mobile marketing slides

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Mobile Marketing... and to think we’ve just mastered the internet *Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized copying only. Donʼt steal music. Apps Mobile Websites Texting Thursday, March 25, 2010

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  • 1. Mobile Marketing... and to think weve just mastered the internet Apps Texting Mobile Websites *Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.iTunes is for legal or rightholder-authorized copying only. Dont steal music. Thursday, March 25, 2010
  • 2. Whole New World - Whole New Language Roaming Android Capture App Push Blasts MMS Cloud SMS Mobile Marketing Mobile Website Thursday, March 25, 2010
  • 3. Canadian Stats 22.5 million subscribers September 2009 100 million text messages per day 75% households have access to a wireless phone 99% have coverage of all phone connections are wireless more than 6 million calls to 9-1-1 or other emergency numbers courtesy CWTA Thursday, March 25, 2010
  • 4. Predictions of smartphone future growth Source: http://www.digitalfamily.com/mobilewebdesign/?p=141 http://www.linuxfordevices.com/les/misc/researchand markets_smartphone_forecast-sm.jpg Thursday, March 25, 2010
  • 5. Unique features for Mobile Marketing Phones always carried Cheaper to create mobile ads Quick response time Source: http://blog.karentsui.com/pros-and-cons-mobile-commerce/ Thursday, March 25, 2010
  • 6. Apps - Commercial & Consumer Use Most are business related or commercial use Photoshop, Kraft, legal rms, medical secure network connectivity Canaterra was Canadas 1st National Real Estate App *Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.iTunes is for legal or rightholder-authorized copying only. Dont steal music. Thursday, March 25, 2010
  • 7. Cell Phone Feature Usage by Age as at 2008 400.00 13-17 18-34 35-54 Text Messages 55+ Take Pictures Ringtones MMS Emails IM Search Internet Music CWTA-2008 Attitudes Harris Decima Thursday, March 25, 2010
  • 8. SMS or Texting popular in Europe and Asia since 2000, North America in 2002 guidelines to ensure legitimacy and avoid spam. perceived as interactive and instant Thursday, March 25, 2010
  • 9. Response Thursday, March 25, 2010
  • 10. Interactive Thursday, March 25, 2010
  • 11. In December 2009... Pepsi pulled out of the Superbowl ads Locally, Cherrylane Shopping Centre Increase in mobile web usage 2008 Decima Study Thursday, March 25, 2010
  • 12. Try texting: text cana4677 to 501501 text canaterra2 to 501501 text canaterra3 to 501501 Canaterra SMS powered by 501Media Group Thursday, March 25, 2010
  • 13. Remembering the Ad Less distractors Improving graphics and technology More ads clicked on touch screens Source: http://www.marketingcharts.com/interactive/new- smartphone-formats-fuel-higher-ad-awareness-9108/brightkite- gfk-awareness-mobile-advertising-iphone-q1-2009jpg/ Thursday, March 25, 2010
  • 14. Consumer Preference Consumers want instant responses to know deals, information before contacting a salesperson and without having to wait for access to a computer. Source: http://www.mobilemarketingwatch.com/mobile-marketers-should-give-thanks-for-black-friday-4463/ Thursday, March 25, 2010
  • 15. and nally.......... Mobile marketing will in fact reach a larger population. Canaterra can help you reach more home seeking clients with our Online & On the Go tools! Source: http://marketing.blogs.ie.edu/archives/2007/10/mobile_advertis.php Thursday, March 25, 2010
  • 16. Thank you. Karen Thompson Canaterras Mobile Marketing SMS Campaigns powered by 501Media Group Mobile site built by Artistech Newmedia text karen to 501501 for contact details *Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.iTunes is for legal or rightholder-authorized copying only. Dont steal music. Thursday, March 25, 2010