Digital Imaging Marketing Association (DIMA) AwardsAnd the winner is…you.

In the growing photo specialty market, exceptional image quality helps you stand out from the competition—the kind of quality you get from Xerox digital printing technology. Once again, Xerox has proven its ability to deliver results you can grow on by receiving awards for print quality and product innovation in the 2009 DIMA Awards featured at the PMA International Convention and Trade Show.

The winner at every speed.The DIMA Digital Printer Shoot-Out tests digital output devices and the consumables used with these devices under standardized conditions and procedures. Entrants were provided with a target fi le and given fi ve business days to produce a print. A panel of expert judges evaluated the prints for their overall quality as well as quality of the color. Xerox captured all three 2009 DIMA Digital Printer Shoot-Out Awards in the category for electrophotographic dry production printers:

20-40 ppm award—• Xerox DocuColor® 242 Digital Color Printer/Copier

41-70 ppm award—• Xerox 700 Digital Color Press

71+ ppm award—• Xerox iGen4™ Press

Meeting high standards.Quantitatively, the entries were measured and scored based on an X-Rite® color checker with known values that were embedded in the target fi le. Qualitative criteria were also used in the judging, including:

Neutral gray balance reproduction •

Saturation •

Shadow depth and quality •

Overall tonality and detail •

Highlights and specular highlights •

Flesh tones •

Hue shift •

Text•

Business-building versatility.The award-winning products—the DocuColor 242, Xerox 700, and iGen4—offer digital printing solutions ideal for a variety of photo operations, from retail, to professional and centralized labs, to yearbook publishing, to general printing. With a Xerox digital workfl ow, you can produce applications, enable automation, and service your customers’ versatile needs. It’s the solution that can help you win awards, too.

Production innovation, times two.Xerox also won two DIMA Innovative Digital Product Awards: for the Xerox 700 Digital Color Press and the Xerox FreeFlow® Photo Automation Tool on the Xerox FreeFlow Print Server. This prestigious honor is given to products or services utilizing new technologies and/or applications that make the product either distinct or the fi rst of its kind. Selected by a panel of digital imaging publication editors, awards are given to products and services that are:

Innovative•

Set apart from the competition•

Benefi cial to users•

Designed for photo specialty applications.The Xerox 700 Digital Color Press delivers robust production features at an entry-level price, bringing productivity, excellent print quality, and fl exibility to photo labs or retailers looking to adopt digital technology or expand their digital photo book printing businesses. The FreeFlow Photo Automation Tool reduces operator steps and offers a simple, affordable workfl ow—whether you’re entering the photo market for the fi rst time, or want to increase your volume and create new streams of revenue.

Building on a legacy of success.In 2007, Xerox received a DIMA Printer Shoot-Out Award for the Xerox DocuColor 252 Digital Color Printer/Copier and a DIMA Innovative Product Award for the Xerox iGen3® Digital Production Press. Innovative Product Awards were also given in 2008 to the Xerox FreeFlow Print Server with JPEG Plug-In and the Xerox DocuColor 5000 Digital Press. These previous awards, and the fi ve given in 2009, demonstrate Xerox’s commitment to delivering innovation that benefi ts you and your customers.

X-Rite® is a trademark of X-Rite, Incorporated. © 2009 Xerox Corporation. All rights reserved. Xerox®, the sphere of connectivity design, DocuColor®, FreeFlow®, iGen3®, and iGen4™ are trademarks of or licensed to Xerox Corporation in the United States and/or other countries. 02/09

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About DIMA and PMAThe Digital Imaging Marketing Association (DIMA) empowers photo retailers, professional and commercial imagers, and photographers worldwide to push the boundaries of possibility related to the capture, manipulation, sharing, and preservation of images. Through education, industry research, and networking forums, DIMA members envision and experience successful methods of technology integration yielding improved business practices. DIMA is a member association of the Photo Marketing Association (PMA).

PMA continues its 83-year legacy of connecting photo imaging businesses to a network of knowledge and support. The professional trade association represents 20,000 members in 100-plus countries who actively contribute to the expanding $83 billion imaging industry. As photo imaging continues to evolve, this association has grown to represent the diversity in imaging: photo retailers and processors, manufacturers, commercial imaging labs, sports and event photography, custom picture frame shops, and scrapbook retailers.

For more information about how Xerox can help grow your photo imaging business, contact your Xerox sales representative, or visit us at www.xerox.com.

DIMA2009WINNER

InnovativeDigital Product

DIMA2009WINNER

InnovativeDigital Product