation; Direct and indirect taxation; Fiscal Policy.

11. Industrial Policy: Overview of the Industrial Policies, Industrial Sickness

12. International Trade and international linkages; Comparative Advantage as basis

for trade; tariff and non-tariff barriers. IMF, GATT, WTO, Globalization. Concept

of Balance of Payments; Exchange rate systems – fixed, flexible and managed

float. Components of trade policy reforms, Brief idea of FERA, FEMA, Current and

Capital account convertibility.

References:

1. Principles of Macroeconomics, Soumyen Sikdar – Oxford University Press

2. Economics – Lipsey & Chrystal – Oxford University Press

3. Macroeconomics – Dornbusch & Fischer – Tata McGraw Hill

4. Macroeconomic theory – W.H. Branson – AITBS Publishers

5. Macroeconomics - E. D’Souza - Pearson Education

6. Economic Environment of Business – Mishra & Puri – Himalaya Publishing House

7. Indian Economy – Datt & Sundharam – S.Chand

8. Principles of Macroeconomics - N.Gregory Mankiw – Thomson South-Western


25

Paper Name: PG 208- Human Resource Management

1. Human Resource Management: Scope and Coverage, Structure and functions of HR

Department, Role of a HR manager. [2L]

2. Human Resource Planning: Supply and Demand Forecasting methods, Manpower

Inventory, Career Planning, Succession Planning, Personnel Policy. [6L]

3. Recruitment and Selection: Process, Sources, Methods of selection, Interviewing

Method, Skills and Errors. [4L]

4. Human Resource Development: Policy and Programmes, Assessment of HRD Needs,

HRD Methods: Training and Non-Training. [4L]

5. Performance Management System: Definition, concept, Methods of performance

appraisal, Appraisal instruments, 360 Appraisal HR Score Card, Errors in appraisal,

Potential Appraisal, Appraisal Interview. [4L]

6. Compensation Management: Wages - Concepts, Components; System of Wage

Payment, Fringe Benefits, Retirement Benefit. [4L]

7. Industrial Relations in India: Parties; Management and Trade Unions, Industrial

Disputes: Trends, Collective Bargaining, Settlement Machineries, Role of Government,

Labour Policy in India. [4L]

8. Internal Mobility and Evaluation, Promotion: Purpose, types, Methods, Transfer:

Concept, Purpose, Types, Separation; Different Schemes and Practices

9. Discipline Management: Misconduct, Disciplinary action, Domestic Enquiry,

Grievance Handling [4L]

10. Strategic HRM and International HRM: Meaning, Strategic HRM vs. Traditional

HRM, SHRM Process, Nature of e-HRM, e- Recruitment & Selection, e-Performance

Management, e-Learning- Legal and financial dimensions in HRM. Managing workforce

diversity in a globally competitive environment. Global HR issues [6L]

Readings

1. Agarwala T. - Strategic Human Resource Management, OUP

2. Aswathappa, K. - Human Resource Management, Tata McGraw Hill

3. Jyothi P. & Venkatesh, D.N. - Human Resource Management, OUP

4. Pattanayek, B. - Human Resource Management, PHI

5. Ramaswamy, E.A. - Managing Human Resources, OUP

6. Saiyadain, M.S - Human Resource Management: Tata McGraw Hill

7. VSP Rao- Human Resource Management


26

Third Semester Paper Name: PG 301- Strategic Management

1. Strategic Management - Introduction : Evolution, Importance, Hierarchy, Components,

Mission, Objectives, policies, Analysis and choice, Grand strategy, Levels of strategy planning,

Strategic decisions [ 4L]

2. Strategic Management - Process : Process, Environmental scanning, Strategy formulation,

Strategy implementation, Evaluation and control, Strategic decision-making, Limitations of

strategic models [ 3L]

3. Strategic Management – Company Mission and Planning: Vision, Mission, goals, philosophy,

Process, Image, Social responsibility, Goal Setting; Models for Resource Allocation, Stakeholder

approach, Business ethics, Basic product-market-technology [ 3L]

4. Environmental Scanning: External Environment Analysis (PESTILE); Industry analysis, porters 5

forces, Game theory, Internal Analysis – Departments & functions, Learning curve, SWOT,

Portfolio analysis, GE, BCG, ADL, Ansoff matrix, Strategic Advantage Factors [4L]

5. Formulating Strategies: Corporate, Administrative/Executive and Operating Levels.

Developing Functional Strategies, Development-Integration-Diversification, Behavioral factors,

Blue ocean strategy, E-business strategy [4L]

6. Implementation of Strategies: Structure, Strategic change, Restructuring, Force field, Role of

Managers, Leadership, Crisis management, Structural Implementation, Functional

Implementation [4L]

7. Evaluation and Control : Need, Problems, Criteria for Evaluation (Qualitative/Quantitative),

Process of Evaluation, Strategic Control System and Measurement, Benchmarking,

Reengineering, Balanced Scorecard, [4 L]

8. Gaining and Sustaining Competitive advantage : Generic strategies, Cost-Differentiation-

Focus, Limitations, Types of Industries and formulating strategies, Competitive advantage,

Value Chain, Sustaining competitive advantage, core competency, Resource view [5L]

9. Strategic Actions: Corporate restructuring, Joint Ventures and strategic alliances, Mergers,

Acquisitions, Diversification, Spin-offs and De-Merger, Change in ownership structures,

Corporate control, Takeover strategies and defenses, Challenges for the 21st

century [5L]

10. Case studies – Strategic Planning and Management [6L]

Text and Reference Books:

1. Strategic Management – Johnson & Scholes

2. Strategic Management – Pearce & Robinson

3. Kazmi, A. : Business Policy & Strategic Management, Tata McGraw Hill

4. Porter, Michael E. : Competitive Strategy, The Free Press

5. Das, Ranjan : Crafting the Strategy, Tata McGraw Hill

6. Ansoff, H.I. & McDonnel, E.J. : Implementing Strategic Management, Prentice-Hall

7. Banerjee, Bani P. : Corporate Strategies, OUP

8. Mellahi, K.,Frynas, J.G.& Finlay, P. : Global Strategic Management, OUP

9. Roy, Dilip : Discourses on Strategic Management, Asian Books


27

Paper Name: PG 302- Production & Operations Management

1. Introduction to Production Management: Production system; Types of production;

Replanning and control functions; Relations with other departments; Efficiency of

production planning and control. (2 L)

2. Plant Location and Layout: Choice and selection of plant location; Plant design; Plant

layout; Product layout and process layout; Criteria for a good layout. (2 L) Ergonomics-

Concept. Applications in workplace design and man machine interaction. (4L)

3. Plant Maintenance and Materials Handling: Types of maintenance – preventive,

predictive and overhaul; Selection of good materials handling equipment; Methods of

Materials handling. (4 L)

4. Materials Management: Need, scope and advantages; Materials Requirement

Planning (MRP – I, MRP – II) and Budgeting (2 L)

5. Inventory Planning and Control: EOQ Models – without shortage, with shortage, with

price breaks; Effect of quantity discount; ABC, FSN and VED classification; Inventory

control; Perpetual, Two-bin and Periodic Inventory System; Just In Time (JIT) system;

Probabilistic Inventory Models (discrete and continuous cases) ( 6 L )

6. Scheduling: Gantt chart, Johnson's Rule (2L)

7. Network Analysis: PERT/CPM techniques, Shortest path algorithms and their

applications (Dijkstra's algorithm; Flloyd's algorithm, Kruskal's algorithm, Ford-Fulkerson

method) (4 L)

8. Inspection and Quality Control: Types and criteria of inspection; Statistical Quality

Control; Control Charts. (4 L)

9. Total Quality Management (TQM): Concept, features, need for TQM, Cost of quality,

Kaizen, Kyodo, PDCA cycle, 7 QC tools, 5s concept, Quality circle. Total Quality in Service

Sector (6 L)

10. Quality Management System: Quality Audit, Concepts of six sigma. (2 L)

11. Purchase Management: Purchase Policy, Systems, Procedures; Vendor Selection;

Negotiation; Vendor Development and Evaluation; Make or Buy decision; Legal aspects

of purchasing. (2 L)

12. Work and method study (2L).

Suggested Readings

1. Bedi – Production and Operations Management (2nd edition); Oxford University

Press 2. Buffa, E. S. and Sarin, R. K. – Modern Production /Operations

Management; John Wiley 3. Chary, S.N. – Production and Operations

Management (3rd edition); TMH; 4. Chase, Jacobs, Aquilano and Agarwal –

Operations Management for Competitive Advantage (11th edition); TMH 5.

