Indian E-Commerce MarketStudy & Comparison of

Flipkart & SnapDeal

By- Akshay Adhau

E- Commerce Market In India Ecommerce portals are now trending in India. The penetration of e-commerce is low compared to

markets like the USA and the UK but is growing at a much faster rate with a large number of new entrants INDIA has an internet user base of about 250.2 million as of June 2014.

Unique to India, there is Cash On Delivery Payment Option. Need of An hour is to shift more on online payment option

which is more viable and already in place. Demand for international consumer products is growing

much faster than in-country supply from authorized distributors and e-commerce offerings.

By- Akshay Adhau

Market Size & Growth India's e-commerce market was worth about $3.8 billion in

2009, it went up to $12.6 billion in 2013. In 2013, the e-retail market was worth US$ 2.3 billion. About 70% of India's e-commerce market is travel related. India has close to 10 million online shoppers and is growing at an estimated 30%. CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales.

India's retail market is estimated at $470 billion in 2011 and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020, – estimated CAGR of 7 % .According to Forrester, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012–16.

By- Akshay Adhau

Key Drivers of Indian E-Com business

Increasing broadband internet(growing at 20% MoM) and 3G penetration.

Rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes

Availability of much wider product range compared to what is available at brick and mortar retailers

Busy lifestyles, urban traffic congestion and lack of time for offline shopping

Lower prices compared to brick and mortar retail driven by disintermediation and reduced inventory and real estate costs

Increased usage of online classified sites, with more consumer buying and selling second-hand goods

Evolution of the online marketplace model with websites running.

By- Akshay Adhau

E commerce Portals in India

The following are some of the ecommerce portals: • Flipkart.com • Amazon.com • eBay. in • Snapdeal.com • Shopclues.com • Jabong.com • Yebhi.com • Myntra.com • Homeshop18.com • Tradus.in

By- Akshay Adhau

Flipkart Flipkart Features –

• It has Multilanguage, Multicurrency, and Multi store/website • Related Products, Up sells and Cross sells • Provides 24*7 customer care • Simple, configurable, bundled and grouped products • Catalog and Product browsing • Inbuilt checkout and payment facility • Users can search catalogue by voice recognition mechanism • Analytics and Reports • Mobile Commerce • It has launched notification center. It alerts users when an item in

their wish list is available at a reduced price.

By- Akshay Adhau

Flipkart WebpageBy- Akshay Adhau

Recent Developments • Flipkart, India’s largest e-commerce marketplace, on Saturday 20th

Dec 2014 announced a US $700 million (Rs 4434 crore) funding even as 2014, the year that has seen huge fund flow into India’s rising consumer internet industry, is about to end.

• The new investment, which comes five months after a landmark $1 billion fundraising, has seen its valuation exceed $10 billion, although the company has not confirmed this.

• New investors Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates, Qatar Investment Authority, along with existing investors DST Global, GIC, ICONIQ Capital and Tiger Global have pumped in money in Flipkart in this latest financing round.

By- Akshay Adhau

Flipkart Critical Analysis

By- Akshay Adhau

SnapDeal Snapdeal Features -• Price search on SMS • Can integrate with eBay, Amazon and Google Shopping • Catalogue and Product browsing • Web services available for CRM and ERP integration • One page checkout • Online payment facility • It has Flexible Shipping management • Client Account with return facility • It has multicurrency and Multilingual support • Easy to use payment methods • Offers working coupons and promo codes

By- Akshay Adhau

Snapdeal Webpage

By- Akshay Adhau

Recent Developments

• Japanese telecom and internet firm SoftBank Corp. has sealed a $627 million (Rs 3,846 crore) funding deal with Indian e-commerce marketplace snapdeal.com, in the second biggest fundraising round by an Indian e-com firm, after Flipkart’s record $1 billion funding round early this year.

By- Akshay Adhau

Snapdeal Critical Analysis

By- Akshay Adhau

Thank You !

By- Akshay Adhau