digital: developing insurance in emerging markets · digital: developing insurance in emerging...
TRANSCRIPT
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Index
Innovation Concepts
Macro-trends
Challenges
Innovation in Insurance
AMIS Hackathon
Conclusions
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Small activities that until recently cost us
time in travel and paperwork, today are resolved through the
use of ICT’s.
The hasty development that ICTs have had over
the last 20 years has altered our
understanding of the world.
ICTs are the backbone on which the operations of a public and private organization are held.
Information and Communication Technologies (ICT) in the new business environment
Difficult to conceive our life without technology
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Snapchat
Facebook Twilio
Uber
Netflix
Amazon AppleGoogle
Chobani Spotify
Alibaba Tencent
Source: Fast Company Website, 2017
Most innovative companies of 2017
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New technologies
Genomics
Blockchain
Robotics
Autonomous vehicles
Cognitive systems
Telemedicine
Cyber risk
Telematics
Source: AMIS / CAM 2016
Food
Drones
IoT
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Types of innovation
Source: Corning; Gary P . Pisano, “You need an Innovation strategy”
Requires a new business model
Take advantage of existing / evolving
business model
Leverage existing technical
capabilities
Requires new technical
capabilities
• Open Source Software• Video on demand (Netflix)• Shared trips (Uber)• Hotel chains (Airbnb)
• Personalized medicine• Digital images (Kodak)• Internet search
(newspapers)
• New indexed fund• New 3D movie• New car model
• Biotechnology• Optical Fiber wires• Aircraft engines
Routine / Evolutionary Radical
ArchitecturalDisruptive
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Macrotrends
6 tendencies which define the business world
• Companies should compete in the analyzes
(Data Science) to differentiate themselves.
• Intelligent mobility will change the way
people interact.
• Technology blurs borders.
• Cloud computing finally takes off.
• The power of individuals will stimulate
innovation.
• The government's role in innovation is
growing.
Source: EY, “La innovación rápida en tecnología crea un mundo inteligente y móvil”
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• Consumer oriented
• Simplicity
Strategies
• Asking ourselves: which is our strategy in the digital world?
Not: which is your digital strategy?
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Changing consumers:
Millennials
25% of the world’s
population is among the age of
groups born between 1976 and
2004
Avoiding face to face communication,
preferring to write text messages
Immune to marketing for being hyper-connected and hyper-informed
Result oriented almost immediately
Personalized and customized benefits
Not purchasing a product or service,
but gaining an experience
It is important to consider the core role that technology has taken in shaping the consumption pattern of this generation which also becomes the
way for organizations to communicate, engage, and offer a successful shopping experience.
Fuente: AMIS / CAM 2016
12Source: OCDE, “Startup América Latina 2016”
Start-ups in Latin America
Source: Oscar Granados (El País), “Las ‘startups’ sacuden a América Latina”, May 21 2016
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Only that which is not tried is impossible
We must always look for an opportunity in every challenge, so we do not paralyze when thinking of the challenge of each opportunity.
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Challenges
Economy of services
Transition across the region to a tertiary economy
Technological changes
Challenge of designing products that respond to technological innovations
Undetected insurance needs
Health / Life Expectancy
Cyber risks
Identity theft
Hack
Computer viruses
DCP Disaster Continuity Plan
Climate change
Genome
Answers with appropriate products
Ethical issues
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In the future, only millionaires will have access to Health Insurance
Universal Health Systems
Increased Chronic
Diseases
Improvements in Technology /
Diagnostic and Surgical
Equipment / Increased Costs
Smart drugs for serious or chronic
diseases at inaccessible prices / Are they relevant?
Biotechnology / Human Genome / Nanotechnology /
Increased Life Quality
Portability / Lifetime
Benefits / Certainty /
Patient Rights
Search for new schemes for financing /
Sustainability
Critical Mass (Size of
Mutuality)
Social Security Trends /
Sustainability
Insurance for specific diseases or epidemics(AH1N1)
Insurance for women
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Always set the trail, never follow the path
Innovation in Insurance
The Insurance Sector will be transformed
in the next 7 years as never before.