Dutta – Materials Management; PHI; 6. Evans and Lindsay – The Management

and Control of Quality (6th edition); Cenage Learning. 7. Gaither and Frazier –

Operations Management (9th edition); Thomson Learning 8. Gopalakrishnan

and Sundaresan – Materials Management: An Integrated Approach; TMH. 9.

Hansen and Ghare – Quality Control and Applications; PHI


28

Paper Name: PG 303: Operations Research

1. Linear Programming [12L]

a) Formulation of LP Models

b) Graphical LP Solution

c) Simplex Method

d) Artificial Variables – Big M - Method and Two-phase Method

e) Dual Simplex, Duality, Sensitivity Analysis, Shadow Price and their economic

interpretation

2. Transportation, Transshipment and Assignment Models [6L]

a) Construction of Transportation, Transshipment and Assignment Models

b) The Transportation Algorithm

c) The Hungarian Method for the Assignment Problem

d) The Transshipment problem

3. Goal Programming [3L]

a) Construction of Goal Programming Models

b) Goal Programming Algorithms

4. Integer Linear Programming [4L]

a) ILP Algorithms - Branch and Bound, Cutting Plane Algorithm

5. Decision Analysis [4L]

a) Decision Making under Certainty – Analytic Hierarchy Process

b) Decision Making under Risk and Uncertainty

6. Queuing Models [3L]

a) M/M/1 Queues and applications

b) M/M/c and M/M/c/k Queues and their applications

7. Simulation Models [4L]

a) Construction of Simulation Models

b) Generation of Random numbers from discrete distributions

Application models to be discussed in detail

8. Game Theory [4L]

a) Basic Concepts and application in Capital Budgeting and Duopoly Strategy

b) 2 person zero sum game, mixed strategy, graphical solution, non-zero sum games.

Suggested Readings

1. Hillier, F.S. and Lieberman, G.J. : Operations Research (8th edition), TMH.Kasana,

H.S. & Kumar, K.D. - Introductory Operations Research; Springer

2. Render B, Stair R M Jr, Hanna M E : Quantitative Analysis for Management (9th

edition); Pearson Education Ross, Sheldon – Simulation; Elsevier

3. Taha, H.A. : Operations Research - An Introduction (8th edition), Prentice

Hall/Pearson Education


29

Fourth Semester

Paper Name: PG 401-Project Evaluation & Management

1. Overview

a) Project Management –Nature, Scope

b) Process Elements, significance and Emergence of Projects

c) Project delay and causes

2. Project Management Techniques

a) Planning, Developing Project Models through Simulation,

b) WBS, OBS, LOB, PERT and CPM

c) Monitoring and Contract Management

d) Project Contract

3. Project Appraisal

a) Technical appraisal

b) Financial Appraisal

c) Marketing Appraisal

d) Socio-economic issues

4. Feasibility and Regulation

a) Feasibility, Effects on Environment, Pollution Control, Government and Local

Bodies

b) Economic analysis of the Projects, Regional and Social Implications

c) Regulations,

.

5. Project Finance

a) Project Financing

b) Sources of Finance

c) Domestic and International Finance

d) Cost of Capital, Cost Benefit Analysis, Cash flow Statement

e) Government Regulation

Suggested Readings

(1) Bhavesh M Patel - Project Management

(2) S S Khanka - Entrepreneurship Development

(3) Prasana Chandra - Project Management

(4) P C K Rao - Project Management and Control


30

Paper Name: PG 402- International Business

1. Nature and scope of International Business- Introduction to International Business,

Concept and Definition of International Management: Reasons for going international,

International Entry modes. Their advantages and disadvantages, strategy in the

internationalization of Business, Global Challenges: Entry Barriers, India’s Attractiveness

for International Business. (06 L)

2. Environment facing Business - Cultural Environment facing Business, Managing

Diversity within and Across Culture, Hofstede Study, Edward T Hall Study, cultural

adaptation through Sensitivity Training Political, Legal, Economic, Ecological and

Technological facing Business and their Management. (06 L)

3. Formulating Strategy for International Management - Implementing Global Strategy,

Emerging Models of Strategic Management in International Context, Achieving and

sustaining , International Competitive Advantage, International Strategic Alliances,

Global Mergers and Acquisition. (08 L)

4. Basis of International trade -Terms of Trade; Balance of Trade and Balance of

Payment. Economic Development and Foreign trade. Commercial Policy: Generalized

System and Preferences. International Monetary System: Current Exchange Rate

Systems Exchange Rate Policy of India, Foreign Exchange Market – Terms used and

Working. (08 L)

5. India’s foreign trade and policy: Role, Composition and Direction of India’s Exports

and Imports. Trade Policy of India, Export Promotion, Import Policy and Control,

Exchange Control. Role of Government in India’s Foreign Trade, EOU – Export Oriented

Units, EPZ - Export Processing Zones, SEZ – Special Economic Zones.(06 L)

6. International economic co-operation- Foreign Investment: Capital Flows – FDI –

Foreign Direct. Investment FII – Foreign Institutional Investment. Technology and

International Trade. International Migration of Skilled and Unskilled Labour. Foreign

Collaborations: Joint Ventures. Case Studies.(06 L)

Recommended Books

1. Thakur M Burton & Gnee E (2002) International Management, Tata McGraw Hill

2. Hodgefts R and Luthens F (2003) International Management Mc Graw Hill Inc

3. Deresky (2003) International Management: Managing across borders and culture

Pearson Education


31

Paper Name: PG 403-Entrepreneurship

1. Foundation (14 Hrs)

Concept of Entrepreneurship and the Industrial / Services backdrop in Indian Economy.

Early developments in India and the current scenario. Gender and Entrepreneurship.

Role of Entrepreneurship in economic development. Entrepreneurship and

Environment. Entrepreneurship after Globalisation in India. Essentials of a successful

Entrepreneur.

2. Theories of Entrepreneurship (08 Hrs)

Theories by Schumpeter, Drucker, Kilby, McClelland, Weber, Hagen, Cochran. Modern

Resource based theory.

3. Creating, Starting and managing the Venture (12 Hrs)

Business Idea: its generation and feasibility. Environmental considerations. Project Idea

and Business Plan. Marketing Plan. Financial Plan. Organizational Plan. Sources of

Capital. Informal risk capital and Venture Capital. Debt Financing. Business Valuation.

Creating an exit plan.

4. Entrepreneurship amongst Women (10 Hrs)

Women Entrepreneurs as agents of social change. Evolution and Growth. Networking.

Special packages for women entrepreneurs in India. Self-help groups. Rural Women

Entrepreneurs.

5. Entrepreneurial Development and India (12 Hrs)

Institutional financing in India. Support to small entrepreneurs – role of NSIC, SISI,

NABARD, SIDBI etc. Role of Khadi and Village Industries. Governmental Incentives and

latest policies (including tax concessions, SEZs etc.). Role of ancillaries.

Recommended Books

1. Badi R.V., Badi N.V., Entrepreneurship

2. Hisrich Robert D., & Peters Michael P., Entrepreneurship

3. Kaplan Jack M., Patterns of Entrepreneurship

4. Desai Vasant, Dynamics of Entrepreneurial Development and Management

5. Khanka S.S., Entrepreneurial Development

6. Khan M.A., Entrepreneurial Development Programme in India


32

Specialization/Elective Papers

Marketing Management

Paper Name: MM 304: Sales and Distribution Management

1. Introduction (10 Hrs)

Nature and Scope of Sales Management, Selling Process, Objectives of Personal Selling,

Qualities of a Salesman, Sales Organization – Characteristics and Functions.

2. Theories of Selling (06 Hrs)

Buyer Seller Dyads, AIDAS Theory, Behavioural Equation Theory, Negotiations in Selling.

3. Managing Sales Force & Controlling Sales Efforts (10 Hrs)

Recruitment, Selection & Training of Sales Personnel, Motivation, Compensating the

Sales Force, Sales Budget, Sales Quotas, Sales Territories, Sales Audit & Analysis.

4. Distribution Management & Logistics (12 Hrs)

Retailing, Wholesaling, Distributor Selection and Management, Logistics, Importance of

Logistics Management, Factors affecting Logistics Choice, Elements of Distribution

Logistics, In bound & Outbound Logistics, Models of Distribution, Warehousing

Management, Role of IT in Logistics.

