tablets killed the paper star – tablet usage in developing and emerging markets - dooblo
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at Market Research in the Mobile World Africa 2014 November 5-6, 2014 Cape Town This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://mrmw.net/TRANSCRIPT
November 5 & 6, 2014
DoubleTree by Hilton Hotel Cape Town
Upper Eastside, South Africa
#MRMW
Organized by
#MRMW
Title Sponsor Silver Sponsors Bag Sponsor
Association & Media Partners
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
“Tablets Killed The Paper Star”
Ofer Heijmans, Co-Founder & CEO of
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Why use tablets?
How to do it?
Tips & Tricks / Best practices
insights and best practices Based on
Over 20,000,000 Interviews
From over 65 Countries
90 different Device models
“Tablets Killed The Paper Star”
Agenda
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Half the cost, 10 times the quality When compared to paper surveys, projects using tablets finish
50% Cheaper
200% Faster
10x Quality
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Create rich surveys with videos, sounds and photos
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Control the flow & logic of your surveys
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Conduct surveys in multiple languages with a single device
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Achieve the exact quotas you need
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Enhance Data Quality Control with Tablets
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
GPS Technology: Know exactly where interviewers are and where interviews were performed
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Silent Recording: Listen-in to how interviews are performed
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Duration & Time: Know how long interviews took, start time, end times and more
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Location
(GPS)
Silent
Recording Duration
100% Quality Control
“Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Hardware Aspects / Price
“Tablets Killed The Paper Star”
How to do it?
Tablet/Phone Size 3.5” / 7” / 10”
Memory <1GB / >1GB
Camera Front / Back
CPU Fast/Slow
GPS GPS/AGPS?
Network WIFI/3G
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
“Tablets Killed The Paper Star”
Best Practices
Current device breakdown in use by our customers (from our Google Playstore account)
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
IT Aspects
“Tablets Killed The Paper Star”
How to do it?
Cloud Solutions No Infr. / Quick depl.
Disaster Recovery mechanisms
Offline Support Data collection
Security Data/Transport
CAPI Optimized engine
Enterprise Grade technology
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Whitepaper: Tablet hardware aspects for offline CAPI: http://www.dooblo.net/CAPIHardware.PDF
“Tablets Killed The Paper Star”
How to do it?
Resource: Hardware
MR Community Standard 4201: Offline Tablet Interviewing
Resource: IT
http://www.dooblo.net/MR4201.PDF
co-authored & reviewed by MR Industry experts:
Nadia Gaspari, Mobile & Innovations Solutions Director (Millward Brown South Africa) Edvaldo Araujo, Scripting and DP Manager (TNS Brazil)
Amien Ahmed, Head: Data Management and Solutions (TNS South Africa)
Juan Carlos Escalante, VP Strategic Initiatives (Dichter & Neira, Panama)
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
“Tablets Killed The Paper Star”
Best Practices
Hardware
• Purchase mid-range devices (ex. Samsung S3 Tab)
• Plan for extra batteries / car chargers if needed
• Beware of A-GPS only devices
Survey Design
• Design the survey for the form factor (3.5” / 7” / 10”)
• Consider using interviewer signatures
• Before going into field, test logic & data file structure (dummy data)
Quality Control
• Give each interviewer a user name / password
• Sound recordings: record up to ~1 minute per recording
• Add notification message of recording (legal/quality)
• Consider forcing GPS capture
Quotas
• Quotas: prefer per interviewer vs. project quotas (when offline)
Ofer Heijmans (e) [email protected] (m) +972 (54) 4619601
Contact Info:
Ofer Heijmans Co-Founder & CEO, Dooblo
[email protected] office: +972 (9) 7674937
Mobile: +972 (54) 4619601 www.dooblo.net
#MRMW
Title Sponsor Silver Sponsors Bag Sponsor
Association & Media Partners
November 5 & 6, 2014
DoubleTree by Hilton Hotel Cape Town
Upper Eastside, South Africa
#MRMW
Organized by