design your marketing process slides

Design a Marketing

Process in Your

Business

© Content Intellectual Property of Perfect Marketing Equation. All Rights

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Tammy Hawk-Bridges

Hi there I’m Tammy!Ready to learn about

marketing?!


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Hi there! My name is Tammy Hawk-Bridges. I provide marketing training and education for entrepreneurs.

I hope you’ll visit my website Perfect Marketing Equation - www.perfectmarketingequation.com and also follow me on Twitter @THawkBridges.

http://www.perfectmarketingequation.com


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So many entrepreneurs

struggle in their business

and can’t seem to get to

where they desire to be.

Can you relate?


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One of the largest reasons for

struggle is low or no cash

flow.


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Here’s a heads up – if you

had more sales you would

have more cash flow.

(I know duh right?)


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To have more sales you have

to expand your efforts and

reach more people.

How do you do that you say?


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The answer is a process

called Marketing.


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When I talk to entrepreneurs

about marketing often they’ll

say, “Ah…yeah…I’m not

really good at marketing.”


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REALLY??!

It’s not like you need Rosetta

Stone to learn marketing!

Dude get a clue!


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To get good with marketing all

you have to do is answer

some really deep questions

about your own business.

Then you’ll need a plan this is

your marketing process.


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What’s a Marketing Process?


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A process by definition is a

series of actions or steps

taken in order to achieve a

specific outcome.


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Marketing by definition is

the action or business of

promoting and selling

products or services.


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A Marketing Process is a

series of strategic actions you

take to promote your business

and sell your products to reach

a specific outcome (revenue

goal).


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Marketing + Process

= More Cash Flow


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Marketing isn’t successful

without the process! Without

the process – it’s just too hard.


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Decide what the outcome is to

be, like perhaps a revenue

goal, then decide how you’re

going to accomplish it, step-

by-step.


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You then commit, trust the

process, and follow through.

(This is where most drop the

ball – just FYI. Nobody likes

the follow-through part.)


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Step One to a Marketing

Process


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You’re not even close to being

qualified to consider putting a

marketing process together in

your business until you’ve fully

accepted three things.


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1. Sales creates profitability in

a business. You have to make

sales!


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2. You need a strong

marketing structure to create

sales.


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3. You need a process to

manage your marketing efforts

to insure you create the

desired outcome (sales).


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Now it’s time to answer the

deep questions I mentioned

earlier.


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Who is your Perfect

Customer?


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If you aren’t being specific in

your marketing efforts you’re

being ignored. You can’t be

specific in your marketing if

you don’t know who you’re

talking to.


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What’s your compelling story?


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To connect with your Perfect

Customer they want to know

your compelling story. Why are

you relevant? Why should they

do business with you?


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What’s your statement of

value tweetable?


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A statement of value is a one-

sentence, 140 characters for

less, telling your Perfect

Customer what your value is

to them.


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Here’s mine:

“I design training and

educational tools to teach

entrepreneurs marketing

tactics they can use to grow

their businesses.”


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Having a great Value

Statement also gives you

some wonderful clarity into

your business.


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Being really clear about what

you do and what the value is

to your Perfect Customer

creates clarity in your

business.


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You know what clarity

creates?


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PROFITABILITY! $$


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Step Two to Creating a

Marketing Process


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If you know who your Perfect

Customer is then it’s time to

get down to the nitty-gritty!


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It’s time to develop YOUR

personal Marketing Process.

This is the one thing that I

promise you WILL take you to

the next level!


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I’ve written an EBook to help

you get there step-by-step. It’s

absolutely FREE!

Go here to get it:

www.perfectmarketingequation.com/marketing-

strategy-blueprint-for-2015/

http://www.perfectmarketingequation.com/marketing-strategy-blueprint-for-2015/


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If you enjoyed this presentation you can visit

my blog and read the entire post:

www.perfectmarketingequation.com/design-a-

marketing-process-in-your-business

http://www.perfectmarketingequation.com/design-a-marketing-process-in-your-business


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Please visit

www.perfectmarketingequation.com

for many other marketing lessons for

entrepreneurs!

http://www.perfectmarketingequation.com


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Also check out these FREE training resources:

Design Your Own Marketing Strategy & Process:

www.perfectmarketingequation.com/marketing-strategy-

blueprint-for-2015/

How to Find Your Niche:www.perfectmarketingequation.com/niche-marketing/

The Pajama Entrepreneurwww.thepjentrepreneur.com

http://www.perfectmarketingequation.com/marketing-strategy-blueprint-for-2015/

http://www.perfectmarketingequation.com/niche-marketing/

http://www.thepjentrepreneur.com


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Also check out my Video Marketing Library for quick

lessons on how to market your business!

www.perfectmarketingequation.com/marketing-videos/

http://www.perfectmarketingequation.com/marketing-videos/


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Connect with me!

Twitter:

www.twitter.com/THawkBridges

Facebook:

www.facebook.com/TammyHawkBridges

YouTube:

www.youtube.com/user/THawkBridges

Google:

https://plus.google.com/u/0/+TammyHawkBridges

http://www.twitter.com/THawkBridges

http://www.facebook.com/TammyHawkBridges

http://www.youtube.com/user/THawkBridges

https://plus.google.com/u/0/+TammyHawkBridges