5. Ethics in Sales Management (04 Hrs)

Definition, Ethical Issues in Sales Management, Benefits of Ethical Selling.

Recommended Books

1. Still, Cundiff & Govoni, Sales Management

2. Khan Matin, Sales and Distribution Management

3. Gupta , Sales and Distribution Management

4. G. Raghuram, Logistics and Supply Chain Management Sontaki C.N. & Deshpande

R.G., Salesmanship & Advertising


33

Paper Name: MM 305-Advertising and Sales Promotion

1. Advertising: Introduction to Advertising: History of advertising, its definition,

Objectives, Scope and Social Implications and Advertising. Concept of Integrated

Marketing communications. Relationship of advertising with other promotional

mixes and marketing mix elements, Integrated marketing communication

approach, various forms of Advertising.

2. Advertising as a Communication Process, Communication Models: AIDA Modal,

Laivdge -Steiner Model, Role of Advertising in Marketing Mix.

3. Advertising Campaign: Introduction, Planning and Managing, Advertising

Budget, Marketing Strategies, Market Segmentation and Brand positioning.

4. Advertisement and Their Types – Importance of Advertising in Modern

Marketing, Different Types of Advertising,

5. Advertising Decision: Designing an Advertisement: Different dimensions,

Importance of creativity to advertising, Creative process, Developing a creative

brief.

6. Message and Copy - Message Strategy, Message design, Elements of Advertising

Copy, Developing Effective Advertising Copy, Creative and Visualization in

Advertising, Method of Creative development.

7. Media Planning- Comparative Study of Different Advertising Media, Media

Choice, Media Scheduling, budgeting for Advertising, Evaluation of Advertising

Effectiveness, - Pre Testing and Post testing Techniques.

8. Regulation of Advertising- Advertising Department and its Organization,

Advertising Agencies and their Organizations and Functions. Laws and Ethics of

Advertising in India, ASCI, Consumer protection and MRTP.

9. Case Studies

Suggested Readings

1. Belch G.E. & Belch M.A: Advertising & Promotion; TMH

2. Wright, winters and Zeiglas - Advertising Management

3. Dunn and Barban - Advertising- its Role in Modern Marketing

4. Manendra Mohan - Advertising Management

5. Aaker, Myers and Batra - Advertising Management

6. Kenneth F Runyen- Advertising Management


34

Paper Name: MM 306: Marketing Research

1. Research Planning- Meaning and Importance of Research, Scope and Limitations

of Research, Types of research (applied & fundamental) ; Steps in research

process ; Defining the research problem and developing an approach (5

hrs)

2. Research Design Formulation : Definition of Research design, components of

research design ; Classification of Research designs (Exploratory, Descriptive,

Causal); (4 hrs)

3. Level of Measurements & scaling techniques : ( 4 hrs)

4. Questionnaire Design and Construction: Steps involved in Questionnaire

Construction, Questionnaire Designs. (3 hrs)

5. Sampling: Design & methods, sample size determination (3 hrs)

6. Data collection & data preparation: Secondary and Primary Data Collection –

(Introduction to Secondary Data Source and their Types, Methods of Data

Collection) ; Data preparation process-( Editing, coding, Transcribing, data

cleaning, statistically adjusting data, selecting data analysis strategy), Frequency

distribution and cross tabulation (6 hrs)

7. Data Analysis: Hypothesis Testing, Univariate and Bivariate Data Analysis.

Multivariate Data Analysis- Correlation & multiple regression, discriminant

analysis, factor analysis, cluster analysis, multi - dimensional scaling and conjoint

analysis. (10 hrs)

8. Report Writing and Presentation (2 Hrs)- Importance of a Report. Types of

Reports. Format of a Research Report. Documentation. Features of a Good

Report. Precautions to be undertaken. Preparation of a Presentation (usage

of MS Power Point).

9. Research Cases & projects (3 hrs)

Suggested Readings

Text Book

1. Naresh K. Malhotra & S. Dash - Marketing Research- an applied orientation –

Pearson

Reference books

2. Agrawal- Marketing Research

3. Tull and Hawkins - Marketing Research

4. P.Green & D. Tull & G Albaum: Research for Marketing Decisions; PHI.

5. Aaker & Day: Marketing Research; Wiley

6. Marketing Research D.D.Sharma

7. R.Pannerselvam Research Methodology

8. Kinnear & Taylor Marketing Research An applied approach.

Boyd & Westfall: Marketing Research: Text & Cases; All India Traveller


35

Paper Name: MM 404: Service Marketing

1. Introduction (2 hrs): Definition of Service; Service Sector and Economic Growth;

Classification of Services

2. Service Concept (6 hrs)

Characteristics of services ; Tangibility Continuum ; Differences of services from goods ;

Need for Expanded Marketing mix for services ; Concept of 4 C’s in Services

3. Consumer Behaviour in Service Marketing ( 8 hrs): Elements of consumer behaviour

in services marketing : (a) Consumer Choice behaviour – (Need Recognition, Information

search, Evaluation of service alternatives, service purchase) , (b) Consumer Experience &

(c) Post experience evaluation ; Customer’s levels of expectations of Service ; Customer

perceptions of service ( Customer satisfaction, Service quality & Service Encounters -

moments of truth)

4. Strategic Issues in Service Marketing: (4 hrs): Segmentation, Differentiation and

Positioning of Services; Service Triangle concept (Internal, External and Interactive

marketing strategies)

5. Additional dimensions of service marketing: (3 hrs): Role of People, Management of

Process, Planning Service Environment (Physical evidence, Servicescape)

6. Distributing Services: (2 Hrs): Case studies

7. Managing Service Quality and Productivity: (4 hrs)

Concept, Dimensions and process; Service quality models (Integrated gap model);

Application and Limitations, Productivity in Services.

8. Applications of Service Marketing: (4 hrs)

Marketing of Financial, Hospitality, Health, Educational and Professional Services,

Marketing for Non-Profit Organizations and NGOs.

9. Customer Relationship Marketing (4 Hrs)

The Concept of Relationship Marketing , Degree/level of Relationship Marketing ,

Applications of Relationship Marketing , Customer Acquisition & Retention Strategies,

Service Recovery , IT Enabled Marketing /ITES.

10. Services in global perspective: (1L)

Recent trends; Principal driving force in global marketing of services; Key decisions in

global marketing


36

10. Case studies: (2 hrs)

Text Books:

1. Christoper H. Lovelock, "Services Marketing", New Delhi: Prentice Hall of India

2. Baron S and Harris K- Services Marketing: Text and Cases (Palgrave)

Reference books:

1. V. A. Zeithamal and M. J. Bitner, "Service Marketing: Integrating Customer Across

the Firm", McGraw Hill

2. Gronroos, C.: Services management and marketing; Wiley

3. Govind Apte- Services Marketing (Oxford Univ. Press)

4. Fitzsimmons, J A & Fitzsimmons, M J: Service Management; McGraw Hill

5. Marketing Research, D.D.Sharma

6. R.Pannerselvam, Research Methodology

7. S. L. Gupta – Marketing of Services (Sultan Chand)

8. Kinnear & Taylor Marketing Research An applied approach.

9. Ravi Shankar, "Services Marketing", New Delhi, Global Press

10. Gilmore: services marketing and management

11. Woodruffle, Services Marketing

12. Rampal, Gupta : Services Marketing

13. Shahjahan, Relationship Marketing

14. Verma, H.V. : Services marketing, Pearson

15. Srinivasan R.: Services Marketing; PHI

16. Rathwell. John M., Marketing in the Services Sector (Combridge)

17. Donald, Cowell W., The Marketing of Services (London : CAM Foundatin and

Institue of Marketing


37

Paper Name: MM 405- Consumer Behaviour

1. Introduction: Defining Consumer Behaviour; Reasons for studying consumer

behaviour, applying consumer behaviour knowledge; Understanding consumer

and market segments; Environmental influences on consumer behavior:

2. The consumer research process, quantitative and qualitative research. Market

segmentation: Importance and use. Bases of segmentation. Effective targeting

and segmentation strategies.

3. Consumer decision process: Problem recognition; Search and evaluating;

Purchasing processes, Post-purchase behaviour; Consumerism.

4. Personality and consumer behavior: Nature of personality, Freudian, Neo-

freudian and trait theories. Role of personality in understanding consumer

diversity. Product personality and brand personification. Self-image, Vanity and

consumer behavior.

