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Page 1: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal
Page 2: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

A Little intro before we get started...

Page 3: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

THE WORLD IS CHANGING.40% of world’s population are using Internet.

Page 4: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Business & Marketing are not done the way they were done before 2 decades

Traditional Marketing

Magazines

News PaperFlyers &

Brochures

Radio Bill Board

TV Ads

Page 5: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

And Today in the Digital Age??

Page 6: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

People are Connecting Real Time on internet by creating Communities.

Page 7: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Web is bringing People & Information. TOGETHER.

Like Never before.

Page 8: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Marketing is no more traditional, it took a Digital SHIFT>

Page 9: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Integrated Marketing

Communications

Social Media

Search marketing

& SEO

Website

Advertising

Email marketing

PR

Events

Internal Communicati

-ons

DirectMarketing

Page 10: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

But in todays world, an average person is exposed to 2000+ ADs everyday.

Page 11: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

…and the challenge now is to ensure that your message reaches

your target audience.

Page 12: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Or it might simply be lost in the clutter

Page 13: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal
Page 14: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

It’s time to make meaningful conversations using the right approach.

Using Digital Marketing because…....

Page 15: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

70% consumers say that they trust online peer recommendations.

Page 16: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

76% buyers consider checking online reviews before buying a product.

Page 17: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Let’s Dive into Doing Digital Marketing the RIGHT way.

Page 18: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal
Page 19: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Website

Set up

Design

Usability

Keyword research

On Page Optimization

Content Optimization

Competitor analysis

Analytics & Tracking

Social Media

SEO

PPC & AdSense

Email & Mobile

Smart tools

Page 20: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

WHY DO WE NEED TO KNOW ALL THIS?

Online channels influencing customers decision making process

Page 21: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Why Digital Marketing Training?

• With more than 1 billion global users, Digital Media is makinga significant impact in our everyday lives. Organizations worldwide are waking up to the opportunity of this revolutionarymedium to fulfil various business objectives ranging fromSales, Marketing, CRM, Product Development and Research.

• Marketing on digital platform is Economical, effective & quick.

• Massive opportunity for Start ups, entrepreneurs and idea innovators by adding digital marketing to their skill sets.

Page 22: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Why Digital Marketing Training?

• According to a report by Mafoi, 15,000 jobs related to Social Media alone were expected to be created in 2015.

• Digital Marketing is your easy access to join leading brands in India such as Google, Yahoo, FaceBook, linkedIn, MakeMyTrip, Naukri, FlipKart, SnapDeal and many more...

• A Digital Marketing professional can expect to earn anywhere between Rs 15,000 and Rs 800,000/month.

• The Digital Marketing Workshop by Digital Marketing School can be your entry into the ever expanding world of Digital & Social Media.

Page 23: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

For whom is this program helpful for?

• Entrepreneurs

• Working professionals

• Traditional Marketing professionals

• Students

• Idea Innovators

• Work from home MOMs

• MOMtrepreneurs

Page 24: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Program at DMS:

• Trained by professionals and not professors. (10+ yrs Exp)

• Only Comprehensive Digital Marketing & Social Media Program trained by an agency.

• Weekday & Weekend programs.

• Only Program that gets you real time exposure on Practical Digital Marketing.

• Placement assistance. For Career Oriented.

• Consulting support for Entrepreneurs to set up their own business.

Page 25: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Program Curriculum:

* * Website planning* * Content optimization* * Social media marketing (FB, TW, LI, G+, Pi) * * Search Engine marketing* * Search Engine Optimization * * Affiliate marketing* * Display Advertising* * Google AdWords* * Google AdSense* * Email marketing* * Mobile Marketing

Page 26: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Program Curriculum:

Page 27: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Expectations from this program:

By the end of this course, you would be able to:

– Learn the basics of Internet and Web marketing

– Learn setting up a website and optimize

– Improve the natural rankings of sites and run paid ad campaigns on Google, other search engines and social media.

Page 28: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Expectations from this program:

– Use the best of social media tools & platforms like Facebook, Twitter & LinkedIn for your business

– Learn payment gateway setup & receiving payments

– Dos & Don’ts of digital marketing

In a nutshell, you will be able to set up an online business and run it successfully.

Page 29: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

On completion of the course:

• Certificate of completion jointly by MTM Group & Digital Marketing School.

• 6 Months Members area access, to access all presentations of the workshop online.

• Access to exclusive memebrs only FB group for clarifications

• A comprehensive list of Digital Marketing Resources (including Tools) for continuous support.

• Mentorship and Option for practical training.

Page 30: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

About me, I’m CT Shankar

• Digital Marketing Consultant

• Entrepreneur

• Trainer and

• Speaker.

Page 31: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Started off setting up MTM Group in 2008. Digital Marketing company for Start up businesses and since then the journey was so amazing.

Page 32: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

A little intro about MTM Group..

• Swizz based Digital Marketing company.

• 45 plus team size.

• Offices in two different locations in India.

Hyderabad – Telangana. Vizag – Andhra Pradesh

• Sales contact centers in Switzerland, US, New Zealand & India.

• Expertise in Web design, Development, SEO, PPC, SMO, Content writing, Lead generation

• Served and consulted over 700+ businesses world wide.

Page 33: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Expansion into Indian market.

• Collaborated with DigitalMarketingConsulting.in for marketing support & Consulting local businesses.

• Partnered with DigitalMarketingSchool.in to provide Digital Marketing Training to local audience.

Page 34: A Little intro before we get started..digitalmarketingschool.in/images/DM-Course-Overview.pdf · innovators by adding digital marketing to their skill sets. ... FlipKart, SnapDeal

Thank You

Questions To Follow....

Visit us at www.DigitalMarketingSchool.in