designing app store pages for success
TRANSCRIPT
![Page 1: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/1.jpg)
Designing App Store Pages For
Success
Justin Lewis | @Jus10Lew | #BigD15
![Page 2: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/2.jpg)
Designing App Store Pages For
Success
App Store Optimization
(ASO)
OR
2
![Page 3: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/3.jpg)
3
iOS App Store
• >1.5 Million Apps• >1000 New Apps/Day
iPhone screen diplays 6 at a time
![Page 4: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/4.jpg)
4
ASO: Make your needle stand out
![Page 5: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/5.jpg)
ASO ≠ SEO
5
You keep using that word. I do not think it means what you think it means.
![Page 6: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/6.jpg)
App Store Optimization (ASO)• Icon• App Name• Screenshots• Preview Video• Description• “What’s New”• Localization• Reviews• SEO
6
![Page 7: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/7.jpg)
ASO: 3 main areas of concern1. Search + Explore
• Showing up in front of customers
2. Results list of apps• Get them to stop scrolling and click on
yours Screenshots
3. App page• Convince them to download
7
![Page 8: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/8.jpg)
Icon
8
If you’re lucky enough to get featured, you
only get your icon and app name to convince someone to tap on you
![Page 9: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/9.jpg)
Icon
9
Icon has 2 jobs to do:
1. Catch the users eye2. Give an idea about
what the app does
While looking attractive and professional
![Page 10: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/10.jpg)
Icon
10
![Page 11: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/11.jpg)
Icon
11
http://iosicongallery.com/
![Page 12: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/12.jpg)
Icon Branding
12
Add a branding tag if you have multiple apps in a common niche
![Page 13: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/13.jpg)
Icon Branding
13
Add a branding tag if you have multiple apps in a common niche
![Page 14: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/14.jpg)
Icon Branding
14
![Page 15: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/15.jpg)
App Name
15
![Page 16: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/16.jpg)
App Name
16
- Add a brief descriptive tag
- Start with a catchy easily searchable name(Required for Word-Of-Mouth downloads)
![Page 17: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/17.jpg)
Search Results
17
Screenshots added to the mix
![Page 18: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/18.jpg)
Screenshots
18
![Page 19: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/19.jpg)
Screenshots
19
![Page 20: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/20.jpg)
Screenshots
20
![Page 21: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/21.jpg)
5 Screenshots!!
21
![Page 22: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/22.jpg)
Screenshots
22
![Page 23: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/23.jpg)
Good UX = Good Screenshots
23
![Page 24: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/24.jpg)
To Preview, or not to Preview…
24
![Page 25: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/25.jpg)
Preview Video
25
![Page 26: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/26.jpg)
Preview Video
26
Some Arguments Against Previews:• Video thumbnail might not be as good as a
“screenshot” graphic • Apple’s rules prevent the video you want
- Only 30 seconds- Only screen captured content- Don’t show people interacting with the app
• Expensive and Time-Consuming
![Page 27: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/27.jpg)
Preview Video
27
Some Arguments Against Previews:
• Might actually un-sell the customer- Depending on video & app quality- Delays impulse buying
• Multiple screen resolutions• App updates = Preview updates
![Page 28: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/28.jpg)
Preview Video
28
Apple tends to lead by example
![Page 29: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/29.jpg)
Positive ROI?
29
![Page 30: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/30.jpg)
Preview Video
30
• Follow Apple Guidlines• Plan/Prepare shots - Write a script• Focus on what makes you great• Choose and setup a great Screenshot
![Page 31: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/31.jpg)
Description
31
5 Line Pitch
![Page 32: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/32.jpg)
Description
32
![Page 33: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/33.jpg)
What can you change &When can you change it
33
Icon LockedApp Name Locked
Screenshots LockedPreview Video Locked
Description UNLockedWhat’s New UNLocked
Price UNLockedLanguages LockedKeywords Locked
![Page 34: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/34.jpg)
What’s New
34
![Page 35: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/35.jpg)
What’s New
35
5 Bonus Lines to PitchUse them wisely
![Page 36: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/36.jpg)
What’s New
36
Customers are more likelyto read the “What’s New”
than they are to click “more”on Description
![Page 37: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/37.jpg)
Localization
37
• Icon• App Name• Screenshots• Preview Video• Description• “What’s New”• Reviews• SEO!!