5. Consumer motivation: Needs, goals and their interdependence. Rational vs.

emotional motives. Dynamic nature of motivation. Hierarchy of needs.

Motivational research.

6. Consumer perception: Absolute and differential threshold, subliminal

perception. Perceptual selection, organization and interpretation. Product and

service positioning. Perceived price, quality and risk. Manufacturer’s image.

7. Consumer learning: Motivation, cues, response and reinforcement. Behavioral

learning and cognitive learning theories. Recognition and recall. Attitudinal and

behavioral measures of brand loyalty.

8. Attitude: What is attitude and its formation. Cognitive dissonance theory and

attribution theory.

9. Communication process and design of persuasive communication.

10. Self Concept

11. Subcultures, social class, social groups: Reference Group Influence, family and

household, personal influences and diffusions of innovations.

12. Consumer behaviour models: Howard-Sheth, EKB and Nicosia, Prospect Theory,

Concept of Decoy effect.

13. Organizational buying behavior

14. Relationship marketing

15. Case Studies

Suggested Readings

1. Desmond J- Consuming Behaviour (Palgrave)

2. Loudon D L- Consumer Behaviour (Tata McGraw-Hill)

3. Schiffman and Kanuk- Consumer Behaviour (Prentice-Hall)

4. Rama Mohana Raok – Services Marketing (Pearson Education)

5. Blackwell et al- Consumer Behaviour (Vikas)

6. Hawkins, D.I., Best, R.J.. Koney, K.A.& Mookerjee, A.: TMH

7. Solomon, M. R., Consumer BehaviouR, Pearson Education


38

Paper Name: MM 406-International Marketing

1. Introduction: Definition of international marketing, Scope, Nature and challenges and

benefits, Domestic vs. international marketing, Modern trends in International

marketing, complexities in international marketing

2. Trade Theories & International Market Dynamics: Basis for international trade-

Production Possibility Curve, Principles of absolute advantage and relative advantage,

Factor endowment theory, Economic Cooperation; Protectionism, tariff and non-tariff

barriers, Private barriers.

3. International Marketing Environment: Internal environment, external environment-

geographical, demographic, economic, socio-cultural, political and legal environment,

Impact of internal and external environment on international marketing decisions.

4. International Market Entry Strategies: Different types of entry strategies and their

analysis

5. Product Strategies: New product development, International product life cycle,

Segmentation, standardization vs. adaptation, Branding- decisions, levels, characteristics

and protection; packaging, labeling

6. Pricing Strategies: Pricing decisions, Alternative strategies, Transfer pricing, Dumping,

Inflation, price distortion

7. Promotion Strategies: International promotion mix, International advertising,

personal selling, sales promotion and public relations, global communication.

8. Distribution & Logistics: Types of channels, channel development, Channel selection

decisions, International logistics.

9. Foreign Exchange: Spot rate, forward rate, arbitrage, translation; Exchange rate systems, FEMA.

10. Procedures of Foreign Trade and Documentations: Process of importing and

exporting, Product Certification and Conformity, Brief overview of Documentation:

certificate of origin, bill of lading, mates receipt, letter of credit, line of credit; methods

of payment in international trade

11. International Financial Institutions: Brief idea about – WTO, World Bank, IMF, IDA,

IFC, ADB, UNCTAD, MIGA, ICSID, SAPTA, NAFTA, EXIM Bank of India.

12. Case Studies

Readings:

1. Black & Sundaram: International Marketing: PHI

2. Joshi: International Marketing: OUP

3. Keegan: Global Marketing Management: Pearson

4. Lee, K. & Carter, S., Global Marketing management, OUP

5. Onkvisit & Shaw: International Marketing – Analysis & Strategy: Pearson

6. Paul, J,& Kapoor, R, International Marketing, TMH

7. Terpestra & Sarathy: International Marketing: Harcourt College Publishers.

8. International Marketing Fayerweather, John. PrenticeHall, India


39

Human Resource Management

Paper Name: HR 304- Compensation Management

1. Compensation (10 Hrs)

Concept, objectives, dimensions, role and structure of contemporary managerial

compensation. Economic and Behavioral Issues in Compensation. Framework of

Compensation Policy (Macro and Micro).Divergent Perspectives of Management and

Labour. Compensation in Knowledge-based economy.

2. Compensation/Wage Structure (12Hrs)

Pay Packet Composition (Basic Wage, DA, Incentive, Statutory Bonus, Allowances, Fringe

Benefits and Social Security). Modern Trends of Pay Packets. Pay Commissions & Wage

Boards. Job Evaluation and Internal Equity, its linkage with wage. External Equity and

Pay Surveys. Provisions as per Workmen's Compensation Act, 1923, Minimum Wages

Act, 1948 and Payment of Wages Act, 1936.Person based structures; Skill Plans, Skill

Analysis. Maintenance of statutory returns – TDS – Gratuity – Professional Tax –Form

16A – PF and ESI Returns Procedure.

3. Compensation Strategies (06 Hrs)

Aligning Compensation with Corporate Strategy. Competency based Compensation.

Compensation and Performance expectations. Basic principles governing successful

compensation strategy-Indian Cases. Compensation as a retention strategy. Executive

compensation.

4. Reward based Compensation Management (08 Hrs)

Introduction, Forms and Choice of Performance linked Reward System. Designing such a

system. Integrated Incentive Scheme - A Review. Incentives for Blue and White Collars.

Stock options. Allowances and Benefits. Benefit Options; Legally required benefits,

Retirement and Saving Plan Payments.

5. Emerging Issues (06 Hrs)

Tax Planning and Tax Avoidance. FBT, Tax Planning for Employee Compensation.

Comparative International Compensation. Future Trends in Compensation and Reward

Management.

Recommended Books

1. Bhatia : New Compensation Management in Changing Environment.

2. Henderson : Compensation Management in a Knowledge-based World

3. Milkovich &Newman : Compensation Management

4. Belchar : Wage & Salary Administration

5. Gupta : Managerial and Executive Remuneration in India

6. Sarma : Understanding Wage System


7. Alka Gupta : Wage and Salary Administration in India

40

Paper Name: HR 305- Industrial and Labour Welfare Laws

1. Factories Act, 1948 (8 Hrs)

Definitions, Inspection of Factories, Health of Workers, Safety, Provisions relating to

Hazardous Processes, Welfare, Working hours of Adult, Employment of Women, Young

Persons and Annual Leave. Contract Labour Act (Regulation and Abolition) 1970.

Plantations Labour Act. Minimum Wages Act, 1948.

2. Trade Union Act, 1926 (6 Hrs)

Definitions, Registration of Trade Unions, Change of Name and Amalgamation, Privileges

of a Registered Trade Unions, Funds of Trade Unions, Miscellaneous Provisions. Case

studies.

3. Payment of Bonus Act, 1965 and Payment of Gratuity Act (06Hrs)

Scope and Application. Definitions, Calculation of Bonus, Eligibility for Bonus Payment.

Special Provisions. Audit, Penalties and Offences.

4. EPF and Miscellaneous Provisions Act, 1952 & Employees' State Insurance Act, 1948

(6 Hrs)

Introduction, Applications, Definitions, Schemes under the Act. Objectives, Applications,

Definitions, Administration, Medical Benefit Council. Employees' Insurance Courts.

Various Benefits.

5. Payment of Gratuity Act, 1972 & the Maternity Benefit Act, 1961 (4 Hrs)

- Payment, Exemption, Nomination, Determination and Recovery. Definitions,

Prohibition of Employment, Maternity Benefits, Leave, Nursing Breaks, Protection of

Beneficiaries.

6. Industrial Employment Standing Orders Act; 1946.Industrial Disputes Act 1947;

Workmen’s Compensation Act, 1923; Plantations Labour Act, 1951; Mines Act,

1952.Case Studies.

