1. BIG DATA , 2013

2. Big Data? , . , , , , , . - , , - . , Big Data.2 3. . . , 1. , . , 2. . , . 3. , , . .3 4. , , , . , , , , . , , , , . , , , , , . , , . Big Data.4 5. 5 6. Big Data 2012 $5 Big Data , $50 2017 $1,1 IBM Big Data70% 60% $10 Big Data , 2020 180 000 Big Data 5 2470 Big Data 2011 1 40% 6 7. . , , , , , .. , , -, , . , , . 24 . , , , , , . , . . , , , , , , mp3- , .. . . - . , - Roomba, .7 8. , , . . , , . , , , , . , , . , Big Data. .8 9. 9 10. ? 144,8 / 684 000 34 000 340 72 (259 200 ) 272 000 10 11. 2 47 000 27 000 3600 3125 2000 571 - 350 11 12. Big Data Oracle OpenWorld 2011. , , .. , .12 13. . , , ACID-. , Hadoop (A, , , , ), . , . Hadoop , , Google (, . ). 13 14. Big. Data Google , BigQuery - , .. , BigQuery, , , , . , ., BigQuery Google , . , Google Big Data , . 14 15. , , BigAndroid. GoogleData, , . . . Google Flu Trends. . , Google Maps, , . , , . , . , 15 16. Big Data , - data.gov. , ,. , . . 2009 Big Data IBM., data.gov., IBM data.gov, , , . . 100 , , , , , , , . - -, . , ,16 17. , Smarter Analytics, . , , , , . . 9 18. Leicester Tigers Big Data . , , . , , , , . , . , , Big Data , . , customer-relations , , , Big Data.18 19. 1 4 14 , 19, , 2,2 20. Big Data . digital. , . , , , .20 21. , , - , , . , . , - Strategic, Insights and Research Yahoo! .21 22. , , .22 23. , 23 24. , , . - . , . . -, , , Big Data. - , , . , , - . , , , , . digital- , , Passbook iPhone5, , , . - , , , ? , ? , . , - ? , . , , . , .24 25. . . - , ? , - Twitter , . , ? Google , CRM- ? . , . The Wall Street Journal Big Data, , . , , . , , , , . , . , , , . , , , . , , , ., Experience Design (, ), . , , , . , , / . , . , , , , , . . , , , , . , , . , McKinsey Big Data 2012 , 25 26. - , , . , , . . , .Amazon.com . Amazon , , , . , ,, . , . , ., .26 27. ? !27 28. Amazon (Sean Madden) , Amazon . - , Kindle. , Amazon, . , . , . , , , Amazon . , , , .28 29. Amazon . , , , , ., CRM, , , .Amazon . . , , .29 30. , , , self-quantication ( ). , : GPS, , , .. .Self-quantication . , , , , . , . . . , , . 50% , 89%* . .* The Mobile Movement study, by Google / IPSOS (April 2011).30 31. , 31 32. General Electric General Electric, - MedHelp, iPhone, , , . , , MedHelp .32 33. 33 34. Nike Fuelband Nike , / Nike Fuelband. Nike+. Nike Fuelband . , , Fitbit Jawbone UP, 2009 , Nike , , , , , . , , . , Nike , , . , . Nike+ FuelBand , ( ) . , , 20 , , . , NikeFuel, , , , . Nike+. , iPhone , .Nike , , . , , . . , . , . . Nike , - Digital Sport34 35. C . Make it count ( )35 36. Trulia Trulia ( -) , , . , , , , . , . , , , , . Trulia , , . . OpenStreetMap, , .36 37. 37 38. The Eatery The Eatery , Massive Health (), , . , . Massive Health , , , . , , 34,5% , . 57%, . Massive Health , . , , , , , , , , .38 39. 39 40. Wal-Mart Wal-Mart , Kosmix 2011 . WalmartLabs . Kosmix , , . Wal-Mart , - . Social Genome Hadoop Facebook, Twitter , , , , . Wal-Mart . WalmartLabs Shopycat, 2011 . Shopycat , Facebook . . Shopycat , , Facebook, . Shopycat , , , , : , , Walmart.com. Wal-Mart . , , .40 41. , , , , .Google , The Wall Street Journal , , Google - Sonic.net email WikiLeaks , . The Wall Street Journal , ISP , , . Google, , WSJ, -. . , , , . , . , , . , , . . BlackBerry , Twitter .42 42. , , . , Ritz-Carlton , . ., , . , . , , . , , . , 43 43. . , , . . , Wal-Mart Netixe, . .Wal-Mart .44 44. 45 45. Netflix Netix , , . HBO AMC, House of Cards. Netix . Netix (DVD- ), , . , Xbox 360, Nintendo Wii, PS3 , , Blu-Ray- , , , .. , , Netix . , 75% . , Netix . , , , ., , BBC. , . Netix , , , . 46 46. 47 47. MIT Media Lab Bluen MIT Media Lab. MIT Media Lab Bluen, . , , . . , , . Bluen , , , . 2008 , Bluen 200 000 50 . , , .48 48. 47 49. 6 , , . , , CRM , . , , , . . , . , , , , , , .50 50. , , , , , . . , , , . , , . , . , , . .51 51. Big Data, . . . , , , . , , , , . , , , , , . , , . , - , , , . 52. , NFC (NFC , 10 , ) , ? , . , , , . , . , , , , , , , . , , , , . . . 53. : ALT1040TED: : The Wall Street Journal Public TechnologyMcKinsey & Co. Harvard Business Review TheNextWeb Fast Company The Guardian VentureBeat Forbes Information Management Business Insider StatistaeMarketerforrestergartner ZDNet54 54. Proximity , , . Proximity digital-, . , , , . http://www.cpproximity.es http://www.youtube.com/cpproximity twitter: @cpproximity55 20 55. WRITTEN BY JUAN MANUEL RAMREZ DANIEL CAMPRUB EDITED BY GRACE CHANG DESIGNED BY KATHLEEN HANNAWWW.BBDO.RU WWW.PROXIMITYWORLD.COM WWW.DIGITALLABBLOG.COM