the basics of app store optimisation in 2015
DESCRIPTION
App Store Optimization (ASO) is similar to Search Engine Optimization (SEO). SEO is for web content whereas ASO is for mobile apps.TRANSCRIPT
Basics
● Introduction
● Basic Means
○ Keyword Search
■ Brainstorm
■ Evaluation
○ Visuals
■ Apps Developed By PixelCrayons
○ Reviews and ratings
● Why PixelCrayons
What is an App Store Optimization (ASO)App Store Optimization (ASO) is similar
to Search Engine Optimization (SEO).
SEO is for web content whereas ASO is
for mobile apps.
It is the process through which the
visibility and popularity of an app in an
app store is increased. As the visibility
of an app in the app store increases,
the number of downloads of that app
also increases.
Why & How is it done?App Store Optimization is done basically to
divert the traffic to your app.
In order to achieve that feat, you need to
put up content that people search in the
app store.
Be it an - app name, app description, app
logo or the screenshots
You have to make sure that you put content
that will project the app to the users and
increase its popularity.
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T: +1 347-630-9630
(0400 – 1330 HRS EST)
UK Number:
T: +44 1923-606-162
(0900 – 1900 HRS GMT)
Australia Number:
T: +61 2-8015-5687
(1300 - 2300 HRS AEST)
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Keyword SearchThis method is similar to that employed in
SEO. Using analytical tools, you have to find
out the most searched keywords related to
your app.
And then, you have to plant these words
strategically in the page content in the app
store, so that the search using those keywords
will have the most probability of finding your
app.
This is the best way to obtain organic and
natural flow of traffic to your app in the app
store.
Brainstorm The KeywordsFirst step is to make the list of keywords you
need to focus. Regardless of whether you’re
marketing a website or agency app, you need
to get into your user’s mind.
What if, you have a little research
experience? Here are the tips & tricks
marketers use to think up keywords while
starting from zero.
Do some competitive research - Look
through your competitors’, app reviews
looking for common terms.You can focus on
functions and use cases of the applications.
Evaluate Your KeywordsYou need to trim down the list. Obviously you don’t want to put in your efforts which are not
performing well. How would you find out that which keyword is performing or not?
a) Relevance: Choose the keywords which should direct the customers to your app. Don’t waste
your efforts by listing irrelevant keywords just because you see them trending.
b) Competition Level: Millions of apps comes with the natural competition for some keywords.
Primary focus should be getting top of the list in which you can.
Suggested Tool: Google AdWords Keyword Planner
c) Traffic: Search volume of the keyword should be considered while shortlisting the keyword.
Suggested Tool: Google AdWords Keyword Planner
VisualsVisuals are the main features of your app
that attract the attention of the users. It is
crucial that you put up the most appealing
images in areas such as app logo and
screenshots. The first two screenshots are
the most important ones as those will be
displayed first in your app, putting up a
video trailer is another useful way of
attracting traffic. Make sure that you include
the most appealing features of your app in
the most eye-catching manner in the video.
App designed & developed by
US Number:
T: +1 347-630-9630
(0400 – 1330 HRS EST)
UK Number:
T: +44 1923-606-162
(0900 – 1900 HRS GMT)
Australia Number:
T: +61 2-8015-5687
(1300 - 2300 HRS AEST)
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Reviews & RatingsCustomer Reviews and ratings play an
important role in directing traffic to
your app. In your app, add a feature to
ask the user to rate and review the
app every now and then. Ensure that
the first two reviews that you put in
your page in the app store is the best
reviews that you received.
PixelCrayons and App Store OptimizationPixelCrayons is an award winning digital agency which specializes in web and mobile
design and development, along with marketing solutions. It has all the right tools
required to keep the traffic flow to your mobile app, up and running. PixelCrayons will
help your app reach popular charts in no time with its efficient and creative App Store
Optimization techniques. You will most definitely be happy with the results you get.
Reach Us At :-
Facebook : https://www.facebook.com/PixelCrayons
Twitter: https://twitter.com/PixelCrayons
Google+: https://plus.google.com/+Pixelcrayons/posts
LinkedIn: https://www.linkedin.com/company/pixelcrayons
Contact Details
US Number:
T: +1 347-630-9630
(0400 – 1330 HRS EST)
UK Number:
T: +44 1923-606-162
(0900 – 1900 HRS GMT)
Australia Number:
T: +61 2-8015-5687
(1300 - 2300 HRS AEST)