(10 hrs)

Recommended Books

1. Taxmann, Labour Laws

2. Bare Acts (on each of the above units)

3. S. N. Mishra, Labour and Industrial Law

4. N. D. Kapoor,: Labour Laws

5. Chabbra & Suri, Industrial Relation


41

Paper Name: HR 306- Strategy and Human Resource Management Policy

1. Introduction to strategic HRM: Definition, need and importance - Introduction to

business and corporate strategies - Integrating HR strategies with business strategies –

Developing-HR plans and policies -HRM for Competitive Advantage, HR and

Organizational Performance. Technology and structure - Workforce diversity -

Demographic changes – Temporary contract labour - Global environment - Global

competition - Global sourcing of labour - WTO and labour standards.(10 hrs)

2. Training and Development Strategies: Investment in Training & Development. Non-

traditional Investment Approaches: Creating learning organization - Competency

mapping – Multiskilling – Succession planning - Cross cultural training. Investment in

Disabled Employees, Employee Assistance Programmes etc. (5 hrs)

3. Strategy and HR Planning: Importance of Human Resources to Strategy, Overview of

Theoretical Foundations of Strategic Concepts, Strategy Driven Role Behaviors and

Practices, Integration of Strategy and HR planning, Determinants of Integration and

Problems with Integration. Retrenchment strategies-Downsizing - Voluntary retirement

schemes (VRS) - HR Outsourcing – Early retirement plans - Project based employment.

(10 hrs)

4. Recruitment and Retention strategies: Online recruitment - Employee referrals -

Recruitment process outsourcing – Head hunting - Executive education - Flexi timing –

Telecommuting - Quality of work life - Work – life balance - Employee empowerment -

Employee involvement - Autonomous work teams. (5 hrs)

5. Strategy Implementation and Workforce Utilization: Selection of Employees,

Strategically Oriented Performance Management and Compensation Systems. Defining

key result areas (KRA) - Result based performance - Linking performance to pay - Merit

based promotions. The role of the strategic HR leader-future roles and leadership.

Competencies- managing Workforce Diversity, Cultural Issues of Expatriates. Skill based

pay - Team based pay - Broad banding - Profit sharing - Executive compensation -

Variable pay.(10 hrs)

Text Books:

1. Kandula S. R. (2001). Strategic Human Resource Development. Eastern Economy

Edition Prentice Hall India.

2. Boxell & Purcell, J. (2003). Strategy And Human Resource Management. Palgrave

Mcmillan.

3. Mello, J. A. (2002). Strategic Human Resource Management. Thompson Learning,

Cincinnati, OH:SW.


42

Paper Name: HR 404- Industrial Relations

1. Industrial Relations: Concept, Approaches to IR, Parties to IR, System Model of IR [4L]

2. Industrial Worker in India: Rise of Industrial Workers, Profile of Industrial Workers in

India, Problems of Industrial Workers (absenteeism, commitment, Work Ethics) [2 L]

3. Trade Unionism in India: Origin, Growth, Structure and Management of Trade

Unions, Recognitions, Leadership, Trade Unionisms, Employers’ Organizations in India,

Managerial Associations. [4 L]

4. Industrial Relations in India: Labour Policy in Five Year Plans, Tripartism, Role of

Government and State, Role of Management, Role of Trade Unions. [6 L]

5. Industrial Disputes: Causes, Types, Trends and Settlement of Disputes (Internal

Options, Third Party Machinery). [4L]

6. Collective Bargaining: Theories, Prerequisites, Process, Negotiating Skills and

Strategies, Agreement – content, Validity, Implementation, Productivity Bargaining,

Growth of Collective Bargaining in India. [4 L]

7. Workers’ Participation in Management : Concept, Purpose and Practices in other

countries; Workers’ Participation Schemes in India – Works Committee, Joint

Management Council, Worker – Director, Shop Council and Joint Council, WPM, EPM;

Problems and Prospects in India; Quality Circles – Concept and Practices in India. [4 L]

8. Labour Welfare and Industrial Relations: Concept, Purpose, Statutory and Non-

Statutory Provisions, ILO Conventions and its application in India, Workers’ Education

Programmes in India. [4 L]

9. Employee Discipline: Meaning Types, Misconduct, Disciplinary Action, Domestic

Enquiry, Grievance Handling. [4 L]

10. Case Studies - Wage Negotiation, Disciplinary Action, Industrial Disputes [4 L]

Readings

1. P.R.N Sinha: Industrial Relations and labour laws

2. Marchington, M.: Managing Industrial Relations, McGraw Hill.

3. Monapppa, Arun: Industrial Relations, Tata McGraw Hill.

4. Ramaswamy, E. A.: Managing Human Resources, Oxford University Press.

5. Venkata Ratnam, CS: Industrial Relations, OUP

6. Govt. of India: Report of the National Commission on Labour


43

Paper Name: HR 405- Human Resource Development

1. Introduction (06 Hrs)

Concept of HRD, Rationale and Assumptions, Managing Change through HRD, Corporate

HRD, Concept of HRD Climate

2. Developing Human Resources (06 Hrs)

Introduction to Orientation and Training, Managing Training Programme, Instructional

Methods, Evaluation of Training and Development Programme, Career Planning and

Development.

3. Managing Teams (08 Hrs)

Pre-requisites for a Good Team, Psychological Dimensions of Team Work, Principles of

Team Building, Approaches to Team Building, Evaluating Team Performance, Inhibiting

Factors in Team Performance

4. Performance Management (12 Hrs)

Organizational Model of Performance Management, Purposes of Performance

Management, Performance Management Criteria, Behaviourial Approaches to

Performance Management- Critical Incident Method, Behaviourial Anchored Rating

Scale (BARS), Behaviourial Observational Scale (BOS), Assessment Centres-

Characteristics, Designing an Assessment Centre, Assessment Centre Assignment.

5. Contemporary HRD Practices (08 Hrs)

Talent Management, HRD Audit and Methods, Achieving Work Life Balance, Emotional

Intelligence, Employer Branding, Integrating HRD with Technology, People Capability

Maturity Model (PCMM)

Recommended Books

1. Hollenbeck et al : Human Resource Management-Gaining a Competitive Advantage

2. Anthony et al : Human Resource Management- A Strategic Approach

3. Desimone and Harries: Human Resource Development (Thompson Learning)

4. Mathis, Jackson : Human Resource Management

5. Nicky Hayes : Managing Teams-A Strategy for Success

6. Tapomoy Deb: Human Resource Development

7. Biswajeet Pattanayak : Corporate HRD

8. J Leslie Mckeown : Retaining Top Employees

9. Nitin Sawardekar : Assessment Centres

10. Bill Curtis/William E Hefley/Sally A Miller: People Capability Maturity Model-

Guidelines for Improving the Work Force


44

Paper Name: HR 406-Organizational Development

1. Organizational Change and Development: Concept, History, Assumptions,

Organizational Change, Process, Lewin’s Model, Organizational Life Cycle, Values and

Assumptions of OD. [4 L]

2. Operational Components of OD: Diagnostic, Action and Process – maintenance

component. [4 L]

3. Characteristics and Foundation of OD Process: On-going interactive process, Form of

Applied Behavioral Science, Strategy of Changing, Systems Approach, Approach to

Planned Change, Experience-based, Goal Setting and Planning, Focus on Work Teams. [4

L]

4. OD and Action Research: Process, Approach, Use of Action Research in OD. [2 L]

5. OD Interventions: Nature of OD Interventions, Major OD Interventions, Dimensions,

Individual, Group and Task – Process, Effective OD Interventions – Characteristics,

Factors for Design [6 L]

6. Team Interventions: Teams and Work Groups, Team Building Interventions,

Diagnostic Meeting, Team Building Meeting, Role Analysis Techniques, Role Negotiation

Techniques, Gestalt Orientation to Team Building, Intergroup Interventions. [6 L]

7. Personal, Interpersonal and Group Process Interventions: Process consultation, Third

– Party Intervention, Sensitivity Training, Transactional Analysis, Career Planning

Interventions.

8. Comprehensive Interventions: Confrontation Meeting, Survey Feedback, Four System

Management, Grid, Contingency Approach. [4 L]

9. Structural Interventions: Job Design, MBO, QWL, Socio-technical Systems, Physical

Setting, Conditions for OD, Re-engineering. [4 L]

10. Issues in OD: OD facilitators Role, OD consultant, Consultant – Client relationship,

Problems in OD Interventions, Resistance – Individual and Organizational, Research in

OD. [2 L]

Readings:

1. French, W. L. & Bell, C. H. : Organisation Development, Prentice Hall of

India./Pearson Education

2. French, W. L. & Bell , C. H. : Organisation Development and Transformation, Tata

McGraw Hill

3. Gummings,T.G.& Worley, C.G. : Organization Development and Change, Thomson

4. Pareek, Udai : Understanding Organizational Behaviour, OUP

5. Robbins, S. P.: Organizational Behaviour, Prentice Hall of India./Pearson Education


45

Finance Paper Name: FM 304: Corporate Taxation

1. Basics and concepts: Definitions, concept of income, previous year, assessment year,

residential status. Distinction between capital and revenue receipts and expenditure. Basis of

charge and scope of total income (Incomes deemed to accrue or arise in India and deemed to be

received in India). Incomes which do not form part of total income.

