app store optimisation
DESCRIPTION
Reverse engineering the App Store search algorithms to bring out your application. Talks by Mouhcine El Amine during the Appsterdam Milan #TalkLabTRANSCRIPT
App Store OptimisationReverse engineering the App Store search algorithms
Mouhcine El Amine
The ultimate goal
The ultimate goal of every app is to reach the highest number of app downloads.
-> More revenues, a bigger user base and more brand recognition.
What is ASO ?
App Store Optimisation (ASO) is the process of improving the visibility of a mobile app (such as iPhone, iPad, Android or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store optimisation is closely related to search engine optimisation. Specifically, app store optimisation includes the process of ranking highly in an app store’s search results and top charts rankings. — Wikipedia
Why search matters?
Download channels: • App Store search
• Being featured in the App Store
• High ranking
• Direct links
App Store search algorithms
Number of downloads
App name
KeywordsApp rating
App name
App name
App name
App name
App name
App name
App name
App name
Why?!
App name
App name
• In August 2013, the app name became the most important factor in search ranking
App rating
App reviews
• Bad reviews arrive first
• Unsatisfied users almost always post reviews
• Satisfied users almost never post reviews
Improving App rating & reviews
• Make a quality app
• Insist on asking colleagues, friends and family to rate the app and write a review after each release
• Add a new version even without updates
• Monitor reviews and flag the inappropriate ones to get them removed
Should we ask for reviews?!
“So not only is Threes an amazing iPhone game, they prompt for App Store reviews in a classy way too. Let’s reward this.”
John Gruber
App reviews
App reviews
Keywords
• Volume
• Difficulty
Tools
• MobileDevHQ
• AppAnnie
Questions