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Level of impact of each trend in the strategy and vision of the business
Sources: 1) Gartner – Kimberly Harris, “Building the Digital Insurer: Transition in Progress” (CAM 2016)2) 2015 Gartner/ACORD Study 2015; n = 104 Insurers in the U.S., Canada and U.K.; Excludes "Don't Knows"3) Smart Car/Smart Home and Autonomous Car Technology Base Was P&C Only; n = 84, Excludes "Don't Knows"
Insurers not prepared for changes in industry
7%
14%
20%
23%
30%
43%
44%
45%
45%
5%
4%
6%
4%
4%
16%
14%
17%
26%
8%
10%
9%
8%
6%
1%
6%
2%
3%
Adoption of portable technology
Threat: non-traditional competitors
New non-traditional income
Intelligent and autonomous technology
Changes in lifestyle
Need to innovate products
Adoption of mobile technology customers
Digitalization
Big data/analytics
Significant impact
Completely changing the way we do business
Extremely prepared for change
6. The products are specially designed for the digital channel.
7. The decisions are made by those who have more knowledge and data, not the one with the highest hierarchy.
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ORGANIZATION
PRODUCT
OPERATIONS
PEOPLE
1. "Digital" is not a separate business unit.
2. The new channels have a hierarchy equal to or higher than the traditional ones.
3. The digital business has direct line to the highest command.
4. Key or highly technical digital leaders do not come from the traditional business.
5. Top management is highly literate in operational principles and digital metrics.
8. Digital business reviews are as deep and frequent as those of the rest.
9. The objectives and plans are reviewed and adjusted quarterly, not annually.
10. The goals and associated variable compensation, are astronomical.
CUSTOMER AS THE CENTER OF THE DIGITAL TRANSFORMATION
THE CLIENT
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• Provide the consumer with a portfolio of services optimized, based on their profile (Big Data - Data Science)
1. Personalized Internet
• Changing the competition for the sale of products and services towards the competition for the sale of measurable results important for the customer
2. Result oriented economy
• Digital platforms are becoming the preferred tools to build the new value proposition
3. (R)evolution of platforms
• Software intelligence will be integrated into every aspect of the organization.
4. Smart Company
• Collaboration between humans and machines
5. The Reinvented Workforce
Source: Matías Llosas (El Economista), “Cinco tendencias tecnológicas que transformarán la industria de Seguros”
Innovation in Insurance
INNOVATION
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Digital Transformation (DX) and Insurance
New Risk Profiles and Protection Needs require insurance alternatives according to each market segment that also innovate the operational and distributional
processes to guarantee access and optimal use of products.
MarketingProduct Development
AcquisitionAdministration of
ChannelsAdministration of Policies
Client ServiceAdministration of Claims
Reinsurance
Processes in Insurance Companies
Through the analysis of large volumes of data it is possible to detect trends, generate projections, identify new customer segments and generate new value propositions for them.With all this information, in the next few years we will see new products, increasingly personalized ("Made to measure" / "Data Science").
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Customized offersTr
adit
ion
al o
ffer
s
• Insured decides product type and coverages
• Insurer calculates premiums
Inn
ova
tive
off
ers • Insured decides needs,
product type and premiums
• Insurer offers different alternatives (products and coverages) within the maximum price (budget) established by the client
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Life Events ("Lifestyle")Product Design for those needs
Life
Buying a carChanging
work
Wedding
Buying a house
Birth
Vacations
DivorceUniversity
Disability
Loss
Unemployment
Natural catastrophe
Retirement
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Five big changes in insurance…
Asymmetric information (actuarial clients)
Many products could disappear (car insurance?)
Urgency to develop new products (Zika)
Who ensures trans frontiers (i.e. gene drives)?
Disruptive Startups
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Digital Transformation in Insurance
New distribution channels
New services
New data sources
New products
New claims management approaches
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Omni-channel
Source: On the mark, http://on-the-mark.com/omnichannel-organization-designs-biggest-test/
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Zhong An
90% of the insurance value chain, as we
know it today, is threatened by
technological breakthroughs
Source: AXA - Khaled el Shaarany, “El futuro de las aseguradoras” (CAM 2016)
Disruptive Models in Insurance
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Wibe Flexible Car Insurance
Coverage in 5 minutes
Source: Wibe, “Seguro de autos Wibe”, https://www.wibe.com/seguros-auto/
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FintechFinancial Technology,is an industry thatconsists of companiesthat use technology toreshape financialservices
InsurtechInsurance Technology,is an industry thatconsists of companiesthat use technology toreformulate theservices of insuranceinstitutions
Source: IDC México, “Investigación preparada para la AMIS”
Fintechs & Insurtechs
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InsurTech:Investment and deals by continent
Source: Venture Pulse, Q4'15, Global Analysis of Venture Funding, KPMG International and CB Insights (data provided by CB Insights) January 19th, 2016
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Insurance Industry:Strategic Investment Deal Activity
Source: Oliver Wymann (2016), InsurTech Connect 2016 (October)
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Tech Startup Investments by Reinsurers
Source: CB Insight, https://www.cbinsights.com/blog/insurance-corporate-venturing-2016/.