2. Heads of Income and Computational Procedure: Computation of total income under various

heads, such as salaries, income from house property, profit and gains of business or profession,

capital gains, income from other sources.

3. Tax calculation and Planning: Clubbing of income, set off or carry forward of losses;

various deductions to be made in computing total income. Taxation of every person including

companies, viz., individuals including non-residents, Hindu Undivided Family, firms.

4. Compliance and Assessment Procedures: Tax deducted at source, collection, recovery and

refund of tax; provisions of advance tax, E-return, assessment, interest on delayed payments,

penalty, and appeal.

5. Wealth Tax: Charge of wealth tax; assets; deemed assets and assets exempt from tax;

valuation of assets; computation of net wealth, return of wealth and provisions concerning

assessment.

6. Service Tax: Background, Statutory provisions, taxable services, valuation, administrative

mechanism and procedural aspects, rate and computation of tax.CENVAT credit for service tax,

returns, e-returns, Assessment

7. Value Added Tax: Legislative background, concept of VAT, withdrawal

of Central Sales Tax; Goods and Service Tax; Computation, procedural aspects including

registration, filling of returns, rates of tax, assessment

Suggested Readings:

1. Santaram : Tax Planning by Reports (Taxman) 1978

2. Prasad Bhagwati : Income Tax Law and Practice (Vishwa Prakashan)

3. Singhania : Direct Taxes-Taxman & Singhania : Indirect Taxes-Taxman


46

Paper Name: FM 305- Investment Analysis and Portfolio Management

1. An Overview of Capital Market:

Market of securities, Stock exchange and New Issue Market their nature, structure,

functioning and limitations, Trading of securities- equity and debentures/ bonds.

Regulatory Mechanism- SEBI and their guidelines, Investor protection.

2. Security Analysis:

Macroeconomic and Industry analysis, equity Valuation Models, Company analysis, Brief

Overview of Technical Analysis (Charts, Line Charts, Line & Volume, Charts, Point &

Figure Charts, Bar Chart, Candlestick Chart, Various Patterns, Dow Theory & Elliot wave

Theory).

3. Bond Portfolio Management:

Bond Prices and Yields, the Term structure of Interest Rates, Duration, Managing Bond

Portfolios.

4. Equilibrium in Capital Markets:

The Capital Asset Pricing Model, Index Models, Arbitrage Pricing Theory and Multifactor

Models of Risk and Return, Market Efficiency and Behavioral Finance, Empirical Evidence

on Security Returns.

5. Portfolio Analysis & Selection:

Concepts of Risk & Return, Diversification of Risk, Optimum Portfolio Selection Problem

- Markowitz Portfolio Theory - Mean Variance Criteria (MVC) - MVC and Portfolio

Selection -Portfolio Selection.

6. Portfolio Management and Performance Evaluation:

Performance evaluation of existing portfolio; Sharpe and Treynor measures. Finding

alternatives and revision of portfolio; Portfolio management and mutual fund industry.

Suggested Readings:

1) Bodie, Kane, Marcus,; Mohanty : Investments, Tata McGraw-Hill.

2) Chandra: Investment Analysis and Portfolio Management, Tata McGraw-Hill.

3) Fischer & Jordan: Security Analysis & Portfolio Management, Pearson Education/PHI.

4) Sharpe, Alexander, Bailey: Fundamentals of Investment, Pearson Education/PHI.


47

Paper Name: FM 306- Corporate Finance

1. Global Financial Environment

a) Objectives, functions. Euro currency market. Money market

b) Corporation and the role of Finance Manager

c) Capital market, Relationship with domestic markets

d) Role of Finance Manager in the Global context

e) Agency Problem

2. Capital Budgeting and Risk

a) Multinational capital budgeting

b) Repositioning of funds

c) International portfolio theory and diversification

d) Working capital management in MNE

3. Investment Decision

a) Cash Flow

b) Equivalent Annual Cost

c) Project Interactions

d) Sensitivity Analysis

e) Monte Carlo Simulations

f) Risk Adjusted Discount Rates

4. Financing Decision and Owners Goal

a) The Financing Process

b) The Financing Mix

c) Tradeoffs and Theory

d) The Optimal Financing Mix

e) EVA , pros and cons of EVA

5. Valuation

a) Principles and Practice of Valuation

b) Tools and Techniques

c) Value Enhancement

d) Acquistions and Takeover

Suggested Reading

1. Damodaran : Corporate Finance - Wiley

2. Ross, Westerfield and Jaffe – Corporate Finance, Tata McGraw Hill


48

Paper Name: FM: 404- Financial Engineering

1. Overview of Financial Engineering

a) An introduction to Financial Engineering b) Factors contributing to the growth of Financial Engineering c) The knowledge base of the Financial Engineer

2. Tools and Techniques of Financial Engineering

a) Futures and Forwards b) Swaps, Single-period and multi-period options c) Fixed income securities, equity and equity-linked Instruments d) Hybrid securities, new market Instruments

. 3. Conceptual Tools of the Financial Engineer

a) Valuation relationships and applications b) Measuring risk and return- advanced methods c) Understanding interest and exchange rates d) Speculation, arbitrage and market efficiency

4. Financial Engineering Processes & Strategies

a) Asset-Liability Management b) Hedging and related risk management techniques c) Corporate Restructuring and LBO d) Arbitrage and Synthetic Instruments, tax-driven deals e) Miscellaneous equity-based strategies

5. Future Directions in Financial Engineering

a) Future trends- globalization and technology. b) Legal protections for innovative financial products and services

Textbooks and References:

1. Rose & Marquis, Money and Capital Markets

2. Marshall & Bansal, Financial Engineering

3. Vohra N.D., & Bagai, Futures and Options Strong A. Robert, Derivatives and

Introduction


49

Paper Name: FM 405- International Finance

1. International Dimension to Financial management

a) International and Domestic Financial Management

b) International Business Activity

c) Globalization and emergence of MNCs

d) MNCs in the new millennium, MNC pull and Push factors

2. Financial Management of MNCs

a) FDI and Cross-Border Acquisition

b) Capital Structure and Cost of Capital

c) Multinational Capital Budgeting

3. International Monetary System

a) Birth of EMU

b) EMS and EURO

c) Present day currency regime

d) Bretton Wood Conference

4. Balance of Payment

a) Principles of BOP Accounting

b) Components of BOP

c) Capital Account Convertibility

d) Surplus and Deficit in BOP

5. Foreign Exchange Market

a) Foreign Currency Derivatives.. Future-Option –Forward-Swap

b) Functions – Participants and Transactions

c) Exchange rate determination.

6. International Financial Market

a) International Banking and Money Market

b) Global Equity Market

c) International Debt Instrument


50

7. International Monetary Organizations and Instruments

a) World Bank, IMF and ADB.

b) ADR, GDR ECB

c) ECB, FCCB and Euro Bond

Readings:

1. Apte, PG : International Financial Management, Tata McGraw Hill.

2. Eiteman, Stonehill & Pandey: Multinational Business Finance, Pearson

3. Eun & Resnick: International Financial management, Tata McGraw-Hill Jeff Madura:

International Corporate


51

Paper Name: FM 406 -Mergers, Acquisitions & Corporate Restructuring

1. Overview

a) Mergers- in the nature of acquisitions and amalgamations.

b) Types of merger –motives behind mergers – theories of mergers – operating,

financial and

c) Managerial synergy of mergers – value creation in horizontal, vertical and

conglomerate mergers

d) Internal and External change forces contributing to

M & A activities

2. Strategy and Approaches

a) M & A – A strategic perspective- industry life cycle and product life cycle

analysis in M&A decision,

b) Strategic approaches to M&A- SWOT analysis,

c) Merger Process: Dynamics of M&A process

d) Process of merger integration – organizational and human aspects –

managerial challenges of M & A

e)

3. Restructuring Methods

a) Corporate restructuring – different methods of restructuring

b) Takeovers, types, hostile takeover approaches, Takeover defenses

c) Financial defensive measures – Coercive offers and defense – anti-takeover

d) Spin offs and Divestitures, Spin Offs vs. Tracking Stock

e) Carve Outs and Split Offs

4. Accounting and Regulations

f) Accounting for amalgamation – pooling of interest method, purchase method–

g) Legal and regulatory frame work of M & A – provisions of companies act

1956, Indian Income Tax act 1961 – SEBI takeover code, Provisions of

Competition Act.

