rural marketing slides

7/31/2019 Rural Marketing Slides

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Rural MarketingShani-Shingnapur


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God without Temple- Shani-Shingnapur


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Introduction

Shani-Shingnapur is a famous pilgrim

center near Ahamednagar in Maharashtra,

which is also known for its door less mystery.

There are more than one Shingnapurs in the state.

Shani-Shingnapur is located about 50 km (31

miles), from Shirdi (the home of Sai Baba), whichis about 300 Km NW of Bombay. The other

Shingnapur is called Shikhar-Shingnapur has a

population of about 10,000


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History Of The Place

The incident

Installation


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Miracles associated with the villageTourist/ Heritage of The Place

The Character of the Place


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Social And Economic Aspects

Population:

The population of Shani Shingnapur is near about3000. The population is distributed in the mainvillage as well as nearby farm areas.

Economic Activity:

The people of Shani Shingnapur are mainlyengaged in the Agricultural activities.

Another main occupation is the stalls of theworshiping material, commodities. Other businessincludes hotels and restaurants.


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Infrastructure

Traffic And Transport

Environmental Resources


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ENVIRONMENTAL MANAGEMENT:

FUTURE PLANS

A. About ReligiousTourism

B .Infrastructure

c. Major Focus


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Marketing of Shani Shinganapur

Hospitality service

Accommodation:


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Transportation

The nearest airports toshinganapur are Nashik andAurangabad which are wellconnected to almost the major

cities in India. Ahmednagar is the nearest

railway station to shanishiganapur at a distance ofapproximately 65 kms .

The local people can also

participate in the process byintroducing private taxi servicesat subsidized rates.


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Marketing and advertising

In order to promote shiganapur as a tourist place thegovernment can mention about this place in the various touristinformation guides.

The local authorities (gram panchayat) could also promote theplace by organizing various cultural programmes and fairs. Inaddition they could also hold various religious gatherings.This would generate interest in the minds of people all overthe country.

The place can also be marketed by giving a brief descriptionof the place behind the state government buses.


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Shirdi being the most popular religious touristplace which is been visited by approximately alakh visitors everyday from all over India, and isalso very near to Shingnapur can make a hugedifference in promoting shingnapur. This can be

done by the help of local inhabitants of Shirdi.

Government can also set up tourist informationcentre which will help in promoting the place bygiving free information to the tourists across thestate of Maharashtra as well as India on a whole


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Thank you!!!

Presented by:

Nidhi Wadhera 25

Pramil Shukla 28 Puneet Kasat 33

Shalaka Ibhad 39

Sanjay Ahuja 37

Neha Wadhera 54

Dipika Parekh 55

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