digital accessibility: strategy and content delivery (tcuk 2013)

@LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK

DIGITAL ACCESSIBILITY, STRATEGY & CONTENT

DELIVERYLéonie Watson

@LJWATSON HTTP://LJWATSON.CO.UK

OVERVIEW

● Importance● Benefits● Strategy● Content delivery● Technical communication


DIGITAL ACCESSIBILITY: IMPORTANCE


IMPROVES COMMUNICATION

● Information about your products and services will reach millions more people


MINIMIZES LEGAL RISK●Meet your obligations under UK,

European and international legislation


BRAND REPUTATION● Digital accessibility positively

promotes your brand reputation


DIGITAL ACCESSIBILITY: BENEFITS


YOU BENEFIT● Communicate more effectively

with many more people


WE BENEFIT● People with disabilities, or with a

temporary loss of ability


EVERYONE BENEFITS● Everyone is a niche audience,

with multiple platforms, devices and assistive technologies


DIGITAL ACCESSIBILITY: STRATEGY


POLICY & GOVERNANCE● Define your digital accessibility

goals and a timetable for achieving them


DOMAIN CHAMPIONS● People with experience and

knowledge of digital accessibility


EVERYONE'S RESPONSIBILITY

● Professional pride, professional development, and quality metrics


GUIDELINES & RESOURCES

● Training, guidelines, frameworks and libraries


DIGITAL ACCESSIBILITY: PROJECT MANAGEMENT


WATERFALL PROJECTS● Include accessibility

requirements in your brief● Build in key stage accessibility

checks throughout the project● Test at key stages with disabled

people from your target audience

●Make "go live" dependent on accessibility requirement sign-off


AGILE PROJECTS●Make accessibility a prerequisite

of task completion● Build light accessibility checks

into every sprint● Test after milestone sprints with

disabled people from your target audience

● Iterate based on outcomes of checks and testing


DIGITAL ACCESSIBILITY: CONTENT DELIVERY


DELIVER CROSS-CHANNEL

● Communicate through different channels, and over different social networks


KNOW YOUR AUDIENCE● 45 to 64 year olds are the fastest

growing social networking demographic


BE RECOGNISABLE●Make it easy to identify your

brand, and create trust through brand recognition


MAKE IT EASY● Communicate simply, clearly and

visibly


DIGITAL ACCESSIBILITY: TECHNICAL

COMMUNICATION


HEADINGS● Create a consistent structure

with a logical hierarchy


LISTS● Group two or more related items

into lists● Use bulleted, numbered and

definition lists


LANGUAGE● Use plain and simple language,

and short sentences● Explain subject matter words

and phrases


ABBREVIATIONS●Write phrases in full with the

abbreviation or acronym in parenthesis

● Use the abbreviation or acronym freely after that


IMAGES● Use images to help people

understand complex themes● Describe images so everyone

can enjoy them


LINKS● Use link text that can be

understood in isolation● Use the name of the chapter,

page or website that the link leads to


SUMMARY● Understand that digital

accessibility is important● Know that digital accessibility

benefits everybody● Put in place a digital accessibility

strategy●Make digital accessibility part of

every project● Use digital accessibility to

communicate effectively


THANK YOU!

digital accessibility: strategy and content delivery (tcuk 2013)

Technology