Suggested Readings:

1. Sudi Sudarsanam – Value Creation from Mergers And Acquisitions– Pearson Education, 1/e, 2003

2. Valuation for mergers Buyouts & Restructuring – Arzak WileyIndia (P) Ltd.

3. Merger Acquisitions & Corporate Restructuring – Chandrashekar

Krishna Murthy & Vishwanath. S.R – Sage Publication.

4. Harvard Business Review on Mergers and Acquisitions (2001).

5. Successful Mergers, Acquisitions, and Strategic Alliances: How to Bridge Corporate Cultures, Irene

Rodgers. (2002) Tata McGraw Hill.


52

Management Information Systems/IT

Paper Name: MIS 304-Database Management

1. Purpose, Advantages and Disadvantages of DBMS, Data Models, Schemas and

Instances, DBMS Architecture and Data Independence, Types of DBMS – Hierarchical,

Network, Relational, Object-oriented and Object relational.

2. ER-Model (14 Hours)

Basic concepts, Design Issues, Mapping Constraints, Keys, E-R Diagram, Design of an

EDatabase Schema, Reduction of E-R Schema to Tables. SQL: Background, Basic

Structure, Set Operations, Aggregate Functions, Null Values, Nested Sub Queries,

Derived Relations, Views, Modification of Database, Joined Relations, Data Definition

Language, Domain Constraints, Referential Integrity.

3. Oracle: (10 Hours)

Basic Architecture, Data Definition, Data Manipulation (LIKE Operator, String

Commands,Numeric Function, Date Function, Translate and Decode Function),

Introduction to PL/SQL (Conditional, Logic, Loops, Go to Statements, Exceptional

Handling, Triggers, Procedures, Functions, Cursor, LOB’s).

4. Structure of Relational Databases (10 Hours)

Relational Algebra, Functional Dependencies, Normal forms NF1, NF2, NF3 and BCNF,

Multivalued Dependencies and Fourth Normal Form, Join Dependencies and Fifth

Normal Form. Transaction, Concurrency: ACID Properties, Transaction State, Locks,

Deadlock Condition, Two- Phase Locking protocol.

Text Books:

1. Silberschatz, A. H. F. Korth, Sudarshan, S. (2002). Database system concepts. McGraw-

Hill.

2. Koch, G. & Loney, K. (2002). Oracle 9i The complete reference. TMH.

3. R. Elmsari & S. D. Navathe (2004). Fundamentals of database systems. Addison

Wesley.

4. Bipin C. Desai (2000). Introduction to Database Management System. Galgotia

Publication.

5. C. J. Date (2003). An introduction to database systems. Pearson Education.


53

Paper Name: MIS 305- Network Applications

1. Data Communication Concepts and Applications: (10 Hours)

Introduction to Data Communications, Components of Data Communications, Trends in

Computer Communications and Networking, Network Applications.

2. Fundamentals of Data Communications and Networking: (10 Hours)

Physical Layer: Architectures, Devices and Circuits, and Data Transmission. Data Link

Layer: Media Access Control, Error Control in Networks.

3. Networking: (14 Hours)

Network Layer: Network Protocols, Network Addressing and Routing.

Local Area Network (LAN): LAN Components, Ethernet (IEEE 802.3), Token Ring (IEEE

802.5), Selecting a LAN, Improving LAN Performance. Back Bone Networks: Backbone

Network Components, Fast Ethernet, FDDI. Metropolitan Area Network (MAN) & Wide

Area Network (WAN): Dialed Circuit Services, Dedicated Circuit Services, Circuit-

switched and Packet-switched Services, Improving MAN & WAN Performance.

4. Network Management: (8Hrs)

Design of Business Networks, Network Management, and Network Security.

References

1. Jerry, FitzGerald and Alan, Dennis (2002). Business Data Communications &

Networking. John

Wiley & Sons.

2. Tanenbaum, A. S. (2004). Computer Networks. Pearson Education.

3. David A Stamper (2003). Business Data Communications. Addison Wesley.

4. Stallings, W. (2002). Data and Computer Communications. Prentice Hall of India.


54

Paper Name: MIS 306- System Analysis and Design

1. Overview of Systems Analysis & Design: [7L]

Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models

(Waterfall model, Prototyping model, Incremental model, Spiral model, RAD model),

Feasibility Analysis, Design, Implementation, Testing & Evaluation.

2. Business Process Re-engineering: [3L] Concepts, Process involved; Case study.

3. System Requirement Specification & Analysis: [6L]

Fact finding techniques, data - flow Diagrams, data dictionaries, process organization &

interactions, decision analysis, standards ( IEEE/ ISO). Data Modeling & Analysis.

4. Detailed Design Modularization: [6L] Module Specification, File Design, Systems

Development involving Data Bases. Structured Design Methodology(SDM).

Database Design Output Design . Input Design User Interface Design.

5. Object-Oriented Analysis &Design (OOAD): [10L]

Modeling System Requirements using ‘USE CASES’ Object Modeling: Object Structure,

Object Features, Classes & Objects, Key Concepts of object oriented approach, Object

Representation methods, Object Status, State Diagram, Modeling behaviour in object

Modeling - use cases, Object oriented Analysis, Object oriented Design, Modeling &

Design using UML, Activity Diagram & Swim lane Diagram, Sequence & Collaboration

Diagram. OO Testing strategies & techniques.

6. System Control & Quality Assurance through testing: [5L]

Design Objectives reliability & maintenance, Software Design & documentation tools,

top – down, bottom – up and variants. Testing strategies & techniques: Unit and

integration testing, testing practices and plans. System Controls, Audit Trails, CASE

Tools.

7. Hardware & Software Selection: [3L]

Hardware acquisition, memory, process, peripherals, Benchmarking, Vendor selection,

Software selection – operating system, languages, Language Processes, performance &

acceptance criteria.

Suggested Readings:

1. Booch, Grady: Object Oriented Analysis & Design.

2. Hoffer: Modern System Analysis & Design, Pearson Education.

3. Jalote, Pankaj: An Integrated approach to Software Engineering, Narosa.

4. Kendall: System Analysis & Design, Pearson.


55

Paper Name: MIS 404-E Business

1. Electronic Commerce: [6L]

Overview, Definitions, Advantages & Disadvantages of E – Commerce, Threats of E –

Commerce, Managerial Prospectives.

2. Technologies: [2L]

Relationship Between E – Commerce & Networking, Different Types of Networking For E

– Commerce, Internet, Intranet & Extranet, Client – Server, Web – Server Architecture,

Infrastructure Requirement For E – Commerce, Intelligent Systems.

3. Business Models of e – commerce: [6L]

Model Based On Transaction Type, Model Based On Transaction Party - B2B, B2C, C2B,

C2C, Revenue based models, E –Governance.

4. E – strategy: [3L] Overview, Strategic Methods for developing E – commerce, E-

advertisement.

5. M-commerce: [3L]

Definition, Hand Held Devices, Mobility & Commerce, Mobile Computing, Wireless Web,

Web Security, concepts ofWAP.

6. Supply Chain Management: [4L]

E – logistics, Supply Chain Portal, Supply Chain Planning Tools (SCP Tools), Supply Chain

Execution (SCE), SCE -Framework, Internet’s effect on Supply Chain Power.

7. E – Payment Mechanism: [4L]

Payment through card system, E – Cheque, E – Cash, E – Payment Threats & Protections.

8. E – Marketing: [4L]

eShopping, Telemarketing.Commercial packages for building eShopping portal e.g.

One&OneCase study

9. Electronic Data Interchange (EDI): [2L]

Meaning, Benefits, Concepts, Application, EDI Model, Protocols (UN EDI FACT / GTDI,

ANSI X – 12), Data Encryption (DES / RSA).

10. Risk of E – Commerce: [4L]

Overview, Security for E – Commerce, Security Standards, Firewall, Cryptography, Key

Management, Password Systems,Digital certificates, Digital signatures. Rules &

Regulations for controlling E – Commerce, Cyber Laws.

11. ERP [2L] : Evolution through MRP I and MRPII, Need Identification, Scope and

Problem of ERP selection and Implementation,Products and Packages of ERP, Selection

of EEP processes, Integrating ERP with other systems, Opportunities and benefits. Case

Study – BPR.