![Page 38: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/38.jpg)
Reviews
38
• Consider how often you update your app• Updates hide your previous Ratings and Reviews
![Page 39: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/39.jpg)
Reviews
39
Get 5 reviews ASAP
![Page 40: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/40.jpg)
Reviews
40
Asking for reviews in “What’s New”
![Page 41: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/41.jpg)
Reviews
41
Prompting for reviews inside app
![Page 42: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/42.jpg)
Reviews
42
Prompting for reviews inside app
![Page 43: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/43.jpg)
SEO
43
A SEO expert walks into a bar, bars, pub, beer garden, tavern, Irish pub, drinks, beer, alcohol….
![Page 44: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/44.jpg)
SEO:App Name + Keywords
44
Choosing Keywords• Specific targeted keyword combos• Find searches you can win• Ranked >10 isn’t going to be seen
![Page 45: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/45.jpg)
SEO
45
iPhone vs.
iPad Results
![Page 46: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/46.jpg)
SEO
46
Ideas for keywords“Related” &
typing suggestions
![Page 47: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/47.jpg)
SEO
47
Ideas for keywordsLook at competing apps
Use iTunes on Mac: You can see the whole name
![Page 48: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/48.jpg)
SEO
48
Ideas for keywordsGoogle AdWords Keyword Planner
Sensor TowerAppAnnie
![Page 49: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/49.jpg)
Explore
49
Another source of Ideas for keywords
![Page 50: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/50.jpg)
Explore
50
![Page 51: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/51.jpg)
51
A Case Study
5 Beginner Rules:How To Not Suck At SEO
On The iOS App Store
![Page 52: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/52.jpg)
Puzzle Bricks - by Little Beetlepicture bricks, puzzle, development games for kids, logic games
Family Puzzles - by Little Beetle
Aquadots - by Little Beetle
puzzle, puzzles, baby puzzle, kids puzzle, adult puzzle, family puzzle, photo puzzle
aquarium, preschool education, kids development, aquarium for kids, developing games, kids puzzles
52
![Page 53: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/53.jpg)
Rule #1:You have 100 characters. Use them!
Puzzle Bricks - by Little Beetlepicture bricks, puzzle, development games for kids, logic games
53
![Page 54: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/54.jpg)
Puzzle Bricks - by Little Beetlepicture bricks, puzzle, development games for kids, logic games
Rule #2:Anything between the commas is an exact
phrase search.“Development Games For Kids”??
54
![Page 55: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/55.jpg)
Rule #3:Get Rid of the
Spaces
Family Puzzles - by Little Beetlepuzzle, puzzles, baby puzzle, kids puzzle, adult puzzle, family puzzle, photo puzzle
55
![Page 56: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/56.jpg)
Rule #4:Don’t repeat
keywords
Family Puzzles - by Little Beetlepuzzle, puzzles, baby puzzle, kids puzzle, adult puzzle, family puzzle, photo puzzle
56
![Page 57: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/57.jpg)
Rule/Suggestion #5:Make your app
name descriptive with keywords
Aquadots - by Little Beetle
aquarium, preschool education, kids development, aquarium for kids, developing games, kids puzzles
57
![Page 58: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/58.jpg)
Kindle – Read Books, eBooks, Magazines, Newspapers & Textbooks
Khan Academy: learn math, biology, chemistry, economics, art history and almost anything for free
TurboTax Tax Preparation - Complete and efile your 2014 income taxes
Calorie Counter & Diet Tracker by MyFitnessPal
iHeartRadio - Stream the Best Music, Live & Internet Radio Stations Free
Walmart - Savings Catcher, Shopping and Pharmacy App
Examples of legit Top 100 apps:It’s not just SEO scammers
58
![Page 59: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/59.jpg)
Puzzle Bricks - by Little Beetle
picture bricks, puzzle, development games for kids, logic games
Puzzle Blocks: Learn problem solving with kid block puzzles - by A+ Kids Apps & Educational Games
beginner,bricks,jigsaw,children,picture,learning,app,logic,school,for,preschool,young,pre,k,toddler
59
Before & After
![Page 60: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/60.jpg)
A SEO expert walks into a “bar, bars, pub, beer garden, tavern,
Irish pub, drinks, beer, alcohol”
meetup.com/DevsNightOutfacebook.com/groups/DallasAppDevs
60
![Page 61: Designing App Store Pages for Success](https://reader037.vdocuments.site/reader037/viewer/2022103107/587fe6401a28ab46228b56f7/html5/thumbnails/61.jpg)
Designing App Store Pages For
SuccessJustin Lewis
Contact:[email protected]
@Jus10LewLinkedIn: Jus10Lewis
61