• US reinsurers make72% of deals
• China, 12%• UK, 6%• France, 3%
• AXA created Kamet in 2015, which is a €100 million InsurTech incubator working with both internal and external entrepreneurs.
• Aviva launched a venture capital arm to invest in new digital businesses late 2015 with an annual fund of approximately USD 24.8 million to be invested over the next five years
• Munich Re has made an additional investment through its HSB Ventures division in Slice Labs which launched a product for hosts of homeshares: the insurance lasts specifically for the time the owner is acting as a business so insureds buy cover only when needed.
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Insurtech Players
Source: Minh Q. Tran, AXA Ventures, “Insurtech in China”, https://www.flickr.com/photos/minhtran/28883490996/in/photostream/
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Insurtechs
Insurtechs Distributors
• They are allies and very powerful tools for the distribution of insurance products.
• Traditional insurers should have a digital strategy and develop their Insurtech for digital distribution, or partner with new or existing Insurtechs.
• They are also technological platforms for "Data Science" and for providing additional services such as health care.
Insurtechs “Carriers”
• Disruptive models can be the "Uber of insurance", if they are carriers, regardless of regulation, without solvency or reserve requirements, and without supervision and surveillance.
• Acting in a multinationalenvironment and the cloud.
• A regulation for these models is indispensable, from IAIS, IMF, and FSB. Request from GFIA and FIDES.
• “Same rules for same activities” principle.
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Acknowledging that technological advances are having a significant effect on the insurance industry, current insurance legislation and regulations could limit the capabilities of insurers in some jurisdictions to fulfill their potential.
The pace of policy and regulations should match the speed of technological changes.
We also warned against government responses that create a two-tier system of regulations, whereby established insurers are at a disadvantage relative to start-ups.
Some insurers have expressed interest in the development of a regulatory “sandbox,” whereby regulatory standards are relaxed to encourage the development of innovative products that benefit both insurers and consumers. However, for this sandbox to work, it would be vital to maintain a level playing field between incumbents and new entrants.
Source: GFIA President’s Newsletter, February 2017, and GFIA position paper to OCDE
Insurtechs Regulation GFIA Position to OECD
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Financial technology law:Regulate financial activities that are operatedthrough the following platforms:
1. Crowdfunding.
2. Electronic money.
3. Virtual Assets and Experimental Platforms.
4. Insurtechs
Mexican Fintech Project Bill
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Objectives and Challenges
Bring the start uppers closer to our industry.
Promote a community of technological
start uppers (entrepreneurs) specialized
in insurance.
Educate the industry about the importance of innovation to reach new customers and face the technological revolution
Permanent and innovative contact with client when issuing policies and claim processing.
Simplify the processes of underwriting and issuing policies.
Improve loss indicators and client services (apps, Big Data, A.I., etc.)
Access to policy information at any time and any place with the digital signature
Improve the claims management process (issue, registration, compensation)
Homogenization of all distribution channels and generate financial inclusion with microinsurance.
Prevent risks through the IoT (apps, health wristbands, etc.)
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Technological revolution changes paradigms
Rate of change accelerating
Need to focus on the customer
Use technologies to ensure survival and generate value and growth
Conclusions
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“Neither the technology nor the disruption associated with it is anexogenous force over which humans have no control. We are allresponsible for guiding its evolution in the decisions we make every dayas citizens, consumers and investors. We must seize the opportunity andpower we have to shape the Fourth Industrial Revolution and direct ittowards a future that reflects our goals and values [...] In the end,everything is reduced to people and values. We need to shape a futurethat works for all by putting people first and empowering them. In itsmost pessimistic and dehumanized form, the Fourth IndustrialRevolution has the power to "robotize" humanity and deprive it of itssoul and heart. But as a complement to the best part of human nature -creativity, empathy, and manageability - it can lift humanity toward anew collective moral consciousness based on a shared sense of ourdestiny.”
Klaus Schwab, President and Founder of the World Economic Forum
Reflection