Suggested Readings:

1. Bhaskar Bharat : Electronic Commerce - Technologies & Applications.TMH

2. Christopher J. & Clerk T.H.K., Global E-Commerce, University Press

3. Joseph P.T. : E-commerce An Indian Perspective, PHI

4. Kalakota, Whinston : Frontiers of Electronic Commerce , Pearson Education.

5. Loshin Pete, Murphy P.A. : Electronic Commerce , Jaico Publishing Housing.

6. Reynolds, Beginning E-Commerce, SPD. Whiteley, David, E – Commerce: Strategy

Technologies & Applications, Tata McGraw Hil


56

Paper Name: MIS 405- Computer Aided Management

1. Management Support Systems: [6L]

Introduction, Objective and Characteristics, Collaborative Computing Technologies:

Group Support System, Technologies, Data Reviewing Concept and Applications

2. Data Warehousing: [3L]

Access, Analysis, Mining & Visualization; OLAP & OLTP

3. Enterprise Decision Support Systems: [3L]

Concepts, Definitions, EIS, Organizational DSS, Supply & Value Chains & Decision

Support.

4. Knowledge Management: [5L]

Concepts, Development Methods, Technologies & Tools, Electronic Document

Management. Case Study.

5. Knowledge - Based Decision Support: [20L]

- Artificial Intelligence (AI): Concept, Definition, AI Vs Natural Intelligence.

Expert System: Concept, Structure, Working, Benefits & Limitations.

Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing,

Coding, Documenting & Diagramming.

Knowledge Representation .Inference Techniques Intelligence System Development.

Fuzzy Logic, Genetic Algorithm

6. Neural Computing:

Fundamentals, Types of Neural Networks, Neural Network Application,

Development, Architecture, Learning Algorithms, Neural Network Software & Hardware,

Benefits & Limitations of Neural Networks.

7. Grid Computing: [1L] Overview.

8. Implementing & Integrating Management Support Systems: [2L]

Issues, Strategies, Generic Models, Integrating EIS, DSS, ES & Global Integration.

Suggested Readings:

1. Dan W. Paterson: Introduction to Artificial Intelligence & Expert System,

PHI./Pearson Education

2. Kartalopoulos, Stamatioys V : Understanding Neural Networks & Fuzzy Logic –

Basic Concepts & Application, PHI.


57

Paper Name: MIS 406- Software Project Management

1. Software Product and Process: (10 Hrs)

Software Characteristics & Applications, Software Process, Software Process Models;

Linear Sequential Model,

Prototyping Model, RAD Model, Evolutionary Software Process Models, Software

Development Process.

2. Software Project Planning and Scheduling: (12 Hrs)

Software Requirement, Software Requirements Specification, Requirements Validation,

Software Design

Principles, Software Project Estimation: Size Oriented, Function Oriented, Software

Metrics, Software Cost

Estimation, COCOMO Model, Project Scheduling, Software Staff & Personnel Planning,

Rayleigh Curve, Software Team Organization & Control Structure. Project Monitoring &

Control Techniques.

3. Software Quality Assurance & Configuration Management: (12 Hrs)

Software Quality, Software Quality Assurances, Software Testing, Formal Technical

Reviews, ISO Software

Quality Standards, Software Configuration Management, SCM Process, Configuration

Audit.

4. Risk Management: (08 Hrs)

Software Risks, Reactive and Pro-active Risk Strategies, Risk Identification, Risk

Projection, Risk Mitigation, Risk Monitoring and Management.

Text Books:

1. Roger. S. Pressman (2001). Software Engineering: A Practioner’s Approach. McGraw

Hill, New Delhi, Fifth Edition.

2. Aggarwal, K. K. & Singh, Yogesh (2005). Software Engineering. New Age International.

3. Walker Royce (2001). Software Project Management: A Unified Framework. Pearson

Education Asia, Singapore, First Edition.86

Reference Books:

1. Bob Hughes and Mike Cotterell (2001). Software Project Management. Tata McGraw

Hill,

New Delhi, Second Edition.

2. Ivar Jacobson, Grady Booch and James Rumbaugh (2000). The Unified Software

Development

Process. Pearson Education Asia, Singapore.

3. Jack. R. Meredith and Samuel J. Mantel Jr. (2002). Project Management: A Managerial

Approach. John Wiley & Sons, Singapore, Fourth Edition.

4. Robert K. Wysocki, Robert Beck Jr. and David B. Crane (2002). Effective Project

Management. John Wiley & Sons, Singapore, Second Edition


58

Logistics and Supply Chain Management

Paper Name: L&SCM 304

1. Evolution & Concept of Business Logistics

The Concept

Fundamentals of Business Operation : The Basic System

Role of Integrated Logistics in Business Operation

External Environment for Business Operation

Logistics Management Decision Areas

2. Supply chain Management

Definition, Concept & Evolution

The Fundamentals of SCM,

Supply Chain & Competitive Performance

Information Flow, Inventory Flow and Cash Flow

3. Performance Cycle in Logistical Operation

The Concept of Performance Cycle

The Concept of Value Added Process & Value Chain

The Concept of Extended Enterprises

4. Transportation in Business Operation

Role & Function of Transportation

Transportation Consolidation

Warehousing & Distribution Centres

Transportation & Distribution Costs

5. Extended Enterprise : Concept of Integration


59

Paper Name: L&SCM 305: Transport Planning & Policy

1. National Transport Policy Operation

Review of current & earlier Policy Documents

Guiding Principles for Policy Reorientation

Policy for Privatization

2. Comprehensive Transportation Planning

Concept, Levels & Components of Comprehensive Plan

Planning Process, Strategies & Techniques

Project Appraisal & Evaluation

Institutional Requirements & Capacity Building

3. Energy Considerations

Energy Conservation Issues

Energy Contingency Plan

Energy Saving Measures

Energy Audit

4. Environmental Considerations

Air Pollution

Noise Pollution

EIA & EMP Studies

Environmental Audit


60

Paper Name L&SCM 306: Logistics & Supply Chain Management: Functional Areas

1. Business Logistics Operation : Main Functional Areas

Procurement Function

The Objective

Tasks in Procurement Process

Supplier Selection Process

Determining Prices

2. Production Planning & Control

The Approach & Objective

The Levels of Production Planning & Control System

Sales & Operation Planning

Basic Strategies in Production Plan

Manufacturing Resource Planning (MRP II)

3. Distribution Function

Distribution Channels : Types & Functions

Customer Focused Distribution Logistics

Product Life Cycle & Distribution Logistics

Inventory Strategy & Management in Business Logistics

4. Case Studies


61

Paper Name: L&SCM 404: Information Technology in LTSCM

1. Information Technology System

Current Trend in IT

Operating System & Networking

Internet & E-Commerce

2. Management Information System Analysis

Information System Analysis

Application in Logistics & SCM

Decision Support System

Data-Base Management

3. Case Studies


62

Paper Name: L&SCM 405: Integrated System Design

1. Logistics System Integration

Basic Approach & Key Issues

Guiding Principles for Integrated Logistics Systems

2. Logistics Reengineering

Basic Approach and Concept

System Analysis in Logistics Design

Bench Marking : The Purpose, Levels and Process

Activity Based Costing

Reengineering Design Process

Logistics Environmental Assessment

3. Time Based Logistics System

Importance of Time & the Lead Time Concept

Mapping Supply Chain Processes

Logistics Pipe Line Management

Postponement & Consolidation

Time based Logistics Control Techniques

4. Integrated Logistics & SCM Planning & Design Process

The Process Framework

The Six Stages of the Process

5. Case Studies


63

Paper Name: L&SCM 406: Modeling & Administration and Materials Management

1. Logistical Organization Structure

Logistical Structure

Stages of Logistical Organisation

Management Alliances

Outsourcing of Logistics Functions

2. Logistical Performances Measurement

Internal & External Performance

Comprehensive Supply Chain Measurement

Characteristics of Measurement System and Information Flow

3. Modeling for Logistics & Supply Chain Management

Location on Application

Inventory Application

Simulation Techniques

Enterprise Modeling

4. Principles of Material Management

Concept & Function

Concept, Planning & Forecasting

Control & Accountability

5. Principles of Purchase & Procurement

Methods & Procedures

Legal Aspects – Contract Act & Other Acts.

Import Requirement & Process

6. Principle of Storage & Inventory Control

Types of Storage

Warehousing

Inventory Control

Store Accounting Process

7. Material Handling & Distribution

Concept & Process

Equipment

Distribution

8. Case Studies