digital dealer canada
Post on 12-Sep-2014
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DESCRIPTION
Inbound marketing presentation from ActivEngage for Digital Dealer CanadaTRANSCRIPT
Connect With More Internet Shoppers
in 2012
“ If you’re not appearing, you’re disappearing
Art Blakey
”
”
1995
2012
5
97% of consumers leave your website without taking any action online.
5000 Unique Visitors
4850 Remain Anonymous
150 Leads Generated
Average Dealership
Website Userability
Webpage Split-Testing
Conversion Tools
Website Analytics
Website Userability
Case Study
www.GreenWayDodge.com20,000 Unique Visitors Monthly
Case Study
www.UsedCarKing.com30,000 Unique Visitors Monthly
www.hyundaiofstaugustine.com6,000 Unique Visitors Monthly
Don’t Make Me Think
Website Testing
A/B Split Testing
Multivarient Testing
Conversion Tools
Call the dealership
2. Fill out a form
3. Start a live chat
4. Print Map / Walk-in
Dynamic Phone Number
Web Forms
Live Chat
Printed Maps
Social Media
Website Analytics
Visitor Data
Unique Visitors
Total Visitors
Time On Website
Pages Per Visit
Click Path
Exit Pages
Entrance Pages
Bounce Rate
Keywords
Referring URLs
1010
Engagement Data
55Critical Content
Depth of Visit
Length of Visit
Recency
Direct Visits
Conversion Data
Geographic Target
Point of Conversion (forms, chats, calls, walk-ins)
Form Abandonment 33
Website Userability
Webpage Split-Testing
Conversion Tools
Website Analytics
Wrap Up
QuestionsQuestions
Todd L SmithChief Executive [email protected]/activengage