digital india is the boost in indian e-commerce industry
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From consumers to manufacturers, the Indian government has exceptionally struggled to empower the country digitally in terms of technology by increasing internet connectivity and cutting the data price for all the segments of society. India alone has far more smartphones than the total population of technology giants like the US.TRANSCRIPT
HOKOSOKO.COM
Digital Indiais the boost in Indian E-commerce Industry
From consumers to manufacturers, the Indiangovernment has exceptionally struggled toempower the country digitally in terms oftechnology by increasing internet connectivityand cutting the data price for all the segments ofsociety. India alone has far more smartphonesthan the total population of technology giants likethe US.
The digital India programme wants the digitalization of theentire country and because of that the development will be at afaster pace and in a few years we will be considered theinhabitants of a developed country. This mission cannot beaccomplished without the proper guidance and assistance ofthe government. Therefore, our honourable prime minister hasgiven approval for ‘Digital India’. This programme will havecountless benefits and will influence every field of the country.
Hokosoko- Indian Online Shopping Website
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Under this ‘Digital India’ program government is trying to deliver internet andbroadband services to the remotest areas of the country. The production of
smartphones along with internet access is a key factor for the growth ofIndia’s e-commerce sector.
Besides onlineshopping sites and online retail, other fast-growing areas of the e-commercesector include online deals, online travel and classified listings. Nowadays, the
online path is being used for seeking information and making travelarrangements to a great extent. The ‘Digital India’ initiative taken by the
government of India has also given a boost to the Indian e-commerce industry. Onlineshopping has become an addiction with so many online shopping sites coming
every other day.
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The digital revolution in
India that has occurred
in the last 5-10 years is
due to the following
factors:
FACTORSOF DIGITAL
REVOLUTION
04
01From 2015 to 2019-20, India’s income per
capita has increased from approximately
₹1 lakh to ₹1.5 lakh which is about 50% in the
last 5 years. This rise in spendable income has
led many users to spend their money on
smartphones, data and internet related
services.
Rise in Income
02 Our country’s youth is much more ambitious,
materialistic and ready to spend as compared
to the former generations. We are
so much more tech-savvy and have fulfilled the
huge demand for data usage.
Demographics
03The government has strongly supported the public by offering
digital-friendly policies such as reducing the license fees,
enhancing the spectrum limit, relaxing FDI norms, etc. The
government has also emphasized digital banking via reduction
in online transaction fees, implementation of UPI and more.
Demonetisation in 2016 has also increased the usage of
cashless payments and electronic transfers.
Policies by the Government:
04The government has strongly supported the public by offering
digital-friendly policies such as reducing the license fees,
enhancing the spectrum limit, relaxing FDI norms, etc. The
government has also emphasized digital banking via reduction
in online transaction fees, implementation of UPI and more.
Demonetisation in 2016 has also increased the usage of
cashless payments and electronic transfers.
Reduction in Hardware Price
05There was a time when only rich people can afford
smartphones but today they have become affordable and even
very important for most people. As the smartphone industries
have started manufacturing cheaper products, the demands
for smartphones have increased.
Reduction in Hardware Price
06This has been the other important reason for accelerating the
digital revolution in India. The 4G services launched by Airtel,
BSNL and Vodafone in 2013-2014 was the beginning. This was
truly revolutionized by the Reliance Industries’ Jio in 2015. Jio
has offered high-speed data free for months and provided
millions of Indians a glimpse of what digital India can look like.
Cheap Data Price
HOWTO GROW YOUR
BUSINESS INTHIS DIGITAL
ERA?
Make an Attractiveand User-Friendly
Website
No matter how small or big your business is, every
business should invest in creating a good website. The
website should contain basic information regarding
your business as well as it should be fascinating. For this,
you can hire a web designing company and also give
your inputs so that your goal is achieved faster and in a
proper manner. Always ensure that your website is user-
friendly. It should contain attractive colours and
graphics along with easy-to-find links and tabs.
Build a Strong Existence onSocial Media
Make use of social media platforms to do the
marketing of your business. It is the easiest and
efficient way of marketing. There are various social
media websites; you can create your business
profile on any of the popular ones like Facebook,
Twitter, Instagram and LinkedIn. Making the profile
is not the key; it is about posting data on a daily
basis and updating the page.
It is useless if you create multiple profiles but do
not update any of them. Therefore opt for a lesser
number of profiles and keep on updating them on a
regular basis.
Create your brand in such a way that there are lesser
negative SEO penalizations by Google algorithms. Make
sure your website content is as per the guidelines issued by
Google. Google helps brands in improving their business
because it itself gain profit from it. Brands reflect credibility
that improves the search results of Google and provides
more authentic information to its searchers. If you will
create a versatile brand with good social media existence it
will itself make Google boost your search engine rankings to
a high level.
Make Sure YourBrand is Liked by
Invest in Rich MediaContent
Rich media is truly coming up in digital
content advertising owing to the level of
crowd engagement it gives in a few
simple steps. Whatever media you post
on social media platforms should be
made more interactive so that it catches
the user’s attention faster.
Rich media means to create a much
deeper relationship with the user. Invest
in good quality content – attractive
multimedia or video ads.
The Digital India revolution is ready to create a
strong effect on businesses by providing
millions of opportunities. India is on the verge
of becoming an important part of the world
economy and trying hard to achieve worldwide
leadership.
